Website optimization strategy and testing plan for client, includes wireframes, hypothesis and business opportunity.

1. Email Sign-up Experience
Hypothesis:
Adding a sign-up
form directly on the
home page will
increase exposure,
experience and thus
lift the subscription
rate.
Panel A: Copy Block
Panel B: Banner
STATUS:
Art to Focus 7/11
HTML to Focus 7/29
Confirming logic
with Micah on
email capture.
Add email field in
an advertising
banner
Add email field
integrated within
the content
Challenger Control