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Technology - My Profession: Online Digital Strategies
Technology - My Profession: Online Digital Strategies
Technology - My Profession: Online Digital Strategies
Technology - My Profession: Online Digital Strategies
Technology - My Profession: Online Digital Strategies
Technology - My Profession: Online Digital Strategies
Technology - My Profession: Online Digital Strategies
Technology - My Profession: Online Digital Strategies
Technology - My Profession: Online Digital Strategies
Technology - My Profession: Online Digital Strategies
Technology - My Profession: Online Digital Strategies
Technology - My Profession: Online Digital Strategies
Technology - My Profession: Online Digital Strategies
Technology - My Profession: Online Digital Strategies
Technology - My Profession: Online Digital Strategies
Technology - My Profession: Online Digital Strategies
Technology - My Profession: Online Digital Strategies
Technology - My Profession: Online Digital Strategies
Technology - My Profession: Online Digital Strategies
Technology - My Profession: Online Digital Strategies
Technology - My Profession: Online Digital Strategies
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Technology - My Profession: Online Digital Strategies

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Recently I was one of three presenters at a Talk Technology event in Adelaide, on the topic Connexions. …

Recently I was one of three presenters at a Talk Technology event in Adelaide, on the topic Connexions.
As well as hearing from industry and personal use, I was given the task of giving a brief overview of use of technology for businesses from a marketing perspective.
I've found that most businesses are scared of using digital marketing and social media when they don't understand it, so I broached the presentation by busting 3 major social media myths…

Published in: Technology, Business
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Transcript

  • 1. Technology My Profession: Online Digital Strategies Erica Nistico, Scout Digital Marketing @enistico @ScoutSocial scoutdm.com.au
  • 2. Social Media Timeline
  • 3. De-bunking social media myths
  • 4. De-bunking social media myths
  • 5. What is social media?
  • 6. What is social media? online communication and conversations
  • 7. creators contributors & sharers consumers
  • 8. Why is social media important for organisations?
  • 9. Why is social media important for organisations? choice competition communication convenience
  • 10. Don’t do social…
  • 11. Don’t do social… be social!
  • 12. Myth #1 It’s all about what people had for lunch.
  • 13. Myth #1 It’s all about what people had for lunch. Who: Your brand personality Your target audiences
  • 14. Myth #2 We have to be on Facebook because everyone else is.
  • 15. Myth #2 We have to be on Facebook because everyone else is. Why: aims and goals What: content Where: channels When and How…
  • 16. A bad plan: hope strategy
  • 17. Myth #3 It’s all about digital and social media!
  • 18. Myth #3 It’s all about digital and social media! Digital and social media is a reflection of real life…
  • 19. In summary: who are your target audiences? what is your brand personality? what do you want to achieve? what content do you have, or want to share? where are the most relevant places to engage? how will you manage? (time/resources) how will you measure success?
  • 20. aims & objectives Digital or Social Media Strategy audiences brand personality measurement content channels campaigns
  • 21. Thank you! Erica Nistico, Scout Digital Marketing @enistico @ScoutSocial scoutdm.com.au

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