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A marked up version of the slide deck I use in job search workshops, primarily with designated accountants and accounting students but also when making guest presentations.

A marked up version of the slide deck I use in job search workshops, primarily with designated accountants and accounting students but also when making guest presentations.

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  • STARS = Situation, Task, Actions, Results, Skills

LinkedIn Presentation SlideDoc LinkedIn Presentation SlideDoc Presentation Transcript

  • Eric Pye Career Services Advisor CMA Alberta / Alberta Accountants Unification Agency Effective Job Search Techniques JOB SEARCH AND NETWORK WITH LINKEDIN
  • • Develop your personal “brand” (brand = reputation) • Research: • Corporate pages • Groups • Online networking: • Keep updated on people you know • Make new connections Why use LinkedIn?
  • • 259 million users • 40% users access LinkedIn daily • 184 million monthly unique visitors • 38% LinkedIn visits via mobile • 3 million corporate pages • 2.1 million groups LinkedIn Facts (Oct. 2013)
  • • LinkedIn is a PROFESSIONAL network • LinkedIn ≠ Facebook • Careful about personal opinions – don’t “vent” • Don’t expect to be headhunted, but… • 94% of recruiters “vet” candidate details on LinkedIn • Added value: projects, recommendations, endorsements • LinkedIn ≠ Networking (it’s a networking TOOL) Things to Remember
  • • Your Profile • Home Page • Connecting • Groups • Job Search • Expanding your Network Overview
  • Your Profile BANNER: PROFESSIONAL PHOTO & TAILORED HEADLINE Photo: Headshot in professional attire with plain background. Profiles with photos get 7x more views. Banner: Focus on positives. Highlight specialties, and avoid sad sack terms like “in transition” or “looking for new opportunities.”
  • Your Profile SUMMARY: YOUR SPECIALTIES, EXPERIENCE & SKILLS Summary: Your “banner ad.” Who, what when, where, why… Guidelines: 1st person (3rd person comes across as pretentious). Use plain English, and key words for searchability and impact.
  • Your Profile JOB DESCRIPTIONS: CURRENT JOB (DETAILED) Comprehensive: 6-10 bullets with similar level of information as your resume. Give a clear idea of where you’re at in your career, and the kind of duties you’re comfortable with.
  • Your Profile JOB DESCRIPTION: PAST JOB (LESS DETAIL, RECOMMENDATIONS) Bare Bones: Job title, employer, dates, recommendations. Motivate Contact: Encourage others to connect and find out more by keeping an element of mystery.
  • Your Profile PROJECTS: HIGHLIGHT YOUR WORK Credibility: Seeing is believing. Back up your job descriptions. Link: Connect profile to concrete examples of output.
  • Your Profile EDUCATION: GIVE SOME DETAIL ABOUT COURSES AND SCHOOL Supplement Resume: Added detail about content and reputation of program, courses completed and other details.
  • Your Profile SKILLS: HIGHLIGHT ABILITIES Get found: Skills are searchable. Include technical, soft and I.T. Ranking: Endorsements from connections get you ranked higher.
  • Edit Your Profile EASY TO ACCESS FROM YOUR PROFILE PAGE
  • Edit Your Profile CLICK BLUE EDITING OPTIONS: PENCIL, CAMERA, CONTACT, LINKS
  • Edit Your Profile CONTACT DETAILS HELP OTHERS REACH YOU, INCLUDING URL Privacy worries?: Create a LinkedIn-specific email that can be changed if needed. Leave other contact info blank.
  • Edit Your Profile PERSONALIZE YOUR LINKEDIN URL (PROFILE ADDRESS) Make yourself easy to find: The standard URL ends with a string of numbers. Personalize your LinkedIn address with some combination of your name, and then add your URL to your resume contact details.
  • Edit Your Profile ADD AND RE-ORDER SKILLS: SHOWCASE YOUR ABILITIES Standards: When adding, choose from suggestions in drop-down. Highlight: Give priority to and raise profile of relevant skills.
  • Your Home Page • A one-stop “hub” for LinkedIn communication • Similar to the Facebook home page • Updates from contacts on jobs, shares, connections • Latest job opportunities based on your skills and work experience • See who’s looked at your profile • Re-connect with past contacts • Keep up-to-date on industry news
  • Your Home Page GET UPDATED: NEWS, SUGGESTED CONTACTS , PROFILE VIEWS
  • Your Home Page GET UPDATED: SHARES, LIKES, JOBS
  • Connecting • Connect with past colleagues, classmates and teachers • Connect after a networking meeting or course • Connecting has several advantages: • Access to your contact’s network • Updates on your home page • Endorsements and recommendations • Up-to-date contact details
  • Connecting FIND A BUSINESS CONTACT ON LINKEDIN Search Bar: Input what/who you want. Results in drop-down. Categories: Results under Connections, Organizations, Groups…
  • Connecting CONNECT OR FOLLOW FROM YOUR CONTACT’S PROFILE PAGE Picture: Helps you identify the right person. How you’ll connect: Follow influencers without connecting. Connect for 2-way communication.
  • Connecting WARNING! WARNING! WARNING! NOT EVERYONE IS A “LION” Advice for connecting: I am not a “Linked In Open Networker,” and I don't accept every connection request. I am open to connecting when I see a purpose beyond inflating my numbers. If you want to connect, don't use the standard LinkedIn message, or tell me I'm a person you trust. Let me know why you're contacting me and what you hope to gain from a networking relationship. This is standard etiquette on LinkedIn. Don’t be “That Guy”: Most people don’t like being spammed for connections by strangers for no reason.
  • Connecting THE CONNECTION WINDOW & PRE-FILLED MESSAGE This is the standard LinkedIn connection message that people hate.
  • Connecting TAILOR YOUR CONNECTION REQUEST A better way: Give context to your connection and be specific with your “ask.”
  • Connecting • CAUTION! • This is IMPORTANT… • Do NOT connect using your mobile phone • The LinkedIn mobile app does not allow you to personalize your connection request • Wait until you’re home, and send your connection request from your PC using the full website
  • Groups • Participating in groups has many advantages: • Ask questions and learn from other group members • Share info and articles, get known as credible source • Find out about professional networking events • Connect with other group members
  • Groups FIND GROUPS IN THE “INTERESTS” MENU
  • Groups JOIN GROUPS RELATED TO YOUR INTERESTS
  • Groups POSTS FROM GROUP MEMBERS APPEAR ON YOUR HOME PAGE See the original on the Group Page: Click the title to open the original post and get more details.
  • Groups ORIGINAL POST ON GROUP PAGE Posts often include links to external content (articles, info- graphics, etc.) There are multiple options for interacting with the poster.
  • Groups INTERACTING WITH GROUP MEMBERS Options: Like or comment on the post, follow an individual member, or REPLY PRIVATELY WITHOUT BEING CONNECTED!
  • Job Search • Job searching on LinkedIn is convenient: • Find jobs and research companies • Connect with recruiters • Apply for jobs directly • A simple search for “Accounting” yielded 109 jobs within 15 km of downtown Calgary, most with “blue chip” companies (Jan. 19, 2014)
  • Job Search ENTER A JOB TITLE OR TOPIC IN THE SEARCH BAR
  • Job Search USE FILTERING OPTIONS, AND CLICK LINKS FOR DETAILS
  • Job Search DETAILED JOB POST, RECRUITER DETAILS, APPLY DIRECTLY Cool Features: Apply for the job directly through LinkedIn, see who the recruiter is, and potentially connect with him/her.
  • Job Search SEE HOW YOU’RE CONNECTED ON THE RECRUITER’S PROFILE Click through to the recruiter’s profile. See how you’re connected. Ask your contact for an introduction before you apply.
  • Job Search APPLY DIRECTLY, UPLOAD RESUME & COVER LETTER
  • Expanding your Network • Coffee meetings are important for research, and for developing a strong reputation • 50-80% of jobs available today haven’t been advertised • Networking exposes you to the hidden job market: • Impress with your attitude and creativity • Get notified by contacts when new positions are posted • Get referred/introduced by your contacts • Overcome unspoken concerns (employment gaps, age, language, lack of experience) and bypass ATS
  • Expanding your Network • To improve your chances of getting hired by companies that interest you, you need to meet and impress the people who influence recruiting decisions • LinkedIn can help: • Find out who works in roles that interest you • Learn how you’re connected to those people • Leverage your contacts by asking for introductions • Once connected, use coffee meetings to learn about the make-up and challenges faced by both organization and department, and about the best way to get hired
  • Expanding your Network START WITH A COMPANY YOU WANT TO WORK FOR
  • Expanding your Network RESEARCH ON THE CORPORATE PAGE
  • Expanding your Network FIND OUT HOW YOU’RE CONNECTED TO THE COMPANY 1st degree: You know someone. Meet them! 2nd degree: Someone you know knows them. Click the number to discover who can help you, and how you can get introduced!
  • Expanding your Network CHECK YOUR 2ND-DEGREE CONNECTIONS Filter by location. Search for related job titles and departments.
  • Expanding your Network FIND OUT WHO CAN INTRODUCE YOU When you discover someone worth speaking to, see who your shared connections are, and who can best introduce you.
  • Expanding your Network Hi Kathy, I saw on LinkedIn that you know Sunil Mahashabde at Suncor. I’m wondering if you would introduce me. I’d like to learn a bit about Suncor and their recruiting department. If you can make an introduction, please let Sunil know that I’ll only need about 15-20 minutes of his time. I’m happy to meet anywhere convenient for him, and coffee’s on me. Looking forward to hearing back from you. Regards, Eric ASK YOUR CONTACT FOR AN INTRODUCTION Make it easy to say “yes”: Be clear about your purpose. Don’t ask for too much. Most of all, don’t mention wanting to get a job from the meeting. Then wait for you contact to get back to you with email or phone details.
  • • Your Profile: Detailed, but not too detailed • Home Page: Your communication hub • Connecting: Your online Rolodex • Groups: Learn, share, build your reputation • Job Search: Apply directly with LinkedIn • Expanding your Network: Meet influencers and access the hidden job market Conclusion
  • Questions? • For more on networking and LinkedIn, check the AAUA Career Services resource page at: http://www.cma-alberta.com/Career-Services/Job- Seekers/Job-Search-Resources