LinkedIn Presentation

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Marked up slide deck used in job search workshops, primarily with designated accountants and accounting students but also when facilitating guest presentations for job seekers.

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LinkedIn Presentation

  1. 1. Eric Pye Career Advisor CMA Alberta / CPA Alberta Joint Venture Effective Job Search Techniques JOB SEARCH AND NETWORK WITH LINKEDIN
  2. 2. • Develop your personal “brand” (brand = reputation) • Research: • Corporate pages and groups • Online networking: • Keep updated on people you know, and make new connections Why should you use LinkedIn?
  3. 3. • 332 million users, 10 million in Canada (Nov. 2014) • 40% users access LinkedIn daily (Jul. 2013) • 47% LinkedIn visits via mobile (Q3, 2014) • 4 million corporate pages (Q3, 2014) • Most popular features: People You May Know, Groups LinkedIn Facts
  4. 4. • LinkedIn is a PROFESSIONAL network • LinkedIn ≠ Facebook (although they look similar) • Careful about personal opinions – don’t “vent” • Don’t expect to be headhunted, but… • 19/20 of recruiters “vet” job candidates on LinkedIn • LinkedIn ≠ Networking (it’s a networking TOOL) Things to Remember
  5. 5. • Your Profile • Home Page • Connecting • Groups • Job Search • Expanding your Network Overview
  6. 6. Your Profile BANNER: PROFESSIONAL PHOTO & TAILORED HEADLINE Photo: Headshot in professional attire with plain background. Profiles with photos get 11x more views. Banner: Focus on positives. Highlight specialties, and avoid sad- sack terms like “in transition” or “looking for new opportunities.”
  7. 7. Your Profile SUMMARY: YOUR SPECIALTIES, EXPERIENCE & SKILLS Summary: Your value proposition (or the problem you solve), experience and training, and call to action. Guidelines: 1st person (3rd person is creepy). Use plain English, and key words for searchability and impact.
  8. 8. Your Profile JOB DESCRIPTIONS: CURRENT JOB (DETAILED) Comprehensive: 6-10 bullets with similar level of information as your resume. Give a clear idea of where you’re at in your career, and the kind of duties you’re comfortable with.
  9. 9. Your Profile JOB DESCRIPTION: PAST JOBS (LESS DETAIL, RECOMMENDATIONS) Bare Bones: Job title, employer, dates, recommendations. Motivate Contact: Encourage others to connect and find out more by keeping an element of mystery.
  10. 10. Your Profile SKILLS: HIGHLIGHT ABILITIES Get found: Skills are searchable. Include technical, soft and I.T. Ranking: Endorsements from connections get you ranked higher.
  11. 11. Edit Your Profile EASY TO ACCESS: JUST HOVER OVER ITEMS IN PROFILE PAGE
  12. 12. Edit Your Profile CONTACT DETAILS HELP OTHERS REACH YOU Privacy worries?: Create a LinkedIn-specific email that can be changed if needed. Leave other contact info blank.
  13. 13. Edit Your Profile PERSONALIZE YOUR LINKEDIN URL (PROFILE ADDRESS) Make yourself easy to find: The standard URL ends with a string of numbers. Personalize your LinkedIn address with some combination of your name, and add this link to your resume.
  14. 14. Edit Your Profile ADD SKILLS: SHOWCASE YOUR ABILITIES Standards: When adding, choose from suggestions in drop-down.
  15. 15. Edit Your Profile RE-ORDER SKILLS: PRIORITIZE YOUR ABILITIES Highlight: Give priority to (and raise profile of) relevant skills.
  16. 16. Your Home Page • A one-stop “hub” for communication • Similar to the Facebook home page • Updates from contacts • Job opportunities (based on skills and work experience) • See who’s looked at your profile, and suggestions for people you may know
  17. 17. Your Home Page HEADER: NAVIGATION, UPDATES, CREATE CONTENT
  18. 18. Your Home Page WHO LOOKED AT YOUR PROFILE
  19. 19. Your Home Page GET UPDATED: COMMUNICATION, CONNECTION REQUESTS, PYMK
  20. 20. Your Home Page SEE PEOPLE YOU MAY KNOW How easy is it to find people you know without a picture? Selected based on common connections, skills, job titles.
  21. 21. Your Home Page GET UPDATED: SHARED NEWS, SUGGESTED JOBS
  22. 22. Connecting • Connect with past colleagues, classmates and teachers • Connect after a networking meeting or course • Connecting has several advantages: • Access to your contact’s network • Updates on your home page • Endorsements and recommendations • Up-to-date contact details
  23. 23. Connecting FIND A BUSINESS CONTACT ON LINKEDIN Search Bar: Input what/who you want. Results in drop-down. Categories: Results under Connections, Organizations, Groups… Profile photo: Helps people recognize they have the right person.
  24. 24. Connecting CONNECT OR FOLLOW FROM YOUR CONTACT’S PROFILE PAGE How you’ll connect: Follow influencers without connecting (you receive updates on your home page). Connect with those you wish to maintain 2-way communication.
  25. 25. Connecting THE CONNECTION WINDOW & DEFAULT MESSAGE This is the default connection request message. YOU won’t want spam requests from strangers. So don’t “spam” others.
  26. 26. Connecting TAILOR YOUR CONNECTION REQUEST A better way to connect: Give context to your connection and be specific with your “ask.”
  27. 27. Connecting • CAUTION! • This is IMPORTANT… • Be careful about connecting using your smartphone • The LinkedIn mobile app now allows you to personalize your connection request, BUT it’s not the default setting (and it only works for 2nd- and 3rd-degree connections). • To personalize, first go to the person’s profile page and…
  28. 28. Connecting • Android:
  29. 29. Connecting • iPhone:
  30. 30. Groups • Build and maintain your reputation: • Ask questions and learn from other group members • Share info and articles, get known as credible source • Find out about professional networking events • Connect with other group members
  31. 31. Groups FIND GROUPS IN THE “INTERESTS” MENU
  32. 32. Groups JOIN GROUPS RELATED TO YOUR INTERESTS
  33. 33. Groups POSTS FROM GROUP MEMBERS APPEAR ON YOUR HOME PAGE See the original on the Group Page: Click the title to open the original post and get more details.
  34. 34. Groups ORIGINAL POST ON GROUP PAGE Posts often include links to external content (articles, info- graphics, etc.) There are multiple options for interacting with the poster.
  35. 35. Groups INTERACTING WITH GROUP MEMBERS Options: Like or comment on the post, follow an individual member, or REPLY PRIVATELY WITHOUT BEING CONNECTED!
  36. 36. Groups ANOTHER WAY TO MESSAGE GROUP MEMBERS On the group homepage, select Members list from the menu. Note: Up to 15 messages per month to members outside your network (all groups). Must be a group member for 4+ days.
  37. 37. Groups ANOTHER WAY TO MESSAGE GROUP MEMBERS Scroll or search for contact. Then, select “Send Message.”
  38. 38. Groups ANOTHER WAY TO MESSAGE GROUP MEMBERS Complete your message as you would to a connection.
  39. 39. Job Search • Job searching on LinkedIn is convenient: • Find jobs and research companies • Connect with recruiters • Apply for jobs directly
  40. 40. Job Search ENTER A JOB TITLE OR TOPIC IN THE SEARCH BAR
  41. 41. Job Search USE FILTERING OPTIONS, AND CLICK LINKS FOR DETAILS
  42. 42. Job Search DETAILED JOB POST, RECRUITER DETAILS, APPLY DIRECTLY Cool Features: Apply for the job directly through LinkedIn, see who the recruiter is, and potentially connect with him/her.
  43. 43. Job Search SEE HOW YOU’RE CONNECTED ON THE RECRUITER’S PROFILE Click through to the recruiter’s profile. See how you’re connected. Ask your contact for an introduction before you apply.
  44. 44. Job Search APPLY DIRECTLY, UPLOAD RESUME & COVER LETTER
  45. 45. Expanding your Network • Coffee meetings (informational interviews) are important for research, and for developing a strong reputation • The majority of jobs available today haven’t been advertised • Networking exposes you to the hidden job market: • Impress with your attitude and creativity • Get notified by contacts when new positions are posted • Get referred/introduced by your contacts • Overcome unspoken concerns (employment gaps, age, language, lack of experience) and bypass ATS
  46. 46. Expanding your Network • You need to meet and impress the people who influence recruiting decisions • LinkedIn can help: • Find out who works in roles that interest you • Learn how you’re connected to those people • Leverage your contacts by asking for introductions • Use coffee meetings to learn more about the organization and department, and the best way to get hired
  47. 47. Expanding your Network START WITH A COMPANY YOU WANT TO WORK FOR
  48. 48. Expanding your Network RESEARCH ON THE CORPORATE PAGE
  49. 49. Expanding your Network FIND OUT HOW YOU’RE CONNECTED TO THE COMPANY 1st degree: You know someone. Meet them! 2nd degree: Someone you know knows them. Click the number to discover who can help you, and how you can get introduced!
  50. 50. Expanding your Network CHECK YOUR 2ND-DEGREE CONNECTIONS Filter by location. Search for related job titles and departments.
  51. 51. Expanding your Network FIND OUT WHO CAN INTRODUCE YOU When you discover someone worth speaking to, see who your shared connections are, and who can best introduce you.
  52. 52. Expanding your Network Hi Kathy, I saw on LinkedIn that you know Sunil Mahashabde at Suncor. I’m wondering if you would introduce me. I’d like to learn a bit about Suncor and their recruiting department. If you can make an introduction, please let Sunil know that I’ll only need about 15-20 minutes of his time. I’m happy to meet anywhere convenient for him, and coffee’s on me. Looking forward to hearing back from you. Regards, Eric ASK YOUR CONTACT FOR AN INTRODUCTION Make it easy to say “yes”: Be clear about your purpose. Don’t ask for too much. Most of all, don’t mention wanting to get a job from the meeting (focus on information and learning). Then wait for your contact to get back to you with email or phone details.
  53. 53. • Your Profile: Positive, detailed, but not too detailed • Home Page: Your communication hub • Connecting: Your online Rolodex • Groups: Learn, share, build your reputation • Job Search: Apply directly with LinkedIn • Expanding your Network: Meet influencers and access the hidden job market Conclusion
  54. 54. One More Thing: The Gym Analogy NO OVERNIGHT RESULTS. STEP-BY-STEP PROGRESS. JUST START!
  55. 55. Questions? • For more on networking and LinkedIn, check the CPA Alberta Joint Venture Career Services resource page at: http://www.albertaaccountants.org/Services/Career- Centre/Career-Resources
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