Google Display Network (GDN) Targeting Options | Hunter Digital

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Google Display Network (GDN) Targeting Options | Hunter Digital

  1. 1. Your targeting option. Google Display Network Google Display Network. Targeting options. Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444
  2. 2. Your targeting option. Google Display Network Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 What is the Google Display Network? What? Benefits ConclusionWhy? • The Google Display Network (GDN) is a network of websites with advertising space where you can place your ads • The Google Network Display uses precise targeting to reach engaged audiences—this delivers better results for advertisers • It's a simple, cost-effective way to advertise on millions of high- quality news pages, topic-specific websites, video sites, and blogs How?
  3. 3. Your targeting option. Google Display Network Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 Why advertise on the Google Display Network? • The GDN is the world's number one ad network • The GDN uses precise targeting to reach engaged audiences— this delivers better results for advertisers • It's a simple, cost-effective way to advertise on millions of high- quality news pages, topic-specific websites, video sites, and blogs What? Benefits ConclusionWhy? How?
  4. 4. Your targeting option. Google Display Network Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 How can I target customers on the GDN? Contextual targeting 1. Keyword contextual targeting 2. Topic targeting 3. Placement targeting What? Benefits ConclusionWhy? How? Audience targeting 1. Interest category marketing 2. Demographics 3. Remarketing 4. Similar users Reach your audience based on how they search and who they are: Tip: Combining Contextual Targeting with Audience Targeting gets the best results
  5. 5. Your targeting option. Google Display Network Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 Reach your audience based on how they search: 1. Keyword Contextual Targeting Google matches keywords in your campaign with themes on the GDN. For example, if you have ‘photography’ in your keywords, your ads will be shown on sites related to photography 2. Topic Targeting Google has categorized thousands of sites and pages for you. Select your audience from a list of over 1,700 categories like travel, automotive, shopping, and many more Contextual Targeting. What? Benefits ConclusionWhy? How?
  6. 6. Your targeting option. Google Display Network Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 Reach your audience based on how they search: 3. Placement Targeting Serve ads to consumers based on specific sites on the GDN. Pick websites, videos, games, and RSS feeds that your audience will be visiting Contextual Targeting. What? Benefits ConclusionWhy? How?
  7. 7. Your targeting option. Google Display Network Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 Reach your audience based on who they are: 1. Interest Category Marketing Show ads to people based on their interests. Google analyses the websites a user visits and recognizes their interests 2. Demographics Demographic targeting allows you to select your audience based on their inferred age or gender Audience Targeting. What? Benefits ConclusionWhy? How?
  8. 8. Your targeting option. Google Display Network Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 Reach your audience based on who they are: 3. Remarketing Readvertise to people who have visited your website but didn't convert. Acquire new customers with negative remarketing and extend your campaign reach 4. Similar users Google's look-a-like technology finds consumers with similar browsing habits to those on your remarketing list Audience Targeting. What? Benefits ConclusionWhy? How?
  9. 9. Your targeting option. Google Display Network Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 Selecting the right targeting option. There are four phases to a customer's buying cycle: Display advertising can help build awareness, increase campaign reach, drive conversions, and ultimately speed up the purchase cycle. Select the right targeting option to reach your customers What? Benefits ConclusionWhy? How? Awareness Interest Consideration Purchase Customer Buying Cycle Loyalty
  10. 10. Your targeting option. Google Display Network Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 • Showing banners on the Internet increases brand recall • The GDN supports an expanding list of rich media formats Display advertising at the Awareness stage. What? Benefits ConclusionWhy? How?
  11. 11. Your targeting option. Google Display Network Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 • Build interest by targeting customers when they're evaluating • The GDN combines the best contextual and audience targeting in the world Display advertising at the Interest stage. What? Benefits ConclusionWhy? How?
  12. 12. Your targeting option. Google Display Network Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 • Audience and behavioral targeting helps your ad reach qualified prospects every time • Remarketing can engage past site visitors • Interest category and demographic targeting can reach more qualified customers Display advertising at the Consideration stage. What? Benefits ConclusionWhy? How?
  13. 13. Your targeting option. Google Display Network Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 Display advertising at the Purchase stage. • Remarketing can engage shopping cart abandoners • Studies show remarketing drives higher conversion rates • Combining display with search drives purchase intent What? Benefits ConclusionWhy? How?
  14. 14. Your targeting option. Google Display Network Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 What happens next? After users move through the four stages of the customer lifecycle, when making a purchase they move into the final stage: Loyalty • Brand advocates are your best customers • +1 lets your advocates recommend you across the Web What? Benefits ConclusionWhy? How?
  15. 15. Your targeting option. Google Display Network Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 Conclusion. What? Benefits ConclusionWhy? How? The Google Display Network is a highly targeted form of advertising that helps reach the Right customers at the Right time with the Right message
  16. 16. Your targeting option. Google Display Network Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 Thank you. If you have any queries or would like help setting up your display ads on the Google Display Network, please contact: ERIC LITUCHY INFO@GETHUNTER.COM 516-505-0444 Hunter Digital is a NY digital marketing and online optimization agency that is recognized as an pioneer of results oriented marketing. With over a decade experience helping businesses grow, Hunter Digital deliveries top results by utilizing cutting edge marketing techniques and a living by a steady diet of test and optimize. As experts in Search Engine Marketing, (PPC) Search Engine Optimization (SEO) and Display Advertising channels like retargeting, search retargeting, and look-a- like marketing our clients count on us for our strategic thinking and deep knowledge of the digital media landscape. From ecommerce companies looking for the best ROI to service businesses looking for the lowest CPL, Hunter Digital always delivers results!

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