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How To Get Sponsorship For Student Orgs
How To Get Sponsorship For Student Orgs
How To Get Sponsorship For Student Orgs
How To Get Sponsorship For Student Orgs
How To Get Sponsorship For Student Orgs
How To Get Sponsorship For Student Orgs
How To Get Sponsorship For Student Orgs
How To Get Sponsorship For Student Orgs
How To Get Sponsorship For Student Orgs
How To Get Sponsorship For Student Orgs
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How To Get Sponsorship For Student Orgs

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A guide for student organizations on how to request sponsorship from companies and local businesses.

A guide for student organizations on how to request sponsorship from companies and local businesses.

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  • 1. THE SPONSORSHIP PROCESS Presented by: Erica Kosa Team Internship Program Manager
  • 2. AGENDA Types of sponsorship Evaluating your assets Finding the right sponsors The request The follow-up
  • 3. SPONSORSHIP TYPES Monetary In-Kind • Every organization wants more $$$ • The often forgotten “easy ask” • Money doesn’t always need to • Goods or services (not cash) come from engineering • Supplies or parts for engineering companies: competitions • Associated Students, • Schwag, prizes, and giveaways • Dean’s Matching Funds, • Shirts, banners, other promotional • Trade Organizations (SDSIC, materials Biocom, Connect, Commnexus) • Law offices • Consider asking specific vendors: • Food (restaraunts or grocery • Consider: what is the company stores) actually paying for? • Shirts or banners (promotional • Specific items (such as parts, materials companies) shirts, etc) • Supplies (hardware stores) • Package deals (event admittance and other benefits)
  • 4. WHAT DO YOU HAVE TO OFFER? • Marketing (Tangibles) – Marketing, Publicity, Branding – Signage, logos on display, shirts, website, etc – Event attendance and feature – Guest speaker at event • Recruitment – Meet with and recruit students – Promotion of company’s internships/jobs via posting flyers and featuring to org members • Philanthropic – Service to the community – Outreach (K-12 is a hot topic right now for STEM)
  • 5. FINDING THE RIGHT SPONSORS • Don’t ask everyone! You’ll look like a hobo! • RESEARCH! – Has this company sponsored events like this before? – Do they have relationships with similar orgs at other schools? – Are there alumni at the company? (LinkedIn is your friend) • Don’t approach a company until you have a budget and “ask” in mind. • Find the right contact – Human Resources – University Relations – Alumni – Community Outreach – Diversity Officers
  • 6. THE REQUEST What will theAlign your org w/the sponsor get in Use Keywords The ask The re-askcompany return?How does your Create levels of Support Don’t just email your Always follow-upproposal align with sponsorship letter blindly regardless of theirtheir criteria, long- Partnership answerterm goals, and 3 levels is advised Contact via phonepurpose? YES Relationship Follow-up with email Thank you! Secure a document after call timeline for fundingPrioritize your top 3 Write a sponsorship Career Oriented Start early! MAYBEgoals for the event letter What concerns do youand share them Career Focus have? 6-9 months to create aw/prospective 1 page w/key points sponsorship plan (for What might make thissponsors Recruitment new events) event more appealing? Create a website Do you need more information?Has this company • Description of org Marketing 3-6 months minimum to Listen to their needs &sponsored your org • Description of event begin asking adapt your request:before? If so, remind • Personal anecdote or Brandingthem of past testimonial Stay in constant contac t NOsponsorships they throughout the year to • Levels of sponsorship Publicity • Not the right personparticipate in let them know what is • Benefits of sponsorship • No budget going on • Thank you & follow-up • Not interested
  • 7. THE FOLLOW-UP (After sponsorship) • Thank you – Email AND letter/card – Send photos if possible – Summarize their contributions and benefits received – Recognize your sponsor uniquely (social media, awards, hand-written notes) • Ask for feedback (if the sponsor attended the event) – Collect testimonials for the future – Ask about likelihood of sponsoring again – Create a follow-up plan with the sponsor for the next year’s event
  • 8. CONCLUSION Make the request Target the right audience FOLLOW-UP! Know your assets
  • 9. Questions?Thoughts? Concerns? Hopes? Dreams? FAILS?
  • 10. THE SPONSORSHIP PROCESS Presented by: Erica Kosa Team Internship Program Manager

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