Indoor was left out – until now


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Current indoor solutions don’t meet future demands in terms of capacity, deployment flexibility and scalability. As a result, many types and sizes of buildings that mobile operators want to target with improved app coverage remain unaddressed.

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Indoor was left out – until now

  1. 1. INDOOR WAS LEFT OUT UNTIL NOW Current indoor solutions don’t meet future demands in terms of capacity, deployment flexibility and scalability. As a result, many types and sizes of buildings that mobile operators want to target with improved app coverage remain unaddressed. What’s the indoor problem? Delivering high-performance indoor mobile broadband coverage is critical to ensuring the loyalty and retention of operators’ consumer and business subscribers – and unlocking new enterprise opportunities. For most buildings, wireless options present data capacity and voice quality challenges for users; and cost, complexity and scalability issues for operators. The optimal, future proof design is a high capacity indoor wireless network that is easy to install and upgrade in a wide range of buildings and venues – while delivering functional parity with the outdoor wireless network for a hassle free user experience and a trouble-free evolution for operators. “Overnight, Ericsson went from being a laggard to a leader in the market that is traditionally served by small cells, DAS, or something that falls somewhere in-between.” Source: “The Dot – It’s Cool as SH&#!” article Signals Research Group, September 2013.
  2. 2. Real performance is an inside job To enable operators to grow their business and expand their opportunities in enterprise, indoor networks must deliver consistently high performance voice and data coverage and capacity in the broadest range of enterprise buildings and public venues; including the underserved, high growth, medium-tolarge building and venue category. Real performance is achieved when a seamless, high quality user experience is delivered between the outdoor and indoor environments – and continues through the building, regardless of where users are, what apps they’re using and how many other users are accessing the network at the same time, in the same place. This can only be cost effectively and sustainably maintained when the indoor network delivers high performance coverage, evolves in lockstep with the outdoor network and cost effectively scales in both coverage and capacity. In an indoor environment, the design of any visible network elements must complement the aesthetics of the environment. The network design itself should be both simple and flexible, able to be installed in a wide variety of buildings and venues by IT or installation personnel without specialized cabling or RF expertise. The platform design should reflect the same feature set and evolution path as the outdoor network. It must also enable baseband resources to be allocated where needed. Enabling operators to address a wide range of in-building environments with a common solution has clear operational benefits for the operator. But is also important to CIOs, IT managers and building owners and managers who may be responsible for multi-location businesses and campuses where individual buildings can vary greatly in size and user traffic. Ericsson’s indoor deployment flexibility includes enabling operators to subtend their macro baseband resources to extend app coverage indoors. For campus deployments, baseband resources can be shared between multiple buildings. And, for the broad range of medium to large buildings that current solutions cannot technically or cost effectively address, Ericsson indoor radio units can be collocated with baseband resources or distributed at floor level for greater coverage. Ericsson is enabling operators to address the challenges and opportunities of the indoor environment with an indoor solution that features both an elegant design and simple, flexible deployment options. Telefonaktiebolaget LM Ericsson SE-126 25 Stockholm, Sweden But, it also features 100 percent network integration, feature parity and roadmap synchronization with the outdoor macro network. The result is a better, more consistent user experience today – and a trouble free, remote software upgradable, evolution path for operators as technologies evolve. Feature parity and roadmap synchronization also means that operators benefit from the operational efficiencies inherent in having common tools and processes for both indoor and outdoor networks. And users benefit from an optimized network, wherever they are. Connecting the Ericsson Dot User expectations of ubiquitous connectivity in combination with the enterprise need for network security and increasing centralization of services brings new relevance to the operator’s network. Ericsson is helping operators address these new opportunities by upping the performance while lowering the cost threshold of indoor coverage – enabling operators to address both current and future coverage and capacity requirements in the broadest range of buildings. This is critical as operators continue to grow their current mobile business and look to expand their opportunities in the enterprise market. This is what we call Real Performance. Learn more • Ericsson Radio Dot System product page • Ericsson Radio Dot System welcomed by leading operator Verizon • Ericsson redefines small cell market with Ericsson Radio Dot System • Ericsson Radio Dot System revolutionizes indoor coverage • Ericsson Radio Dot System media kit • Real Performance campaign site 3/287 01-FGB 101 0308, rev A © Ericsson AB 2013