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That your company respects the legal rights of its employees
That this policy applies to activities outside of work as well, if those activities impact job performance or any other corporate business interests
Objectives Establish practical, reasonable and enforceable guidelines by which employees can conduct responsible, constructive social media engagement in official and unofficial capacities. Prepare the organization and its employees to utilize social media channels to help each other and the communities it serves, particularly during a crisis, disaster or emergency. Protect the organization and its employees from violating Municipal, State or Federal rules, regulations or laws through social media channels.
"I work for <ORGANIZATION NAME HERE> and this is my personal opinion."
"I am not an official <ORGANIZATION NAME HERE> spokesperson but my personal opinion is..."
"The postings on this site are my own and don't necessarily represent <ORGANIZATION NAME HERE>’s positions, strategies or opinions.“
sources: Social Media Business Council and IBM
Compensation & Incentives The revised Guides also add new examples to illustrate the long standing principle that “material connections” (sometimes payments or free products) between advertisers and endorsers – connections that consumers would not expect – must be disclosed. Source: FTC
Employees may share links that transit users to works hosted by rightful copyright owners or their resellers without obtaining permission first, and include an original text description of that link.
Employees may share an excerpt of up to 140 characters with spaces without obtaining the copyright holder’s permission, so long as the work being shared is publicly available on a rightful copyright holder’s website and provided the sharing is not being done to blatantly undermine the financial objectives of the copyright owner.
Employees may embed copyrighted content in social media channels without obtaining the permission of the copyright owner, so long as the embed code has been provided by a rightful copyright owner.