Social Marketing to the Business Customer
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Social Marketing to the Business Customer

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  • 1. The First Book Devoted Entirely to B2B Social MediaB2B markets are fundamentally different from consumer “While most of the social media hoopla to date has been in themarkets. This hands-on guide covers topics unique to this consumer space, social media will have an even larger impactsegment, including cost justification, prospecting and lead on B2B companies seeking to build deep, long-term relation-generation, matching tools to the sales funnel, building, B2B ships with their customers. This book is extremely timely as asearch engine optimization, social media monitoring, social guide on how to do just that. If you’re in the B2B space andmedia policy development, long-term client relationships, looking to grow your business, this is the book for you.”gaining stakeholder support, building a more transparent —Larry Weber, founder, Weber Shandwick Worldwideorganization, and what’s coming next. AvAilAble wherever books And ebooks Are sold.