Service Provider SDN Meets Operator Challenges

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Ericsson’s Head of Product Area IP & Broadband (PAIB) Jan Häglund and Emerging Technology Manager for Fixed Network Technologies in Telstra's Chief Technology Office & Innovation group Frank Ruhl gave a joint presentation on service chaining before about 1,500 people Tuesday in the Santa Clara Convention Center’s main hall. Together, they showed Ericsson Service Provider SDN in action in a major operator setting, sending a message that the company has moved into the implementation phase of SDN for Tier 1 operator networks.

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Service Provider SDN Meets Operator Challenges

  1. 1. Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013 Joint presentation by: and SERVICE PROVIDER SDN MEETS OPERATOR CHALLENGES Dr Frank Ruhl, Telstra Dr Jan Häglund, Ericsson Open Networking Summit – Santa Clara, 16, 17 April 2013 Joint presentation by: and
  2. 2. Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013 Joint presentation by: and Network Operator Challenges Service Providers face significant network challenges… Year Peta-Bytes 2012 …rapid traffic growth, especially video… 2013 2014 2015 2016 …while revenue is steady… Year $ Source: Cisco VNI Forecast for Internet Traffic in Australia › CAPEX CONSTRAINTS › OPEX CONSTRAINTS › CURRENT ARCHITECTURES WILL NOT SCALE ECONOMICALLY › TODAY’S BROADBAND IS BECOMING A UTILITY SERVICE
  3. 3. Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013 Joint presentation by: and Network Operator Expectation Innovative New Products Synergy with cloud Computing Real time network programmability Reduced network costs
  4. 4. Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013 Joint presentation by: and A new generation of networks Smart Simple Scalable Superior Performance
  5. 5. Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013 Joint presentation by: and Orchestration & Management Service Provider Network Virtualization Service Provider SDN Distributed Cloud Execution Environment Data Center Network App App App App App
  6. 6. Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013 Joint presentation by: andOpen Architecture SDN controller OPEN SDK ... Opento3rd partyapps Opento3rdparty NWelements 3G/LTE WiFi Transport Router Edge Data Center OPEN Interfaces SERVICE EXPOSURE Core Apps library Other Apps
  7. 7. Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013 Joint presentation by: and Innovative Service Provider SDN solutions Data Center Virtualization of aggregation network Service Chaining Virtual Data Center Network Virtual Home GW MOBILE RESIDENTIAL BUSINESS Edge
  8. 8. Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013 Joint presentation by: and › Service Chaining & Virtualized Aggregation Networks › Scalable to switching millions of flows and configuring 100 000s flows/sec › First Ericsson Service Provider SDN application commercially available Q4 2013 Joint development with Telstra
  9. 9. Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013 Joint presentation by: and Service Chaining for differentiation Price Penetration Differentiated service bundles
  10. 10. Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013 Joint presentation by: and CLOUD NFV Network Function Virtualisation OTT Content Provider Services Virtualization BNG Managed Content OF Controller Discrete Appliances Virtualised Appliance VS NAT CFFW LI HEU IDP Edge Router Steering Fabric
  11. 11. Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013 Joint presentation by: andConclusions New business opportunities end-to-end open NW APIs Service Exposure SDN Orchestrated Network Service Provider SDN – an enabler
  12. 12. Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013 Joint presentation by: and Thank You!

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