A qualitative study among enterprises on their interest in different API’s from operators.

1. API Market
Demand

2. Market demand for API's | © Ericsson AB 2012 – All Rights Reserved | 2012-09-28 | Page 2
Market Demand
summarized
There is not one “killer API”, but composite of multiple operator assets have value
0
2
4
6
8
10
Real-Time Comms/Embedded
Network Optimization
Identity and Authentication
Contextual Information
Data and Information Svcs
Billing & Developer Svcs
advertising/marketing
shipping/logistics
healthcare
digital content/media
video/collaboration
retail
financial
automotive
enterprise software

3. Market demand for API's | © Ericsson AB 2012 – All Rights Reserved | 2012-09-28 | Page 3
MARKET DEmand
LEVEL OF INTEREST by INDUSTRY and API

4. Market demand for API's | © Ericsson AB 2012 – All Rights Reserved | 2012-09-28 | Page 4
Operator assets and
exposable areas
Network
Optimization
Real-Time
Comms/Embedded
Identity and
Authentication
Contextual
Information
Data and
Information Svcs
Billing &
Developer Svcs
QoS, bandwidth scheduling,
optimize network, security
WebRTC, soft-clients,
embedded communications
Identity, authentication,
anonymity, verification
authorization
Who, what, where,
preferences, techno-graphic
data
Provisioning, OTA, M2M
configuration/management
Accounting, billing, data
processing, API exposure
Efficient and secure
quality of experience
Web/mobile comms
quality + reliability
Integrity of
communications
Context-based
communications
People, devices, cloud
Billing, management
scale

5. Market demand for API's | © Ericsson AB 2012 – All Rights Reserved | 2012-09-28 | Page 5
Methodology and
FINDINGS
›Over 100 large enterprises were analyzed
– Over 40 were surveyed
– Useful responses from 25 large enterprises
– Additional inputs from smaller companies and industry experts
›Awareness of network operators and APIs was low
– among the majority of the companies
– across most segments
– except for the financial industry
›Interest in operator APIs among many enterprises was
stimulated by these initial discussions
– Several firms are interested in pursuing further discussions on
business models and go-to-market