More people watching more minutes 193% 121% Source: comScore Video Metrix, January 2009 - January 2010 January 2009 January 2010 Hours per Viewer 5.9 12.8 Videos per Viewer 100.7 187.0 Minutes per Video 3.5 4.1
Technology online video trends Source: comScore Video Metrix, Feb 2009 - Feb 2010 95%
According to comScore’s December 2009 ads vs content data preview, in-stream online video ads reach 43% of the US population monthly
The average viewer sees 19 ads a month, making for over 2.3 billion in-stream video ads
Online video is NOT a competitor to TV for ad revenue but can add incremental reach to a TV media-buy
What can you do with the data? Track ad and content streams Understand trends in different content verticals Show ROI by leveraging panel
Ericka Norman, Rich Media Strategist Dell For Audio please dial: US: 1 866 789 9756 International : 1 857 350 1705 Access Code: 387 414 76#
About Dell Dell is a leading technology provider to commercial enterprises around the world. Dell listens to customers and delivers innovative technology and services they need and value. With billions in revenue flowing through it annually, Dell.com is one of the leading e-commerce destinations in the world, serving people in 160 countries. Dell.com last year had 1.7 billion visits by about 500 million people.
Dell used many other video providers, output formats, and tools globally.
Previous providers were more like a hosting platforms rather than a full media management systems
Provider backend systems were difficult to work with and required a lot of manual work or did not offer features Dell required
Most providers did not provide APIs
Providers had limited streaming capabilities and meta-data support
Dell is moving to manage rich media content from one backend location, we are able to syndicate video throughout Dell.com and support.dell.com pages and external sites as well as allow customers to search for Dell videos.