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Social Media Marketing

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Transcript

  • 1. Team 2: EIB Social Media Networking
    Andrea DiNetta
    Catherine Huang
    Eric Leist
    Abigail Maroon
    Rodney Roth
    Camille Rubin
  • 2.
    • Importance of Social Media Marketing
    • 3. What is Social Media Marketing?
    • 4. Examples
    • 5. Look to the future
    Today’s Agenda:
  • 6. Why is Social Media Marketing important?
    All media is now social media.
    71% of Americans using the Internet also use social media.
    It will grow to be a $3.1billion industry by 2014.
  • 7. The Concepts of Social Media Marketing
    Pull marketing using content
    Customer Relationship Management with feedback loops
    Personal Selling shifts
  • 8. Domino’s Pizza YouTube Scandal
  • 9.
  • 10. Kogi BBQ
  • 11. Starbuck’s New Idea Blog
  • 12. EA Sports: Viral Marketing
  • 13. Dell: A Rags-to-Riches Story
  • 14. Dell: A Rags-to-Riches Story
    $3 million in sales from Twitter
    Customers follow the @DellOutlet links to Dell.com and make purchases
  • 15. United Breaks Guitars
  • 16. In Conclusion
    Social Media Marketing alters business communication techniques
    Soon most companies will engage in social media marketing or be dragged into it by customers