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This is the keynote presentation by Vanessa Edwards, President of Creative Performance Inc., for Workamajig's users conference, Workology 4.0.
The presentation is geared primarily for owners and executives of creative service organizations, advertising agencies, integrated agencies, and digital agencies. The content is also tangentially relevant to in-house agencies.
The content was aimed specifically for people who have, or are looking to deploy the Workamajig platform. Workamajig is an integrated project management, accounting, traffic and CRM for the creative services industry.
However, the content is also highly relevant to agencies between 50-300 people in size, who are looking to increase profitability, address their utilization and realization gaps, and obtain the operational data necessary to guide strategic decision making.