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Navigating the Social Web
 

Navigating the Social Web

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This is a presentation given at the Business Council of New York State's Annual Meeting at the Sagamore Hotel by Social Media Strategist Matt Hames.

This is a presentation given at the Business Council of New York State's Annual Meeting at the Sagamore Hotel by Social Media Strategist Matt Hames.

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  • Full page ad in the Wall Street Journal for Domtar
  • Consider the website
  • Talk about Domtar
  • Facebook google argument
  • The good news is, we can take a little control over the brand. This is a community page,
  • It’s a networking tool not based on geography.
  • People create profiles in LinkedIn. They refer each other, answer questions, join groups.
  • Networks that aren’t based on georgraphy
  • A place ot share smarts
  • From those profiles, LinkedIn creates a picture of the company.
  • 1,800 people.
  • Fro a brand, it’s a way to show off content.
  • This is the thing of the future.
  • This is Ning. The url is EMA-rubbermaid.com. It’s an invitation only social network that we can customize in any way we want.
  • It’s completely secure. Unless you get invited, you can’t get in.
  • This is Ning. The url is EMA-rubbermaid.com. It’s an invitation only social network that we can customize in any way we want.
  • – for example, by amplifying earned media coverage in mainstream media, or by reinforcing messaging in their newsletters or on their websites. (This is probably what I’ll talk about: Using social media to promote ideas, issues, and specific bits of legislation.)
  • Start with the knowledge. Start with what you’ll say in that room. Call it a podcast, a blog, a Ning social network, a vlog, social media pressroom Start with the ideas, insights, answers, processes, then pick the tactics that deliver.
  • NOT AN ONLINE BROCHURE! No person in our room wants to be handed a brochure. This is how to visualize those people, and those rooms.
  • NOT AN ONLINE BROCHURE! No person in our room wants to be handed a brochure. This is how to visualize those people, and those rooms.
  • Learner, shopper, buyer