Time to Go Mobile with Google Mobile Ads
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Time to Go Mobile with Google Mobile Ads

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Google Mobile Ads help you to reach audiences on-the-go. Mobile ads appear on mobile devices in Google search results, on content websites, in apps and video. Use them to put your business in front of ...

Google Mobile Ads help you to reach audiences on-the-go. Mobile ads appear on mobile devices in Google search results, on content websites, in apps and video. Use them to put your business in front of people as they use their smartphones and tablets throughout the day.

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Time to Go Mobile with Google Mobile Ads Time to Go Mobile with Google Mobile Ads Presentation Transcript

  • Reach people on the go with Mobile Advertising Still Using Desktop Ads? TIME TO GO MOBILE! www.gethunter.com info@gethunter.com | 516-505-0444
  • Reach people on the go with Mobile Advertising Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 What are Mobile Ads? • Mobile ads are shown to people searching and browsing the Internet on smartphones • They have the potential to reach people wherever they access the Internet on their phone What? Why? Benefits Measure Conclusion
  • Reach people on the go with Mobile Advertising Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 Why use Mobile Ads? • Reach a growing segment of the search market • Reach people in the real world with location targeting —show people ads relevant to 'where' they are • Up to 30%* of searches have local intent —increase footfall to bricks and mortar businesses 30% *Source: Google Internal Data. Last updated: July 2012. What? Why? Benefits Measure Conclusion
  • Reach people on the go with Mobile Advertising Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 More and more people are buying smartphones and tablets They are searching for your products Be sure that you are there to meet them What? Why? Benefits Measure Conclusion Why use Mobile Ads?
  • Reach people on the go with Mobile Advertising Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 What are the benefits of using Mobile Ads? 1. After searching with a smartphone, 9 out of 10* people take some form of action 1. After researching on a smartphone, 77%** of people contacted a business 1. As a result of using a smartphone, 74%*** made a purchase 1. They offer a range of mobile extensions: sitelinks to drive people deeper into your site, ads for specific products, click-to-call ads, location extensions, offer ads to drive people to store *Source: Source: OTX Smartphone User Research, April 2011. ** Source: (1) Google internal data; (2) OTX Smartphone User Research, April 2011 . *** Source: OTX MediaCT Survey, Q4 2010, 5,013 US online respondents What? Why? Benefits Measure Conclusion
  • Reach people on the go with Mobile Advertising Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 Measuring the benefit of Mobile Ads. • There are lots of different ways that you can use to measure mobile ad effectiveness depending on the chosen ad extensions • For example these include sales, sign-ups, number of calls, length of calls, conversions, downloads What? Why? Benefits Measure Conclusion
  • Reach people on the go with Mobile Advertising Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 Conclusion. • Mobile ads are an important part of online advertising strategy —it's the way we communicate today • They are relevant, local and targeted —they help to reach your customers no matter where they are • Strong calls to action important so that people know what you want them to do • Highly measureable performance —helping you to see how well it's working What?What? Why? Benefits Measure Conclusion
  • Reach people on the go with Mobile Advertising Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 Thank you. If you have any queries or would like help setting up Mobile Advertising, please contact: ERIC LITUCHY INFO@GETHUNTER.COM 516-505-0444 Hunter Digital is a NY digital marketing and online optimization agency that is recognized as an pioneer of results oriented marketing. With over a decade experience helping businesses grow, Hunter Digital deliveries top results by utilizing cutting edge marketing techniques and a living by a steady diet of test and optimize. As experts in Search Engine Marketing, (PPC) Search Engine Optimization (SEO) and Display Advertising channels like retargeting, search retargeting, and look-a- like marketing our clients count on us for our strategic thinking and deep knowledge of the digital media landscape. From ecommerce companies looking for the best ROI to service businesses looking for the lowest CPL, Hunter Digital always delivers results!