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Social Media Training
Social Media Research Workshop – Market Research Association
@EricSchwartzman - #smrw
First Outlook ...
2
Housekeeping
• Expectations
• Immersive workshop
• New vocabulary
• Broad vs. Focused
• Slide numbers
• Digital handouts...
3
Digital Survey
• Private vs. Public vs. Nonprofit
• Engagement vs. Monitoring vs. Analysis
• Keyword Discovery Wordle
• ...
4
Social Media by the Numbers
5
Mayor Jerry Brown
Britney Spears
News Media Addict
Star Wars 30th Anniversary
Pussycat Dolls
Academy Awards
6
Message Map
Data Points
Overarching
Message
Supporting
Messages
7
Mainstream Media Training
8
Plenty of Options
Public Affairs
Customer
Relations
Investor
Relations
Labor Relations
Community
Relations
Industry
Rela...
9
Media Relations
Mass Media Addict
Television Magazines
Radio
Newspapers
10
Junket Junkie
11
Controlled Communications
12
Scoring Ink
13
Illusion of Control
14
Web Gave Life to New Media
Email
SEO
Websites
15
Web Surpasses Mainstream Media Channels
Source: Pew Internet
16
Analog Dollars to Digital Pennies
Source: Newspaper Association of America
17
Law of Diminishing Returns
Source: Paper Cuts
18
White Light Experience
19
New Media as Mass Media
Photo by Adulau
20
Outbound Communications
21
Web Gets Social
Microblogging
Email
SEO
Blogs/Podcasts
Content Social
Networks
Websites
Pure Social
Networks
Monitoring
22
Ad Spending Trends
23
Press Release Redefined
Source: Pew Internet
Percentage of Internet users who sited each type of site as their favorite
24
People Go Around Companies
25
Reputation
Mainstream News Media
Conversations Shape Reputation
Source: Shel Holtz
26
Business Case for Engagement
Whopper Big Mac SubwaySource: This Piggy Blog
27
Business Case for Engagement
Whopper Big Mac Subway
28
Those Conversations are Media
Source: 2010 Edelman Trust Barometer
29
Rise of Crowd Sourcing
30
Crowd Sourcing Crisis Data
31
Developing Digital Fluency
RevolutionaryAristocratEisner Lassiter
32
Ne Secrets
33
How Does this Change Market Research?
Source: Wired Magazine
34
From the Educated Guess...
“Essentially, all models are wrong, but some are
useful.”
George E. P. Box in 1987
Professor...
35
To Mining and Modeling Actual Conversations
"All models are wrong, and increasingly you can
succeed without them.“
Pete...
36
Open Source Data as Control Group
Source: Wired
37
PC Adoption by Businesses
Financial
• Back Office
• Financial Modeling, Accounting
Service &
Support
• Customer Relatio...
38
Social Media Adoption by Business
Source: Altimeter Group
39
Social Media Adoption by Business
Source: Altimeter Group
40
Social Media Marketing Adoption in Business
Source: Altimeter Group
41
Social Media Marketing Adoption in Business
Source: Altimeter Group
• Monitoring conversations
• Defending the brand
• ...
42
New Research Trend: Customer Whuffie
43
Meet the Chief Listening Officer
44
Aspirational Sharing
45
Shortcomings of Social Networks
46
Shortcomings of Syndication
47
Shortcomings of Tools
Source: Jamie Beckland, White Horse
48
Other Shortcomings
• Latency
• Sentiment Analysis
• Artificial intelligence
49
The Bad News
"Companies have learned to do
more with less," Welch said.
Jack Welch on the impact of
technology on busin...
50
The Good News
51
Case Study: Real Time Analysis
http://www.youtube.com/watch?v=InrOvEE2v38
52
Break
53
Digital Life covers 46 markets and 88% of the global internet population
More than twice as many markets as any other s...
54
It’s Time to Play…
Who Wants
to be a
Social
Media
Research
Rock Star?
55
Digital Penetration vs. MSM
Source: TNS Digital Life Study, Oct. 10, 2010
56
Social Networking is Truly Mass Market
Source: TNS Digital Life Study, Oct. 10, 2010
57
Social Networking vs. Email
Source: TNS Digital Life Study, Oct. 10, 2010
58
What Activities People Do Most Online with Who
Source: TNS Digital Life Study, Oct. 10, 2010
59
Time Spent Online
Source: TNS Digital Life Study, Oct. 10, 2010
60
Canada vs. US
Source: TNS Digital Life Study, Oct. 10, 2010
61
UK vs. South Africa
Source: TNS Digital Life Study, Oct. 10, 2010
62
Germany vs. China
Source: TNS Digital Life Study, Oct. 10, 2010
63
Privacy Concerns in the US are Declining
64
Digital Lifestyles
Source: TNS Digital Life Study, Oct. 10, 2010
65
Digital Lifestyles by Geography
Functionals Aspirers Networkers
Knowledge Seekers Communicators Influencers
66
Search Engine Optimization
67
Page Rank is the New PR
68
State of Search and the Net
 3 billion – Daily Google searches processed
 1.6 billion – Worldwide online population
...
69
Secret Formula
70
Optimization vs. Marketing
SEM
SEO
71
This is not SEO
72
This is SEO
73
First Rule of Search Engine Optimization
74
Get Other Sites to Links to You
75
Case Study: Organic Blog Optimization
76
Case Study: Inbound Links
77
Case Study: Tracking Inbounds
78
Case Study: Search Results
79
Case: Fewer Inbounds, Higher Rank?
80
Case Study: Evaluating Inbounds
81
Writing for Search
Wit, irony, humor and style
Clever titles and headlines
Search engine technologists vs. marketing ex...
82
Brief and Concise
83
Quantity vs. Quality
84
Intro to Meta Data
85
Finding Meta Data
86
Title Tags
1. Title Tag in Web Page HTML (View > Source in a Browser)
2. Title Tag in Browser Title Bar
3. Title Tag in...
87
Generic Title Tags
88
Meta Page Descriptions
1. Meta Description in Web Page HTML (View > Source in a Browser)
2. Meta Page Description in Se...
89
Why Meta Descriptions Matter
Source: Eyetrack 3
90
Dynamic Meta Page Descriptions
91
Spying through Meta Keywords
92
Density Analyzers
http://tools.seobook.com/general/keyword-density/
93
Press Release Written for Journalists
94
Keyword Research
95
Selected Keywords
96
SEOed Press Release
97
SEOed Press Release
98
SEOed Landing Page
99
1. Check for Title Tags
100
2. Check for Meta Page Descriptions
101
3. Check for Dynamic Meta Content
102
4. Check for Summary Blurbs
103
5. Search Press Release Headlines
104
PDFs and Search
105
Flash and Search
106
Google Instant & Google Predictions
107
Who is More Influential?
vs.
108
Step 1: Search Visibility
Source: Yahoo! Site Explorer
109
Step 2: Traffic
110
Step 3: Word of Mouth
Source: Blogpulse Conversation Tracker
111
Break
http://ontherecordpodcast.com/pr/otro/facebook-measurement-omniture-jeff-jordan-tim-waddell.aspx
112
Filtering Social Media
Brian Solis
113
Filtering through Search
“It’s not information overload, it’s filter failure.”
Clay Shirky, author, Here Comes Everybo...
114
Complex Keyword Phrases
115
• Company
• Services
• Professional
• Best
• Top
• Leading
• Internet
• Organization
• Marketing
• Business
• Solution...
116
Keyword Relevancy
117
Keyword Volume
118
Validating Regional Interests with Search
119
Keyword Discovery on Twitter Search
120
Twitter Geographic Search
121
Twitter Research by Geography
122
Keyword Discovery with Wordles
Source: Andrea Vascellari
123Source: Andrea Vascellari
Keyword Discovery with Wordles
124Source: Andrea Vascellari
Keyword Discovery with Wordles
125Source: Andrea Vascellari
Keyword Discovery with Wordles
126Source: Andrea Vascellari
Keyword Discovery with Wordles
127
Keyword Discovery with Yahoo! Pipes
128
RSS Readers
Leveraging RSS:
1. Browsers
2. Web-based readers
3. Desktop-based readers
4. Email clients
129
Google Reader
130
Demo: Social Media Monitoring Dashboard
131
Demo: Search a Keyword in Google News
Locate the RSS Icon
at the Bottom of the
Google News Search
Results
132
Demo: Add the RSS Feed URL to Google Reader
133
Live Demo: Add RSS feed to Google Reader
Clicking “Add a subscription” button
opens field to insert URL of RSS Feed
134
Demo: Add RSS feed to Google Reader
Google News Feed Loaded in
Google Reader
135
Demo: Monitor Blogs with RSS
Back to Google News  more  Blogs
136
Demo: Convert Blog Search Results to RSS
Click the RSS option
to subscribe to these
search results in
Google Reader
137
Demo: Convert Blog Search Results to RSS
Copy the URL of
the web page on
which the RSS
feed is displayed
138
Demo: Enter RSS feed in Google Reader
Paste the Blog Search Results URL into
the “Add a subscription” pop-up field
139
Demo: News and Blog RSS Feeds in Google Reader
Google Blog Feed Loaded in Google Reader
140
Demo: Monitoring Twitter
Convert Twitter
Search Results
to RSS
141
Demo: Subscribe to a Twitter RSS Feed
Paste the Twitter Search Results RSS Feed URL into the “Add a
subscription” pop-...
142
Demo: Subscribe to a Wikipedia Article
143
Demo: Wikipedia RSS feed in Google Reader
Edits to the Wikipedia article appear in real time
Edits by Anonymous Users
144
Demo: Monitoring Online Forums in Google Reader
Show Tools link in Menu
Bar Opens RSS Option
145
Demo: Monitoring Online Forums in Google Reader
Forums RSS
Feed Loaded in
Google Reader
Click “Manage
subscriptions”
l...
146
Demo: Managing Subscriptions in Google Reader
Select “Add to folder”  “Cheonan”
147
Demo: Managing Subscriptions in Google Reader
Select “Add to folder”  “New folder”
148
Demo: Cheonan Folder Added to Google Reader
149
Lunch Break
150
Radian 6 Demo
151
152
Installing Google Analytics
153
Understanding Web Stats: Low Bounce Rate Traffic
154
Understanding Web Stats: Landing Pages
155
Understanding Web Stats: Refresher Tutorial
156
Understanding Web Stats: Open Source Analytics
157
Understanding Web Stats: Open Source Analytics
158
Understanding Web Stats: Open Source Analytics
159
Understanding Web Stats: Open Source Analytics
160
Understanding Web Stats: Open Source Analytics
161
Understanding Web Stats: Open Source Analytics
162
Understanding Web Stats
• Entries pages
• Traffic sources: search, referrals and directs
• Pages and keywords by bounc...
163
Understanding Facebook: Insights
Source: Facebook Presentation “Working Together to Build Social News”
164
Facebook: Goals
Source: Facebook Presentation “Working Together to Build Social News”
165
Facebook: Results
Source: Facebook Presentation “Working Together to Build Social News”
166
Facebook: Traffic
Source: Facebook Presentation “Working Together to Build Social News”
167
Facebook: What’s Most Engaging?
Source: Facebook Presentation “Working Together to Build Social News”
168
Facebook: Reach a Younger Audience
Source: Facebook Presentation “Working Together to Build Social News”
169
Facebook Measurement
170
Facebook Measurement: SiteCatalyst
171
Measurement Resource
http://ontherecordpodcast.com/pr/otro/facebook-measurement-omniture-jeff-jordan-tim-waddell.aspx
172
Ranking Social Influence
173
Ranking Social Influence
174
Ranking Social Influence
175
Case Study: Social Media Dashboard Findings
Cairo Speech “Obama” Peak “Freedom” Peak
176
OnTheRecordPodcast.com
@ontherecord
facebook.com/ontherecordonline
Link in iTunes
177
The Only B2B Social Media Book
ORDER AT
Amazon :: Barnes & Noble :: Borders
178
Keep in Touch
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzman.com Website
ontherecordpodcas...
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Social Media Training :: Market Research Association :: First Outlook Conference

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Transcript of "Social Media Training :: Market Research Association :: First Outlook Conference"

  1. 1. Social Media Training Social Media Research Workshop – Market Research Association @EricSchwartzman - #smrw First Outlook Conference, - Nov. 2, 2010 Copyright applies to this document – some rights reserved. This work is licensed under a Creative Commons. Attribution-non commercial-share alike 3.0 license. http://creativecommons.org/licenses/by-nc-sa/3.0
  2. 2. 2 Housekeeping • Expectations • Immersive workshop • New vocabulary • Broad vs. Focused • Slide numbers • Digital handouts • Hashtag #smrw
  3. 3. 3 Digital Survey • Private vs. Public vs. Nonprofit • Engagement vs. Monitoring vs. Analysis • Keyword Discovery Wordle • Inbound Links • Twitter Geo Search • Subscribe to Wikipedia Article Revision History
  4. 4. 4 Social Media by the Numbers
  5. 5. 5 Mayor Jerry Brown Britney Spears News Media Addict Star Wars 30th Anniversary Pussycat Dolls Academy Awards
  6. 6. 6 Message Map Data Points Overarching Message Supporting Messages
  7. 7. 7 Mainstream Media Training
  8. 8. 8 Plenty of Options Public Affairs Customer Relations Investor Relations Labor Relations Community Relations Industry Relations Media Relations Analyst Relations Public Relations
  9. 9. 9 Media Relations Mass Media Addict Television Magazines Radio Newspapers
  10. 10. 10 Junket Junkie
  11. 11. 11 Controlled Communications
  12. 12. 12 Scoring Ink
  13. 13. 13 Illusion of Control
  14. 14. 14 Web Gave Life to New Media Email SEO Websites
  15. 15. 15 Web Surpasses Mainstream Media Channels Source: Pew Internet
  16. 16. 16 Analog Dollars to Digital Pennies Source: Newspaper Association of America
  17. 17. 17 Law of Diminishing Returns Source: Paper Cuts
  18. 18. 18 White Light Experience
  19. 19. 19 New Media as Mass Media Photo by Adulau
  20. 20. 20 Outbound Communications
  21. 21. 21 Web Gets Social Microblogging Email SEO Blogs/Podcasts Content Social Networks Websites Pure Social Networks Monitoring
  22. 22. 22 Ad Spending Trends
  23. 23. 23 Press Release Redefined Source: Pew Internet Percentage of Internet users who sited each type of site as their favorite
  24. 24. 24 People Go Around Companies
  25. 25. 25 Reputation Mainstream News Media Conversations Shape Reputation Source: Shel Holtz
  26. 26. 26 Business Case for Engagement Whopper Big Mac SubwaySource: This Piggy Blog
  27. 27. 27 Business Case for Engagement Whopper Big Mac Subway
  28. 28. 28 Those Conversations are Media Source: 2010 Edelman Trust Barometer
  29. 29. 29 Rise of Crowd Sourcing
  30. 30. 30 Crowd Sourcing Crisis Data
  31. 31. 31 Developing Digital Fluency RevolutionaryAristocratEisner Lassiter
  32. 32. 32 Ne Secrets
  33. 33. 33 How Does this Change Market Research? Source: Wired Magazine
  34. 34. 34 From the Educated Guess... “Essentially, all models are wrong, but some are useful.” George E. P. Box in 1987 Professor Emeritus of Statistics University of Wisconsin
  35. 35. 35 To Mining and Modeling Actual Conversations "All models are wrong, and increasingly you can succeed without them.“ Peter Norvig Research Director Google
  36. 36. 36 Open Source Data as Control Group Source: Wired
  37. 37. 37 PC Adoption by Businesses Financial • Back Office • Financial Modeling, Accounting Service & Support • Customer Relationship Management • Technical Support, KM Business Lines • Distribution, Sales, Marketing • Manufacturing, Legal, HR
  38. 38. 38 Social Media Adoption by Business Source: Altimeter Group
  39. 39. 39 Social Media Adoption by Business Source: Altimeter Group
  40. 40. 40 Social Media Marketing Adoption in Business Source: Altimeter Group
  41. 41. 41 Social Media Marketing Adoption in Business Source: Altimeter Group • Monitoring conversations • Defending the brand • Real time course correction • Social media interactions from real world events
  42. 42. 42 New Research Trend: Customer Whuffie
  43. 43. 43 Meet the Chief Listening Officer
  44. 44. 44 Aspirational Sharing
  45. 45. 45 Shortcomings of Social Networks
  46. 46. 46 Shortcomings of Syndication
  47. 47. 47 Shortcomings of Tools Source: Jamie Beckland, White Horse
  48. 48. 48 Other Shortcomings • Latency • Sentiment Analysis • Artificial intelligence
  49. 49. 49 The Bad News "Companies have learned to do more with less," Welch said. Jack Welch on the impact of technology on business Source: Time Magazine
  50. 50. 50 The Good News
  51. 51. 51 Case Study: Real Time Analysis http://www.youtube.com/watch?v=InrOvEE2v38
  52. 52. 52 Break
  53. 53. 53 Digital Life covers 46 markets and 88% of the global internet population More than twice as many markets as any other study of its kind 53 Latin America North America Sub- Saharan Africa Middle East & N. Africa North & West Europe South & East Europe Developed Asia Emerging Asia China India
  54. 54. 54 It’s Time to Play… Who Wants to be a Social Media Research Rock Star?
  55. 55. 55 Digital Penetration vs. MSM Source: TNS Digital Life Study, Oct. 10, 2010
  56. 56. 56 Social Networking is Truly Mass Market Source: TNS Digital Life Study, Oct. 10, 2010
  57. 57. 57 Social Networking vs. Email Source: TNS Digital Life Study, Oct. 10, 2010
  58. 58. 58 What Activities People Do Most Online with Who Source: TNS Digital Life Study, Oct. 10, 2010
  59. 59. 59 Time Spent Online Source: TNS Digital Life Study, Oct. 10, 2010
  60. 60. 60 Canada vs. US Source: TNS Digital Life Study, Oct. 10, 2010
  61. 61. 61 UK vs. South Africa Source: TNS Digital Life Study, Oct. 10, 2010
  62. 62. 62 Germany vs. China Source: TNS Digital Life Study, Oct. 10, 2010
  63. 63. 63 Privacy Concerns in the US are Declining
  64. 64. 64 Digital Lifestyles Source: TNS Digital Life Study, Oct. 10, 2010
  65. 65. 65 Digital Lifestyles by Geography Functionals Aspirers Networkers Knowledge Seekers Communicators Influencers
  66. 66. 66 Search Engine Optimization
  67. 67. 67 Page Rank is the New PR
  68. 68. 68 State of Search and the Net  3 billion – Daily Google searches processed  1.6 billion – Worldwide online population  230 million – American with Net access  93% -- Americans with high-speed access  228 million – Americans with mobile phones Source: Googled by Ken Auletta
  69. 69. 69 Secret Formula
  70. 70. 70 Optimization vs. Marketing SEM SEO
  71. 71. 71 This is not SEO
  72. 72. 72 This is SEO
  73. 73. 73 First Rule of Search Engine Optimization
  74. 74. 74 Get Other Sites to Links to You
  75. 75. 75 Case Study: Organic Blog Optimization
  76. 76. 76 Case Study: Inbound Links
  77. 77. 77 Case Study: Tracking Inbounds
  78. 78. 78 Case Study: Search Results
  79. 79. 79 Case: Fewer Inbounds, Higher Rank?
  80. 80. 80 Case Study: Evaluating Inbounds
  81. 81. 81 Writing for Search Wit, irony, humor and style Clever titles and headlines Search engine technologists vs. marketing experts AP – Headlines 40 characters or less For People For Search Section: “Real Estate” Section: “Homes” Section: “Scene” Section: “Lifestyle” Section: “Taste” Section: “Food” Headline: “Unsafe sex: Has Jacob Zuma’s rape trial hit South Africa’s war on AIDS?” Headline: “Zuma testimony sparks HIV fear” Headline: “Tulsa star: The life and career of much- loved 1960’s singer” Headline: “Obituary: Gene Pitney Headline: “It’s Chemistry Over Pedigree as Gators Roll to First Title” Headline: “Gators Cap Run with First Title”
  82. 82. 82 Brief and Concise
  83. 83. 83 Quantity vs. Quality
  84. 84. 84 Intro to Meta Data
  85. 85. 85 Finding Meta Data
  86. 86. 86 Title Tags 1. Title Tag in Web Page HTML (View > Source in a Browser) 2. Title Tag in Browser Title Bar 3. Title Tag in Search Results
  87. 87. 87 Generic Title Tags
  88. 88. 88 Meta Page Descriptions 1. Meta Description in Web Page HTML (View > Source in a Browser) 2. Meta Page Description in Search Results
  89. 89. 89 Why Meta Descriptions Matter Source: Eyetrack 3
  90. 90. 90 Dynamic Meta Page Descriptions
  91. 91. 91 Spying through Meta Keywords
  92. 92. 92 Density Analyzers http://tools.seobook.com/general/keyword-density/
  93. 93. 93 Press Release Written for Journalists
  94. 94. 94 Keyword Research
  95. 95. 95 Selected Keywords
  96. 96. 96 SEOed Press Release
  97. 97. 97 SEOed Press Release
  98. 98. 98 SEOed Landing Page
  99. 99. 99 1. Check for Title Tags
  100. 100. 100 2. Check for Meta Page Descriptions
  101. 101. 101 3. Check for Dynamic Meta Content
  102. 102. 102 4. Check for Summary Blurbs
  103. 103. 103 5. Search Press Release Headlines
  104. 104. 104 PDFs and Search
  105. 105. 105 Flash and Search
  106. 106. 106 Google Instant & Google Predictions
  107. 107. 107 Who is More Influential? vs.
  108. 108. 108 Step 1: Search Visibility Source: Yahoo! Site Explorer
  109. 109. 109 Step 2: Traffic
  110. 110. 110 Step 3: Word of Mouth Source: Blogpulse Conversation Tracker
  111. 111. 111 Break http://ontherecordpodcast.com/pr/otro/facebook-measurement-omniture-jeff-jordan-tim-waddell.aspx
  112. 112. 112 Filtering Social Media Brian Solis
  113. 113. 113 Filtering through Search “It’s not information overload, it’s filter failure.” Clay Shirky, author, Here Comes Everybody
  114. 114. 114 Complex Keyword Phrases
  115. 115. 115 • Company • Services • Professional • Best • Top • Leading • Internet • Organization • Marketing • Business • Solution • Online • City Name • Surrounding Suburbs • State (including abbreviations NYC, IL, FL, WA, etc.) • County Name B2B Modifiers • RFP • RFI • Bid • Quote • Rates • Pricing • Deals • Affordable • Offers • Packages • Quality • Cheap Complex Keyword Phrase Modifiers
  116. 116. 116 Keyword Relevancy
  117. 117. 117 Keyword Volume
  118. 118. 118 Validating Regional Interests with Search
  119. 119. 119 Keyword Discovery on Twitter Search
  120. 120. 120 Twitter Geographic Search
  121. 121. 121 Twitter Research by Geography
  122. 122. 122 Keyword Discovery with Wordles Source: Andrea Vascellari
  123. 123. 123Source: Andrea Vascellari Keyword Discovery with Wordles
  124. 124. 124Source: Andrea Vascellari Keyword Discovery with Wordles
  125. 125. 125Source: Andrea Vascellari Keyword Discovery with Wordles
  126. 126. 126Source: Andrea Vascellari Keyword Discovery with Wordles
  127. 127. 127 Keyword Discovery with Yahoo! Pipes
  128. 128. 128 RSS Readers Leveraging RSS: 1. Browsers 2. Web-based readers 3. Desktop-based readers 4. Email clients
  129. 129. 129 Google Reader
  130. 130. 130 Demo: Social Media Monitoring Dashboard
  131. 131. 131 Demo: Search a Keyword in Google News Locate the RSS Icon at the Bottom of the Google News Search Results
  132. 132. 132 Demo: Add the RSS Feed URL to Google Reader
  133. 133. 133 Live Demo: Add RSS feed to Google Reader Clicking “Add a subscription” button opens field to insert URL of RSS Feed
  134. 134. 134 Demo: Add RSS feed to Google Reader Google News Feed Loaded in Google Reader
  135. 135. 135 Demo: Monitor Blogs with RSS Back to Google News  more  Blogs
  136. 136. 136 Demo: Convert Blog Search Results to RSS Click the RSS option to subscribe to these search results in Google Reader
  137. 137. 137 Demo: Convert Blog Search Results to RSS Copy the URL of the web page on which the RSS feed is displayed
  138. 138. 138 Demo: Enter RSS feed in Google Reader Paste the Blog Search Results URL into the “Add a subscription” pop-up field
  139. 139. 139 Demo: News and Blog RSS Feeds in Google Reader Google Blog Feed Loaded in Google Reader
  140. 140. 140 Demo: Monitoring Twitter Convert Twitter Search Results to RSS
  141. 141. 141 Demo: Subscribe to a Twitter RSS Feed Paste the Twitter Search Results RSS Feed URL into the “Add a subscription” pop-up field
  142. 142. 142 Demo: Subscribe to a Wikipedia Article
  143. 143. 143 Demo: Wikipedia RSS feed in Google Reader Edits to the Wikipedia article appear in real time Edits by Anonymous Users
  144. 144. 144 Demo: Monitoring Online Forums in Google Reader Show Tools link in Menu Bar Opens RSS Option
  145. 145. 145 Demo: Monitoring Online Forums in Google Reader Forums RSS Feed Loaded in Google Reader Click “Manage subscriptions” link to put feeds into folders
  146. 146. 146 Demo: Managing Subscriptions in Google Reader Select “Add to folder”  “Cheonan”
  147. 147. 147 Demo: Managing Subscriptions in Google Reader Select “Add to folder”  “New folder”
  148. 148. 148 Demo: Cheonan Folder Added to Google Reader
  149. 149. 149 Lunch Break
  150. 150. 150 Radian 6 Demo
  151. 151. 151
  152. 152. 152 Installing Google Analytics
  153. 153. 153 Understanding Web Stats: Low Bounce Rate Traffic
  154. 154. 154 Understanding Web Stats: Landing Pages
  155. 155. 155 Understanding Web Stats: Refresher Tutorial
  156. 156. 156 Understanding Web Stats: Open Source Analytics
  157. 157. 157 Understanding Web Stats: Open Source Analytics
  158. 158. 158 Understanding Web Stats: Open Source Analytics
  159. 159. 159 Understanding Web Stats: Open Source Analytics
  160. 160. 160 Understanding Web Stats: Open Source Analytics
  161. 161. 161 Understanding Web Stats: Open Source Analytics
  162. 162. 162 Understanding Web Stats • Entries pages • Traffic sources: search, referrals and directs • Pages and keywords by bounce rate & time on page
  163. 163. 163 Understanding Facebook: Insights Source: Facebook Presentation “Working Together to Build Social News”
  164. 164. 164 Facebook: Goals Source: Facebook Presentation “Working Together to Build Social News”
  165. 165. 165 Facebook: Results Source: Facebook Presentation “Working Together to Build Social News”
  166. 166. 166 Facebook: Traffic Source: Facebook Presentation “Working Together to Build Social News”
  167. 167. 167 Facebook: What’s Most Engaging? Source: Facebook Presentation “Working Together to Build Social News”
  168. 168. 168 Facebook: Reach a Younger Audience Source: Facebook Presentation “Working Together to Build Social News”
  169. 169. 169 Facebook Measurement
  170. 170. 170 Facebook Measurement: SiteCatalyst
  171. 171. 171 Measurement Resource http://ontherecordpodcast.com/pr/otro/facebook-measurement-omniture-jeff-jordan-tim-waddell.aspx
  172. 172. 172 Ranking Social Influence
  173. 173. 173 Ranking Social Influence
  174. 174. 174 Ranking Social Influence
  175. 175. 175 Case Study: Social Media Dashboard Findings Cairo Speech “Obama” Peak “Freedom” Peak
  176. 176. 176 OnTheRecordPodcast.com @ontherecord facebook.com/ontherecordonline Link in iTunes
  177. 177. 177 The Only B2B Social Media Book ORDER AT Amazon :: Barnes & Noble :: Borders
  178. 178. 178 Keep in Touch (310) 455-4000 Phone eric[at]ericschwartzman[dot]com Email ericschwartzman.com Website ontherecordpodcast.com Podcast spinfluencer.com Blog @ericschwartzman Twitter facebook.com/ericschwartzman Facebook linkedin.com/in/schwartzman Linkedin youtube.com/spinfluencer YouTube slideshare.net/ericschwartzman Slideshare Copyright applies to this document – some rights reserved. This work is licensed under a Creative Commons. Attribution-non commercial-share alike 3.0 license. http://creativecommons.org/licenses/by-nc-sa/3.0 Social Media Training Get the Deck
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