Prsa fairbanks

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Prsa fairbanks

  1. 1. Social  Media  Boot  Camp   PRSA  Alaska  Chapter   Fairbanks   Social  Media  Training   Instructor:  Eric  Schwartzman  
  2. 2. My  Background   Pussycat  Dolls   Britney  Spears   Academy  Awards   Salt  Lake  Olympics   Star  Wars  30th  Anniversary  
  3. 3. So6ware  as  a  Service  Entrepreneur  
  4. 4. Strategic  Communica;ons  Advisor  to  the  US  Military   Eric  Schwartzman  (front  center)  leads  social  media  training  exercises  at  US  Pacific   Command  to  promote  peace,  security  and  stability  throughout  the  Asia  Pacific  region.  
  5. 5. Strategic  Communica;ons  Advisor  to  the  US  Dept  of  State   With  US  Ambassador  to  Italy  David  H.   Foreign  Service  InsStute  training   Thorne  at  Social  Media  Week  Rome.   center  outside  of  Washington,  D.C.  
  6. 6. Keynote  Speaker  Kuala  Lumpur  2012            Beverly  Hills  2011                                New  York  2010    Athens  2009                  Singapore  2008  
  7. 7. Best  Selling  Author  
  8. 8. Social  Media  Training  Clients   references:  hMp://ericschwartzman.com/tes;monials    
  9. 9. 9  Housekeeping   #SocialMediaTrainingFairbanks    @ericschwartzman  
  10. 10. 10   Social  Media  Rockstar  Contest  •  1st  Prize  -­‐  Most  liked  Facebook  post  tagged  @Social   Media  Training  •  2nd  Prize  –  Most  liked  or  commented  photo  on   Facebook  post  tagged  @Eric  Schwartzman  and  @Social   Media  Training  •  3rd  Prize  –  Most  retweeted  share  tagged   @ComplySocially  •  Shares  must  be  useful,  relevant  and  authenSc.  No   pandering.   #SocialMediaTrainingFairbanks    @ericschwartzman  
  11. 11. 11  Agenda  •  Social  Media  Strategy   Break  •  Social  Media  Monitoring   Break  •  Search  Engine  OpSmizaSon   Lunch  •  Blogs  in  PracSce  •  TwiZer   Break  •  Facebook  •  Linkedin   #SocialMediaTrainingFairbanks    @ericschwartzman  
  12. 12. 12  #SocialMediaTrainingFairbanks    @ericschwartzman  
  13. 13. 13  The  Problem  •  85%  of  consumers  expect  to  be  able   interact  with  companies  on  social   networks.    •  79%  of  companies  are  either  using  or   planning  to  use  social  media.    •  But  only  12%  are  doing  so  effecSvely.   #SocialMediaTrainingFairbanks    @ericschwartzman  
  14. 14. 14  The  Mistake   Likes,  Comments  and  Shares  determine  rank   +1s,  Comments  and  Shares  determine  rank   in  the  newsfeed   in  the  newsfeed   #SocialMediaTrainingFairbanks    @ericschwartzman  
  15. 15. 15  The  Rules   #SocialMediaTrainingFairbanks    @ericschwartzman  
  16. 16. 16  The  Challenge   #SocialMediaTrainingFairbanks    @ericschwartzman  
  17. 17. 17  The  Solu;on   #SocialMediaTrainingFairbanks    @ericschwartzman  
  18. 18. 18  Hard  Sells  Don’t  Work   #SocialMediaTrainingFairbanks    @ericschwartzman  
  19. 19. 19  Sales  and  Marke;ng  Content  is  Less  Desirable   The  first  step  was  to  add   blogs  and  message  boards  in   the  hope  that  irate   customers  will  talk  to  the   company  rather  than  gripe   to  the  whole  Internet.  "If  we   dont  do  that  at  Dell.com,  its   going  to  be  on  CNET  or   somewhere,"  Michael  Dell   says.  "Id  rather  have  that   conversaSon  in  my  living   room  than  in  somebody   elses."     hMp://cnnmon.ie/dell-­‐value-­‐prop       #SocialMediaTrainingFairbanks    @ericschwartzman  
  20. 20. 20  The  Business  Case   Paid   Earned   Brochures    Discoverable   Search   through  Search    Shareable   through  Social   Person-­‐to-­‐Person   Social  Networks   #SocialMediaTrainingFairbanks    @ericschwartzman  
  21. 21. 21  The  Homeland  Embassy  Strategy   Homeland   Embassy   Embassy   174,124,771   39,523,152   Embassy   Embassy   5,000  monthly  visitors   28,103,480   169,915,715   #SocialMediaTrainingFairbanks    @ericschwartzman  
  22. 22. 22      The  Method   Links     Widgets   Embedded  Timeline   #SocialMediaTrainingFairbanks    @ericschwartzman  
  23. 23. 23  The  Integra;on  -­‐  Homepage   #SocialMediaTrainingFairbanks    @ericschwartzman  
  24. 24. 24  The  Integra;on  –  Bio  Page   #SocialMediaTrainingFairbanks    @ericschwartzman  
  25. 25. 25  The  Integra;on  –  Contact  Us  Page   Google  Map   Share  BuZons   TwiZer  Stream   Facebook  Newsfeed   #SocialMediaTrainingFairbanks    @ericschwartzman  
  26. 26. 26  The  Homeland  Embassy  Strategy   Homeland   Embassy   Embassy   174,124,771   39,523,152   Embassy   Embassy   5,000  monthly  visitors   28,103,480   169,915,715   #SocialMediaTrainingFairbanks    @ericschwartzman  
  27. 27. 27  The  Integra;on   Homeland   YouTube  Channel   Facebook  Like  Box   Flickr  Widget   TwiZer  Stream   Google  Map   Embassies   #SocialMediaTrainingFairbanks    @ericschwartzman  
  28. 28. 28  Case  Study   #SocialMediaTrainingFairbanks    @ericschwartzman  
  29. 29. 29  Content Marketing Roadmap Video    Webcast   &  YouTube   PowerPoint     SlideShare   Text  Transcript     Blog  Post   MP3    Podcast   Conference  Call,  Product   Demo,  Customer  Service   Calls,  Sales  Calls,  Technical   InformaSon   #SocialMediaTrainingFairbanks    @ericschwartzman  
  30. 30. 30  The  Process   OrganizaSonal   CommunicaSons  TwiZer   DesSnaSon  Website   YouTube  &   Flickr   Customer   News  Media   ConsStuents   Service   #SocialMediaTrainingFairbanks    @ericschwartzman  
  31. 31. 31  The  Methodology   Ac;vity   Tool   •  Audit   Step  1   Strategy  &  Policy   •  OpSmize   Step  2   •  ParScipate   Step  3   •  Evaluate   Step  4   #SocialMediaTrainingFairbanks    @ericschwartzman  
  32. 32. 32  The  Op;ons  Op;ons   #SocialMediaTrainingFairbanks    @ericschwartzman  
  33. 33. 33  #SocialMediaTrainingFairbanks    @ericschwartzman  
  34. 34. 34  Audit  Methodology   Ac;vity   Tool   •  Audit   Step  1   •  OpSmize   Step  2   •  ParScipate   Step  3   •  Evaluate   Step  4   #SocialMediaTrainingFairbanks    @ericschwartzman  
  35. 35. 35   The  Problem  “It’s  not  informa;on  overload,  it’s  filter  failure.”   @cshirky   #SocialMediaTrainingFairbanks    @ericschwartzman  
  36. 36. 36  The  Solu;on   #SocialMediaTrainingFairbanks    @ericschwartzman  
  37. 37. EXERCISE:  Google  Related  Searches  
  38. 38. EXERCISE:  Google  Trends  
  39. 39. Keyword  Discovery  at  www.bing.com/social    
  40. 40. Exercise:  Launch  a  Google  Reader  Account   www.google.com/reader    
  41. 41. EXERCISE:  Build  a  Social  Media  Monitoring  Dashboard  •  Learn  Social  Media  Monitoring:  Subscribing  to  News  and  Blogs   hZp://news.google.com    #SocialMediaTrainingFairbanks  •  Learn  Social  Media  Monitoring:  Subscribe  2  Online  BulleSn  Boards  &  Forums   hZp://boardreader.com/  #SocialMediaTrainingFairbanks  •  Learn  Social  Media  Monitoring:  Subscribe  to  TwiZer  Searches   hZp://bit.ly/demo-­‐rss-­‐1  #SocialMediaTrainingFairbanks  •  Learn  Social  Media  Monitoring:  Subscribe  to  Facebook  Pages   hZp://bit.ly/demo-­‐rss-­‐2  #SocialMediaTrainingFairbanks  •  Learn  Social  Media  Monitoring:  Subscribe  to  YouTube  Searches   hZp://bit.ly/demo-­‐rss-­‐3  #SocialMediaTrainingFairbanks  •  Learn  Social  Media  Monitoring:  Subscribe  to  Wikipedia  arScles   hZp://bit.ly/demo-­‐rss-­‐4    #SocialMediaTrainingFairbanks  
  42. 42. Social  Media  Mapping  with  www.Diigo.com/tools/toolbar       Tagged  Hyperlinks   Private  Op;on  Meta  Data   Tag  or  Category  
  43. 43. 43  #SocialMediaTrainingFairbanks    @ericschwartzman  
  44. 44. 44  The  Methodology   •  Audit   Step  1   •  OpSmize   Step  2   •  ParScipate   Step  3   •  Evaluate   Step  4   #SocialMediaTrainingFairbanks    @ericschwartzman  
  45. 45. 45  SEO  101   +   =   #SocialMediaTrainingFairbanks    @ericschwartzman  
  46. 46. 46  Just  Eat  It.  Please?   #SocialMediaTrainingFairbanks    @ericschwartzman  
  47. 47. 47  72  Market  Street,  Venice  Beach,  CA   CLOSED   #SocialMediaTrainingFairbanks    @ericschwartzman  
  48. 48. 48  Don’t  Get  Her  Mad   But  I  won’t.   If  you  make  kick  ass   chili,  I’ll  eat  it.   No  chance!   #SocialMediaTrainingFairbanks    @ericschwartzman  
  49. 49. 49  Where’s  the  Recipe?   #SocialMediaTrainingFairbanks    @ericschwartzman  
  50. 50. 50  Let’s  Get  Serious   #SocialMediaTrainingFairbanks    @ericschwartzman  
  51. 51. 51  Who’s  Angus?   #SocialMediaTrainingFairbanks    @ericschwartzman  
  52. 52. 52  This  is  a  Test   #SocialMediaTrainingFairbanks    @ericschwartzman  
  53. 53. 53  Story  of  Lost  Revenue   #SocialMediaTrainingFairbanks    @ericschwartzman  
  54. 54. 54  Raising  My  Hand,  Jumping  Up  &  Down   #SocialMediaTrainingFairbanks    @ericschwartzman  
  55. 55. 55  Forfeited  their  Archival  Value   #SocialMediaTrainingFairbanks    @ericschwartzman  
  56. 56. 56  SEO  Won’t  Fix  Everything   #SocialMediaTrainingFairbanks    @ericschwartzman  
  57. 57. 57  It’s  S;ll  GoMa  Be  Interes;ng   #SocialMediaTrainingFairbanks    @ericschwartzman  
  58. 58. 58  Stupido   #SocialMediaTrainingFairbanks    @ericschwartzman  
  59. 59. 59  I  Found  the  Recipe   #SocialMediaTrainingFairbanks    @ericschwartzman  
  60. 60. 60  My  Crea;on   #SocialMediaTrainingFairbanks    @ericschwartzman  
  61. 61. 61  My  Blog  Outranks  the  LA  Times   #SocialMediaTrainingFairbanks    @ericschwartzman  
  62. 62. 62  Can  Your  Customer  Find  You?   #SocialMediaTrainingFairbanks    @ericschwartzman  
  63. 63. 63  Basics:  Op;miza;on  vs.  Marke;ng   SEM   SEO   #SocialMediaTrainingFairbanks    @ericschwartzman  
  64. 64. Basics:  This  isn’t  SEO  
  65. 65. Basics:  This  is  SEO  
  66. 66. 66  Basics:  An;cipa;ng  Arrivals   Photo  by  Juandazeng   #SocialMediaTrainingFairbanks    @ericschwartzman  
  67. 67. 67  Basics:  An;cipa;ng  Your  Customer’s  Arrival   #SocialMediaTrainingFairbanks    @ericschwartzman  
  68. 68. 68  Basics:  Secret  Formula   Photo  By  Averain   #SocialMediaTrainingFairbanks    @ericschwartzman  
  69. 69. 69  Basics:  First  Rule  of  SEO   Photo  By  RDECOM   #SocialMediaTrainingFairbanks    @ericschwartzman  
  70. 70. 70  Cita;on  Indexing   #SocialMediaTrainingFairbanks    @ericschwartzman  
  71. 71. 71  On  Page  vs.  Off  Page  Op;miza;on   Photo  by  Runder   #SocialMediaTrainingFairbanks    @ericschwartzman  
  72. 72. 72  Case  Study:  On-­‐Page  Op;miza;on   #SocialMediaTrainingFairbanks    @ericschwartzman  
  73. 73. 73  Case  Study:  On-­‐Page  Op;miza;on   #SocialMediaTrainingFairbanks    @ericschwartzman  
  74. 74. 74  Case  Study:  On-­‐Page  Op;miza;on   #SocialMediaTrainingFairbanks    @ericschwartzman  
  75. 75. 75  Case  Study:  On-­‐Page  Op;miza;on   site:  hZp://www.opensiteexplorer.org/       #SocialMediaTrainingFairbanks    @ericschwartzman  
  76. 76. 76  Case  Study:  On-­‐Page  Op;miza;on   #SocialMediaTrainingFairbanks    @ericschwartzman  
  77. 77. 77  Case  Study:  On-­‐Page  Op;miza;on   #SocialMediaTrainingFairbanks    @ericschwartzman  
  78. 78. 78  On-­‐Page  Op;miza;on:  Anchor  Text  Links   The  anchor  text  or  link  label  is  the  visible,  clickable  text.  Like  this   hyperlink.   Anchor  text  is  how  Google  determines  relevance.   Poor  hyperlink  usage:   We  have  the  widest  selec;on  of  baseball  gloves.  To  visit  our   store,  click  here.   A  beZer  way  of  linking  would  be:   Baseball  Gloves:  Widest  selec;on  online.   #SocialMediaTrainingFairbanks    @ericschwartzman  
  79. 79. 79  Basics:  Off  Page  SEO   •  Brower  Page  Titles  -­‐or-­‐  Title   Tags   •  Meta  Page  DescripSons  -­‐or-­‐   Meta  DescripSons   #SocialMediaTrainingFairbanks    @ericschwartzman  
  80. 80. Meta:  Browser  Page  Titles  &  Meta  Descrip;ons  
  81. 81. 81  HOW  TO:  Check  Title  Tags   Title   Browser  Page   Meta  Page  DescripSon   Meta  Page  DescripSon   #SocialMediaTrainingFairbanks    @ericschwartzman  
  82. 82. 82  HOW  TO:  Check  Title  Tags   Specific  to  General   Specific  to  General   #SocialMediaTrainingFairbanks    @ericschwartzman  
  83. 83. 83  HOW  TO:  Check  Title  Tags   s   ge   Title  Pa Browser Uni que   #SocialMediaTrainingFairbanks    @ericschwartzman  
  84. 84. Meta  Data:  Title  Tags  and  Descrip;on  and  SERPs  
  85. 85. 85  Titles  and  Meta  Descrip;ons  Feed  Social  Sharing  Tools   #SocialMediaTrainingFairbanks    @ericschwartzman  
  86. 86. 86  Adding  Meta  Data  to  PDFs   #SocialMediaTrainingFairbanks    @ericschwartzman  
  87. 87. 87  Google.com/Trends   mechanical  engineering  jobs   industrial  engineering  jobs   #SocialMediaTrainingFairbanks    @ericschwartzman  
  88. 88. 88  Google.com/Trends   #SocialMediaTrainingFairbanks    @ericschwartzman  
  89. 89. 89  Keyword  Selec;on   #SocialMediaTrainingFairbanks    @ericschwartzman  
  90. 90. 90  Case  Study:  Press  Release  SEO   #SocialMediaTrainingFairbanks    @ericschwartzman  
  91. 91. 91  SEOed  Press  Release   #SocialMediaTrainingFairbanks    @ericschwartzman  
  92. 92. 92  SEOed  Press  Release   #SocialMediaTrainingFairbanks    @ericschwartzman  
  93. 93. Basics:  What  Works  Best   z   www.marke;ngsherpa.com        
  94. 94. 94  #SocialMediaTrainingFairbanks    @ericschwartzman  
  95. 95. 95  The  Methodology   Ac;vity   Tool   •  Audit   Step  1   •  OpSmize   Homeland   Step  2   •  ParScipate   Step  3   •  Evaluate   Step  4   #SocialMediaTrainingFairbanks    @ericschwartzman  
  96. 96. 96  ROI  of  Blogging   #SocialMediaTrainingFairbanks    @ericschwartzman  
  97. 97. 97  Blogs  are  the  Most  Valued  Digital  Channel   #SocialMediaTrainingFairbanks    @ericschwartzman  
  98. 98. 98  Blogging  Plaqorms   #SocialMediaTrainingFairbanks    @ericschwartzman  
  99. 99. 99   Hands-­‐On  Exercises:  Blogging  in  Prac;ce  1.  Blogging  for  Business:  How  To  Blog  &  Hyperlink  Anchor  Text:   hZp://www.blogger.com    #SocialMediaTrainingFairbanks  2.  Blogging  for  Business:  How  To  Blog  Photos:   hZp://www.flickr.com  #SocialMediaTrainingFairbanks    3.  Blogging  for  Business:  How  To  Blog  Videos:   hZp://www.youtube.com  #SocialMediaTrainingFairbanks    4.  Blogging  for  Business:  How  to  Blog  a  PowerPoint  Deck:   hZp://www.slideshare.com  #SocialMediaTrainingFairbanks  5.  Blogging  for  Business:  How  to  Blog  Audio  from  an  iPhone:   hZp://www.soundcloud.com  #SocialMediaTrainingFairbanks  6.  Blogging  for  Business:  Live  Stream  Video  from  an  iPhone:   hZp://www.ustream.tv  #SocialMediaTrainingFairbanks     #SocialMediaTrainingFairbanks    @ericschwartzman  
  100. 100. 100  The  Methodology   Ac;vity   Tool   •  Audit   Step  1   •  OpSmize   Embassies   Step  2   •  ParScipate   Step  3   •  Evaluate   Step  4   #SocialMediaTrainingFairbanks    @ericschwartzman  
  101. 101. 101  #SocialMediaTrainingFairbanks    @ericschwartzman  
  102. 102. 102  TwiMer  Sta;s;cs   Source:  Infographic  Labs   #SocialMediaTrainingFairbanks    @ericschwartzman  
  103. 103. 103  Value  Proposi;on:  Real  Time  Search   finds  what’s  already  happened   finds  what’s  happening  now   #SocialMediaTrainingFairbanks    @ericschwartzman  
  104. 104. 104   TwiMer  as  SOS   Trending  Topic   Trending   Selected  Topics  Daily   Trending   Keywords  ReTweet  Volume  Over  Time   TwitPic  of   Missing  Girl   #SocialMediaTrainingFairbanks    @ericschwartzman  
  105. 105. 105  TwiMer  as  SOS   #SocialMediaTrainingFairbanks    @ericschwartzman  
  106. 106. 106  TwiMer  Turns  Customer  Service  into  PR   “                    s  smallness  allowed  more  posts  to  go  up  more   frequently.  Likewise,  it  was  faster  and  easier  for  people  to   respond,  and  thus  the  conversaSon  moved  faster  and  very   ooen  went  further  on  TwiZer  than  it  did  on  standard  blogs,"   Excerpted  from  TwiZerville  by  Shel  Israel   #SocialMediaTrainingFairbanks    @ericschwartzman  
  107. 107. Anatomy  of  TwiMer   Tweet  Field   Number  of   unused   characters   The  Tweets  of  everyone  I’m  following  
  108. 108. Anatomy  of  a  Tweet   @men;ons   -­‐or-­‐   @replies   Shortened   URL  
  109. 109. Retweets   Indicates  a   Retweet  
  110. 110. @men;ons  or  @replies   PPR  retweeted  a   tweet  I  sent  on  May  2   @men;ons  include   my  TwiMer  ID  in  the   body  of  the  tweet  
  111. 111. Hashtag  as  Engagement  Proposal  
  112. 112. Anatomy  of  TwiMer:  Direct  Messages  or  DMs   Where  I  find   my  DMs  To  minimize  spam,  I  can   only  DM   someone   following   me   Private   conversa;on   between  me   and  Steve  
  113. 113. Anatomy  of  TwiMer:  Direct  Messages  or  DMs   Where  I  find   my  DMs  Private   DM   Private   conversa;on   from  Peeps   I’m  following  
  114. 114. Anatomy  of  TwiMer:  Favorites   Where  my   Favorites  are   Tweets  I’ve   Favorited  
  115. 115. HOW  TO:  Favorite  a  Tweet   Click  Here  
  116. 116. Anatomy  of  TwiMer:  Followers  and  Following   Click  Here  To   Here  To   Click   See  Who   Who’s   See   Someone  is   Following  You   Following   Click  Here  for   More  Features   @replies   DM   Lists   Block   Report  
  117. 117. #Discovery   Click  Here  
  118. 118. 118  Brand  vs.  Personal  Accounts   Team   Tweeters   Conversa;ons   are  Owned   News   Stands   Alone   #SocialMediaTrainingFairbanks    @ericschwartzman  
  119. 119. Personal  vs.  Professional  Tweets   119   #SocialMediaTrainingFairbanks    @ericschwartzman  
  120. 120. TwiMer  for  Business:  Hands-­‐On  Exercises  •  TwiZer  for  Business:  Search  Tweets  by  Zip  Code   hZps://twiZer.com/search  #SocialMediaTrainingFairbanks  •  TwiZer  for  Business:  Master  the  TwiZer  Mobile  App   hZps://twiZer.com/download    #SocialMediaTrainingFairbanks  •  TwiZer  for  Business:  Install  a  Tweet  BuZon  on  Your  Blog   hZps://twiZer.com/about/resources/buZons     #SocialMediaTrainingFairbanks  •  TwiZer  for  Business:  Install  a  Follow  BuZon  on  Your  Blog   hZps://twiZer.com/about/resources/buZons     #SocialMediaTrainingFairbanks  •  TwiZer  for  Business:  Install  a  Faves  Widget  on  Your  Blog   hZps://twiZer.com/seqngs/widgets    #SocialMediaTrainingFairbanks  
  121. 121. 121  Hands-­‐On:  Hootsuite  Demo   #SocialMediaTrainingFairbanks    @ericschwartzman  
  122. 122. 122  Influence  Metrics:  www.klout.com/ericschwartzman     #SocialMediaTrainingFairbanks    @ericschwartzman  
  123. 123. 123  #SocialMediaTrainingFairbanks    @ericschwartzman  
  124. 124. 124  Facebook’s  Growth   #SocialMediaTrainingFairbanks    @ericschwartzman  
  125. 125. 125  Facebook:  Marke;ng  Goals  for  Organiza;ons   Source:  Facebook  PresentaSon  “Working  Together  to  Build  Social  News”   #SocialMediaTrainingFairbanks    @ericschwartzman  
  126. 126. Facebook  Marke;ng  Op;ons  for  Organiza;ons  
  127. 127. Facebook  Page  for  Organiza;ons  
  128. 128. Facebook  Edgerank  
  129. 129. Facebook  Pages  
  130. 130. Facebook  Page  Admin  Console  
  131. 131. In  Longer  Posts,  Put  Ques;ons  Last   Source:  Strategies  for  EffecSve  Facebook  Wall  Posts   1 3 1  
  132. 132. Most  Liked  Posts  Include  these  Words   Source:  Strategies  for  EffecSve  Facebook  Wall  Posts   1 3 2  
  133. 133. Most  Commented  Posts  Include  these  Words   Source:  Strategies  for  EffecSve  Facebook  Wall  Posts   1 3 3  
  134. 134. Avoid  Promo;onal  Keywords   Source:  Strategies  for  EffecSve  Facebook  Wall  Posts   1 3 4  
  135. 135. Ask  Easy  to  Answer  Ques;on   Source:  Strategies  for  EffecSve  Facebook  Wall  Posts   1 3 5  
  136. 136. 136  Wall  Posts  Stats  on  Length   Source:  Strategies  for  EffecSve  Facebook  Wall  Posts   #SocialMediaTrainingFairbanks    @ericschwartzman  
  137. 137. Stats  on  Link  Shorteners    Engagement  rates  are  3x  higher  for  posts  that  have  a  full  length  URL   Source:  Strategies  for  EffecSve  Facebook  Wall  Posts   1 3 7  
  138. 138. Engagement  Rates  are  Higher  Outside  of  Business  Hours   Source:  Strategies  for  EffecSve  Facebook  Wall  Posts   1 3 8  
  139. 139. Facebook  Pages  TOS   Report  Abuse  Here   hMp://bit.ly/Facebook-­‐Pages-­‐TOS    
  140. 140. Promo;ons   Facebook  Canvas   1 4 0  
  141. 141. Facebook  Promo  Plaqorms   1 4 1  
  142. 142. Post  Deals   1 4 2  
  143. 143. Post  Games   1 4 3  
  144. 144. Causes  are  more  Engaging  than  Pitches   1 4 4  
  145. 145. Post  Pictures  of  People  You  Know   60  Likes  11  Likes,  4  Comments   1 4 5  
  146. 146. Timeline  Best  Prac;ces  
  147. 147. 147  Facebook  “Like”  BuMons  with  Faces   #SocialMediaTrainingFairbanks    @ericschwartzman  
  148. 148. Managing  Posts  on  Timelines  
  149. 149. Scheduling  Posts  on  Timelines  
  150. 150. Facebook  for  Business:  Hands-­‐On  Exercises  •  FB  for  Business:  Share  a  Photo  Album  on  a  Facebook  Page   hZps://www.facebook.com/help/154716187927788/   #SocialMediaTrainingFairbanks  •  FB  for  Business:  Put  a  Facebook  Like  BuZon  on  Your  Blog   hZps://developers.facebook.com/docs/reference/plugins/like/   #SocialMediaTrainingFairbanks  •  FB  for  Business:  Use  the  Facebook  Pages  Mobile  App   hZps://www.facebook.com/help/261725130600682/   #SocialMediaTrainingFairbanks  •  FB  for  Business:  Post  Photos  to  a  Facebook  Page  via  Instagram   hZp://instagram.com/  #SocialMediaTrainingFairbanks  •  FB  for  Business:  Check-­‐In  on  Facebook  from  Foursquare   hZps://foursquare.com    #SocialMediaTrainingFairbanks  
  151. 151. 151  #SocialMediaTrainingFairbanks    @ericschwartzman  
  152. 152. Edit  Profile:  Vanity  URL   Click  Here  
  153. 153. View  Profile  Visitors   See  Who’s  Been   Checking  You   Out  
  154. 154. View  Profile  Visitors   Anonymous  Visitor  
  155. 155. Account  Setngs   Access   Setngs   Anonymous  Visitor  Op;on  
  156. 156. See  a  Contacts  Connec;ons   Click  Here  
  157. 157. Account  Setngs   Hide  Connec;ons  
  158. 158. 158  Add  Vanity  URL  to  Email  Signature   Make  it  Easy   #SocialMediaTrainingFairbanks    @ericschwartzman  
  159. 159. 159  Rappor;ve  for  Gmail   hMp://rappor;ve.com/     #SocialMediaTrainingFairbanks    @ericschwartzman  
  160. 160. 160  Rappor;ve  for  Gmail   hMp://rappor;ve.com/     #SocialMediaTrainingFairbanks    @ericschwartzman  
  161. 161. Adding  Connec;ons   Click  Here  
  162. 162. Adding  Connec;ons   Webmail  Sync  
  163. 163. 163  Expor;ng  Email  Addresses   #SocialMediaTrainingFairbanks    @ericschwartzman  
  164. 164. 164  Social  Sync   #SocialMediaTrainingFairbanks    @ericschwartzman  
  165. 165. Adding  Connec;ons   Send  Email  Invites   Import  Email  List  Directly  
  166. 166. Upload  Email  List   Upload  Email  List  
  167. 167. Linkedin  Company  Pages  
  168. 168. Hands-­‐On  Linkedin  Exercises  •  Linkedin  for  Business:  How  to  Find  Good  Linkedin  Groups   hZp://socialmediacompliancetraining.com/how-­‐to-­‐use-­‐linkedin-­‐ groups-­‐like-­‐a-­‐pro/  #SocialMediaTrainingFairbanks  •  Linkedin  for  Business:  PosSng  Links  to  Linkedin  and  EdiSng  the  Meta   Data  #SocialMediaTrainingFairbanks  •  Linkedin  for  Business:    Install  a  Share  BuZon  on  a  Blog:     hZp://developer.linkedin.com/publishers   #SocialMediaTrainingFairbanks  •  Linkedin  for  Business:    Install  a  Follow  BuZon  on  a  Blog:     hZp://developer.linkedin.com/plugins/follow-­‐company  
  169. 169. 169  The  Poli;cs   •   Channel  social   •  SaSsfy  audit   media  through   trails   External   Comms   Strict   Regulatory   Management   Oversight   Oversight   Exploratory   Embraces   and  Curious   Change   •   Implement   •   Get  at  ROI  of   social  media   social  media   policy  &   training   #SocialMediaTrainingFairbanks    @ericschwartzman  
  170. 170. Social  Media  Services   Social  Media   Audits   SEO  &  Web   Digital   Development   Strategy   Corporate   Social  Media   Social  Media   Training   Policy  
  171. 171. Online  Social  Media  Training  Courses   hMp://bit.ly/online-­‐social-­‐media-­‐training    
  172. 172. Student  Price  
  173. 173. 173  Thank  You   (424)  272-­‐1270   eric@ericschwartzman.com   #SocialMediaTrainingFairbanks    @ericschwartzman  
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