APS Social Media Briefing
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APS Social Media Briefing

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APS Social Media Briefing APS Social Media Briefing Presentation Transcript

  • Briefing Building F B ildi a Framework for kf New Media and Social Media Engagement Creative Commons Attribution-Noncommercial-No Derivative Works 3.0
  • Briefing Contents • Wh I A Who Am • How New Media and Social Media are Changing Organizational Communications • What Social Media and New Media Can Accomplish • Which Online Communications Channels Can Help You Achieve Our Corporate Objectives 2
  • My Background and Experience New Media Strategy Clients: New Media Training Cli t N M di T i i Clients: New Media Communications Clients: 3
  • Organizational Communications: Pre-Internet Media Relations Customer Investor Relations Relations Public Affairs Labor Relations Public Relations Industryy Communityy Relations Relations Analyst Relations 4
  • Content and Conversations as Marketing Websites New Media Microblogging Email Monitoring SEO Content Social Blogs/Podcasts Networks N t k Social Media Pure Social Networks 5
  • Search and Reputation 1 2 3 Source: Universal McCann 6
  • SEO 7
  • Email Communications Source: Universal McCann 8
  • B-to-B Social Media 9
  • B-to-B Social Media 10
  • B-to-B Social Media 11
  • Scaling Challenges Source: Universal McCann 12
  • Edgework Source: Cobalt123 13
  • Social Media Policies People Policy Process Technology 14
  • Guidance Transparency of Information Intended for Public Release Penalties Respectfulness IT Policy Privacy Social Media Legal Matters Policy y Confidentiality During Diplomacy Emergencies Conflict Disclaimers Resolution 15
  • Online Newsrooms Column 1 Column 2 Column 3 Column 4 Ma Nav by Topic y Press Info ain Site Search Subscriptions Sub Na for Secondary dia av Emphasis E h i Med cs Lead Story with Hot Topic Clickable Thumbnail Headline Primary Logical Thumbnails in Sub Headline Emphasis Path Index 16
  • Online Newsrooms Column 1 Column 2 Column 3 Column 4 Ma Nav by Topic y Press Info ain Site Search Subscriptions Sub Na for Secondary dia av Emphasis E h i Med cs Lead Story with Hot Topic Clickable Thumbnail Headline Primary Logical Thumbnails in Sub Headline Emphasis Path Index 17
  • Online Newsrooms Column 1 Column 2 Column 3 Column 4 Ma Nav by Topic y Press Info ain Site Search Subscriptions Sub Na for Secondary dia av Emphasis E h i Med cs Lead Story with Hot Topic Clickable Thumbnail Headline Primary Logical Thumbnails in Sub Headline Emphasis Path Index 18
  • Leveraging Existing Data 19
  • Data Visualization Sharing 20
  • Data Visualization Sharing 21
  • Data Visualization Sharing 22
  • FEMA: Closing the Credibility Gap FEMA Social Media Deep Dive Podcast 23
  • Open Platform Color Coded by Size Outage Street Level Detail 24
  • News is the Frequent Updating of Information 25
  • Conversations Shape Reputation 1 s t D raft: Reputa tion D a 2nd Draft: News Media 26 Source: Shel Holtz
  • PSNH Case Study: Process Detail 27
  • Measurement and Analysis Cairo Speech Cairo Speech “Obama” Peak Obama Peak “Freedom” Peak Freedom Peak 28
  • Online Communications Strategy Regulations Resources Policy Best Practices Social Media New Media Linkedin Websites Twitter SEO APS.com Facebook Email YouTube Visualization l Blogs Objectives Informational Transactional Social 29
  • Eric Schwartzman (310) 463-4026 Phone ebs[at]schwartzmanpr[dot]com [ ] p [ ] Email schwartzmanpr.com Website ontherecordpodcast.com p Podcast spinfluencer.com Blog ericschwartzman Friendfeed @ericschwartzman Twitter facebook.com/ericschwartzman / Facebook Copyright applies to this document – some rights reserved This work is licensed under a Creative Commons reserved. Commons. Attribution-non commercial-share alike 3.0 license. http://creativecommons.org/licenses/by-nc-sa/3.0 30