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A Proposed Marketing Strategyfor Neuro®By Eric FultonApril 16th, 2012
Neuro®✤ Neuro is a new brand of enhancement drinks that promote well-being✤ There are eight different blends of Neuro✤ Each drinks targets a mood or supports a certain activity
Target Audience✤ 15-30 year olds✤ Current social media presence appeals to this audience✤ Neuro posts photos college-age people supporting their product✤ Neuro sponsors tours of young musicians
Marketing Strategy Needs✤ Neuro’s marketing needs to inform: ✤ What is Neuro? ✤ Why is it special?✤ Neuro has advantages above other wellness drinks: ✤ Products support a wide range of purposes ✤ Unique appearance
Internet Marketing 1.1: Videos✤ Launch a series of videos that focus on each Neuro product ✤ Eight different drinks; eight different videos✤ Place these videos where a youthful audience can see them ✤ YouTube, Hulu, Facebook
Internet Marketing 1.2: WebsiteRedesign✤ Improve user interface ✤ Run usability tests. Make product info immediately available. ✤ Clean, minimalist layout. Drink packaging is simple and sleek. Covey this over the web.✤ Keep current links to amazon to sell product.
Internet Marketing 1.3: Mobile Marketing✤ Current mobile app is an excellent marketing tool. ✤ The app tells where the nearest vender of Neuro drinks is located.✤ Keep the app as a feature of the website. ✤ Post tweets directing users to the app. Frequently post on Facebook directing attention to the app.
Offline Marketing: Events/Tours ✤ More than two Neuro products promote decreasing stress ✤ Sponsor events on college campuses ✤ Two target audience at a college: young, stressed people ✤ Continue sponsoring tours of young artists
Budget✤ $500,000 per ﬁscal year✤ This would support: ✤ Videos ✤ Sponsorships ✤ Website redesign and maintenance ✤ Employee salaries