Networks, cloud & operator innovation- Mats Alendal
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Cloud Summit- How can operators leverage networks to deliver innovative cloud services? Presentation by Mats Alendal from the Broadband World Forum, Amsterdam 2012. For more information on 4th ...

Cloud Summit- How can operators leverage networks to deliver innovative cloud services? Presentation by Mats Alendal from the Broadband World Forum, Amsterdam 2012. For more information on 4th Generation IP for mobility and the cloud: http://www.ericsson.com/yourbusiness/telecom_operators/fixed-broadband-convergence

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Networks, cloud & operator innovation- Mats Alendal Presentation Transcript

  • 1. Networks, clouds & operator innovation How can operators leverage networks to deliver innovative cloud services? Mats Alendal
  • 2. How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 2 The network is the computer John Gage, Sun Microsystems, 1984
  • 3. How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 3 operator Cloud Drivers Monetization Operator Network Users Transformation SWSWSW SWSWSW Cloud Services Operator Network EnterprisesOperator Cloud SaaS Operators New revenuesInternal efficiency
  • 4. How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 4 the new ICT IT
  • 5. How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 5 The premium Cloud experience Big Data Center Internet Create Connect Compute Control
  • 6. How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 6 Virtualization RAN Control Central Office/Core Payload The network Platform Cloud Management Distribution & flexibility NetworkServer Functions Mission Critical Workloads Data Plane Functions, Extended Control & Exposure Enterprise 3PP Network Functions
  • 7. How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 7 Service provider sdn Integrated Network Control Service Exposure Network and Cloud Management Telco Data Center
  • 8. How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 8 the balance Simplicity -> Conformity Adaptation -> Differentiation Quality of Service
  • 9. How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 9 End-user (Mobile Access) Last mile bottleneck (Radio Access) Middle mile bottleneck (Internet) End-user (Fixed Access) Conformity: Mobile Cloud accelerator Internet acceleration1 Mobile prioritization2
  • 10. How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 10 Network, OSS & BSS Communication Services Connectivity Services Infotainment Services Contextual Information Network & User Data Enterprise/M2M Services & Data Differentiation: E- health Enable HealthCare Business QoS Communication (P2P Video QoS, RCS) Sensor Monitor Video on Demand Merchandize & Payments Medical Records Regulatory Information … Service Provider Hospital Health Insurance Government Pharmacy Emergency Response 12
  • 11. How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 11 the Telco cloud Quality of Experience Enabling Platform Balance
  • 12. How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 12 If I had asked people what they wanted they would have said a faster horse – Henry Ford