Get social and Party @ MI Place
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Get social and Party @ MI Place

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Social Media for Michigan Festivals and Events Association!

Social Media for Michigan Festivals and Events Association!

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Get social and Party @ MI Place Get social and Party @ MI Place Presentation Transcript

  • Get Social andGet Social and Party @ MI PlaceParty @ MI Place Presented to:Presented to: Michigan Festivals and Events AssociationMichigan Festivals and Events Association Prepared by:Prepared by: Eric SzczepanskiEric Szczepanski Social Media AdvisorSocial Media Advisor Eric.m.ski@hotmail.comEric.m.ski@hotmail.com Twitter:Twitter: @EricSki@EricSki April 14, 2014April 14, 2014
  • • What is Social MediaWhat is Social Media • 80/20 Rule80/20 Rule • Social GoalsSocial Goals • Know Your AudienceKnow Your Audience • Where is your AudienceWhere is your Audience • Social StrategySocial Strategy • ROIROI • Social Fun FactsSocial Fun Facts
  • Social MediaSocial Media is the interaction among people in whichis the interaction among people in which they can create, share and/or exchange information andthey can create, share and/or exchange information and ideas in virtual communities and networks.ideas in virtual communities and networks.
  • Social Media 80/20 RuleSocial Media 80/20 Rule • 20% of Your Brand's Content: Include20% of Your Brand's Content: Include Persuasive Call-to-ActionsPersuasive Call-to-Actions • 80% of Other 'Interesting Content': Make it80% of Other 'Interesting Content': Make it
  • MFEA’s Social GoalsMFEA’s Social Goals • Relationship (social media) MarketingRelationship (social media) Marketing – Community engagementCommunity engagement – Empower fans to be advocatesEmpower fans to be advocates – Integrate social media to enhance marketingIntegrate social media to enhance marketing efforts and member servicesefforts and member services
  • KnowKnow YourYour AudienceAudience • Arts and Cultural Lovers / Event GoersArts and Cultural Lovers / Event Goers – Party @ MI PlaceParty @ MI Place it’sit’s Pure Michigan FunPure Michigan Fun • Current MembersCurrent Members – Festivals, CVB, Chambers, VendorsFestivals, CVB, Chambers, Vendors • Future MembersFuture Members • Industry leadersIndustry leaders • Future leaders (millennials – students)Future leaders (millennials – students)
  • MFEA’s Social Strategy:MFEA’s Social Strategy: Where is Your Audience?Where is Your Audience? • Enhance current marketing efforts and member servicesEnhance current marketing efforts and member services (website, newsletters, brochures, podcasts, directories(website, newsletters, brochures, podcasts, directories etc.) with a multi-faceted social media program:etc.) with a multi-faceted social media program: • Three Primary ChannelsThree Primary Channels – FacebookFacebook – TwitterTwitter – InstagramInstagram • Others under-considerationOthers under-consideration – PinterestPinterest – FoursquareFoursquare – Google + and YouTube (YouTube owned by Google)Google + and YouTube (YouTube owned by Google)
  • FacebookFacebook Where the community meetsWhere the community meets • Continue current effortsContinue current efforts – Share festival/ event informationShare festival/ event information – Share photos from eventsShare photos from events – Create compelling contentCreate compelling content • Likes, shares, commentLikes, shares, comment • Post 0-4 times-a-dayPost 0-4 times-a-day
  • TwitterTwitter • Provide timely event informationProvide timely event information • Cross-promote with other member organizations, CVB,Cross-promote with other member organizations, CVB, Chambers, etc…Chambers, etc… • Invite / Join the ConversationInvite / Join the Conversation – #MIFestivals#MIFestivals – #PartyAtMiPlace#PartyAtMiPlace – April is #MichiganWine MonthApril is #MichiganWine Month – #313DLove#313DLove • Post 3-12 times-a-dayPost 3-12 times-a-day • Twitter ChatsTwitter Chats – Festival and tourism leadersFestival and tourism leaders
  • InstagramInstagram Highlight festivals and events with photosHighlight festivals and events with photos • Invite and showcase fan submitted photosInvite and showcase fan submitted photos – via #MIFestivals or #PartyAtMiPlacevia #MIFestivals or #PartyAtMiPlace • Choose a hashtag to create conversation and tag photosChoose a hashtag to create conversation and tag photos such as #MIFestivals or #PartyAtMiPlacesuch as #MIFestivals or #PartyAtMiPlace • Like Twitter - Post 2-12 times a dayLike Twitter - Post 2-12 times a day
  • Be in the Know!Be in the Know! • Social Media is an ever changing medium and it’sSocial Media is an ever changing medium and it’s important to stay on top of industry news and trendsimportant to stay on top of industry news and trends • Others networks to review and keep an eye on asOthers networks to review and keep an eye on as possible social channels:possible social channels: • – Google +Google + (Good for SEO/ integrates with YouTube)(Good for SEO/ integrates with YouTube) – YouTubeYouTube (video sharing)(video sharing) • Second largest search engine behind Google (also owned bySecond largest search engine behind Google (also owned by Google)Google) – PinterestPinterest (pinning and sharing photos of interest from events,(pinning and sharing photos of interest from events, festival food, museums, Michigan wines, etc…)festival food, museums, Michigan wines, etc…) – FourSquareFourSquare “oh the places you’ll go”“oh the places you’ll go” – Linkedin:Linkedin: Professional networkingProfessional networking
  • Social Media ROISocial Media ROI ““The ROI of Social Media is your business willThe ROI of Social Media is your business will exist in 5 years,”exist in 5 years,” Erik Qualman, Author ofErik Qualman, Author of SocialnonicsSocialnonics • Non-financial (ROI does not have to be money to be valuable)Non-financial (ROI does not have to be money to be valuable) – Fans, followers, likes, engagementFans, followers, likes, engagement • FinancialFinancial – Sales, revenue, transactionsSales, revenue, transactions
  • Measuring ROIMeasuring ROI • QualitativeQualitative – Part of Industry ConversationPart of Industry Conversation – How are we perceivedHow are we perceived – Did we build key relationshipsDid we build key relationships • QuantitativeQuantitative – Website / social analyticsWebsite / social analytics – SEOSEO
  • Fun Facts:Fun Facts: State of Social Media / World Wide WebState of Social Media / World Wide Web • 93% of Markers use Social Media93% of Markers use Social Media • 90% trust peer recommendations90% trust peer recommendations • Only 14% of people trust traditional TV advertisementsOnly 14% of people trust traditional TV advertisements • Ford Explorer campaign launched on Facebook, generated more traffic thanFord Explorer campaign launched on Facebook, generated more traffic than Super Bowl adSuper Bowl ad • 53% of people on Twitter recommend products in their Tweets53% of people on Twitter recommend products in their Tweets • 44% of perspective students use social media to inform their college search44% of perspective students use social media to inform their college search • Over 50% of the worlds population is under 30 (Millennial Generation/ GenOver 50% of the worlds population is under 30 (Millennial Generation/ Gen Z)Z) • If Facebook was a country it would have the 3rd largest populationIf Facebook was a country it would have the 3rd largest population • YouTube is the second largest search engine behind GoogleYouTube is the second largest search engine behind Google • ““Social Media isn’t a fad; it’s a fundamental shift in the way weSocial Media isn’t a fad; it’s a fundamental shift in the way we communicate.” – Erik Qualmancommunicate.” – Erik Qualman • ““The ROI of social media is that your business will still exist in 5 years.” -The ROI of social media is that your business will still exist in 5 years.” - Erik QualmanErik Qualman • Lady Gaga, Justin Bieber and Katy Perry have more Twitter followers thanLady Gaga, Justin Bieber and Katy Perry have more Twitter followers than the entire populations of Germany, Turkey, South Africa, Canada,the entire populations of Germany, Turkey, South Africa, Canada, Argentina, United Kingdom, EgyptArgentina, United Kingdom, Egypt • Source:Source: http://www.socialnomics.net/2013/01/01/social-media-video-2013/http://www.socialnomics.net/2013/01/01/social-media-video-2013/ • YouTube: Social Media RevolutionYouTube: Social Media Revolution
  • Fun Facts Continued:Fun Facts Continued: • Michigan is the 3rd state to recognizeMichigan is the 3rd state to recognize June 30th as Social Media Day (2012)June 30th as Social Media Day (2012) • Pure Michigan has the No. 1 statePure Michigan has the No. 1 state tourism tourism InstagramInstagram channel and the state’s channel and the state’s social traffic ranks in the top five alongsocial traffic ranks in the top five along with Florida, Virginia, Hawaii, andwith Florida, Virginia, Hawaii, and ArkansasArkansas • Detroit ranks 18th city with the highestDetroit ranks 18th city with the highest volume of social media jobs (2012)volume of social media jobs (2012)
  • Sources:Sources: • 80/20 Rule of Social Media:80/20 Rule of Social Media: http://socialmediatoday.com/sofie-de-beule/2006636/8020-rule-why-just-20-your-social-media-content-should-be-about-yourhttp://socialmediatoday.com/sofie-de-beule/2006636/8020-rule-why-just-20-your-social-media-content-should-be-about-your • Pure Michigan Inspiring Tourism through Social Media: http://www.slideshare.net/MIadvantage/inspiring-tourism-Pure Michigan Inspiring Tourism through Social Media: http://www.slideshare.net/MIadvantage/inspiring-tourism- through-social-mediathrough-social-media • • Article Pure Michigan Social Media: http://www.sometourism.com/speakers/chad-wiebesick/Article Pure Michigan Social Media: http://www.sometourism.com/speakers/chad-wiebesick/ • Forbes Article on Relationship Marketing: http://www.forbes.com/sites/marketshare/2013/05/09/this-is-the-most-Forbes Article on Relationship Marketing: http://www.forbes.com/sites/marketshare/2013/05/09/this-is-the-most- important-word-when-it-comes-to-relationship-marketing/important-word-when-it-comes-to-relationship-marketing/ • Socialnomics by Erik Qualman:Socialnomics by Erik Qualman: http://www.socialnomics.net/2013/01/01/social-media-video-2013/http://www.socialnomics.net/2013/01/01/social-media-video-2013/ • Michigan Social Media DayMichigan Social Media Day http://mashable.com/2012/06/29/michigan-social-media-day/http://mashable.com/2012/06/29/michigan-social-media-day/ • Michigan Social Media Day http://www.patheos.com/blogs/kathyschiffer/2012/06/party-hearty-michiganders-itMichigan Social Media Day http://www.patheos.com/blogs/kathyschiffer/2012/06/party-hearty-michiganders-it %E2%80%99s-social-media-day/%E2%80%99s-social-media-day/ • Developing Social Media Strategy:Developing Social Media Strategy: http://socialmediatoday.com/mark-paddock/378987/win-social-media-management-contracts-killer-proposalshttp://socialmediatoday.com/mark-paddock/378987/win-social-media-management-contracts-killer-proposals • Developing Social Media Strategy:Developing Social Media Strategy: http://www.socialmediaexaminer.com/how-to-setup-a-social-media-business-strategy/http://www.socialmediaexaminer.com/how-to-setup-a-social-media-business-strategy/ • Michiganfun.com and MFEA’s Facebook pageMichiganfun.com and MFEA’s Facebook page • Michigan ranks first in tourism social traffic:Michigan ranks first in tourism social traffic: http://www.grbj.com/articles/78834-pure-michigan-website-ranks-first-in-ushttp://www.grbj.com/articles/78834-pure-michigan-website-ranks-first-in-us