Mercado Rodante (mer-ka-tho ro-don-teh) Spanish Noun
1. Hispanic central plaza where traveling vendors and local
   reside...
   Crucial relationship building tool
   70% are likely to purchase
    brands with a strong presence at
    Hispanic fe...
   Only family-oriented Hispanic event
   Free admission, free parking and
    alcohol-free
   More than 25,000 attende...
   An event within an event - dedicated Publix plaza
    ◦ Publix booth, a passport stamp booth
    ◦ 12+ vendor booths
 ...
Vendor   Vendor     Vendor      Vendor
                                  Booth    Booth      Booth       Booth
           ...
   Miami is largest Publix Hispanic
    market
   Miami DMA Hispanics spend $4.3
    billion on food at home
   Nickelo...
   Event radio, TV and Miami Hispanic newspapers
   20,000 Event flyers in high density Hispanic areas
   Publix signag...
   JuntaHispana provides event media support
   All event design, production and execution
   Coordinates sampling, war...
   Your 10’ x 10’ booth at Junta Hispana event
    ◦ Includes Spanish-speaking staff of two
    ◦ Sampling, demonstration...
   Eric Zitelli
    Director of Client Solutions
    PromoPoint Marketing
    O 813-342-9559
    C 813-335-2408
    Eric....
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Publix Junta Hispana Event Details

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A brief presentation introducing a Publix co-marketing opportunity: Junta Hispana in Miami on October 24 2010

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Publix Junta Hispana Event Details

  1. 1. Mercado Rodante (mer-ka-tho ro-don-teh) Spanish Noun 1. Hispanic central plaza where traveling vendors and local residents gather to buy and sell, esp. provisions, livestock and other necessities.
  2. 2.  Crucial relationship building tool  70% are likely to purchase brands with a strong presence at Hispanic festivals & events  Often1st face-to-face interaction with a retailer and brands  Build a personal relationship with 10,000 Hispanic shoppers in one day ◦ Source: Yankelovich/Cheskin Hispanic Monitor Study and Strategy Research Corp.
  3. 3.  Only family-oriented Hispanic event  Free admission, free parking and alcohol-free  More than 25,000 attended 2009  Designed to appeal to all 20 Spanish-speaking countries  Hispanics at all levels of acculturation  5th consecutive year in Miami  October 24, 2010 at Tamiami Park
  4. 4.  An event within an event - dedicated Publix plaza ◦ Publix booth, a passport stamp booth ◦ 12+ vendor booths ◦ Publix mini-stage  Dora the Explorer & SpongeBob SquarePants appearances ◦ cultural performances ◦ vendor brand character performances ◦ other family entertainment  A JuntaHispana Passport destination  Visit Publix Mercado Rodante to win ◦ Personal computers ◦ Publix gift certificates, coupons for free products
  5. 5. Vendor Vendor Vendor Vendor Booth Booth Booth Booth Entrada/Salida Mini-Stage Vendor Vendor Vendor Vendor Vendor Booth Booth Booth Booth Booth
  6. 6.  Miami is largest Publix Hispanic market  Miami DMA Hispanics spend $4.3 billion on food at home  Nickelodeon Hispanic Dora the Explorer & SpongeBob Square Pants  61.4% of Hispanic families have children under 17 years ◦ Source:Scarborough Research Scarborough USA+ R2 2004  JuntaHispana appeals to the diverse Miami Hispanic market
  7. 7.  Event radio, TV and Miami Hispanic newspapers  20,000 Event flyers in high density Hispanic areas  Publix signage at JuntaHispana main stage  Stage mentions at Publix mini-stage events  Publix Mercado Rodante is a passport destination ◦ Win personal computers with passport stamp  Publix flyers in tower displays-Miami division  Eblast up to 1.0 million South Florida Hispanic households (event invitation & Publix flyer)
  8. 8.  JuntaHispana provides event media support  All event design, production and execution  Coordinates sampling, warehousing, distribution, booths, tents, tables, chairs  Includes Spanish-speaking staff for your booth  Mini-stage talent, producer and host  Insurance, permits, equipment, booths, etc.  PromoPoint Marketing delivers all Publix-specific marketing ◦ Email marketing, in-store flyer, flyer display, etc
  9. 9.  Your 10’ x 10’ booth at Junta Hispana event ◦ Includes Spanish-speaking staff of two ◦ Sampling, demonstrations and/or literature distribution ◦ Up to 10,000 samples distributed at each booth  ½ Full-color ad in Publix Junta Hispana flyer ◦ Flyer with advertising, recipes and/or coupons ◦ Packed in shipper displays at all 251 Publix Miami division stores (circ 225,000) ◦ Plus 25,000 at the Publix booth during Junta Hispana  Eblast email to 1.0 million homes near stores in the Publix Miami division ◦ Click thru to a digital version of the flyer with ads, recipes and/or coupons  10,000 Re-usable shopping bags handed out ◦ Bags showcase sponsoring brand logos
  10. 10.  Eric Zitelli Director of Client Solutions PromoPoint Marketing O 813-342-9559 C 813-335-2408 Eric.zitelli@PromoPointMarketing.com  Sue Bartlett Senior Production Manager PromoPoint Marketing O 813-342-9437 Sue.Bartlett@PromoPointMarketing.com

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