Committing to Recommendations Strata 2013

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Finally getting around to posting my Strata slides. Much of it needs the voiceover so I am including the link to the video here: http://www.youtube.com/watch?v=sAKTN-PeSwE

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Committing to Recommendations Strata 2013

  1. 1. Committing toRecommendationsEric Colson | Stitch Fix
  2. 2. Data
  3. 3. a11 a12 a13 … a1na21 a22 a23 … a2n:am1 am2 am3 … amna11 a12 a13 … a1na21 a22 a23 … a2n:am1 am2 am3 … amnSIZE: 6BRAND: Callaise-ColePRICE: $108.00COLOR: CobaltNECKLINE:11 inchesLENGTH:37 inchesWAISTLINE:26”, cinched.FABRICATION:JerseyTOP CUT: looseWEATHER:Moderate, warmSPENDINESS:moderateBODY TYPE:Body type 1 affinity: HighBody type 2 affinity: MediumBody type 3affinity: HighHEMLINE:folsomOPACITY:mediumSHOULDER CUT:Hawethorn
  4. 4. b11 b12 b13 … b1nb21 b22 b23 … b2n:bm1 bm2 bm3 … bmnb11 b12 b13 … b1nb21 b22 b23 … b2n:bm1 bm2 bm3 … bmnHEIGHT: 5’4”WEIGHT: 125AGE: 31CUP SIZE: BBODY SHAPE :athleticCITY:NashvilleSHOULDERS:broadMOM: trueFAVORITECOLORS:blue, black, tanFAVORITEFABRICS:cotton, jerseySPENDINESSPREFERENCE:moderatePROFESSION:marketingSIZE:7-8, M, 27 insSHOULDERS: 17inchesWAIST: 28HIPS: 35ARM LENGTH: 18INSEAM: 30FEMUR : 14TORSO :FOREARM2 :1
  5. 5. Algorithms
  6. 6. a11 a12 a13 … a1na21 a22 a23 … a2n:am1 am2 am3 … amna11 a12 a13 … a1na21 a22 a23 … a2n:am1 am2 am3 … amnw1(trendiness) + w2(personalized)f (:)b11 b12 b13 … b1nb21 b22 b23 … b2n:bm1 bm2 bm3 … bmnb11 b12 b13 … b1nb21 b22 b23 … b2n:bm1 bm2 bm3 … bmnpreppyedgyglambohocasualclassicromanticbar topλ1λ2
  7. 7. Human Judgment
  8. 8. 1. Leveraging unstructured data“I am 3 months pregnant soplease be generous on size!”2. Curation3. Fostering a relationship
  9. 9. ComplementaryAlgorithmsAlgorithms HCIHCIReinforcing
  10. 10. ThoughtfulConsideration
  11. 11. Loved this! I probably wouldnt have even tried it on because of the fear ofhorizontal stripes, but it was actually very flattering.“I love trying on new items that I never would have picked out for myself!”“I never would have even picked any of the clothes up had I been out shopping, so it was a fun experiment to try on styles andfabrics I’d never have chosen.”“I am starting to realize just how adventurous I really am with clothing.”“I hated it when I saw it, but then I tried it on and LOVED it!”“it pushed me out of my comfot zone, and I love it”“I saw something like this at the store butdidn’t even think to pick it up. But you sent itto me and I tried it on and loved it!”“I didn’t think something can feel so soft!”

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