Social Media Marketing

Team 2: EIB Social Media Networking
Andrea DiNetta
Catherine Huang
Eric Leist
Abigail Maroon
Rodney Roth
Camille Rubin

Importance of Social Media Marketing
What is Social Media Marketing?
Examples
Look to the future
Today’s Agenda:

Why is Social Media Marketing important?
All media is now social media.
71% of Americans using the Internet also use social media.
It will grow to be a $3.1billion industry by 2014.

The Concepts of Social Media Marketing
Pull marketing using content
Customer Relationship Management with feedback loops
Personal Selling shifts

Domino’s Pizza YouTube Scandal

Kogi BBQ

Starbuck’s New Idea Blog

EA Sports: Viral Marketing

Dell: A Rags-to-Riches Story

Dell: A Rags-to-Riches Story
$3 million in sales from Twitter
Customers follow the @DellOutlet links to Dell.com and make purchases

United Breaks Guitars

In Conclusion
Social Media Marketing alters business communication techniques
Soon most companies will engage in social media marketing or be dragged into it by customers

Social Media Marketing

by Eric Leist on Jul 21, 2009

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Social Media Marketing — Presentation Transcript

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