YouTube Promoted Videos. The Perfect Way to Go Viral

  • 443 views
Uploaded on

YouTube's millions of visitors do a lot of searches, either by way of Google or the YouTube site itself. Predictably, sophisticated video search is the cornerstone of YouTube’s success. …

YouTube's millions of visitors do a lot of searches, either by way of Google or the YouTube site itself. Predictably, sophisticated video search is the cornerstone of YouTube’s success.

For marketers, this means you need to think about your video strategy as carefully as you do your paid search strategy. Creating compelling videos and posting them on YouTube is a given — but you also have to get people to watch them. Make sure your videos turn up in search by using YouTube Promoted Video Ads to ensure your videos get found. The ads operate much like Google paid search ads, enabling advertisers to draw attention to videos, gain viewers and channel subscribers, and eventually influence downstream conversions. According to visitors’ search results, Promoted Videos appear either at the top or at the right of the page.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
443
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
11
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Drive brand awareness. YouTube Promoted Videos YouTube Promoted Videos The Perfect Way to Go Viral Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444
  • 2. Drive brand awareness. YouTube Promoted Videos Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 Why? Benefits Conclusion Why add video to your marketing mix? It's the fastest growing medium in history. How it works
  • 3. Drive brand awareness. YouTube Promoted Videos Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 YouTube Size and Scope. • • #1 Online video site • #2 Largest search engine (behind Google) • #3 Largest site • 4 Billion + Video streams per day • 60 Hours of video uploaded every minute • 70% of YouTube's traffic comes from outside the US • 72%* of US online population watch a YouTube video at least once per week • 52%** of people took action as result of watching a video online *Source: Internal Google Data. Last updated: July 2012. **Sources: Trendstream and research firm Lightspeed, 2009; SNL Kagan, "Economics of Internet Media," provided to eMarketer, May 21, 2009; Nielsen, 2009; "Online Video Advertisers, Content and Consumer Behavior," Online Publishers. Why? ConclusionHow it works Benefits
  • 4. Drive brand awareness. YouTube Promoted Videos Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 Why use YouTube? • It's straightforward. All you need is a video to start advertising on YouTube—this can be any video you want your target audience to watch • It's cost-effective. You only pay when someone views your video Why? ConclusionHow it works Benefits
  • 5. Drive brand awareness. YouTube Promoted Videos Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 How do promoted videos work on YouTube? • Generates buzz. Drives awareness and interest in your brand • Provides education. Informs new customers about your business • Builds engagement. Starts a conversation with your customers • Drives conversion. Increases sales and positive ROI Why? ConclusionHow it works Benefits
  • 6. Drive brand awareness. YouTube Promoted Videos Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 Where can users discover my videos? Users can discover videos by searching: • On your homepage • By entering keywords • By clicking on related videos • On the Content Display Network ? ??? Why? ConclusionHow it works Benefits
  • 7. Drive brand awareness. YouTube Promoted Videos Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 On your homepage. Adding video to your website can really benefit your business as: • Relevant videos appeal to customers and will keep them on your site longer • It allows you to demonstrate your products to customers in a way that text simply can't • It's On-Demand, so customers can view it any time they want just by visiting your website Why? ConclusionHow it works Benefits
  • 8. Drive brand awareness. YouTube Promoted Videos Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 By entering keywords. • When a user searches on YouTube, keyword-triggered videos will be shown to them with a high page position • By showing video suggestions based on their keywords, your ad is being seen by people who are already interested in what you have to offer • YouTube is the second largest search engine in the world Why? ConclusionHow it works Benefits
  • 9. Drive brand awareness. YouTube Promoted Videos Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 By clicking on related videos. • When a user views your video on YouTube, a link to other videos you have uploaded will be shown to the right of this video • This makes it much easier for people to find your videos and learn more about your business Why? ConclusionHow it works Benefits
  • 10. Drive brand awareness. YouTube Promoted Videos Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 On the Content Network. • Your video can also be shown on some of Google's thousands of partner websites on the Google Display Network • Your ads can be shown to people who have visited your website in the past, but who didn't complete a desired action • This is an important tool for advertising, which can radically improve return on investment for your marketing campaigns Why? ConclusionHow it works Benefits
  • 11. Drive brand awareness. YouTube Promoted Videos Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 What happens after a user views my video? Make it easy for a user to interact and measure that interaction • Let the user engage further with what they see • Use overlays to drive the user to your website • Employ user insight analysis to track and optimize • Paid views drive organic views over time Why? ConclusionHow it works Benefits
  • 12. Drive brand awareness. YouTube Promoted Videos Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 Conclusion. • • Easy and cost-effective • Creates a buzz • Educates about your brand • Drives engagement • Increases your conversions Why? How it works ConclusionBenefits
  • 13. Drive brand awareness. YouTube Promoted Videos Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 Thank you. If you have any queries or would like help setting up YouTube Promote Videos please contact: ERIC LITUCHY INFO@GETHUNTER.COM 516-505-0444 Hunter Digital is a NY digital marketing and online optimization agency that is recognized as an pioneer of results oriented marketing. With over a decade experience helping businesses grow, Hunter Digital deliveries top results by utilizing cutting edge marketing techniques and a living by a steady diet of test and optimize. As experts in Search Engine Marketing, (PPC) Search Engine Optimization (SEO) and Display Advertising channels like retargeting, search retargeting, and look-a- like marketing our clients count on us for our strategic thinking and deep knowledge of the digital media landscape. From ecommerce companies looking for the best ROI to service businesses looking for the lowest CPL, Hunter Digital always delivers results!