Service Provider SDN Meets Operator Challenges
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Service Provider SDN Meets Operator Challenges

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Ericsson’s Head of Product Area IP & Broadband (PAIB) Jan Häglund and Emerging Technology Manager for Fixed Network Technologies in Telstra's Chief Technology Office & Innovation group Frank Ruhl ...

Ericsson’s Head of Product Area IP & Broadband (PAIB) Jan Häglund and Emerging Technology Manager for Fixed Network Technologies in Telstra's Chief Technology Office & Innovation group Frank Ruhl gave a joint presentation on service chaining before about 1,500 people Tuesday in the Santa Clara Convention Center’s main hall. Together, they showed Ericsson Service Provider SDN in action in a major operator setting, sending a message that the company has moved into the implementation phase of SDN for Tier 1 operator networks.

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    Service Provider SDN Meets Operator Challenges Service Provider SDN Meets Operator Challenges Presentation Transcript

    • Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013 Joint presentation by: and SERVICE PROVIDER SDN MEETS OPERATOR CHALLENGES Dr Frank Ruhl, Telstra Dr Jan Häglund, Ericsson Open Networking Summit – Santa Clara, 16, 17 April 2013 Joint presentation by: and
    • Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013 Joint presentation by: and Network Operator Challenges Service Providers face significant network challenges… Year Peta-Bytes 2012 …rapid traffic growth, especially video… 2013 2014 2015 2016 …while revenue is steady… Year $ Source: Cisco VNI Forecast for Internet Traffic in Australia › CAPEX CONSTRAINTS › OPEX CONSTRAINTS › CURRENT ARCHITECTURES WILL NOT SCALE ECONOMICALLY › TODAY’S BROADBAND IS BECOMING A UTILITY SERVICE
    • Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013 Joint presentation by: and Network Operator Expectation Innovative New Products Synergy with cloud Computing Real time network programmability Reduced network costs
    • Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013 Joint presentation by: and A new generation of networks Smart Simple Scalable Superior Performance
    • Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013 Joint presentation by: and Orchestration & Management Service Provider Network Virtualization Service Provider SDN Distributed Cloud Execution Environment Data Center Network App App App App App
    • Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013 Joint presentation by: andOpen Architecture SDN controller OPEN SDK ... Opento3rd partyapps Opento3rdparty NWelements 3G/LTE WiFi Transport Router Edge Data Center OPEN Interfaces SERVICE EXPOSURE Core Apps library Other Apps
    • Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013 Joint presentation by: and Innovative Service Provider SDN solutions Data Center Virtualization of aggregation network Service Chaining Virtual Data Center Network Virtual Home GW MOBILE RESIDENTIAL BUSINESS Edge
    • Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013 Joint presentation by: and › Service Chaining & Virtualized Aggregation Networks › Scalable to switching millions of flows and configuring 100 000s flows/sec › First Ericsson Service Provider SDN application commercially available Q4 2013 Joint development with Telstra
    • Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013 Joint presentation by: and Service Chaining for differentiation Price Penetration Differentiated service bundles
    • Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013 Joint presentation by: and CLOUD NFV Network Function Virtualisation OTT Content Provider Services Virtualization BNG Managed Content OF Controller Discrete Appliances Virtualised Appliance VS NAT CFFW LI HEU IDP Edge Router Steering Fabric
    • Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013 Joint presentation by: andConclusions New business opportunities end-to-end open NW APIs Service Exposure SDN Orchestrated Network Service Provider SDN – an enabler
    • Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013 Joint presentation by: and Thank You!