Erica lewis brandidentity
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Erica lewis brandidentity






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  • Great job with the whole project.
    I really like the logo, and i feel that you will be able to build a Very strong brand behind it because 'if' and i say if because you will have to compete with companies that have millions of dollars into software development for this kind of thing. This is a huge topic with in the industry right now and if you can come out first with the best 'working' codes then the industry will open all the other doors for you. Also lets hope they don't use your service to keep the No talent artist in the picture haha
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Erica lewis brandidentity Presentation Transcript

  • 1. Brand Identity Project
    • Erica Lewis
    • January 23, 2011
    Keeping music alive!
  • 2. Enhanced Digital Rights Movement (EDRM)
    • Digital Rights Movement (DRM) is known in the industry for its limited success with copyright infringement
    • Enhanced Digital Rights Movement (EDRM) will completely put a stop to copyright infringement
  • 3. Enhanced Digital Rights Movement (EDRM)
    • Software based company
    • Code will be embedded in discs and Master tracks to put a stop to piracy.
    • Will only be sold to major and independent labels
  • 4. Enhanced Digital Rights Movement (EDRM)
    • EDRM is not listed as a patent or trademark on USPTO.GOV
    • EDRM is an arbitrary trademark for it is real words with unfamiliar contexts.
  • 5.
    • The equalizer bars showcases the brand emphasis on sound (i.e. music, film, etc)
    • The red hue emphasizes strength, while yellow symbolizes intellect and green suggest harmony and growth.
    • The EDRM logo is an emblem
    Keeping music alive!
  • 6. Competitor Logo
    • The DRM logo clearly shows what markets the service is for.
  • 7. Effective Logo
    • The brand’s logo reminds consumers about there delicate attention to beauty products that aren’t harsh on skin.
    • Symbolic logo
  • 8. Value
    • At EDRM, we value the integrity of artist work, especially in music. Although our software could be used to limit copyright infringement in film, we have a strong emphasis on revamping the recording industry.
    • The EDRM software will establish longterm relationships with major and independent labels.
    • The cause of the lengthy relationship is due to EDRM’s potential of saving recording labels million’s in revenue.
  • 9. Mission Statement
    • Music shouldn’t be about profit. Music should influence, motivate, and capture listeners. Times have changed in which musicians integrity has been compromised. One has to ask, could another Darkside of the Moon exist in today’s culture? Here at EDRM we say yes. Labels don’t have to question natural talent to ensure record sales. The millions of dollars saved through EDRM services will allow labels to create legends for years to come. Songs can define a decade. EDRM will make sure to preserve the quality of music.
    Keeping music alive!
  • 10. Tagline
    • Keeping music alive!
    • Short, simple and to the point
    Keeping music alive!
  • 11. Thank-You Keeping music alive!