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  • 1. Social  Media  Boot  Camp   PRSA  Alaska  Chapter   Fairbanks   Social  Media  Training   Instructor:  Eric  Schwartzman  
  • 2. My  Background   Pussycat  Dolls   Britney  Spears   Academy  Awards   Salt  Lake  Olympics   Star  Wars  30th  Anniversary  
  • 3. So6ware  as  a  Service  Entrepreneur  
  • 4. Strategic  Communica;ons  Advisor  to  the  US  Military   Eric  Schwartzman  (front  center)  leads  social  media  training  exercises  at  US  Pacific   Command  to  promote  peace,  security  and  stability  throughout  the  Asia  Pacific  region.  
  • 5. Strategic  Communica;ons  Advisor  to  the  US  Dept  of  State   With  US  Ambassador  to  Italy  David  H.   Foreign  Service  InsStute  training   Thorne  at  Social  Media  Week  Rome.   center  outside  of  Washington,  D.C.  
  • 6. Keynote  Speaker  Kuala  Lumpur  2012            Beverly  Hills  2011                                New  York  2010    Athens  2009                  Singapore  2008  
  • 7. Best  Selling  Author  
  • 8. Social  Media  Training  Clients   references:  hMp://ericschwartzman.com/tes;monials    
  • 9. 9  Housekeeping   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 10. 10   Social  Media  Rockstar  Contest  •  1st  Prize  -­‐  Most  liked  Facebook  post  tagged  @Social   Media  Training  •  2nd  Prize  –  Most  liked  or  commented  photo  on   Facebook  post  tagged  @Eric  Schwartzman  and  @Social   Media  Training  •  3rd  Prize  –  Most  retweeted  share  tagged   @ComplySocially  •  Shares  must  be  useful,  relevant  and  authenSc.  No   pandering.   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 11. 11  Agenda  •  Social  Media  Strategy   Break  •  Social  Media  Monitoring   Break  •  Search  Engine  OpSmizaSon   Lunch  •  Blogs  in  PracSce  •  TwiZer   Break  •  Facebook  •  Linkedin   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 12. 12  #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 13. 13  The  Problem  •  85%  of  consumers  expect  to  be  able   interact  with  companies  on  social   networks.    •  79%  of  companies  are  either  using  or   planning  to  use  social  media.    •  But  only  12%  are  doing  so  effecSvely.   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 14. 14  The  Mistake   Likes,  Comments  and  Shares  determine  rank   +1s,  Comments  and  Shares  determine  rank   in  the  newsfeed   in  the  newsfeed   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 15. 15  The  Rules   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 16. 16  The  Challenge   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 17. 17  The  Solu;on   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 18. 18  Hard  Sells  Don’t  Work   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 19. 19  Sales  and  Marke;ng  Content  is  Less  Desirable   The  first  step  was  to  add   blogs  and  message  boards  in   the  hope  that  irate   customers  will  talk  to  the   company  rather  than  gripe   to  the  whole  Internet.  "If  we   dont  do  that  at  Dell.com,  its   going  to  be  on  CNET  or   somewhere,"  Michael  Dell   says.  "Id  rather  have  that   conversaSon  in  my  living   room  than  in  somebody   elses."     hMp://cnnmon.ie/dell-­‐value-­‐prop       #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 20. 20  The  Business  Case   Paid   Earned   Brochures    Discoverable   Search   through  Search    Shareable   through  Social   Person-­‐to-­‐Person   Social  Networks   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 21. 21  The  Homeland  Embassy  Strategy   Homeland   Embassy   Embassy   174,124,771   39,523,152   Embassy   Embassy   5,000  monthly  visitors   28,103,480   169,915,715   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 22. 22      The  Method   Links     Widgets   Embedded  Timeline   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 23. 23  The  Integra;on  -­‐  Homepage   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 24. 24  The  Integra;on  –  Bio  Page   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 25. 25  The  Integra;on  –  Contact  Us  Page   Google  Map   Share  BuZons   TwiZer  Stream   Facebook  Newsfeed   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 26. 26  The  Homeland  Embassy  Strategy   Homeland   Embassy   Embassy   174,124,771   39,523,152   Embassy   Embassy   5,000  monthly  visitors   28,103,480   169,915,715   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 27. 27  The  Integra;on   Homeland   YouTube  Channel   Facebook  Like  Box   Flickr  Widget   TwiZer  Stream   Google  Map   Embassies   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 28. 28  Case  Study   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 29. 29  Content Marketing Roadmap Video    Webcast   &  YouTube   PowerPoint     SlideShare   Text  Transcript     Blog  Post   MP3    Podcast   Conference  Call,  Product   Demo,  Customer  Service   Calls,  Sales  Calls,  Technical   InformaSon   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 30. 30  The  Process   OrganizaSonal   CommunicaSons  TwiZer   DesSnaSon  Website   YouTube  &   Flickr   Customer   News  Media   ConsStuents   Service   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 31. 31  The  Methodology   Ac;vity   Tool   •  Audit   Step  1   Strategy  &  Policy   •  OpSmize   Step  2   •  ParScipate   Step  3   •  Evaluate   Step  4   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 32. 32  The  Op;ons  Op;ons   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 33. 33  #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 34. 34  Audit  Methodology   Ac;vity   Tool   •  Audit   Step  1   •  OpSmize   Step  2   •  ParScipate   Step  3   •  Evaluate   Step  4   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 35. 35   The  Problem  “It’s  not  informa;on  overload,  it’s  filter  failure.”   @cshirky   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 36. 36  The  Solu;on   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 37. EXERCISE:  Google  Related  Searches  
  • 38. EXERCISE:  Google  Trends  
  • 39. Keyword  Discovery  at  www.bing.com/social    
  • 40. Exercise:  Launch  a  Google  Reader  Account   www.google.com/reader    
  • 41. EXERCISE:  Build  a  Social  Media  Monitoring  Dashboard  •  Learn  Social  Media  Monitoring:  Subscribing  to  News  and  Blogs   hZp://news.google.com    #SocialMediaTrainingFairbanks  •  Learn  Social  Media  Monitoring:  Subscribe  2  Online  BulleSn  Boards  &  Forums   hZp://boardreader.com/  #SocialMediaTrainingFairbanks  •  Learn  Social  Media  Monitoring:  Subscribe  to  TwiZer  Searches   hZp://bit.ly/demo-­‐rss-­‐1  #SocialMediaTrainingFairbanks  •  Learn  Social  Media  Monitoring:  Subscribe  to  Facebook  Pages   hZp://bit.ly/demo-­‐rss-­‐2  #SocialMediaTrainingFairbanks  •  Learn  Social  Media  Monitoring:  Subscribe  to  YouTube  Searches   hZp://bit.ly/demo-­‐rss-­‐3  #SocialMediaTrainingFairbanks  •  Learn  Social  Media  Monitoring:  Subscribe  to  Wikipedia  arScles   hZp://bit.ly/demo-­‐rss-­‐4    #SocialMediaTrainingFairbanks  
  • 42. Social  Media  Mapping  with  www.Diigo.com/tools/toolbar       Tagged  Hyperlinks   Private  Op;on  Meta  Data   Tag  or  Category  
  • 43. 43  #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 44. 44  The  Methodology   •  Audit   Step  1   •  OpSmize   Step  2   •  ParScipate   Step  3   •  Evaluate   Step  4   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 45. 45  SEO  101   +   =   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 46. 46  Just  Eat  It.  Please?   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 47. 47  72  Market  Street,  Venice  Beach,  CA   CLOSED   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 48. 48  Don’t  Get  Her  Mad   But  I  won’t.   If  you  make  kick  ass   chili,  I’ll  eat  it.   No  chance!   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 49. 49  Where’s  the  Recipe?   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 50. 50  Let’s  Get  Serious   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 51. 51  Who’s  Angus?   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 52. 52  This  is  a  Test   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 53. 53  Story  of  Lost  Revenue   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 54. 54  Raising  My  Hand,  Jumping  Up  &  Down   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 55. 55  Forfeited  their  Archival  Value   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 56. 56  SEO  Won’t  Fix  Everything   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 57. 57  It’s  S;ll  GoMa  Be  Interes;ng   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 58. 58  Stupido   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 59. 59  I  Found  the  Recipe   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 60. 60  My  Crea;on   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 61. 61  My  Blog  Outranks  the  LA  Times   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 62. 62  Can  Your  Customer  Find  You?   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 63. 63  Basics:  Op;miza;on  vs.  Marke;ng   SEM   SEO   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 64. Basics:  This  isn’t  SEO  
  • 65. Basics:  This  is  SEO  
  • 66. 66  Basics:  An;cipa;ng  Arrivals   Photo  by  Juandazeng   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 67. 67  Basics:  An;cipa;ng  Your  Customer’s  Arrival   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 68. 68  Basics:  Secret  Formula   Photo  By  Averain   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 69. 69  Basics:  First  Rule  of  SEO   Photo  By  RDECOM   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 70. 70  Cita;on  Indexing   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 71. 71  On  Page  vs.  Off  Page  Op;miza;on   Photo  by  Runder   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 72. 72  Case  Study:  On-­‐Page  Op;miza;on   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 73. 73  Case  Study:  On-­‐Page  Op;miza;on   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 74. 74  Case  Study:  On-­‐Page  Op;miza;on   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 75. 75  Case  Study:  On-­‐Page  Op;miza;on   site:  hZp://www.opensiteexplorer.org/       #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 76. 76  Case  Study:  On-­‐Page  Op;miza;on   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 77. 77  Case  Study:  On-­‐Page  Op;miza;on   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 78. 78  On-­‐Page  Op;miza;on:  Anchor  Text  Links   The  anchor  text  or  link  label  is  the  visible,  clickable  text.  Like  this   hyperlink.   Anchor  text  is  how  Google  determines  relevance.   Poor  hyperlink  usage:   We  have  the  widest  selec;on  of  baseball  gloves.  To  visit  our   store,  click  here.   A  beZer  way  of  linking  would  be:   Baseball  Gloves:  Widest  selec;on  online.   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 79. 79  Basics:  Off  Page  SEO   •  Brower  Page  Titles  -­‐or-­‐  Title   Tags   •  Meta  Page  DescripSons  -­‐or-­‐   Meta  DescripSons   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 80. Meta:  Browser  Page  Titles  &  Meta  Descrip;ons  
  • 81. 81  HOW  TO:  Check  Title  Tags   Title   Browser  Page   Meta  Page  DescripSon   Meta  Page  DescripSon   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 82. 82  HOW  TO:  Check  Title  Tags   Specific  to  General   Specific  to  General   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 83. 83  HOW  TO:  Check  Title  Tags   s   ge   Title  Pa Browser Uni que   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 84. Meta  Data:  Title  Tags  and  Descrip;on  and  SERPs  
  • 85. 85  Titles  and  Meta  Descrip;ons  Feed  Social  Sharing  Tools   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 86. 86  Adding  Meta  Data  to  PDFs   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 87. 87  Google.com/Trends   mechanical  engineering  jobs   industrial  engineering  jobs   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 88. 88  Google.com/Trends   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 89. 89  Keyword  Selec;on   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 90. 90  Case  Study:  Press  Release  SEO   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 91. 91  SEOed  Press  Release   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 92. 92  SEOed  Press  Release   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 93. Basics:  What  Works  Best   z   www.marke;ngsherpa.com        
  • 94. 94  #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 95. 95  The  Methodology   Ac;vity   Tool   •  Audit   Step  1   •  OpSmize   Homeland   Step  2   •  ParScipate   Step  3   •  Evaluate   Step  4   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 96. 96  ROI  of  Blogging   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 97. 97  Blogs  are  the  Most  Valued  Digital  Channel   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 98. 98  Blogging  Plaqorms   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 99. 99   Hands-­‐On  Exercises:  Blogging  in  Prac;ce  1.  Blogging  for  Business:  How  To  Blog  &  Hyperlink  Anchor  Text:   hZp://www.blogger.com    #SocialMediaTrainingFairbanks  2.  Blogging  for  Business:  How  To  Blog  Photos:   hZp://www.flickr.com  #SocialMediaTrainingFairbanks    3.  Blogging  for  Business:  How  To  Blog  Videos:   hZp://www.youtube.com  #SocialMediaTrainingFairbanks    4.  Blogging  for  Business:  How  to  Blog  a  PowerPoint  Deck:   hZp://www.slideshare.com  #SocialMediaTrainingFairbanks  5.  Blogging  for  Business:  How  to  Blog  Audio  from  an  iPhone:   hZp://www.soundcloud.com  #SocialMediaTrainingFairbanks  6.  Blogging  for  Business:  Live  Stream  Video  from  an  iPhone:   hZp://www.ustream.tv  #SocialMediaTrainingFairbanks     #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 100. 100  The  Methodology   Ac;vity   Tool   •  Audit   Step  1   •  OpSmize   Embassies   Step  2   •  ParScipate   Step  3   •  Evaluate   Step  4   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 101. 101  #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 102. 102  TwiMer  Sta;s;cs   Source:  Infographic  Labs   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 103. 103  Value  Proposi;on:  Real  Time  Search   finds  what’s  already  happened   finds  what’s  happening  now   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 104. 104   TwiMer  as  SOS   Trending  Topic   Trending   Selected  Topics  Daily   Trending   Keywords  ReTweet  Volume  Over  Time   TwitPic  of   Missing  Girl   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 105. 105  TwiMer  as  SOS   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 106. 106  TwiMer  Turns  Customer  Service  into  PR   “                    s  smallness  allowed  more  posts  to  go  up  more   frequently.  Likewise,  it  was  faster  and  easier  for  people  to   respond,  and  thus  the  conversaSon  moved  faster  and  very   ooen  went  further  on  TwiZer  than  it  did  on  standard  blogs,"   Excerpted  from  TwiZerville  by  Shel  Israel   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 107. Anatomy  of  TwiMer   Tweet  Field   Number  of   unused   characters   The  Tweets  of  everyone  I’m  following  
  • 108. Anatomy  of  a  Tweet   @men;ons   -­‐or-­‐   @replies   Shortened   URL  
  • 109. Retweets   Indicates  a   Retweet  
  • 110. @men;ons  or  @replies   PPR  retweeted  a   tweet  I  sent  on  May  2   @men;ons  include   my  TwiMer  ID  in  the   body  of  the  tweet  
  • 111. Hashtag  as  Engagement  Proposal  
  • 112. Anatomy  of  TwiMer:  Direct  Messages  or  DMs   Where  I  find   my  DMs  To  minimize  spam,  I  can   only  DM   someone   following   me   Private   conversa;on   between  me   and  Steve  
  • 113. Anatomy  of  TwiMer:  Direct  Messages  or  DMs   Where  I  find   my  DMs  Private   DM   Private   conversa;on   from  Peeps   I’m  following  
  • 114. Anatomy  of  TwiMer:  Favorites   Where  my   Favorites  are   Tweets  I’ve   Favorited  
  • 115. HOW  TO:  Favorite  a  Tweet   Click  Here  
  • 116. Anatomy  of  TwiMer:  Followers  and  Following   Click  Here  To   Here  To   Click   See  Who   Who’s   See   Someone  is   Following  You   Following   Click  Here  for   More  Features   @replies   DM   Lists   Block   Report  
  • 117. #Discovery   Click  Here  
  • 118. 118  Brand  vs.  Personal  Accounts   Team   Tweeters   Conversa;ons   are  Owned   News   Stands   Alone   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 119. Personal  vs.  Professional  Tweets   119   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 120. TwiMer  for  Business:  Hands-­‐On  Exercises  •  TwiZer  for  Business:  Search  Tweets  by  Zip  Code   hZps://twiZer.com/search  #SocialMediaTrainingFairbanks  •  TwiZer  for  Business:  Master  the  TwiZer  Mobile  App   hZps://twiZer.com/download    #SocialMediaTrainingFairbanks  •  TwiZer  for  Business:  Install  a  Tweet  BuZon  on  Your  Blog   hZps://twiZer.com/about/resources/buZons     #SocialMediaTrainingFairbanks  •  TwiZer  for  Business:  Install  a  Follow  BuZon  on  Your  Blog   hZps://twiZer.com/about/resources/buZons     #SocialMediaTrainingFairbanks  •  TwiZer  for  Business:  Install  a  Faves  Widget  on  Your  Blog   hZps://twiZer.com/seqngs/widgets    #SocialMediaTrainingFairbanks  
  • 121. 121  Hands-­‐On:  Hootsuite  Demo   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 122. 122  Influence  Metrics:  www.klout.com/ericschwartzman     #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 123. 123  #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 124. 124  Facebook’s  Growth   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 125. 125  Facebook:  Marke;ng  Goals  for  Organiza;ons   Source:  Facebook  PresentaSon  “Working  Together  to  Build  Social  News”   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 126. Facebook  Marke;ng  Op;ons  for  Organiza;ons  
  • 127. Facebook  Page  for  Organiza;ons  
  • 128. Facebook  Edgerank  
  • 129. Facebook  Pages  
  • 130. Facebook  Page  Admin  Console  
  • 131. In  Longer  Posts,  Put  Ques;ons  Last   Source:  Strategies  for  EffecSve  Facebook  Wall  Posts   1 3 1  
  • 132. Most  Liked  Posts  Include  these  Words   Source:  Strategies  for  EffecSve  Facebook  Wall  Posts   1 3 2  
  • 133. Most  Commented  Posts  Include  these  Words   Source:  Strategies  for  EffecSve  Facebook  Wall  Posts   1 3 3  
  • 134. Avoid  Promo;onal  Keywords   Source:  Strategies  for  EffecSve  Facebook  Wall  Posts   1 3 4  
  • 135. Ask  Easy  to  Answer  Ques;on   Source:  Strategies  for  EffecSve  Facebook  Wall  Posts   1 3 5  
  • 136. 136  Wall  Posts  Stats  on  Length   Source:  Strategies  for  EffecSve  Facebook  Wall  Posts   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 137. Stats  on  Link  Shorteners    Engagement  rates  are  3x  higher  for  posts  that  have  a  full  length  URL   Source:  Strategies  for  EffecSve  Facebook  Wall  Posts   1 3 7  
  • 138. Engagement  Rates  are  Higher  Outside  of  Business  Hours   Source:  Strategies  for  EffecSve  Facebook  Wall  Posts   1 3 8  
  • 139. Facebook  Pages  TOS   Report  Abuse  Here   hMp://bit.ly/Facebook-­‐Pages-­‐TOS    
  • 140. Promo;ons   Facebook  Canvas   1 4 0  
  • 141. Facebook  Promo  Plaqorms   1 4 1  
  • 142. Post  Deals   1 4 2  
  • 143. Post  Games   1 4 3  
  • 144. Causes  are  more  Engaging  than  Pitches   1 4 4  
  • 145. Post  Pictures  of  People  You  Know   60  Likes  11  Likes,  4  Comments   1 4 5  
  • 146. Timeline  Best  Prac;ces  
  • 147. 147  Facebook  “Like”  BuMons  with  Faces   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 148. Managing  Posts  on  Timelines  
  • 149. Scheduling  Posts  on  Timelines  
  • 150. Facebook  for  Business:  Hands-­‐On  Exercises  •  FB  for  Business:  Share  a  Photo  Album  on  a  Facebook  Page   hZps://www.facebook.com/help/154716187927788/   #SocialMediaTrainingFairbanks  •  FB  for  Business:  Put  a  Facebook  Like  BuZon  on  Your  Blog   hZps://developers.facebook.com/docs/reference/plugins/like/   #SocialMediaTrainingFairbanks  •  FB  for  Business:  Use  the  Facebook  Pages  Mobile  App   hZps://www.facebook.com/help/261725130600682/   #SocialMediaTrainingFairbanks  •  FB  for  Business:  Post  Photos  to  a  Facebook  Page  via  Instagram   hZp://instagram.com/  #SocialMediaTrainingFairbanks  •  FB  for  Business:  Check-­‐In  on  Facebook  from  Foursquare   hZps://foursquare.com    #SocialMediaTrainingFairbanks  
  • 151. 151  #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 152. Edit  Profile:  Vanity  URL   Click  Here  
  • 153. View  Profile  Visitors   See  Who’s  Been   Checking  You   Out  
  • 154. View  Profile  Visitors   Anonymous  Visitor  
  • 155. Account  Setngs   Access   Setngs   Anonymous  Visitor  Op;on  
  • 156. See  a  Contacts  Connec;ons   Click  Here  
  • 157. Account  Setngs   Hide  Connec;ons  
  • 158. 158  Add  Vanity  URL  to  Email  Signature   Make  it  Easy   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 159. 159  Rappor;ve  for  Gmail   hMp://rappor;ve.com/     #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 160. 160  Rappor;ve  for  Gmail   hMp://rappor;ve.com/     #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 161. Adding  Connec;ons   Click  Here  
  • 162. Adding  Connec;ons   Webmail  Sync  
  • 163. 163  Expor;ng  Email  Addresses   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 164. 164  Social  Sync   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 165. Adding  Connec;ons   Send  Email  Invites   Import  Email  List  Directly  
  • 166. Upload  Email  List   Upload  Email  List  
  • 167. Linkedin  Company  Pages  
  • 168. Hands-­‐On  Linkedin  Exercises  •  Linkedin  for  Business:  How  to  Find  Good  Linkedin  Groups   hZp://socialmediacompliancetraining.com/how-­‐to-­‐use-­‐linkedin-­‐ groups-­‐like-­‐a-­‐pro/  #SocialMediaTrainingFairbanks  •  Linkedin  for  Business:  PosSng  Links  to  Linkedin  and  EdiSng  the  Meta   Data  #SocialMediaTrainingFairbanks  •  Linkedin  for  Business:    Install  a  Share  BuZon  on  a  Blog:     hZp://developer.linkedin.com/publishers   #SocialMediaTrainingFairbanks  •  Linkedin  for  Business:    Install  a  Follow  BuZon  on  a  Blog:     hZp://developer.linkedin.com/plugins/follow-­‐company  
  • 169. 169  The  Poli;cs   •   Channel  social   •  SaSsfy  audit   media  through   trails   External   Comms   Strict   Regulatory   Management   Oversight   Oversight   Exploratory   Embraces   and  Curious   Change   •   Implement   •   Get  at  ROI  of   social  media   social  media   policy  &   training   #SocialMediaTrainingFairbanks    @ericschwartzman  
  • 170. Social  Media  Services   Social  Media   Audits   SEO  &  Web   Digital   Development   Strategy   Corporate   Social  Media   Social  Media   Training   Policy  
  • 171. Online  Social  Media  Training  Courses   hMp://bit.ly/online-­‐social-­‐media-­‐training    
  • 172. Student  Price  
  • 173. 173  Thank  You   (424)  272-­‐1270   eric@ericschwartzman.com   #SocialMediaTrainingFairbanks    @ericschwartzman