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How to implement smart networks to unlock more profit
How to implement smart networks to unlock more profit
How to implement smart networks to unlock more profit
How to implement smart networks to unlock more profit
How to implement smart networks to unlock more profit
How to implement smart networks to unlock more profit
How to implement smart networks to unlock more profit
How to implement smart networks to unlock more profit
How to implement smart networks to unlock more profit
How to implement smart networks to unlock more profit
How to implement smart networks to unlock more profit
How to implement smart networks to unlock more profit
How to implement smart networks to unlock more profit
How to implement smart networks to unlock more profit
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How to implement smart networks to unlock more profit

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Traffic Management - How to implement Smart Networks to unlock more profit …

Traffic Management - How to implement Smart Networks to unlock more profit
Speaker Francois Lemarchand, Director, IP Strategies
Presentation from the Broadband World Forum, Amsterdam, 2012

Published in: Technology, Business
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  1. How to implement Smart Networks to unlock more profit francois.lemarchand@ericsson.com
  2. How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 2 Fixed and Mobile Use cases highlights OTT-TRAFFIC USER DATA-PLAN NETWORK SERVICES NETWORK PROTECTION PERSONALIZED SERVICES P2p, heavy users,.. Volume and Bill Shocks Alerts BW an Fair Usage Policies Time Period Internet TIME-BAND Content-Under “14” VoLTE with QCI1 on Dedicated Bearer Network Peak – hour, Location Prioritize “Reuters.com ” BRO NZE PLAN IMS IMS Fixed   ?  ?
  3. How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 3 Smart Networks building blocks Subscriber Internet & OTT Subscription Fee Premium Delivery Fee Enforcement Service aware Network Policy & charging API’s Service platforms GW
  4. How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 4 › Fixed & mobile broadband have different service enforcement points, logic, protocols & location › Implementation of a converged policy service – Fixed, Mobile & Wifi controller is the enabler to converged smart services Policy orchestration End to end QoS management BNG PGW Aggreg.HGW Mobile PCRF BPCF Core Converged Policy Mgr Signaling (GTPC) Accounting Enforcement QoS Scheduling Dynamic monitoring Accounting, Scheduling Rx Gx CoA Dedicated bearer (optional) DPI Detection / classification Signaling (ANCP) Marking (DSCP)
  5. How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 5 IMS, Video policy and charging Charging integration via Sy Charging PCRF SDP Policy & Charging User Profile Sy Rx Gx/RxGy PGW DPI, TDF SOAP 3rd Parties • User Policy Group ID, LifeCycle • Data and other services consumption • Refill Status • Balance Status • Credit Limits Customer care User communication Product Management Provisioning
  6. How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 6 › Per subscriber and per service logic on the BNG – Separate lifecycle, quotas, QoS for each subscriber service – Dynamic instantiation and changes via CoA BNG dynamic services Subscriber & content services BNG Unlimited Max rate Fair cap only AAA Base only Cap Rate Cap Volume Operator Content Priority OTT Always Per application type – user controlled Base + OTT pack Cap Rate Cap Volume Per domain – OTT specific package Per session – i.e. “watch in HD” charge Radius CoA Per service Per Sub.
  7. How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 7 Enterprise services Premium Qos & Cloud acceleration Mobile BNG PGW PCRF BPCF Fixed Public Cloud BCA Enterprise Cloud Acceleration DPI Private Cloud L2 & L3VPN Over Residential BB Dynamic bearer control for ERP Premium internet Priority Scheduling Gold rate & volume Public Cloud App prioritization
  8. How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 8 OTT&content delivery monetization & content delivery Mobile BNG PGW PCRF (SAPC) Operator managed Fixed PaaS CDN CDN Operator Services CDN Mobile Cloud Accelerator Telco Cloud platform Location CPU, BW, Storate QoS API & Network exposure
  9. How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 9 › End 2 End service KPI’s › Network & subscriber behavior analysis › OTT and application trend analysis & customer profiling Unified Analytics solution Fixed & Mobile, service & transport BNG PGW MetroHGW Mobile DPI TIC NAT ENIQ Core Converged Analytics
  10. How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 10 SDN NETWORK Exposure new service paradigm › Operators: › Service velocity › Lower OPEX due to central provisioning & management › Lower capex with COTS platforms › Vendors: › Greater feature velocity › Software business opportunities Current Networks NW Virtualization HW Abstraction Split Architectures › Control plane (OS) co- located with FW plane › Each vendor OS can only control that vendor’s nodes Potential benefits Programmability
  11. How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 11 › Faster time to market for new services › Enable dynamic service modification during session lifetime for innovative service activation › Enhanced high touch service scaling via dynamic offload of elephant flows SDN Service chaining Standard, dynamic flow control GW AAA OFC DPI Subscriber policy on connection or dynamic application policy IDS NAT 1 2 3 TIC Dynamic flow offload interface Flow Switch
  12. How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 13 Service policy chaining Openflow controlled SLB › Embedded OpenFlow Controller on the GW can derives Flow orchestration primitives from the AAA information and subscriber source IP › External SLB which provides load sharing & protection of the service appliance now also enforce chaining (Act as an OpenFlow Switch) GW DPI AAA: Service chain (string TLV) for subscriber: “DPI”, “URL”, “NAT” IDS NATURL OFS AAA OpenFlow Controller retrieve subscriber source IP & defines flow path based on AAA service chains – command external SLB/ OpenFlow switch OFC OpenFlow
  13. How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 14 › Flexible mapping of subscribers to services based on AAA profile › Ethernet over IP tunnel allows tunneling to any network location – VXLAN encapsulation provides native interworking with hypervisor virtual switch › Openflow control abstract tunneling function to any control logic Datacenter VPN gW DC & Internet infrastructure OFC Internet IP CoreGateway Internet GW Virtualized application software Virtual switch in Hypervisor NAT DPI URL L2 ETH AAA Radius EAP Maps WIFI sub/device to cloud application VXLAN tunnel datacenter Virtual Ethernet interface

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