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New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
New Media Boot Camp NYC Dec. 2010 - Day One20091203
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New Media Boot Camp NYC Dec. 2010 - Day One20091203

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  • 1. New Media and Social Media Boot Camp Instructor: @EricSchwartzman NYC, Dec. 03, 2009 Day One
  • 2. Housekeeping • N t IQ Net • Breaks and Lunch • Cell Phones • Introductory Immersion • Technical Problems • New Vocabulary • Curriculum • Slides are Numbered • Handouts are Digital • I’m @ericschwartzman • Twitter Hashtag #SocMedBootCamp • Spam Email Account • Web Browsers 2
  • 3. News Media Addict Pussycat Dolls Academy Awards Britney Spears Mayor Jerry Brown Star Wars 30th Anniversary 3
  • 4. Message Map Overarching Message Supporting Messages Data Points 4
  • 5. Mainstream Media Training 5
  • 6. Plenty of Options Media Relations Customer Investor Relations Relations Public Affairs Labor Relations Public Relations Industry Community Relations Relations Analyst Relations 6
  • 7. Mass Media Addict Newspapers Television Media Relations Magazines Radio 7
  • 8. Junket Junkie 8
  • 9. Controlled Communications 9
  • 10. Conforming to News Cycles Photo by Olivander 10
  • 11. News Break Strategy Influencers National News Regional News Local News Trade Press Target Audience 11
  • 12. Scoring Ink 12
  • 13. Illusion of Control 13
  • 14. White Light Experience 14
  • 15. Evolution of Media 15
  • 16. Web Gave Life to New Media Websites Email SEO 16
  • 17. New Media as Mass Media Photo by Adulau 17
  • 18. Control through Stridence 18
  • 19. Email Blasts 19
  • 20. Journalists Relying on Company Websites Source: PR Week 20
  • 21. New Media Driving Purchasing Decisions 1 2 3 Source: Universal McCann 21
  • 22. Page Rank is the New PR 22
  • 23. Social Web Arrives Websites Monitoring Email Microblogging SEO Content Social Blogs/Podcasts Networks N t k Pure Social Networks 23
  • 24. Web Gets Easy 24
  • 25. Convenience Communications • Content’s claim to the crown • User experience and reputation • Flash, PDFs, UI, Navigation • Ease of Use Drives Adoption Photo by Spackletoe Evolution of Customer Experience Usability Expert Jakob Nielsen on User Experience and Reputation 25
  • 26. Convenience Online search filter review share Source: Sit or Squat 26
  • 27. User Experience is Conversation Social Search User Ratings on Comments 27
  • 28. What You Say vs. What You Do Source: This Piggy Blog Whopper Big Mac Subway 28
  • 29. Higher Power: Social Antibodies Whopper Big Mac Subway 29
  • 30. Citizen Journalism: Triangulating Truth 30
  • 31. No Secrets 31
  • 32. 90 Million Photo Journalists Source: Twitpic 32
  • 33. For Immediate Discovery • Patience thresholds • Anticipate • Respond Photo by Juandazeng 33
  • 34. Web Surpasses Mainstream Media Channels Source: Pew Internet 34
  • 35. Analog Dollars to Digital Pennies Source: Newspaper Association of America 35
  • 36. Discoverability and Amplification New Media Websites Monitoring Email Microblogging SEO Content Social Blogs/Podcasts Networks N t k Pure Social Networks Social Media 36
  • 37. Social Media Identity Theft Source: namechk 37
  • 38. Conversations are Media Source: 2009 Edelman Trust Barometer 38
  • 39. Times Are Changing 39
  • 40. Crowd Sourcing Conferences 40
  • 41. Open Government Source: US Federal Government 41
  • 42. Democratizing Policy 42
  • 43. Fool’s Game Influencers National News Regional News Local News Trade Press Target Audience Bloggers Podcasters 43
  • 44. Social Media Engagement Aren’t Mass Media Photo by Periodico LaDemocaracia 44
  • 45. Rethink the Photo Opp Photo by Leo Reynolds Brian Stauffer 45
  • 46. Conversations are Intimate Source: Universal McCann 46
  • 47. Edgework Source: Cobalt123 47
  • 48. New Media Train Everyone 48
  • 49. Everyone Needs Guidance People p Policy y Process Technology 49
  • 50. Celebrated Social Media Policy 50
  • 51. Policy Elements Transparency of Public Information Penalties Respectfulness IT Policy Privacy Social Media Legal Matters Policy y Confidentiality Crisis Diplomacy Considerations Conflict Disclaimers Resolution 51
  • 52. Conversations Shape Reputation Reput ation t Source: Shel Holtz Mainstream News Media 52
  • 53. Truth for Some People 53
  • 54. News is Frequent Updating 54
  • 55. Provide Social Media Training Source: 2009 Digital Readiness Report 55
  • 56. Your Curriculum New Media Websites Monitoring Email Microblogging SEO Content Social Blogs/Podcasts Networks N t k Pure Social Networks Social Media 56
  • 57. Morning Break 57
  • 58. Guiding Principles 58
  • 59. Play Nice 59
  • 60. Pseudo-Anonymity 60
  • 61. Democratize 61
  • 62. Conversations have Demographics Generation Gap Source: Forrester Research 62
  • 63. Filling Your Own News Hole 63
  • 64. Transparency and Authenticity 64
  • 65. Customer Service Rep as Spokesperson 65
  • 66. Unintended Consequences 66
  • 67. Retention Training Manual Leaked 67
  • 68. Getting through the Filter 68
  • 69. Revolution Rant Eisner Aristocrat Revolutionary Lassiter 69
  • 70. Share My Experience Source: On the Record…Online Podcast 70
  • 71. Channel Map New Media Websites Monitoring Email Microblogging SEO Content Social Blogs/Podcasts Networks N t k Pure Social Networks Social Media 71
  • 72. Websites and Online Newsrooms 72
  • 73. Or This: 73
  • 74. Resistance is Futile 74
  • 75. Control vs. Credibility 75
  • 76. End of Segmentation “The Internet interprets censorship as damage and routes around it.” John Gilmore, Co-Founder Co Founder Electronic Freedom Foundation 76
  • 77. Website is the Center Point 77
  • 78. Organizing Your Web Presence First 1. Your website i th most credible 1 Y b it is the t dibl source of information online about your organization organization. 2. A press release distributed on a paid newswire service is the second most credible source of information online about your organization. According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week. 78
  • 79. Making Online News Scanable 79
  • 80. Online Newsrooms Column 1 Column 2 Column 3 Column 4 Ma Nav by Topic y Press Info ain Site Search Subscriptions Sub Na for Secondary dia av Emphasis E h i Med cs Lead Story with Hot Topic Clickable Thumbnail Headline Primary Logical Thumbnails in Sub Headline Emphasis Path Index 80
  • 81. Subscription Kiosks Subscript ion Kiosk with RSS, Email and Sharing The Subscription Kiosk should be used as a function element on every page within the online newsroom newsroom. 81
  • 82. Subscription Kiosks ‐ RSS Clickab Cli k b le RSS Text and Icon Step One – Visitor clicks the RSS text or icon. 82
  • 83. Subscription Kiosks – Custom Feeds Help Screen Sub Category Feed Catego ry Feed Sub Category Feed Generates Custom RSS Feed 83
  • 84. Subscription Kiosks – One‐Click Import Close Option One Click Subscription to Google Reader or iGoogle Subscribe via Internet Explorer or Firefox View Raw RSS Feed Step Three– Branded icons help visitors move their subscriptions into their RSS reader of choice, 84 subscribe via browser or view a raw
  • 85. Subscription Kiosks – Email Alerts Clickabl Cli k bl e Alerts Text and Icon Step One – Visitor clicks the Alerts text or icon. 85
  • 86. Subscription Kiosks – Email CAPTCHAs and Confirmations Subscriber enters email address CAPTCHA Code function with audio accessibility for y visually impaired visitors Confirmation message 86
  • 87. Subscription Kiosks – Email Authentication Links Email E il Sent from Online Newsroo m Unique Domain URL Step Three– Visitor clicks on an unique hyperlink sent to the registered email address f dd from th newsroom’s d the ’ domain. i 87
  • 88. Subscription Kiosks – Email Category and Sub Categories 88
  • 89. Subscription Kiosks ‐ Sharing Clickable Cli k bl Share Text and Icon Step O S One – Vi i Visitor clicks the Share text or icon. 89
  • 90. Subscription Kiosks – Sharing via Social Networks Clickable Share Text and Icon Forward via Email Format to Print Page Title, Website, Category, Publisher (Specific to General) Permalink Facebook CAPTCHA 90
  • 91. Subscription Kiosks – Sharing via Email Recipient’s Email Optional Comments Field CAPTCHA User Comment Page Title URL 91
  • 92. Experts Database Expert Database Search Results Expert Detail Page Sort By O ti S t B Option Paginated Results Searches “Area of Expertise” field (manually entered) Thumbnail Image Newsroom Links 92
  • 93. Data Visualization Resource 93
  • 94. Data Visualization Resource 94
  • 95. Data Visualization - Embed Codes 95
  • 96. Data Visualization - Beach Report Card 96
  • 97. Gov 2.0 – IT Dashboard Source: US Federal Government 97
  • 98. Gov 2.0 – Government as a Platform 98
  • 99. Gov 2.0 - Impact of Public Diplomacy Cairo Speech Cairo Speech “Obama” Peak Obama Peak “Freedom” Peak Freedom Peak 99
  • 100. Entergy Storm Center Maps Power Outages Color Coded by Size Outage Street Level Detail 100
  • 101. Crisis Communications Template Standard Black Box Homepage Homepage Black Box Background No Background Image Image Crisis Footer Standard Footer 101
  • 102. Online Crisis Communications – Demand Spike 102
  • 103. Domain Links Build Credibility Source: Toyota Online Newsroom 103
  • 104. Participatory PR 104
  • 105. Go Where the People Are 105
  • 106. Inviting them to your Domain to Socialize 106
  • 107. Aligning with Back Channels 107
  • 108. Debunking Misinformation 108
  • 109. Lunch 109
  • 110. Email Source: Universal McCann 110
  • 111. Links vs. Attachments 111
  • 112. Resource: Sending Large Files 112
  • 113. Email Risks 113
  • 114. Email Risks: Blogger Fights Back unique visitor to lifehacker.com 114
  • 115. Email Risks: Blogger Fights Back 115
  • 116. Reverse Engineering Media Contact Lists 116
  • 117. Media Contact Lists by Region 117
  • 118. Jedi List Synchronization a. Media Lists b. Outlook Exports b Outlook Exports c. Opt ins d. Professional contacts Professional contacts 118
  • 119. Direct Communications: Coping with Attention Deficits 119
  • 120. Email Newsletter Campaign Elements 1. Content Strategy gy 2. Frequency 3. Email lists 4. Email Newsletter Templates 5. Landing Pages 6. Measurement/Reporting 6 M t/R ti 120
  • 121. Anatomy of the Blog Source: Dickson Fong 121
  • 122. Anatomy of the Blog: Blogs and Blog Posts Homepage Blog/Homepage Blog Post Author/ Date Blog Post g Blog Post 122
  • 123. Anatomy of the Blog: Permalinks Permalink 123
  • 124. Anatomy of the Blog: Feeds, Site and Social Search RSS Feed Blog Search Social Search Top Rated 124
  • 125. Anatomy of the Blog: Hyperlinks Hyperlink Hyperlink Hyperlink 125
  • 126. Anatomy of the Blog: Comments 126
  • 127. Anatomy of the Blog: Comment Moderation Consider adding information about turn b around time 127
  • 128. Anatomy of the Blog: Comment Moderation Consider adding moderation policy hyperlink 128
  • 129. Anatomy of the Blog: Moderation Challenges 129
  • 130. Anatomy of the Blog: Blog Rolls Blog Roll Blog Roll 130
  • 131. Anatomy of the Blog: Widgets Widget Widget Widget id 131
  • 132. Credibility of Domain Source: UCLA Online Newsroom 132
  • 133. Astroturfing 133
  • 134. Anatomy of the Blog: RSS Open Tag - < > Close Tag - </ > 134
  • 135. New Media Monitoring Leveraging RSS: 1. Web-based 1 Web based readers 2. Desktop-based readers 3. Email clients 135
  • 136. Live Demo: Using Google Reader 136
  • 137. New Media Notifications 137
  • 138. Afternoon Break 138
  • 139. Blogger Relations 139
  • 140. Collective Intelligence? 140
  • 141. Submit your attention 141
  • 142. Participate 142
  • 143. Courtship matters 143
  • 144. You can’t buy passion 144
  • 145. Set the record straight 145
  • 146. Blogger Relations Etiquette • Listen first • Participate, don’t control • Be of service • Be modest • Be authentic • Be transparent 146
  • 147. Case Study: Rock-Ola 147
  • 148. Blogger Relations to Drive Media Relations • Top 100 blogs • Hyperlocal blogs • Corporate blogs 148
  • 149. Cory Doctorow’s Blogger Relations Tips • Have a link • Have a permanent link • Have a link for everything • Avoid flash sites • Avoid PDFs • Make video downloadable and streamable • Put your URL on your images • Li ki Linking policies are ridiculous li i idi l • Specify credit and usage rights • Send suggestions by the preferred means 149
  • 150. Online Reputation Management 150
  • 151. Blog Crisis: Case Study 151
  • 152. Case Study: Blog Crisis Lessons Learned • Acknowledge immediately on website or blog • Identify influential bloggers in advance • Cultivate an inner circle of influential bl l l f fl l bloggers 152
  • 153. Corporate Blogs Source: Monsanto Blog 153
  • 154. Unfiltered Conversation 154
  • 155. Messaging through Sneeze Posts Source: Monsanto Blog 155
  • 156. Intro to Micro Blogging Source: Current TV S C t 156
  • 157. Twitter as a News Source Source: Examiner.com 157
  • 158. Anatomy of a Microblog External Communications Media Relations 158
  • 159. Anatomy of a Twitter Client: TweetDeck 159
  • 160. Crowd Sourcing Customer Service on Twitter 160
  • 161. Anatomy of a Twitter: TweetChat 161
  • 162. Hashtags.org 162
  • 163. Tweets via RSS 163
  • 164. Science of Retweets Source: Dan Zarella 164
  • 165. Tracking Twitter Favorites 165
  • 166. Tracking Tweets by Geography 166
  • 167. Twitter Case Studies 167
  • 168. Social Media for Parents 168
  • 169. Social Media Training for Dads 169
  • 170. Eric Schwartzman (310) 463-4026 Phone ebs[at]schwartzmanpr[dot]com [ ] p [ ] Email schwartzmanpr.com Website ontherecordpodcast.com p Podcast spinfluencer.com Blog ericschwartzman Friendfeed @ericschwartzman Twitter facebook.com/ericschwartzman / Facebook Copyright applies to this document – some rights reserved This work is licensed under a Creative Commons reserved. Commons. Attribution-non commercial-share alike 3.0 license. http://creativecommons.org/licenses/by-nc-sa/3.0 170

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