Ericsson ConsumerLab: Keeping smartphone users loyal
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This report assesses the impact of network performance on consumer loyalty to operators. ...
This report assesses the impact of network performance on consumer loyalty to operators.
The main purpose of the report was to identify what drives customer loyalty to operators, and in addition the monetary value that can be gained by improving network performance.
For more from our ConsumerLab visit: http://www.ericsson.com/thinkingahead/consumerlab
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