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TILE Magazine (BNPMedia) March/April 2014 Issue Features an Elegant Master Bath Suite Seamless Addition feature a Curbless Entry Shower Thanks to LUXE Linear Drains for Modern Design Custom Shower in Bethesda, Md.
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TILE Magazine (BNPMedia) March/April 2014 Issue Features an Elegant Master Bath Suite Seamless Addition feature a Curbless Entry Shower Thanks to LUXE Linear Drains for Modern Design Custom Shower in Bethesda, Md.


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Wiedemann Architects specified the LUXE Linear Drains - Tile Insert option as the key product for the curbless, barrier-free custom shower designed for an elegant Master Bath Suite seamless addition …

Wiedemann Architects specified the LUXE Linear Drains - Tile Insert option as the key product for the curbless, barrier-free custom shower designed for an elegant Master Bath Suite seamless addition to a 1950s California Rambler in Bethesda, MD. The shower wall were surfaced with linear natural marble tiles from Ann Sacks, and Ann Sacks 2" x 2" porcelain mosaics for the 48', architectural-grade, 100% stainless linear tile insert drain from LUXE Linear Drains in Atlanta, GA.

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  • 1. TILEMagazine March/April 2014 Considerations for large thin porcelain Liquid applied and sheet membranes
  • 2. Imitated But Never Duplicated For sixty years, Florida Tile has been a benchmark in the industry. As an innovator, we have marked many accomplishments, from building the first floor tile plant in the USA to introducing the first digitally printed products with our HDP – High Definition Porcelain lines. Throughout our history Florida Tile has been a pioneer, but equally as important, we have been a benchmark for style. We recognize and celebrate that commitment by making a great product & creating what our customers continue to want and our competitors try to copy. MINGLE
  • 3. Perfection isn’t always easy ... until now. New MAPEI’s ShowerPerfect Installation Systems – composed of pre- sloped panels, a patented PVC linear drain and innovative time-saving components – are complemented by industry-recognized waterproofing products. ShowerPerfect Installation Systems combine quick, easy installation with contractor labor savings, allowing jobsite fabrication to fit the sizing requirements of shower compartments. The installation systems are ideal for tub-to-shower conversions for commercial, light commercial and residential uses in hotels, hospitality facilities, institutions, dormitories, condominiums, and single-family residences. For more details about ShowerPerfect Installation Systems, visit Come see us at COVERINGS 2014 Booth # 9092
  • 4. 4 I March/April 2014 Features 14 Product Showcase 18 Installation Case Study: Tile offers sustainable solution 24 Installation Case Study: Luxurious master bath achieved with premium materials 26 Green: A practice not a tagline 32 Trend Report: Electric radiant floor heating 38 Considerations still being taken for thin porcelain tile 44 Technical Focus: ACT Membranes 50 Coverings celebrates 25 years 54 TCNA Spotlight: It has arrived … the EPD for North American-made ceramic tile 56 The International Surface Event experiences success 59 The International Surface Event 2014 product offerings 62 A showcase of tile at Cevisama 2014 65 Cevisama 2014 product gallery Departments 6 Editorial 8 Industry News 61 Featured Product 61 Calendar 66 Classified 66 Ad Index TILEMagazine March/April 2014 Considerations for large thin porcelain Liquid applied and sheet membranes TILE Magazine Vol. 11, Issue 2 (ISSN: Print 1555-0567 and Digital 2329-2911) is published 6 times annually, bi-monthly, by BNP Media II, L.L.C., 2401 W. Big Beaver Rd., Suite 700, Troy, MI 48084-3333. Tele- phone: (248) 362-3700, Fax: (248) 362-0317. No charge for subscriptions to qualified individuals. Annual rate for subscriptions to nonqualified individuals in the U.S.A.: $123.00 USD. Annual rate for subscrip- tions to nonqualified individuals in Canada: $160.00 USD (includes GST & postage); all other countries: $178.00 (int’l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2014, by BNP Media II, L.L.C. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Periodicals postage paid at Troy, MI and additional mailing offices. POSTMASTER: Send address changes to: TILE Magazine, P.O. Box 2146, Skokie, IL 60076. Canada Post: Publications Mail Agreement #40612608. GST account: 131263923 Send returns (Canada) to IMEX Global Solutions, P.O. Box 25542, London, ON, N6C 6B2. Change of address: Send old address label along with new address to TILE Magazine, P.O. Box 2146, Skokie, IL 60076. For single copies or back issues: contact Ann Kalb at (248) 244-6499 or TILEMagazine March/April 2014 Vol. 11, No. 2 18 32 50 On the cover: This edition of TILE is filled with new product introductions, which can be found in our regularly featured Product Showcase on page 14 as well as the product reviews from both The International Surface Event (page 59) and Cevisama (page 65). Among the new innovations is Pietra Jura™ by Daltile — mirroring the natural beauty of limestone, coupled with the long-lasting durability and ease of maintenance of porcelain tile.
  • 5. Sygma Series On floors or walls, wood-look ceramic goes where natural wood dares not tread. Sygma collection’s hand-scraped look will dress up any environment from bedrooms and living rooms to kitchens and baths while standing up to the demands of everyday life. Like a fine tailored suit, Sygma is a 6”x24”rectified ceramic tile line that’s available in four contemporary colors: Café, Chocolate, Ebony and Ice. Sygma Cafe Sygma Ebony Sygma Chocolate Sygma Ice
  • 6. 6 I March/April 2014 W hen you look through the pages of this issue of TILE, you will see that the industry has been busy the first quarter of 2014, and there is still more to come. Trade show season has been in full force with The Inter- national Surface Event and Cevisama behind us and Coverings on our heels. The International Sur- face Event took place at the end of January in Las Vegas, and it opened to a lively crowd. New this year to the show was Tile- Expo, where many of the large manufacturers of tile lines and setting material products exhibited and introduced their latest developments. On the installation side, another class of ACT was held during the three-day event, so several more installers received their advanced cer- tification. We even hosted a cocktail hour to promote the importance of what Scott Carothers of CTEF and other dedicated members of the indus- try associations involved are doing. You can read more about it and all that went on at The International Surface Event in our full review beginning on page 56. Additionally, we have a full report of Cevisama, which starts on page 62. And as April approaches, we are gear- ing up for Coverings. There will be even more product introductions and industry happenings for us to report. In addition to the exhibition, Coverings will offer an extensive free educational program that will offer valuable insight on various industry topics. For a full schedule of the conference program, visit our website at: www.tile-magazine. com/coverings. The seminars are broken down into tracks so you can easily find the ones best suited to your interests. Also in this issue, you will find an article about Florida Tile’s operation in Lawrenceburg, KY. (page 26). I had the opportunity to be their guest last fall and see first-hand all of their innovative technolo- gy. The company has also taken the lead in many green initiatives. You will notice a “Made in the U.S.A.” logo on this arti- cle. That is because this is a first in a series of articles reporting on the leading tile manufacturers that are producing products right here in the U.S. Look for stories on other tile manufacturers in upcoming editions of TILE. As you can see, there has been a lot to report on the past few months. I forgot to mention that we even take a look at where the industry stands with large thin porcelain these days. See how the experts at Crossville feel about this latest trend and what it means for our industry. (page 38). If you will be in Las Vegas for Cover- ings, stop by TILE’s booth (#16067). We’d love to hear any ideas you have or just to see you to say hello. Jennifer Adams Editor-in-Chief Publisher Alex Bachrach • (201) 291-9001 ext. 8615 Jennifer Adams, Editor-in-Chief • (201) 291-9001 ext. 8611 Heather Fiore, Associate Editor • (201) 291-9001 ext. 8616 Scott Carothers, Technical Writer Shannon Shortt, Art Director Jennifer Allen-Wise, Production Manager • (818) 657-7199 Valsa Terron-Khan, Jr. Marketing Coordinator Regional Advertising Manager Janelle Minghine • (734) 340-5211 Regional Advertising Manager Steve Smith • (406) 522-4163 Turkey Hilmi Zafer Erdem • 90-0212-257-76-66 Fax: 90-0212-287-00-99 Publishing and Sales Office: 210 Route 4 East, Suite 203, Paramus, NJ 07652; (201) 291-9001 Corporate Office: BNP Media II, L.L.C. 2401 W. Big Beaver Rd., Suite 700 Troy, MI 48084 Phone: (248) 362-3700, Fax: (248) 362-0317 Corporate Directors John R. Schrei – Publishing Lisa L. Paulus – Finance Rita M. Fourmia – Corporate Strategy Marlene J. Witthoft – Human Resources Scott Krywko – Information Technology Scott Wolters – Events Vincent M. Miconi – Production Michelle Hucal – Content Deployment Michael T. Powell – Creative Beth Surowiec – Clear Seas Research Christopher Wilson – BNP Custom Media Group (248) 244-8264 • Audience Marketing Megan Masson – Audience Marketing Senior Specialist Katie Gamble – Multimedia Specialist Wafaa S. Kashat – Audience Audit/Postal Specialist Directory Development Erin Mygal – Directory Development Manager (248) 786-1684 • Online Development Nikki Smith – Online Development Director (513) 248-0395 • For subscription information or service, please contact Customer Service at: (847) 763-9534 • Fax: (847) 763-9538 List Rental Postal Email Contacts Sr. Acct. Mgr.: Kevin Collopy Phone: (800) 223-2194 ext 684 • (402) 836-6265 Sr. Acct. Mgr.: Michael Costantino Phone: (402) 836-6266 Single Copy Sales Ann Kalb Phone: (248) 244-6499 Fax: (248) 244-2925 TILE ® Editorial Continual new developments
  • 7. Dan Lambert, Lambert Tile & Stone Regional Director for the National Tile Contractor’s Association (NTCA) Be a Fusion Pro. UNSURPASSED STAIN RESISTANCE. EASY TO SPREAD AND CLEAN. WE KNOW GROUT. COUNT ON CUSTOM. 800-272-8786 Microban® protection inhibits the growth of stain causing mold and mildew on the dried grout. Microban® is a registered trademark of Microban Products Company. Dan Lambert is a Fusion Pro. As owner of Lambert Tile & Stone in Eagle, CO, Dan knew exactly what it would take to get the job done right on a rustic vacation home project nestled in the beautiful mountains outside of Vail, CO. Dan made the call to go with CUSTOM’s Fusion Pro® Single Component Grout™ knowing that Fusion Pro’s unsurpassed stain resistance, easy workability and color consistency made it the ideal alternative to cementitous, urethane and epoxy grouts. Fusion Pro was the best grout for the job. Choose a truly better grout for your next project, choose Fusion Pro.
  • 8. 8 I March/April 2014 INDUSTRY NEWS Florida Tile celebraTes 60Th anniversary LEXINGTON, KY — March 1, 2014 marked the start of a year-long 60th anniversary celebration for Florida Tile which has risen from a one-product specialty ceram- ic tile maker to become one of America’s top innovative brands. “What began as an opportunity recog- nized by company founders to produce a specialty tile trim shape out of a small building in Lakeland, FL, has grown and changed over six decades, but the basics of innovation and service remain the foundation of our company’s success,” said Sean Cilona, Florida Tile’s Market- | 800-472-4588 Floor warming systems have become very popular. Heating tiled floors increases the need for uncoupling to prevent cracked tiles and grout. Use DITRA-HEAT to get both – warm floors and uncoupling – in a single layer. Schluter® -DITRA-HEAT Electric floor warming system with integrated uncoupling Faster, Thinner Floor Warming Connect with us! • Heating and uncoupling in a single layer • No self-levelers required to encapsulate heating cables (no need to wait for curing) • Place the heating cables exactly where they are needed, without clips or fasteners • Combines the flexibility of loose cable with the ease of installation of a mat system • 120V and 240V options • Programmable and non-programmable thermostats available ing Director. “In those early days, the tile landscape was vastly different from what it is today. Then, small-format wall tiles, extruded floor and two-tone tiles were popular. But just as the founders saw opportunity in that one trim tile, so, too, did they see opportunity in address- ing the changing tastes of Americans. That would lead to a corporate culture of innovative technology and styles that continues to define Florida Tile today.” Among the early innovations Cilona pointed to Florida Tile pioneering the Monoporosa process for single-pass firing of large, glazed wall tile, becoming one of the first to use the rotocolor process (still in use today) for decorating tile and for establishing the first pressed floor tile manufacturing plant in the U.S. “Over the decades, Florida Tile’s prod- ucts and partners changed, but two things remained constant: innovation and cus- tomer service,” said Cilona. “Our perfect partner appeared in 2006 when a lead- ing Italian tile manufacturer, Panaria- group, purchased Florida Tile. Within a year, and with a $25 million investment from Panariagroup, a completely modern Florida Tile porcelain tile manufacturing plant was opened in Lawrenceburg, KY. That plant now operates three full-time shifts 24 hours a day — capable of pro- ducing very large-sized, through-body porcelain tile. Additionally, we moved our
  • 9. Specialized Tile Line • 800.595.1237 TERMINATORTERMINATOR NANOCUT Be sure to visit for all your cutting & coring needs! Elevate your productivity with one of the most trusted names in diamond tooling. NanoCut.DK 4.5” & 5” Dry Turbo Blades NanoCut.DK 10” Continuous Rim Tile Saw Blade NanoCut.DK Dry Core Drills
  • 10. 10 I March/April 2014 INDUSTRY NEWS company headquarters to new quarters in nearby Lexington, KY. Florida Tile continues with its history of notable and recent industry firsts hav- ing been the first tile company to intro- duce HD - High Definition Porcelain® , the first company to attain GreenGuard® certification for all of its products and one of the first to carry the “Certified Porcelain” mark on all its porcelain prod- ucts, reports the tile manufacturer. “Few companies survive to celebrate 60 years,” said Cilona. “Florida Tile has not only survived, it has thrived by remaining loyal to its core values of innovation and service. We will continue to build our U.S. brand on innovation in technology and design, and, of course in service all along the retail chain. We have a lot to talk about in this, our anniversary year.” Florida Tile has introduced a special 60th Anniversary logo and developed a year-long advertising and merchandis- ing campaign. osha’s saFeTy and healTh achieveMenT recoGniTion ProGraM recoGniZes MaPei’s FaciliTy DEERFIELD BEACH, FL – Mapei, one of the world’s leading adhesive manufacturers, was recently recognized by OSHA’s Safety and Health Achievement Recognition Program (SHARP), with the certification of its operations facility in Tempe, AZ. This recognition is a testament to its commitment to the safety and environ- mental health of its employees. “We are extremely proud of our employees and our safety record,” said Al Fornaro, Unit Manager for Mapei’s Arizona opera- tion. “When we were notified of our certification by the Arizona Division of Occupational Safety and Health, Direc- tor Bill Warren gave us some startling facts that emphasized the significance of our accomplishment. He said there are 158,000 employers in Arizona, but only 26, including Mapei, have achieved certification by the SHARP program.” Mapei’s Arizona facility joins the com- pany’s Fort Lauderdale, FL, plant, which achieved SHARP certification in 2010. Mapei’s operations facility in Tempe, AZ, recently was certified by OSHA’s SHARP. PROFESSIONAL TILE PRODUCT! 1-PIECE SYSTEM THAT VIRTUALLY ELIMINATES LIPPAGE DURING TILE INSTALLATION. NO TOOLS NEEDED! INNOVATION • QUALITY • CONSISTENCY NEW! 800.969.5561 (U.S.A.) • 800.387.0008 (CANADA) PEARLABRASiVE.COM FOR WALLS AND FLOORS! EASY REMOVAL • MADE iN thE U.S.A. FROM RECYCLABLE MAtERiAL EASY TO USE! BOOTH #L9128 VISIT US: TileLetterSeamClipTLSAd_Coverings2_Layout 1 3/11/14 10:20 AM Page 1
  • 11. 12 I March/April 2014 INDUSTRY NEWS One of the most important results of gaining SHARP rec- ognition is creating a culture of safety. The benefits of receiv- ing SHARP status, as stated in the OSHA program, include creating a better work environment, boosting worker morale, improving communication among workers and management, and encouraging safety in the community. neW GranQUarTZ sTore oPens in The dallas area CARROLLTON, TX — GranQuartz, a leader in the stone tools and equipment market, has opened a new store in Carrollton, TX, close to Dallas. The store, located at 1400 N. Interstate 35E, has 3,500 square feet of warehouse and showroom space, and will allow the company to better serve customers across the region with stock on hand and experts in the store. The new store is one of 13 GranQuartz locations across the country. Each has a complete offering of tools and equipment for the stone, tile and concrete professional. “We are committed to continually improving our service and shopping experience, making it easier for our customers to find what they need in their area,” said Ted Skaff, Director of Mar- keting & Communications for GranQuartz. clearselecT aWard Winners For Tile and sTone insTallaTion conTracTor caTeGo- ry annoUnced aT sUrFaces 2014 LAS VEGAS, NV — On Wednesday, January 29, 2014 at Surfac- es in Las Vegas, NV, Clear Seas Research presented CLEARse- lect awards to the 2013 Tile and Stone Installation Contractor CLEAReport category winners. Award winners are selected based on survey responses from 519 tile and stone installation contractors that participated in a mail/online survey. Category winners are selected based on responses to the question, “Which one manufacturer do you most prefer?” Winners must dominate the category from a statistical perspective to be declared a winner. If two or more manufacturers achieve statistically equal preference, no winner is declared. The following is a list of the winners in each category: • Backer Boards James Hardie • Cleaners Aqua Mix • Crack Isolation Products Schluter Systems • Epoxy Adhesives Laticrete • Epoxy Grouts Laticrete • Installation Tools Marshalltown Tools • Organic Adhesives (Mastics) Mapei • Sealers Aqua Mix • Urethane Grouts Bostik/Hydroment • Waterproofing Membranes Schluter Systems The most prominent manufacturers evaluated included: Aqua Mix, Ardex, Bostik/Hydroment, Custom Building Prod- ucts, Dewalt, Felker, Georgia-Pacific, Gundlach Tools, HB Fuller-Tec, James Hardie, Laticrete, Mapei, Marshalltown Tools, Miracle Sealants and Abrasives, MK Diamond, National Gypsum, Noble Co., Nuheat, Rubi Tools, Schluter Systems, StoneTech, SunTouch, Target, USG and WarmlyYours. For more information on how award winners are selected or the content of the full report, please contact Beth Surow- iec, Executive Director, Clear Seas Research, at: surowiecb@ ariZona Tile inTrodUces (Free) iPad and android aPP TEMPE, AZ — Arizona Tile has launched a new app for both iPad and Android users to give customers a convenient and fun way to design their spaces. The Arizona Tile app is now avail- able for free through the App Store and Google Play. Arizona Tile recently launched a new free app for both iPad and Android users. With this app, users will find: • All Arizona Tile products, and a list of favorites can be created • Product Finder, another way to easily find what you are looking for • All Arizona Tile locations • A gallery of photos for design inspiration • Links to your favorite Arizona Tile tools: Just Imagine Visualizer, Social Media sites and more Users can navigate the app via the Home page, the Menu but- ton or the Products tab at the bottom of the screen, once you are in the Product section. The app was designed to offer a simple, fast and intuitive way to browse the various tile and countertop slab products avail- able at Arizona Tile’s 25 locations. “Our mobile app puts all of the information and photos of our products, plus much more, just one click away,” said Arizona
  • 12. March/April 2014 I 13 Exposure display for show room Masterpieces to highlight With a glance always oriented to the future. Skirtings and Listello strips Only Progress Profiles offers you a full range of skirtings and trims meeting every single need. When beauty makes the difference. New series have enriched our wide range of finishes: black line, with anodized, polished, brushed and crepè finishes and tuscany line, dedicated to modern country style. Eye-catching details, it’s difficult to overlook them. Progress Profiles America Inc. 11 Middlebury Blvd. ( Unit 1 ) Randolph, NJ 07869 Phone: 973-584-2650 Fax: 973-584-2657 Visit Us At Coverings Booth #L15007 For daily news updates on industry happenings and events, visit Tile’s Director of Marketing, Adria Harrison. “You have much faster access than going through a browser, plus you can use it anytime — no Wi-Fi needed. We encourage everyone to take advantage of this new tool by downloading our free app today.” nTca sPonsors evenTs aT coverinGs 2014 LAS VEGAS, NV — The National Tile Contractors Association (NTCA), one of the world’s largest tile contractors association, will be sponsoring a multitude of both installer and contrac- tor events at Coverings 2014, the international tile and stone exposition taking place from April 29 to May 2, 2014, at the Las Vegas Convention Center in Las Vegas, NV. The Live Installation Demonstration Stage will showcase new products and information related to what contractors need to know about emerging installation trends. The NTCA will be conducting eight individual programs on the show’s Installa- tion Stage. “How-to” demonstrations will offer attendees an up-close, “live” look at a variety of issues challenging today’s installers. These include: • Thin Panel Porcelain Tile - Tools and Handling • Thin Panel Porcelain Tile - Cutting and fitting • Thin Panel Porcelain Tile - Installation and Setting • Thin Panel Porcelain Tile - Grouting and Finishing • CTI - Testing Tips • ACT Testing Tips - Shower Pan • ACT Testing Tips - Large Format Tile • ACT Testing Tips - Mud Work and Membranes NTCA Five-Star Member Contractors will be working closely with four top Las Vegas-area design teams on this year’s Instal- lation Design Showcase. The goal of the Installation Design Showcase is to bring to life, right on the show floor, the synergy that develops between the design team and the installation con- tractor. This showcase will illustrate exactly what happens when we pair innovative design concepts with highly trained installers. Additionally, NTCA will sponsor “Contractor Days,” which will include tours of the show floor with lunch and happy hour. Only eight one-hour tours will be conducted and sign-ups are taken on a first-come, first served basis. Registration will include access to the Contractor Lounge as well. This focused program was created specifically for contractors to help them better understand the show layout and be exposed to new and creative and products. “Coverings 2014 is a vital part of the NTCA’s strategy,” said Bart Bettiga, Executive Director of the National Tile Contrac- tors Association and publisher of TileLetter and TADA. “It is the one time each year where we can share our knowledge and expertise with NTCA members and the entire industry. It is the one event that should never be missed by tile industry professionals.” TILE
  • 13. 14 I March/April 2014 Product Showcase Aqua Art™ offers state-of-the- art glass tile designs for use in pools, fountains and other water projects. The color palette is extensive, offering an entire spectrum. Aqua Art™ also has an in-house design team primed to create new glass tile products for customers’ proprietary projects. Aqua Art™ is ideal for any water project application, whether residential or commercial, indoors or outdoors. Custom requests from pool, architectural and landscape designers are always welcomed. WWW.AQUAARTMOSAICS.COM Crossville, Inc. has launched SpeakEasy, a porcelain tile collection that looks like authentic, old barn wood. The collection’s five colors mimic the tones of stained timber — Sidecar, Zoot Suit, Sweet Georgia Brown, Silver Screen and Bank Roll. The collection comes in four sizes: 6 x 36, 8 x 36 and 12 x 36 inches, as well as a 6- x 18-inch bullnose trim. SpeakEasy is recommended for interior floors and walls and exterior vertical applications in commercial and residential environments. The line is Green Squared certified and contains a minimum of 4% recycled pre- consumer content. WWW.CROSSVILLEINC.COM Daltile recently introduced three new ColorBody™ porcelain collections, including Pietra Jura™, a dynamic wall tile. The Pietra Jura™ collection mirrors the natural beauty of limestone, coupled with the long-lasting durability and ease of maintenance of porcelain tile. Unpolished and honed surfaces resemble natural textures, while neutral tones and grand sizes add to the line’s modern presence. Well-suited for high- traffic spaces and exteriors, Pietra Jura’s versatile, yet elegant look is sure to turn heads. WWW.DALTILE.COM Thick20 is the new ImolaCeramica collection designed to meet outdoor design requirements, including gardens, terraces, paths, pool sides and driveways. The collection is full- body porcelain stoneware, not rectified and identically sized rectified, and offered in Almond, Beige, Grey and Dark Grey. Thick20 is both easy to lie and provides excellent performance, given its thickness of 20mm and ability to guarantee resistance to loads, frost, salt and mold. The collection is available in one size: 60 x 60 cm. WWW.IMOLACERAMICA.COM A B C D A B C D
  • 14. Lighter and faster always pays off. 800-233-8990 • ROOFING • SIDING • TRIM • DECKING • RAILING • FENCE GYPSUM • CEILINGS • INSULATION Diamondback® GlasRoc® Tile Backer is so easy to install, even veteran contractors will be impressed. It’s lighter weight than other gypsum backerboards, much lighter than cement board, and cuts like regular gypsum board. Plus, Diamondback features a unique moisture-blocking coating that eliminates the need for a separate moisture barrier, and a textured pattern that helps prevent tile slippage during installation. Easier work and fewer tools may reduce installation costs. Next Generation of GlasRoc® Tile Backer
  • 15. 16 I March/April 2014 Mapei offers two ShowerPerfect Installation Kits — one that uses a liquid membrane for waterproofing and one that uses a sheet membrane. These installation systems focus on tub-to-shower conversions in hotels, hospitals, university dormitories, condominiums and rental apartments. ShowerPerfect Installation Systems feature a patented PVC linear drain with a unique design, including extenders that allow the installer to fabricate a wall-to-wall drain installation from 24 to 32 inches. WWW.MAPEI.COM Mediterranea has announced the addition of two new colors to its Forum series — Ivory and Walnut — which features the look of classic, vein-cut travertine. Forum utilizes Mediterranea’s Dynamic HD ImagingTM design technology to deliver this eternal look. The Forum series is manufactured in a 12- x 24-inch format that highlights the rich veining and warm tones of classic Roman Travertine. Mediterranea also makes Forum available in 12- x 24-inch sheet-mounted mosaic strips as well as in 1- x 2-inch mosaic sheets. WWW.MEDITERRANEA-USA.COM Tesselle introduced its new Cement Tile collection which includes 13 different designs: Avenida, Baskerville, Boundera, Bouquet Toss, Circuit, Fine Vine, Geometricks (pictured), He Loves Me, Infinite Loop, Nature’s Net, Oblique, Origami and Solid Colors. Air-cured and created with natural colorants, Tesselle Cement Tiles are eco-friendly, and require no kiln firing in the manufacturing process.Tesselle Cement Tiles are custom-made in any combination from a palette of 50 colors. The line of exclusive patterns has been developed in 8-inch square tiles that are 5/8-inch thick. WWW.TESSELLE.COM Tile Redi® introduces Wonder Drain to market, the only one- piece tile-able shower pan with hidden drains combined with square tile-able drain grates, reports the company. The firm offers the industry’s largest line of Tile Ready® Brand patented one- piece shower pans, which include over 100 models of Redi Base® standard shower pans. These products only take 30 minutes to install. Shower pans are complete with fully integrated drains, curbs and splash walls. By solving water intrusion problems, Tile Redi® shower pans inhibit the growth of mold and mildew. WWW.TILEREDI.COM E F G H E F G H Product Showcase
  • 16. 18 I March/April 2014 CASE STUDY Installation The design goal for the Salt Lake City Public Safety Building, which houses the city’s Police and Fire Department Administrations, Emergency Operations Center and combined Police and Fire Dispatch, was to build a sustainable structure. Daltile’s 6- x 6-inch semi-gloss glazed ceramic wall tile — paired with 12- x 24- and 12- x 12-inch porcelain floor tiles from Daltile’s Fabrique collection — provided the durability needed in the building’s public restrooms. FACING PAGE “Tile was chosen for durability, easy maintenance and design,” said interior designer Alison Mitchell IIDA, LEED AP of GSBS Architects. “Because we had a radiant heating and cooling system, tile works well — allowing the heat and cool to penetrate easily.”
  • 17. March/April 2014 I 19 T he Salt Lake City Public Safety Building was designed with “sustainability” and “durability” in mind. The structure, which houses the city’s Police and Fire Depart- ment Administrations, Emergency Oper- ations Center and combined Police and Fire Dispatch — was built to provide an open and inviting public safety facility that would remain operational after the maximum credible earthquake — pro- Tile offers sustainable solution Ceramic and porcelain tile provided the durability that was needed for the elevator lobbies and restrooms of the Salt Lake City Public Safety Building in Salt Lake City, UT by Jennifer Adams
  • 18. 20 I March/April 2014 viding a high level of security to its staff, and operate as a Net Zero Energy build- ing and sustainable site. Contributing to these design objectives, tile was chosen for the public restrooms and elevator floors. “One of the main objectives for this project was to design this building to last for 50, possibly 100 years, so durability in a 24/7/365 work environment was key,” said interior designer Alison Mitch- ell IIDA, LEED AP of GSBS Architects. “Tile was chosen for durability, easy maintenance and design. Because we had a radiant heating and cooling system, tile works well — allowing the heat and cool to penetrate easily.” According to Mitchell, large-format porcelain floor tile from the Fabrique collection by Daltile was employed in the elevator lobby spaces, elevator floors and all of the toilet and shower rooms. The floor tiles, which exhibit the details The shower floors consist of 1- x 1-inch Keystones mosaic tile — all from Daltile. YOU’VE GOT THE TILE? WE’VE GOT THE SYSTEM! Ceramic or stone tileAnti-Fracture Membranes Modified thin set mortar Concrete or Plywood substrate One Ply Non-Woven Fleece = Shear Force System • Eliminate the main cause of cracked tiles with its ShearForce System • Waterproof and control vapour penetration in the substrate • Remove stress with parallel substrate movment • Get superior point load distribution, and noncompression during tile assembly • Easy install with no mess, no chipping, powdering or nailing • Ready-to-tile immediately after installation! WATERPROOFING SHOWER SYSTEM LIGHTWEIGHT ANTI-FRACTURE MEMBRANES Features all of the components required to build a fully bonded water tight assembly for maintenance-free tiled showers. The ProVa Shower system protects wall cavities against water and vapor penetration and prevents mold and mildew build-up over years of use. The pre-fabricated sloped pan reduces the overall weight and installation time. Step into an unfinished shower with ProVa and watch how this revolutionary line of products transforms the installation process. The design possibilities are limited only by the imagination!
  • 19. March/April 2014 I 21 Durock EcoCap Self-Leveling Underlayment from USG was used as a tile substrate. Additionally, Mapei’s UltraFlex2, grout and Mapelastic 315 as well as a Nobleseal membrane was used in the tile installation. One Source Fits it all 800.641.9247 UNDERLAYMENTS • ADHESIVES GROUTS • SEALERS • SELF-LEVEL EPOXIES • WATERPROOFING VISIT US IN LAS VEGAS, NV BOOTH # 5103 - TCNA PAVILION coverings2014.indd 1 3/11/2014 1:44:18 PM of fine fabric, were in 12- x 24- and 12- x 12-inch format. The restroom walls feature 6- x 6-inch semi-gloss glazed ceramic wall tile, while the shower floors consist of 1- x 1-inch Keystones mosaic tile — all from Daltile. “We selected the tiles based on Daltile’s reputation as a nationally known manu- facturer with excellent local representa- tion,” said Mitchell. The material was dis- tributed by Daltile of Salt Lake City, UT. When it came to the tile installation, there were factors to consider, explained Mitchell. “Because this is a Net Zero building, all of the mechanical systems were designed with that goal in mind,” she said. “All of the flooring materials and adhesives presented particular chal-
  • 20. 22 I March/April 2014 • Easiest to comply with ASTM F2170 • 10 Times FASTER • Lowest Cost/Test • Simplest to Use U.S. Patent 7,231,815 & 8,047,056 . Additional patents pending The Moisture Measurement L eader 1.800.585.3085 Moisture Measurement in Concrete Slabs webinar Wagner Meters is proud to offer, “Moisture Measurement in Concrete Slabs,”awebinarpresentedby Howard Kanare, a leading expert on con- crete moisture issues. Kanare speaks about breakthrough scientific data that seriously challenges what we have be- lieved regarding traditional methods for moisture testing of concrete slabs. This free presentation was created to bring you the most current informa- tion on accurate moisture testing of concrete slabs. When: For times and dates please visit online at: or email or call 541.582.0541. Registration: This webinar is available by invitation only and online seating is limited. Please contact Wagner Meters today to reserve your seat for this ground-breaking presentation. lenges because of our radiant heating and cooling system. The floor tile and adhesives needed to withstand temperature swings as the radiant system heats up and cools down. Carpet tile, recycled rubber and terrazzo were also selected to allow heating to penetrate the slab surface and radiate as designed. “Fortunately, we had a very skilled and conscientious tile subcontractor,” Mitchell went on to say. “I was on site to review initial installations before the work proceeded. Following that, I was on site for other reasons, but tile was never a problem area.” According to Project Manager Doug Davenport of Metro Tile Associates, the tile subcontractor, the biggest challenge was dealing with concrete floors that did not meet industry standards/tolerances. “We had some floors that varied as much as 1 inch in 12 feet,” he explained. “We used Durock EcoCap Self-Leveling Underlayment from UGS to flatten/ level the floors.” The Durock EcoCap Self-Leveling Underlayment was used as a tile substrate for several main areas of the building. The product possesses sustainable attributes that may assist in obtaining Leadership in Energy and Environmental Design (LEED) credits. Daltile’s Fabrique collection was also employed in the elevator lobby spaces and elevator floors.
  • 21. March/April 2014 I 23 n Flexible in design n Worry-free installation n Lifetime warranty* A-5499-0314 ©2014 LATICRETE International, Inc. All trademarks shown are the intellectual properties of their respective owners. *See Data Sheet 230.99 for complete warranty information. l 1.800.243.4788 Floor HEAT Wire Snap for more information Wire=Versatility&Savings Installation Details TILE PRODUCTS: 12- x 24- and 12- x 12-inch porcelain floor tiles from the Fabrique collection (elevator lobby spaces, elevator floors and all of the toilet and shower rooms), 6- x 6-inch semi-gloss glazed ceramic wall tile and 1- x 1-inch Keystones mosaic tile (shower floors) — all from Daltile of Salt Lake City, UT INSTALLATION PRODUCTS: Durock EcoCap Self-Leveling Underlayment from USG of Chicago, IL; Mapei UltraFlex2, grout and Mapelastic 315 — all from Mapei of Deerfield Beach, FL; Nobleseal membrane from Nobleseal of Grand Haven, MI NUMBER OF INSTALLERS: 6 journeyman installers and 2 apprentices INSTALLATION TIME: 3 months Additionally, Mapei’s UltraFlex2, grout and Mapelastic 315 as well as a Nobleseal membrane was used in the tile installa- tion. “We had six journeyman installers and two apprentices onsite,” said Dav- enport, adding that Kevin Neff was the Super. Metro Tile Associates completed the tile installation in three months. From the start of design to the finish of construction, it took approximately three years to complete the Salt Lake City Public Safety Building. “GSBS Archi- tects and our consulting firm, MWL, were awarded the job approximately six months before we began design,” said Mitchell. “The City and general contrac- tor executed the program verification and performance criteria definition dur- ing that time. “The reaction to this building has been overwhelmingly positive — from the community, the City, and most impor- tantly, from the Police and Fire Depart- ments,” Mitchell went on to explain. “The end users previously were housed in a crumbling, out-of-code building from the 1970s where everything was falling apart. Water was leaking into evi- dence rooms, tile was falling off the walls and the elevators were very unreliable. The Police and Fire personnel represen- tatives were involved with every aspect of the design and construction process, and they couldn’t be happier with the end result. We designed and executed a beautiful, durable and a highly sustain- able building, and stayed with budget. The project has received many awards — both locally and nationally. The proj- ect has also been published in several architecture and design trade magazines, for its design and sustainable aspects. The Salt Lake City Public Safety Build- ing has been recognized as the first and only Net Zero public safety building in the nation. Because of the Net Zero rat- ing, the building is on track to receive a LEED Platinum status.” TILE
  • 22. 24 I March/April 2014 CASE STUDY Installation A luxury bath in Bethesda, MD, designed by Wiedemann Architects, features floor and wall tile from Ann Sack’s Linen series. The tile was installed with a Schluter-Ditra membrane and complete Mapei system. A ranch home in Bethesda, MD, recently received a renovation that included the addition of a master bath suite that features high-end tile and an architecturally specified linear drain Luxurious master bath achieved with premium materials
  • 23. March/April 2014 I 25 L uxe Linear Drains was archi- tecturally specified as part of an elegant collection of pre- mium materials for a seamless master bath suite new addition to one end of a 1950s California Ranch in the charmed district of Bethesda, MD — just northwest of Washington, DC. Wie- demann Architects, a highly decorated, full-service architectural/design firm was responsible for other delicate renovations and this pivotal addition that had to respect the historical origins of the one- level low-slung ranch for a middle-aged couple with plans of aging there. With a Master of Architecture from Harvard University, Greg Wiedemann, AIA, Principal, had all of these factors in mind when he designed the new master bath suite with only premium brands, including Luxe Linear Drains, marble tiles from Ann Sacks, WarmlyYours radi- ant electric floor heat, a Poliform vanity and all Dornbracht fixtures. The design program was perfectly implemented by Wiedemann Architects long-time trust- ed building partner, H. Gray Builders, Inc. of Washington, DC. In fact, Nick Stanisic, project manager for H. Gray Builders, introduced Wiedemann Archi- tects to the Luxe Linear Drains collec- tion of architectural-grade, 100% stain- less steel drains in decorative and pattern grate design options, as well as the linear tile insert tray selected for this “Califor- nia Rambler” just off the Beltway. “Nick Stanisic was the very first one to introduce us to Luxe Linear Drains,” said Wiedemann. “We’ve been using the drains more and more ever since.” Wiedemann Architects selected Luxe Linear Drains — Tile Insert option — for the custom shower that immediately greets all who enter the new master bath suite. The curbless-entry, 6- x 5-foot standing shower strategically placed the 48-inch Luxe Linear Drain Tile Insert equidistant along the back wall of the shower. The placement of the drain ensures a dry place to stand as the water runs back and away from the user and the curbless threshold entry allows for easier, drier and safer access. Stanisic surfaced the inside and back wall of the shower from floor to ceiling Installation Details INSTALLER: H. Gray Builders, Inc., Washington, DC TILE PRODUCT: Ann Sack’s Linen series INSTALLATION PRODUCTS: Mapei Porcelain Tile Mortar, Mapei Kerapoxy ThinSet Mortar and Mapei Kerapoxy grout — all from Mapei of Deerfield Beach, FL; Schluter- Ditra from Schluter Systems of Plattsburgh, NY; radient electric floor heating from WarmlyYours of Lake Zurich, IL; 48-inch Luxe Linear Drain from Luxe Linear Drain of Atlanta, GA The curbless-entry, 6- x 5-foot standing shower has a 48-inch Luxe Linear Drain Tile Insert equidistant along the back wall of the shower. with super-linear, 1¼- x 16-inch marble tiles from Ann Sack’s new Linen series. The complete Linen collection from Ann Sacks includes 2- x 2-inch mosaic tiles that transitioned beautifully to the show- er floor, and became the oft-referred to “insert tiles,” in this case for the 48-inch linear tile tray insert drain. When installing the floor and wall tiles of the master bath, Ditra water- proofing membrane from Schluter Sys- tems was used, followed by a complete Mapei system -- from mud bed to the latex-enhanced thinset and grout. The products included: Mapei Porcelain Tile Mortar, Mapei Kerapoxy ThinSet Mor- tar and Mapei Kerapoxy grout. TILE
  • 24. 26 I March/April 2014 Green: A practice not a tagline Location is a large component to Florida Tile’s green initiatives. Situated just outside of Lexington, KY, in the town of Lawrenceburg, its plant is within 500 miles of its raw materials that come from surrounding states. Made in the U.S.A
  • 25. March/April 2014 I 27 S ince it was founded in 1954, Florida Tile has evolved into a leading tile manufacturer that is at the forefront of tech- nology and quality service. Originally started by Jimmy Sikes as a small opera- tion in Florida to produce one specialty trim shape that was difficult to find, the company has grown in many facets and is owned today by Italian-based Panar- iagroup. As an American company with European owners, Florida Tile believes that this synergy has made for a suc- cessful business model. In addition to continually investing in state-of-the-art technology, the tile manufacturer also strongly follows many green practices, which contribute to an overall sustain- able building environment. Its strong commitment to the environ- ment inspired Florida Tile to create its CARES (Creating A Responsible Envi- ronmental Strategy) program. A major upgrade of its facility in Lawrenceburg, KY, in 2007, involved creating a system that allows the company to recycle and re-use the byproducts of its manufactur- ing process, including water utilized in production, clay, unfired tile, dust and unfired ceramic tile. “We made the decision when Panaria bought us [in 2006] not to send any more tile to the landfill,” said Sean Cilona, Direc- tor of Marketing. “We bought a grinder. It’s a tough process, but we are dedicated to putting [byproduct] back into our tile.” According to Cilona, 40% recycled content is put back into each product. “That’s a big deal for architects and designers trying to do LEED projects,” he said. The certification was made by the independent Bureau Veritas, a third- party world leader in conformity assess- ment and certification services. Taking its commitment a step fur- ther, Florida Tile has received Green Squared Certification for all tile lines produced in its Kentucky plant. Devel- In addItIon to stayIng at the top of cuttIng edge technology, florIda tIle has made a conscIous effort to do all It can to maIntaIn a sustaInable manufacturIng operatIon by Jennifer Adams “We made the decision when Panaria bought us [in 2006] not to send any more tile to the landfill,” said Sean Cilona, Director of Marketing. “We bought a grinder. It’s a tough process, but we are dedicated to putting [byproduct] back into our tile.”
  • 26. 28 I March/April 2014 ABOVE A Sacmi press is used in the production process. LEFT Florida Tile values both the mechanical and manual visual inspection. It believes the combination of both results in producing high-end products. A sorter looks for any visual defects in the tiles and an automated portion checks the tiles to make sure they are the correct size.
  • 27. March/April 2014 I 29 oped by the Tile Council of North America (TCNA), Green Squared cer- tification provides accurate, third-party verified information on the environ- mental impacts of certified tile prod- ucts. “Multi-attribute standards such as Green Squared are becoming increas- ingly recognized and encouraged as a resource by green building programs such as LEED, the National Association of Home Builder’s standard for green homes and the International Green Construction Code’s Green Building Code,” said Cilona. Additionally, in 2011, the tile manu- facturer was honored by the University of Kentucky’s College of Agriculture for its achievements in resource sustainabili- ty practices and by the Kentucky Energy Alliance for its commitment to energy management. Florida Tile was recog- nized along with others who “promote sustainable practices and have made impacts at the state regional and global levels.” Winners were chosen based on their contributions to societal, corpo- rate, economic and environmental sus- tainability. When winning this award, the company reiterated that sustainabil- ity was an important consideration in Panariagroup’s investment in a state-of- the-art tile manufacturing equipment. Location is also a large component to Florida Tile’s green initiatives. Situated just outside of Lexington, KY, its plant is with- in 500 miles of its raw materials that come from surrounding states. Moreover, its facilities are centrally located in the Mid- West — making it within 500 miles of 80% of the population of the entire U.S. “Raw materials come from Ohio and Indiana, which are not too far away,” said Tyson Brass, a ceramic engineer who is Director of Manufacturing at Florida Tile. “We [also] try to recycle as much as possi- ble. If we save on raw materials, it is better on the environment. We figure if we keep it in-house, it is also a good selling point.” Brass explained that Florida Tile start- ed saving scrap about a year and a half to two years prior to starting to use it. “Another part of the recycling [efforts] is that we take all the dust from the col- lectors and it goes back into the body of the tile,” he said. a coMMiTMenT To TechnoloGy and cUsToMer service As one of the leading Italian manu- facturers with a strong international presence, Panariagroup is distributed in more than 100 countries around the world. It has eight brands positioned in the high-end of the tile and stone market: Blustyle, Cotto D’Este, Fiordo, Lea and Panaria in Italy; Love and Mar- gres in Portugal, and Florida Tile in the U.S. With more than 1,000 employ- ees worldwide, 300 sales agents and over 9,000 customers, Panariagroup has brought a strong support of knowledge, technology and financial stability that has pushed Florida Tile to expand in SUPPORTING THE ART OF TILE INSTALLATION Beauty is the true benchmark of quality work. That’s why ProSpec® is proud to partner with Coverings as a materials sponsor of a UNLV furniture design class and bench design competition for up-and-comers who are raising their craft to an art form. Six winning bench designs will be constructed and auctioned off at Coverings to benefit the Ceramic Tile Education Foundation (CTEF) and UNLV. Join us at Coverings to see these artworks on display. Visit us at Coverings booth 5098 to see a seventh bench sponsored by ProSpec. Proud sponsor of the Ceramic Tile Education Foundation ProSpec® is a registered trademark of Bonsal American, Inc., an Oldcastle company.
  • 28. 30 I March/April 2014 As the popularity of Florida Tile’s Craftsman DP line continues to grow, so do the format options for the floor and wall tiles which now include 6- x 6- and 12- x 24-inch sizes. “The new larger formats will be offered in all three colors, Biscuit, Rye and Wheat,” said Cilona. Florida Tile plans to launch several new tile collections at Coverings 2014, which will take place in Las Vegas at the end of April, including its new thin tile program. An automated system is in place to box the tiles.
  • 29. March/April 2014 I 31 the domestic market, reports the tile manufacturer. “To me, it is like coming home,” said Bernie Schwartz, Vice President of Manufacturing, when talking about Flor- ida Tile being bought by Panariagroup. “They are dedicated. They are going to keep the business up to date. It takes courage to make capital investments.” Panariagroup also believes strongly in customer service. “Through the recession, an advantage for us was that we could send distributors what they needed,” said Schwartz. “They are dedicated to service. Italians are also really good with product design, so it is a win-win situation.” To produce high-quality products, Florida Tile has put in place a trade- mark system, HDP-High Definition Porcelain, which uses high-speed print- ers to give authentic looks to the tile designs. Panariagroup was a leader in this technology, and Florida Tile is the first domestic manufacturer to use it, explained Cilona. “Being a part of Panariagroup is real- ly great because they were leaders [in technology],” said Cilona. “We’ve been doing it about four years.” At the time of TILE’s visit, Florida Tile was in the process of commissioning a new digital printer. “This will allow us to make tiles larger than 36 inches,” explained Cilona. “Technology is chang- ing all the time. Just a few years ago, everything was in roto color. Now in three years, it is almost obsolete. “We are having a debate about replac- ing people with computers and cameras,” he went on to say. “We are a high-end manufacturer. We want to work as a team — people and computers and cameras.” Quality control is taken seriously. Flor- ida Tile values both the mechanical and manual visual inspection. It believes the combination of both results in produc- ing high-end products. Tiles are laid out on the floor to do a shade inspection to make sure that the colors blend together well. A sorter looks for any visual defects in the tiles and an automated portion checks the tiles to make sure they are the correct size. Final inspection involves opening a box from every other palette. 1.800.334.0784 • ProSpec® and Permalastic® are registered trademarks of Bonsal American, Inc. an Oldcastle company. ProSpec provided a warranted system for the tile renovation of Auburn University’s prestigious James E.Martin Aquatics Center. PRODUCTS USED: • Permalastic® System mortar • ProColor Sanded Grout and B-7000 Epoxy Mortar & Grout • B-6000Waterproof / Crack Isolation Membrane • Floor Patch Pro • Feather Edge Tough conditions require championship performance. Florida Tile has a nationwide and Canadian network of independent dis- tributors with over 300 locations. It will be opening its 20th branch in Dallas in March and a location in Boise, ID, is expected to open this spring. According to Richie Kincaid, Direc- tor of Logistics, shipments from Florida Tile’s distribution center in Lawrence- burg are prioritized by their distance. The ones the furthest away are sent out first. Florida Tile plans to launch several new tile collections at Coverings 2014, which will take place in Las Vegas at the end of April, including its new thin tile program. TILE
  • 30. 32 I March/April 2014 REPORT Electric radiant floor heatingWHILE CONSUMERS ARE GRAVITATING TOWARD TILE FOR AESTHETICS AND DURABILITY, THEY ARE ALSO REALIZING MORE THAN EVER THE BENEFITS OF COMFORT FLOOR SYSTEMS by Jennifer Adams The trend for electric radiant floor heating has been growing in recent years. Manufacturers of comfort floor systems are developing products that simplify the installation process. Photo courtesy of Nuheat
  • 31. March/April 2014 I 33 I nnovation and technology are usually the driving force behind new tile trends. It is certain that the market has exploded with limitless product lines in all different shapes, sizes, looks and surfaces finishes. And while consumers like the qualities such as sustainability and durability that tile can offer, they might still feel that as a flooring material it is too cold to use throughout their entire living space. To solve this problem, more companies are offering electric radiant floor heating systems to provide the benefits of tile with the comfort of warmth. The trend for electric radiant floor heating has been growing in recent years, according to Peter Thomson, Vice President of Sales for Nuheat Industries in Richmond, British Columbia, Canada. “There has been steady awareness, but it has surged in the past three or four years,” he said. “It has become a common topic on home-improvement shows, and there are numerous demos at trade shows. It has entered the mainstream public.” Thomson also explained that homeowners are expanding the area of where they are using radiant electric floor heating. “It used to be seen as a product in a master bath, but now we are seeing it being used in other — much larger — areas such as kitchens, living rooms and basements,” he said. “It provides such a comfortable feeling.” Ken Barnum, Product Manager at Laticrete International in Bethany, CT, agrees that electric radiant floor heating systems are rising in popularity. “Electric radiant heat started to become popular among homeowners between 2001 and 2005,” he said. “This was a period of significant new residential construction and remodeling, and strong floor warming sales carried into the early years of the U.S. economic downturn. With time, aware- ness has grown substantially in the last decade and an interest- ing segment of the market has made a significant impact, the do-it-yourself customer. The product offering from most major manufacturers has evolved to focus on ease of installation in an effort to make this product more common. “While the look and elegance of tile and stone are unsur- passed by any other floor covering, the common complaint is that tile is often too cold,” Barnum went on to say. “For a small investment during construction — and for just pennies a day thereafter — floor warming is a simple solution to a long-stand- ing complaint. While not designed to provide complete heating to a room, electric radiant floor heating provides an element of comfort that is hard to ignore. Never have I heard a customer say, ‘You know, I really just don’t like these warm like this.’” Barnum said that Laticrete has experienced tremendous growth in its floor warming product sales in the last seven years — with the main drivers being product awareness by both end- users and installers as well as an understanding for good instal- lation. “Having been in the tile and stone industry for nearly 60 years, and the electric floor heating business for seven years | 1.800.585.3085 Winner of the 2013 Most Innovative Product The Moisture Measurement Leader
  • 32. 34 I March/April 2014 now, Laticrete has enough market knowledge to consistently gauge the pulse of the tile and stone industry,” he said. “Install- ers, contractors and retailers have learned that electric floor warming can dramatically improve the average ticket price of a bathroom or kitchen installation. We are hitting a point in the product life cycle here in the U.S. where consumers want the benefits of this product, and our industry professionals want to realize greater revenue by selling and installing it.” Andrew Acker of Schluter-Systems also believes that the real benefit of electric radiant floor heating is that it makes tile com- fortable to walk on. “It warms the floor,” he said. “Customers’ number one complaint is that tile is cold. They love that it is durable, a green material, and easy maintenance and care. “Many tiles have even gotten away from cold colors and appearance,” Acker went on to explain. “They look very warm now with their colors and textures. Comfort floor systems can warm a tile surface. There is no better conductor of warmth than tile. Its thermal mass stores heat.” WhaT insTallers shoUld KnoW According to Barnum, the technology of the actual heating element has not changed much. “There have been a few attempts by companies with ‘newer’ technologies to break into the market, but the majority of electric floor warming being installed is either a mat system or loose wire system,” he said. And when asked if there are any specific details that install- ers should know before installing comfort warm heating systems, Barnum states that they should follow the basic rules of installation. Laticrete has worked to reduce problems that can occur with loose wire installations with the launch of its newly designed track featuring its Effortless Clip System. Photo courtesy of Laticrete
  • 33. 36 I March/April 2014 Schluter-Systems has a new product, Ditra-Heat, where the geometric configuration places the cable into the mat, and the mat holds it in place. Photo courtesy of Schluter-Systems “Like most good construction practices, preparation is the key,” he said. “The best floor warming installations are carefully planned out so the correct amount of material is installed and the heating is even and meets the local and national building codes. Addition- ally, it is always recommended that the services of licensed electri- cian can be utilized to make all electrical connections.” Acker also explained that consistency is a key component. “The right amount of cable per square footage has to be ordered, otherwise all tiles won’t be heated,” he said. Acker went on to say that Schluter-Systems has a new product where the geometric configuration places the cable into the mat, and the mat holds it in place. “Installers’ eyes light up,” he said. “A self-lever is not needed.” Manufacturers of radiant electric floor systems are develop- ing products with the installer in mind. “We have many little changes,” said Thomson. “We produce a custom map that is fully built. Others require some assembly on site. We have made adjustments to make installation easier. Our system adheres to the subfloor in a flat way that is easy to tile over. Wire spacing is very important to get consistent heat. Ours is pre-built so installers don’t run into any problems.” Additionally, Nuheat Industries has developed a new ther- mostat, which gives homeowners some ability to program their electric radiant floor heating system easily. “It is a WiFi enabled thermostat that can be controlled off an iPhone,” said Thomson. “It is good for people who are worried about con- serving energy.” TILE NAC PRODUCTSFloor Protection Systems From The Ground Up 800.633.4NAC(6422) Even Mother Nature Can’t Stop Cracks NAC Membrane Systems are Guaranteed Fracture Free Mother Nature could learn something from NAC. Our surface protection systems for crack isolation,waterproofing,sound and moisture control protect tile, stone and wood flooring from lateral substrate cracking up to 3/8”, are mold & mildew resistant, and exceed ANSI A118.10...making them the highest performing, longest lasting, most reliable on the market. No fooling!
  • 34. Be the first to see Marazzi USA’s new products at Coverings 2014 Marazzi USA is proud to showcase a wide variety of innovative product offerings at Coverings, featuring the latest industry trends such as large-format tile sizes in natural stone and wood look porcelain tile. Check out all of our new products at Coverings (booth #L9002) or by visiting ©2014 marazziusa
  • 35. 38 I March/April 2014 T hin porcelain tile products represent a very new category for our industry, yet as popu- larity rises, it is clear this cat- egory is here to stay. It’s so unique and new, our industry is still determining what to call it. Is it “thin tile,” “thin tile panels” or “thin porcelain tile panels”? Preliminary industry consensus states that the material will be called “thin porcelain tile” for pieces 1 square meter or less in outer dimension and “thin Considerations still being taken for thin porcelain tile While thin porcelain tile has hit the market at full speed, there are still many things that need to be considered, including what to call it and developing proper product standards by Tim Bolby, Executive Director of Technical Services, and Noah Chitty, Director of Technical Services, Crossville, Inc. Thin porcelain tile products represent a very new category for the tile industry. Customers and product specifiers have rapidly embraced thin tile and do not have or are not waiting on standards to guide product transport, handling and installation.
  • 36. ARDEX 8+9 TM Rapid Waterproofing and Crack Isolation Compound • Tile in just 90 minutes • Flood test in only 4 hours • Outstanding coverage; 100 sq. ft. per unit • Crack isolation up to 1/8” • 1/3 the cost per square foot With Cement-Based Mortars in Tile and Stone Installations FREE Rollerwith every ARDEX 8+9 Convenient Kit purchase Jan. through Mar. 2014 (while supplies last) See your ARDEX Distributor for details Cement based, ARDEX 8+9 provides the Ultimate Bond to cement based mortars for tile and stone installations. A waterproofing compound that easily achieves a warrantied application thickness in two rolled-on coats. We don’t just say it, we do it…no fine print, no additional equipment, just superior results! ARDEX 8+9…unmatched bond, speed and coverage at 30% less cost per square foot compared to other competitive products. So don’t get red in the face or feel blue after your next job! Select ARDEX 8+9, trusted by the pro’s for easy, worry free waterproofing and crack isolation.
  • 37. 40 I March/April 2014 Preliminary industry consensus states that the material will be called “thin porcelain tile” for pieces 1 square meter or less in outer dimension and “thin porcelain tile panels” for pieces exceeding 1 square meter. In all occurrences, tile that is 6 mm thick or less will be designated “thin.” porcelain tile panels” for pieces exceed- ing 1 square meter. In all occurrences, tile that is 6 mm thick or less will be designated “thin.” The naming of the category is the tip of the proverbial iceberg. Our industry is focused full tilt on the bigger issue at hand: the development of proper prod- uct standards. The urgency for standards is relative to the pace of product accep- tance in the market. Customers and product specifiers have rapidly embraced thin tile and do not have or are not waiting on standards to guide product transport, handling and installation. As a result, we’re seeing some thin tile prod- ucts specified and sold without detailed instruction on truck unloading, removal from the specialized crates, proper han- dling and use of correct installation equipment, cutting methods and tech- niques. Too often, contractors have been left to just “figure it out.” Thankfully, the industry is joining forces to address the urgent need for standards with training and educa- tion to reach contractors nationwide. Clearly, there’s no time to waste. Some contractors, hesitant to install unfamil- iar materials, are quoting 50 to 300% more than traditional tile installation fees. And, of course, lack of knowl- edge and training can lead to negative experiences and failed installations — detrimental for the long-term success of a burgeoning product category. The key to turning these unknowns into opportunity lies in education. New standards must address issues from start to completion of an instal- lation. For example, we’ve developed a technical guide for the Laminam by Crossville brand that speaks in detail to everything contractors must know: arrival of product — including unload- ing from truck and removal from crate, choice of tools and setting materials, methods of fabrication and installation procedures. Here’s a look at specifics from our technical guide that apply to all thin porcelain panel products.* receivinG and handlinG Crates for these products are typically over 10 feet long and 3 feet wide and are delivered in a truck lengthwise. Extended forks are required to handle the crates; otherwise traditional forks will strike and damage the material from underneath. Use proper tools for removing the material from crates. Thin porcelain panels weigh between 1.5 and 3.0 pounds per square foot, depending on thickness — much lighter than tra- ditional tiles. However, because their dimensions are so large, simply lifting them out of the crate by hand can cause damage. Specialized tools have been developed using frames with suc- tion cups to allow for safe handling of the material not only out of the crate and around the jobsite, but also during positioning for final installation. cUTTinG Thanks to the lean profile, these pan- els are extremely easy to cut with the
  • 38. If tIle + stone Is your busIness, Coverings is your show April 29–MAy 2, las Vegas neVada, usa Coverings.CoM2014 25yeArs for The inDusTry — by The inDusTryConneCT wiTh Coverings iT’s siMple. for The pAsT 25 yeArs, Coverings hAs been foCuseD on you, your business AnD your suCCess. iT’s why we proviDe iT All for free: ACCess to tile + stone manufacturers from across the globe to see, touch and feel their new products and lines Top-noTCh conference sessions to educate your entire team to garner more success in today’s competitive marketplace opporTuniTy to connect with 20,000 other industry professionals to share ideas and increase sales Not only does Coverings bring you the world of tile + stone, but it also invests the proceeds from the show into advocacy, standards, education and promotion for the industry. your suCCess is our business. Please use VIP Code ATM4 when registering. finD ouT More AnD regisTer now for free AT Coverings.CoM.
  • 39. 42 I March/April 2014 right tools and, if handled correctly, breakage can be virtually eliminated. Specialized scoring devices have been developed that can produce precisely scored cuts as narrow as a ½-inch strip down the entire 10-foot length of a thin porcelain tile panel. Diamond- tipped hole saws can produce perfect holes of any size using normal drills and a little water. With proper train- ing, contractors can learn to fabricate the material with ease. insTallinG When specifying this material, it’s essential to be aware of all technical characteristics for the preferred prod- uct. Generally speaking, this mate- rial functions much like the traditional porcelain tile we are used to. However, the reduced thickness means the point load of the material is reduced and voided under the tiles if full coverage of setting material is not achieved and, thus, breakage can occur more quickly than with tile of traditional thickness. Also, the edges of the thin porcelain tiles are more vulnerable to crushing or breakage when lippage is present. Given these vulnerabilities, setting/ troweling techniques achieve maxi- mum, edge-to-edge coverage beneath the thin porcelain panel. We recommend use of a re-designed trowel called the “zipper trowel” that allows fresh, wet mortar ridges to lay down in an over-lapping pattern that promotes full coverage. Further, spe- cific setting materials with wetter mix ratios that improve working time and coverage are also recommended. To deal with the lippage issue, we recom- mend new embedding techniques that allow for the reduction/elimination of voids under the tiles and the use of edge leveling systems that are more common to the stone trade. This combination of new ideas, tools and techniques assures that critical coverage and tight panel alignment can be accomplished so the installed product performs as expected. Beyond the helpful information of a technical guide, we strongly recom- mend hands-on training for installers. Nothing compares to in-field learning that allows contractors to gain skills by directly working with the mate- rial under guidance of those who’ve created the procedures and standards. Suffice to say, this product is not for under-qualified tile installers, but it can offer opportunity for those out there seeking to set themselves apart and grow their businesses. As a by-product of the development of standards for this new tile category, our industry is, at last, coming together on issues such as substrate improve- ment, proper classification of setting Hands-on training for installers is strongly recommended.
  • 40. March/April 2014 I 43 materials, maximizing coverage and use of leveling systems. We’re collectively addressing these topics as part of the qualified labor training initiatives now active across the industry. We look forward to even more indus- try-wide consensus, as we work togeth- er to finalize accepted practices for this category and, ultimately, usher in third-party, minimum performance cri- teria for products that can be successful in the marketplace. This won’t be an easy path, but it is a necessary one. The current ANSI 137.1 standard does not allow for sampling, analyzing and defining warpage, facial and thickness dimensions, and wedging variations for tile products that are 3 x 10 feet. The significantly thinner tile body of 3 to 6 mm will require new values for lippage, point load and impact resistance. An additional test for edge chipping may have to be developed. Most agree that having a product standard is critical to establish what a “good” product is before we can have an installation stan- dard. Both are crucial to the long-term success of the category. Thin porcelain tiles and thin porce- lain tile panels are amazing products, with installation opportunities that go beyond those of traditional tile. When we back these beautiful, versatile prod- ucts with effective, thorough instruc- tions, resources and training, we all stand to gain. Working collaboratively with commitment to the integrity of the products we create and install, our industry will take a shorter path to mutual long-term success with this exciting category. TILE * NOTE: These tips are not intended to be a solitary resource of education on thin porce- lain panel handling and installation. Thanks to the lean profile, these panels are extremely easy to cut with the right tools and, if handled correctly, breakage can be virtually eliminated. ABOUT THE AUTHORS Tim Bolby is Executive Director of Technical Services for Crossville, having joined the com- pany in 2002. A gradu- ate of the University of Missouri, Bolby has more than 26 years of experience in the tile industry, is a frequent speaker at trade shows and conferences, and serves as an active leader in trade organizations. Noah Chitty is Cross- ville’s Director of Technical Services. He has over 16 years of industry experi- ence, including a tenure at the Tile Council of North America. He is a commit- tee member for various trade organizations. Chitty earned a Bachelor’s of Science in Ce- ramic Engineering from Clemson University.
  • 41. 44 I March/April 2014 Technical Focus ACT Membranes There are numerous types of waterproofing and crack-isolation membranes available on the market, but the ACT testing focuses on liquid applied and sheet types by Scott Carothers, Executive Director, Ceramic Tile Education Foundation The second assessment in the Advanced Certifications for Tile Installers (ACT) program is Membranes — both liquid applied and sheet. Sheet membrane should be rolled into place. Photo courtesy of Bob Arnold, IMI T his is the second of four arti- cles featuring the assessments involved in the Advanced Cer- tifications for Tile Installers (ACT) program with today’s topic being “Membranes.” The purpose of highlight- ing the features and benefits of the new, and recently launched, ACT program is to spread the awareness that the tile industry is providing certification to tile installers who meet and exceed the indus- try standards and best practices of quality tile installations. This tile installer testing program was developed with a two-fold purpose: to allow the ACT installer to be differentiated from those who do not have this distinction and to provide the consumer, whether commercial or residential, with a choice of a better and more qualified tile installer. The ACT program committee was formed in October of 2012 and included five of the leading tile industry labor orga- nizations: the Ceramic Tile Education Foundation (CTEF), the International Masonry Institute (IMI), the Interna- tional Union of Bricklayers and Allied Craftworkers (IUBAC), the National Tile Contractors Association (NTCA) and the Tile Contractors Association of America (TCAA). The Tile Council of North America (TCNA) was subsequent- ly added to the committee, bringing the support of its manufacturing members, which were pivotal in the development of the ACT curriculum. The formation of this committee was an unprecedented event, in that it joined the non-union (CTEF and NTCA) and union (IMI, IUBAC and TCAA) tile installer organi- zations together with a common goal of creating a pool of qualified tile installers without regard to their labor affiliation. Over the course of just under one year, the committees drafted, edited and published all the documents necessary to construct the wood test modules, con- duct the actual hands-on test, establish evaluation criteria for the hands-on test and administer the online written test. The ACT program originally contained four skills tests, including Large For- mat Tile and Surface Prep, Membranes, Mortar Bed (Mud) Floors, and Walls and Shower Receptors. Subsequently, the Mud testing was divided, yielding a sepa- rate Mud Floor and Mud Wall test for a total of five skills tests. One key component and strictly enforced requirement of the ACT tests is that the applying installer (applying to take one or more of the tests), must have first successfully passed the Certified Tile Installer (CTI) tests, which are conducted by the CTEF, or he or she must have
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  • 43. 46 I March/April 2014 During an installation, the floor, wall and module should be properly protected. Photo courtesy of Bob Arnold, IMI Reading the directions makes for an easier tile installation. Photo courtesy of Bob Arnold, IMI successfully completed the studies and practices of the IUBAC and received the designation of Journeyman. The installer, successfully completing either of these programs, has already proven his or her basic installation skills and now moves on to elevate and document their advanced installation skills and knowledge. The ACT tests are a combination of an open book written test, which is admin- istered online and taken at home or in the office per the installer’s schedule, and the hands-on test which is provided at regional locations around the country. Upon registration, the installer receives a packet consisting of the ACT Study Guide, the TCNA Handbook, the ANSI Specifications, Instructions to the Install- er, Installer Critical Points and Statement of Intent. These documents provide the installer with all the study materials nec- essary to take both the written and hands- on tests. The program is designed to have the installer take the written test first, followed by the hands-on testing. The scores of each test must be a minimum of 85%. While this may seem to be a high requirement, it speaks to the high integ- rity of the program along with the above average skills and knowledge needed to achieve the ACT designation. Realize that ACT certified installers are the pinnacle of their trade. The membrane types included in this test focus solely on: • Waterproofing: ANSI A118.10 Ameri- can National Standard Specifications for Load Bearing, Bonded, Waterproof Membranes for Thin-set Ceramic Tile and Dimension Stone Installation • Crack isolation: ANSI A118.12 Ameri- can National Standard Specifications for Crack Isolation Membranes for Thin-set Ceramic Tile and Dimension Stone Installation. These membranes provide a waterproof barrier that will protect both the tile and stone installation — along with every- thing below the substrate and the build- ing structure. Waterproofing protection is one of the most practical steps to ensure the longevity of a tile and stone installa-
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  • 45. 48 I March/April 2014 tion system. It not only protects the spac- es below and adjacent to the tile or stone installation, it also protects the setting bed, reinforcing wire (if used), concrete base and reinforcing or wood structure from potential damage and deterioration. Since damage to many flooring compo- nents can occur, it is no surprise that the majority of construction liability claims involve water damage that has result- ed from the lack of, or an improperly installed, waterproofing membrane. Crack isolation membranes provide a flexible barrier in between the tile or stone installation and the substrate that will prevent minor lateral movement or in-plane substrate cracks (typically up to 1/8 inch [3mm]) from transmitting up through the tile or stone finish. However, crack isolation membranes may not be 100% effective in preventing reflective cracking (cracks in concrete telegraphing through the tile). The speed of modern- day construction and the desire to use thinner and more light-weight materials can lend itself to movement in a building structure. Minimizing potential cracks of a tile and stone system must be addressed during installation to prevent future dam- age. Modern crack isolation membranes are thin, load bearing and maintain a high level of flexibility without sacrific- ing the necessary strength and support required for tile and stone installations. Today’s pressures of completing proj- ects in a fast-track manner often lead to The ACT Evaluator will check the applied liquid for the appropriate thickness with a wet film mil thickness gauge. Photo courtesy of Bob Arnold, IMI tile and stone installations being rushed and not installed correctly. The advanced technology that goes into waterproofing and crack isolation membranes allows the installer to take advantage of faster curing times, and ultimately, allows the tile and stone installation to move for- ward more quickly. There are numerous types of water- proofing and crack-isolation membranes available on the market, but the ACT testing focuses on liquid applied and sheet types. There are various membrane manufacturers and types that can be specified within a ceramic tile or stone installation system. Industry standards and methods for this ACT Membrane certification are based on American National Standards (ANSI) for product requirements and installation methods and TCNA Handbook for Ceramic, Glass and Stone Tile Installation for installation specifications and methods. liQUid MeMbranes The ACT test requires the installer to select the proper materials for the job and use them in the proper sequence. Liquid membranes require that all cracks, cold joints, control joints, coves, corners, pen- etrations and drains be pretreated with the liquid, and depending on the manu- facturer, a layer of reinforcing fabric. When dry, the entire area is coated per manufacturer’s recommendations to a specified thickness, and if required by the manufacturer, a layer of fabric is placed into the wet liquid. The ACT Evaluator at this point checks the applied liquid for the appropriate thickness with a wet film mil thickness gauge. After proper dry time, a second coat of liquid is applied and again verified by the Evaluator for proper thickness. As part of this test, the installer must properly interface a drain and pipe penetration. These two areas are scrutinized heavily by the Evaluator since they can be the source of failures done by the ill-trained novice. sheeT MeMbranes For the installation of sheet membranes, again, the installer must select the appro- priate products and installation materials for the required job. Sheet membranes are normally installed over a properly prepared and structurally sound sub- strate. Typically, a latex-modified Port- land cement mortar (ANSI A118.4 or A118.15 compliant) is required to bond the membrane to the substrate and also bonds the tile or stone to the membrane. Many manufacturers also provide a quick-setting adhesive to bond the mem- brane to the substrate, which in turn allows the tile to be installed immediately without the fear of a bond loss between the membrane and the substrate. The mechanic must install the sheet membrane over the entire floor area and up the walls to a specified height in one piece while also providing the suitable
  • 46. March/April 2014 I 49 About the Author Scott Carothers is the Director of Certification and Training for the Ceramic Tile Education Foundation headquartered in Pendleton, SC, and is responsible for the creation of the Certified Tile Installer (CTI) program, is involved in the creation of the new Advanced Certifications for Tile Installers (ACT) program as well as providing training to others in the tile industry. He has been involved in the ceramic tile industry for over 33 years and was the owner of a successful retail firm prior to coming to CTEF. He has served as President of the NTCA, Chairman of the NTCA Technical Committee and named the NTCA Tile Person of the Year in 2005. He is a voting member of the ANSI and the TCNA Handbook committees. He may be contacted at 864-222-2131 or The standard for coefficient of friction (COF) for tile floors has changed. Whether you’re manufacturing, specifying, selling, installing, or maintaining ceramic tile floors, it’s important to know the COF of your floor tile according to the new standard and test method, the DCOF AcuTestSM . Our lab not only runs this test, we helped develop the protocol. Send us your tiles today, and be sure you’re meeting this new and very important safety standard. ceramic tile • stone • installation materials and systems • research 864.646.8453 Know your number? Know your number. Visit the TCNA Lab in the North American Pavilion at Coverings! Booth #9061 CoveringsEdition_DCOF_KnowYourNumber_TileMag_Half.indd 1 2/19/14 1:16 PM connection at the inside and outside corners. A full width waterproof seam is required to be completed with the manu- facturer recommended sealant. As with the liquid applied products, the sheet membrane must include a water-tight connection to the floor drain and pipe penetration. The Evaluator now disman- tles the installer’s work piece by piece to determine if the installation procedures were completed correctly and that a waterproof installation was achieved. Although this brief description of the ACT Membrane test may appear to be very easily provided, there are critical points on the Evaluator’s score sheet that if not completed satisfactorily, the entire test fails. Included in this category for the sheet membrane are: minimum overlap of materials with appropriate sealant at the seam and proper sealant applied between the sheet and the drain body. For liquid applied products, the critical failure point includes providing the manufacturer’s rec- ommended wet film thickness. Common to both tests is the requirement to provide a minimum 3-inch upturn at all walls. Both the liquid applied and sheet membrane installations also require that the perimeter of the test area and the test module itself be protected from the waterproofing materials in a neat and workmanlike fashion. The entire test must be completed within the four-hour time allotment or the test fails. Once the Evaluator has completed the scoring and has taken the documenting photos, the installer removes the work provided and returns the module to the same condition at which it was found prior to the start of the test. These test parameters may sound rather extreme since the concept of applying a waterproofing or crack isolation product seem to be fairly simple. But realize how critically important these procedures are to the success of a project. If this were your personal project, you would expect it to be leak free — and so it should be. No matter which of the ACT-related tasks are involved on the job, the use of qualified labor makes perfect sense. Sav- ing a few dollars at the outset with the cheaper “I have done it all” amateur can be extremely expensive the second time. Think about it. TILE
  • 47. 50 I March/April 2014 C overings 2014 will mark the stone and tile exhibi- tion’s 25th anniversary. At a time when the tile and stone industry in the U.S. was gaining momentum and needed a single cohesive venue for distributors, retailers, contrac- tors, installers and specifiers to see the Coverings celebrates 25 years Set for Las Vegas, NV, from April 29 to May 2, Coverings 2014 marks the 25th anniversary of the international stone and tile exhibition finest examples of new tile production available in North America, Coverings was established as the first U.S. tile and stone exposition and conference. It was founded not only to showcase new prod- ucts, tools and machinery, but also to provide networking opportunities, train- ing and education on a diverse range of topics — from design trends to instal- lation techniques and certification pro- grams. This year the event will be held from April 29 to May 2 at the Las Vegas Convention Center in Las Vegas, NV. The show will host an official Anni- versary “After-Hours” Party on Wednes- day, April 30 from 9 to 11 p.m. at a Coverings will be celebrating its 25th anniversary from April 29 to May 2, 2014 at the Las Vegas Convention Center in Las Vegas, NV. In honor of its silver anniversary, a “bonus” day of educational sessions has been added on Monday, April 28.
  • 48. March/April 2014 I 51 Coverings has become a large international platform for the tile and stone industry in the U.S. — drawing more than 900 exhibitors. Las Vegas nightclub to celebrate this important milestone. The special event will feature an open bar, music, net- working and reminiscing. Additionally, Coverings attendees will receive a 25th Anniversary commemorative collectible at the exhibition. The first iteration of Coverings took place in 1990 in Anaheim, CA, when Tile Expo and The World Exposition of Ceramic Tile and Bathroom Furnishings merged — creating The International Tile Exposition, which later became the International Tile and Stone Exhibition, and eventually Coverings. The inaugural show also accomplished something no one in the industry had been able to do — unite five industry associations under one umbrella: The Ceramic Tile Distributor Association (CTDA), Tile of Spain/Spanish Ceramic Tile Manu- facturer’s Association (ASCER), Ceram- ics of Italy/Confindustria Ceramica, National Tile Contractors Association (NTCA) and The Tile Council of North America (TCNA). “It seems nearly impossible that it has been 25 years since my first show,” said Inma Roca, Coverings Board Member and representative from Tile of Spain. “The show unquestionably hit the mark — finally there was a trade show, and not just an industry conference format event, in North America.” “When I look back and see how Cov- erings has progressed over the years, these words by Peter Drucker come to mind: ‘Whenever you see a successful business, someone once made a coura- geous decision,’” said Luciano Galassini, Coverings Board Member and Depu- ty Director General of Confindustria Ceramica. “By joining forces with other tile associations and creating a trade- show run by the industry, we’ve been able to transform the tile market in the U.S. Many things have changed over 25 years, but the show continues to be the best tool for promoting tile in America among distributors, contractors, speci- fiers and consumers.” Since that first show, Coverings has become the largest international plat- form for the tile and stone industry in the U.S. — with more than 900 exhibitors, more than 70 conference ses- sions and a myriad of networking events annually — all for free. And in honor of its 25th anniver- sary, Coverings has extended its confer- ence program to include a fifth day. Beginning on Monday, April 28 at the Las Vegas Convention Center, attendees can access the tips, trends and experts who can help them maximize their time and sharpen their skills. The conference program will feature 80 free conference sessions presented by 100 of the industry’s most original thinkers and experts, according to show management. New this year, attendees can add sessions directly to their Out- look calendar so they won’t miss a min- ute of any important session. “Each year, we seek to produce a show that is more outstanding, impactful and memorable than the last,” said Karin Fendrich, Coverings show director. “Coverings exhibitors continually show- case outstanding products and inventive booths with international flair, like no other trade show in the U.S. Paired with the most comprehensive educa- tional track and numerous networking opportunities, Coverings continues to provide the platform that the industry relies on to thrive and continue its success all year long.” shoW hiGhliGhTs Once again, Coverings will present the Coverings Installation and Design (CID) Awards, honoring the best achievements in outstanding design and installation of tile and stone. Open to architects, designers, builders, contractors, distributors, retail- ers and installers, the CID Awards cel- ebrate creativity and technical know-how in the use of tile and stone in residential, commercial, international and sustain- able projects. Sponsored by TileLetter and TADA magazines, winning projects will be honored during the exhibition. New to the 2014 CID Awards is the addition of a Sustainability category for recognition of tile and stone projects that place a premium on innovative sustain- able design. This new category replaces the PROJECT: Green program that rec- ognized these projects in years prior.
  • 49. 52 I March/April 2014 Additionally, a new online portal simpli- fies the process of entering projects for consideration in the 2014 CID Awards. “One of the highlights of Coverings is celebrating and honoring unique projects that exhibit the highest levels of creativ- ity, craftsmanship and outstanding use of materials,” said Fendrich. “We anticipate even more outstanding projects than ever before, especially with the new program updates we’ve implemented.” This year, Coverings also has launched an online photography contest to honor inspiring tile and stone installations, artwork, buildings and structures found around us everyday. The social media- driven sweepstakes also serves to com- memorate the show’s 25th year, with two Grand Prize Winners earning a trip to Las Vegas during the show. “As we prepare for the show’s 25th Anniversary, we’re looking forward to highlighting how tile and stone impacts our lives everyday,” said Fendrich. “Tile and stone continues to have the unique ability to transform the look of interiors and exteriors with rich textures, color, warmth and fluidity that few other products can replicate. We’re excited to see what inspires our exhibitors, attend- ees and fans as we all prepare for this year’s show.” Coverings has also partnered with the University of Nevada, Las Vegas (UNLV) School of Architecture, to develop a course that will investigate the use of tile as a medium for furniture design. Through a 13-week series of lectures and workshops, students enrolled in “Mediations on Making – Exploring Furniture Design” will learn about the factors involved in designing furniture, opportunities and constraints of tile, design visualization and presentation, construction and installation drawings, and fabrication processes. The course also will include a competition where each student will design a conceptual drawing of a bench using tile and stone as its source material. A jury will select six concepts for students to fabricate and display at the exhibition. “Mediations on Making – Explor- ing Furniture Design” is supported by a number of leading manufacturers, which will be providing students with high-quality materials and real-world training. Arizona Tile will be providing tile for the program, Bonsal/Prospec and Wedi will supply installation and structural materials, and Alpha Tools and Rubi Tools will provide the neces- sary tools. The NTCA, as well as Bonsal/ Prospec, will provide certified trainers to educate students on the fabrication and application processes. “The partnership between Cover- ings and UNLV to develop this unique opportunity for students to partner with leading manufacturers, fabricators and installers in the tile and stone indus- try, will greatly enhance their knowl- edge and skillset for their future design careers,” said Fendrich. “This program also highlights Coverings’ commitment to industry education and expanding the knowledge to emerging talent that tile and stone are surfaces with unbridled design potential.” The six finalist benches will be dis- played on the Coverings show floor for the duration of the exposition and con- ference for all attendees to enjoy. During the Coverings 25th Anniversary celebra- tion on Wednesday, April 30, attendees will have the opportunity to bid on the benches in a silent auction that will ben- efit the Ceramic Tile Education Founda- tion (CTEF) and a charity of UNLV’s choice. TILE Many live-demonstrations will be seen on the show floor throughout the four-day event. For a complete schedule of the Coverings 2014 conference program, visit: coverings.
  • 50. Make no LittLe pLans. aia Convention 2014: June 26-28, Chicago To register online visit
  • 51. 54 I March/April 2014 Spotlight T he next chapter in specifying sustainable flooring is here. Specifiers and other build- ing design and construction industry professionals seeking sustain- able flooring options can now look to the North American ceramic tile EPD (Environmental Product Declaration), the first in the industry, to evaluate and understand ceramic tile’s environmen- tal footprint. An EPD is a report that quantifies the environmental impacts of a product throughout its lifecycle. It contains information about a product’s carbon footprint and resource depletion potential, among other things. An EPD is not intended to be a claim of environmental superiority. Rather, it is similar in concept to nutrition report- ing. An EPD tells a product’s complete environmental story in a standardized format that allows products to be com- pared to each other, much as nutritional labels allow food products to be com- pared. As a result, EPDs have become increasingly popular, a “must-have” for some, because they provide the detail It has arrived…the EPD for North American-made ceramic tile Making its debut at Coverings 2014, the North American ceramic tile EPD (Environmental Product Declaration) is the newest tool for sustainable design and understanding ceramic tile’s environmental footprint by Bill Griese, LEED AP, TCNA Standards Development & Green Initiative Manager, and Heather Gadonniex, LEED AP BD+C, PE International The North American ceramic tile EPD applies to over 95% of the tile produced in North America, so there are many options to select from when transparency is desired.
  • 52. March/April 2014 I 55 ABOUT THE AUTHORS Bill Griese, Standards Development and Green Initiative Manager for Tile Council of North America, develops ASTM, ANSI, ISO, and other indus- try standards and leads TCNA’s sustainability work, working closely with the TCNA Lab in performing these functions. Griese served two terms as Chairman of ASTM Committee C21 on Ceramic Whitewares and Related Products and is Chairman of ASTM Subcommittee C21.06 on Ceramic Tile. He is also active in ASTM Committee E60 on Sustainability and is Chair- man of the ASTM Committee on Technical Committee Operations' Subcommittee on Regula- tions. Griese participates in the World Ceramic Tiles Forum and is the U.S. delegate for several global standardization initiatives. He is a regular speaker at national and international events and authors for trade publications regularly. Griese is a LEED Accredited Professional (LEED AP) with a specialty in Building Design and Construction (BD+C) and earned his Bach- elor of Science degree in Ceramic and Materials Engineering from Clemson University. Heather Gadonniex, LEED AP BD+C leads PE International’s building and construction sector. PE is the global market leader in software solutions and ser- vices in the field of enterprise sustainability and life cycle assessment. With more than 20 years of experience and 20 offices around the globe, PE International of- fers two leading software and data solutions - GaBi for product sustainability and SoFi for corporate and supply chain sustainability. Over 1500 companies and institutions worldwide put their trust in PE International. This value-chain view al- lows for seamless development and delivery of transparent information via product and building life cycle assessment, product declarations (EPD/HPD) and supplier engagement programs. and transparency needed to facilitate informed buying decisions. Making its debut at Coverings 2014, the North American tile EPD is a com- prehensive analysis of over 95% of the ceramic tile produced in North America, based on data collected by PE International and verified/ certified by UL Environment, well established leaders in the field of sustainability assess- ment and certification. The North American tile EPD brings immediate benefits: • Tiles made by the North American manufacturers whose prod- ucts and operations were evaluated for the composite EPD will contribute towards points in LEED and other green building standards/rating sys- tems, including future versions of the International Green Construction Code (IgCC). • Having submitted data for the com- posite EPD, participating manufactur- ers will start to develop and release product-specific EPDs, which will qualify those products to additionally contribute towards points in LEED and other green building standards/ rating systems. • The sustainability and environmental impacts of North American tiles can be directly compared to other flooring products that have an EPD. • Transparency and technical detail on the sustainability of North American tiles, based on industry-wide lifecycle data, will be available for the first time. This is being requested by the green building community. The tile EPD is based principally on a lifecycle assessment (LCA), which addresses myriad aspects of ceramic tile: sourcing and extraction of raw materials; manufacturing processes; health, safety and environmen- tal aspects of production and installation; production waste; product delivery consid- erations like distances to typical markets; use and maintenance of the flooring; and end of product life options such as reuse, repurposing and disposal. To ensure products are compared fairly and definitively, product category rules are used. These rules establish the framework for how evaluations must be made, what information must be reported, and how declarations must be organized within a common category of products. This pre- ventsgreenwashingbecausetherulesrequire that all included parameters and impacts be reported, not just those for which a product type performs the best. The ceramic tile EPD follows the same product category rules used for carpet, resilient tile, laminate and wood flooring, to establish a level play- ing field for these flooring products when their sustainability is being considered. Because the product category rules require consistent reporting, end-users can select products based on the specific criteria of importance to them. Developing a North American ceram- ic tile EPD was a natural next step for the Tile Council of North America (TCNA), which launched Green Squared® in 2012 to provide multi- attribute sustainability eval- uation criteria for tile and installation materials and a means — Green Squared Certification — of easily identifying the most sustain- able tile products available. When selecting sustainable products, two important considerations can now be made: 1) Compliance with multi-attribute criteria; and 2) Evaluation based on a life- cycle assessment as reported through the North American ceramic tile EPD.Togeth- er, they serve as useful product selection tools that make the design professional’s job easier when building green. TILE Learn More About the Tile EPD at From the Article Authors at Coverings. LEED v4 and its Relevance to Tile: April 30, 2014; 9:15 to 10:15 a.m. Breaking News: Announcing an Environmental Product Declaration for Tile: April 29, 2014; 1:45 to 2:45 p.m. Information will also be available at the TCNA booth (#9061) This prevents green washing because the rules require that all included parameters and impacts be reported, not just those for which a product type performs the best.
  • 53. 56 I March/April 2014 T he halls of the Mandalay Bay Convention Center in Las Vegas, NV, were filled with the buzz of excited attendees at the start of The International Surface Event (TISE), which took place from January 28 to 30, with the educational program beginning on January 27. Hanley Wood Exhibitions reported that the exhibition, which includes Surfaces | StonExpo/ The International Surface Event experiences success Hanley Wood Exhibitions reported a 7% increase in attendance over last year for the 2014 exhibition which included Surfaces | StonExpo/Marmomacc Americas | TileExpo by Jennifer Adams Marmomacc Americas | TileExpo, expe- rienced a 7% increase over last year’s event — “a strong indicator of the industry’s growth and bright future in a period of continued economic recovery.” Exhibitors and attendees at this year’s show hailed from 90 countries with significant representation from global markets such as Italy, Germany, Spain, China, Canada and Mexico, stated Han- ley Wood Exhibitions. A total of 706 exhibiting companies showcased their products and services on two floors of the convention center covering just under 350,000 total square feet. Of the exhibitors, 20% were new participants, further illustrating the expansion of the floorcovering, stone and tile industries in both residential and commercial design and construction markets. Throughout The International Surface Event, including Surfaces | StonExpo/Marmomacc Americas | TileExpo, was held at the Mandalay Bay Convention Center in Las Vegas, NV, from January 28 to 30, 2014, with the educational program beginning on October 27.
  • 54. March/April 2014 I 57 Show attendance was up 7% from last year’s event. Wood-look tile has maintained its popularity, and product lines now include distressed and hand-scraped aesthetics. the two stories of exhibition space, a wide range of new products were on display and live demonstrations of tools, equipment and installation products were regularly taking place. “The International Surface Event 2014 was one of the strongest in recent history,” said Dana Teague, Vice Presi- dent of Hanley Wood Exhibitions. “You could feel the excitement throughout the halls during all three days of the show.” At TileExpo, many of the leading tile manufacturers were on hand, showcas- ing their latest product innovations. Tile collections continue to increase in size and texture, and finishes have become so refined. Wood-look tile has maintained its popularity, and product lines now include distressed and hand-scraped aes- thetics. Additionally, stone-look tiles are still bountiful and decorative and mosaic tiles were also on display. There were also many material set- ting manufacturers exhibiting at Tile- Expo. With so many new tile formats and thicknesses, these companies are responding and developing installation products that are appropriate for each tile application. Many booths offered live demonstrations for attendees to view. And for the first time, the Advanced Certifications for Tile Installers (ACT) program conducted live certification tests, allowing attendees to witness the test procedures and to understand the skill requirements necessary to pass cer- tification in the ACT Program. ACT addresses four technically challenging installation areas of current importance: Large-Format Tile Installation and Sub- strate Preparation, Mudwork, Shower Pans and Membranes. A specific certi- fication will demonstrate the installer’s skill in each of these four segments. Partners in the development initiative of the ACT program are: Ceramic Tile Education Foundation (CTEF), provid- ing training and certification for any installer; Tile Contractors Association of America (TCAA), representing IUBAC signatory tile contractors; International Union of Bricklayers and Allied Craft- workers (IUBAC), whose members are skilled tilesetters who have completed a multi-year apprenticeship as well as other trained masonry craftworkers; International Masonry Institute, which provides professional and technical training for union masonry contractors; and National Tile Contractors Associa- tion, with membership open to all tile contracting companies. Tile Council of North America (TCNA) manufactur- er members companies contributed to development of the modules and tests. Also returning to the show floor this year was the New Product Marketplace. Sponsored by TILE Magazine, Con- temporary Stone and Tile Design, Stone World, Floor Covering Installer and Floor Trends, this area — stationed at the entrance to the exhibition hall — gave attendees the opportunity to preview some of the newest products and then go visit the manufacturer or supplier in their booth. With TISE deemed a success, over 80% of exhibitors have already commit- ted for the January 2015 event, which will be co-dated with the International Builders’ Show (IBS), the Kitchen and
  • 55. 58 I March/April 2014 Bath Industry Show (KBIS) and the Las Vegas Market, according to Han- ley Wood Exhibitions. The show will return to the Mandalay Bay Conven- tion Center in Las Vegas from January 20 to 23, 2015. “We are excited to partner with these shows to promote Design & Construction Week, which will allow attendees from all four events the opportunity to conveniently attend all,” said Teague. “The future of the floorcovering, stone and tile industries looks bright.” Hanley Wood Exhibitions recently announced the launch of TISE East, which will be held October 20 to 22, 2014, with the educational pro- gram beginning on October 19, at the Miami Beach Convention Center in Miami Beach, FL. “There has been tremendous enthusiasm industry-wide about the addition of a fall show, said Amie Gilmore, Associate Show Direc- tor for The International Surface Event (TISE). “Attendance by the architect and design communities is expected to be significant based on the large number of show inquiries from this audience segment.” TILE Tile manufacturers such as Crossville, Inc. showcased how advanced technology can create unique and decorative products. Many booths offered live demonstrations, such as Schluter Systems — illustrating how to install its new Ditra-Heat product. For the first time, the Advanced Certifications for Tile Installers (ACT) program conducted live certification tests, allowing attendees to witness the test procedures and to understand the skill requirements necessary to pass certification in the ACT Program. The New Product Marketplace was sponsored by TILE Magazine, Contemporary Stone and Tile Design, Stone World, Floor Covering Installer and Floor Trends.
  • 56. March/April 2014 I 59 The International Surface Event 2014 Product Offerings Exquisite by Daltile Bayside by Del Conca Ocean Drive by Mediterranea Flexcolor CQ by Mapei Haze b Gone by Miracle Sealants Ultra-Set SingleStep2 by Bostik Reclamation by Crossville, Inc. Fusion Pro by Custom Building Products
  • 57. 60 I March/April 2014 The International Surface Event 2014 Product Offerings Ditra-Heat by Schluter Systems SunStat View by Suntouch NanoCut.DK 5” by Terminator Tuscan SeamClip by Pearl Abrasive Proleveling System by Progress Profiles 900XT Pro Tile Saw by QEP
  • 58. March/April 2014 I 61 Calendar of Events Coverings April 29 to May 2, 2014 Las Vegas, NV AIA National Convention June 26 to 28, 2014 Chicago, IL Cersaie September 22 to 26, 2014 Bologna, Italy International Surface Event East October 20 to 22, 2014 Miami Beach, FL Total Solutions Plus October 25 to 28, 2014 San Antonio, TX The International Surface Event January 20 to 23, 2015 Las Vegas, NV For an even more complete calendar of industry events, visit www.tile-magazine/ FEATURED PRODUCT MULTI-SURFACE BONDING PRIMER BY CUSTOM BUILDING PRODUCTS Custom Building Products, a leading provider of tile and stone installation systems in North America, recently introduced its Multi- Surface Bonding Primer, a ready-to-use, single-component, water- based primer engineered to deliver adhesion on a variety of substrates where proper bonding can be difficult. Formulated with aggregates and polymers that promote mechanical bonds over porous and non-porous substrates, Custom’s Multi-Surface Bonding Primer is also easy to use, since it doesn’t require shot blasting or grinding in most cases. “Custom Buildings Products’ Multi-Surface Bonding Primer offers a safe, acrylic-based formula that is ideal for a variety of substrates while offering the best adhesion on even the most difficult surfaces,” said Eric Carr, Director of Construction Channel Marketing for Custom Building Products. “Along with it requiring no mixing of multiple components, this single-component primer is easy to apply in one coat for most applications with either a roller or a brush.” The Multi-Surface Bonding Primer effectively bonds to cement- based mortars, tile adhesives and self-leveling underlayments. It works on surfaces such as tile over tile, vinyl substrates, epoxy-based substrates, metal, and other difficult-to-bond surfaces. It also can be used as a primer for some resin-backed tile.
  • 59. 62 I March/April 2014 E ach year, the Feria Valencia Centre in Valencia, Spain, hosts Cevisama, an annual international ceramic tile exhibition, which draws in tens of thou- sands of visitors from around the world to view the latest products and tech- nologies today’s market has to offer. However, this year the show had a dif- ferent ambiance, as it was intermingled A showcase of tile at Cevisama 2014 At the 32nd edition of Cevisama, the international Spanish tile exhibition, new innovative technologies and products were introduced, with a focus on current trends in the market by Heather Fiore with two other trade fairs relative to the home — the Feria Hábitat Valencia and Fimma-Maderalia — to attract a broader audience of professionals. Appropriately coined, Nos Vemos en Valencia (“See you in Valencia”), the show was held from February 11 to 14, 2014, and it featured the latest, most attractive trends in ceramic tiles, fur- niture, lighting and textiles, and some of the most renowned suppliers for the wood and furniture sector, includ- ing machinery. More than 80 Spanish Ceramic Tile Manufacturers’ Association (ASCER) member companies displayed their latest products at this edition. The exhibit halls were filled with many innovative tile collections. Manufactur- ers have been working to keep up with the demand for large-format tiles, and Held from February 11 to 14, 2014 at the Feria Valencia Centre in Valencia, Spain, Cevisama offered a showcase of the latest innovations in tile collections. Tiles that resemble the look of stone remain a popular choice — complete with authentic-looking textures and veining such as this collection from Azuliber.
  • 60. March/April 2014 I 63 Companies such as Ceracasa are utilizing advances in technology to create tile surfaces that possess inherent characteristics of hardwood such as grain and knots. Tiles with surface finishes that have the look of worn concrete, such as this collection by Azulev, were prominently displayed throughout the show floor. exhibits showed both floor and wall applications. Additionally, tiles that resemble the look of stone remain a popular choice. Tiles today now offer the look of marble, slate and limestone — complete with authentic-looking tex- tures and veining. Wood-look tile is also demonstrating that it is here to stay. Reaching beyond the aesthetic of basic hardwood, col- lections now offer worn and distressed wood looks. Advances in technology allow for tile surfaces to possess inher- ent characteristics of hardwood such as grain and knots. Moreover, tiles with surfaces finishes that have the look of worn concrete were prominently dis- played throughout the show floor. In addition to the exhibits, every year Cevisama features a popular exhibi- tion of architecture and interior design, Trans/hitos, which showcases innovative uses of ceramic tiles. This year’s theme
  • 61. 64 I March/April 2014 was “Reflections,” with a unique exhibit designed by a team of architects from the University of Harvard, in collaboration with ASCER. The exhibit consisted of “a ceramic deck with a double-curvature surface, floating about 3 meters above the floor,” which allowed the general public to view it from different angles. The project was directed by engineer and architect, Martin Bechtold. “Reflections” also highlighted the most innovative technologies that are currently being implemented and in constant development in the Spanish tile manufacturing sector, such as the applications in decorative technology by digital inkjet printing, which provide interesting metallized effects, in addi- tion to other types of techniques. Alike previous shows, Trans/hitos 2014 was designed and coordinated by the Area for Design and Architecture of the Insti- tuto de Tecnología Cerámica (ITC). For the 12th consecutive year, Cev- isama also incorporated the ASCER Tile of Spain Awards for Architecture and Inte- rior Design. Two projects were selected by a panel of field-experienced judges — an urban project designed to enhance a pub- lic space and a single-family home — and each awarded a cash prize. The “Remodel- ing Work on Riera de la Salut,” an urban and social project relative to the current- day situation of society and economy completed by Pol Femenias Ureña, won first prize in the Architecture category.The single-family home, “Casa Luz,” which was completed by the Arquitectura-G stu- dio (Jonathan Arnabat, Jordi Ayala-Bril, Aitor Fuentes and Igor Urdampilleta – for- mer students from the ESARQ Ceramic Tile Studies Department at the Interna- tional University of Catalonia), won first prize in the Interior Design category. The Awards also included a category for the Best Degree project completed by undergraduate students at architectural schools, which features the predominant use of ceramic tiles. This year’s winner was Gohar Manrique San Pedro from the Madrid School of Architecture for his “Research Centre for the Promotion and Conservation of the Heritage of New Gourna” in Luxor, Egypt. Further details about the projects and awards can be found at The sTeady increase in eXPorTs Keeping its visitors up-to-date on cur- rent market trends, Cevisama also edu- cated industry professionals on the latest import and export statistics for the Span- ish tile sector, noting that imports have fallen by a little more than 25% since 2012. On the contrary, presentations at the show also revealed that, from 2012 to 2013, Spanish ceramic tile exports increased by 8%, nearing the historic maximum that was reached in 2007. In 2012, Europe received almost 50% of Spain’s exports, while exports to the Middle East, Africa, Latin America and North America grew by 21%, 47%, 23% and 22%, respectively. And although the U.S. isn’t necessarily a top-runner for exports from Spain, sales showed the U.S. to be one of the top 10 markets for Spanish ceramic tile exports, beneath France, Saudi Arabia, Russia, the UK and Algeria, respectively. TILE This year’s theme for Trans/hitos was “Reflections,” with a unique exhibit designed by a team of architects from the University of Harvard, in collaboration with ASCER. The exhibit consisted of “a ceramic deck with a double-curvature surface, floating about 3 meters above the floor,” which allowed the general public to view it from different angles.
  • 62. March/April 65 Cevisama 2014 Product Gallery Future series by Keraben Touché series by Inalco Raspail series – Olivia color by Vives Artigiano Harmony series by Peronda Mattone series – Kuild and Valge colors by Natucer Vanguard System by Aparici Classic series by Tau Ceramica Madison series by Azuliber
  • 63. 66 I March/April 2014 Company Name pg no. Company Name pg no. Company Name pg no. Ad Index American Marazzi...................................37 (972) 232-3801 n Ardex......................................................39 (888) 512-7339 n Ceramic Tiles of Italy .............................35 (212) 980-1500 n Certainteed ............................................15 (800) 233-8990 n Continental DIA Diamond Products ..........9 (800) 595-1237 n Coverings ...............................................41 (866) 285-3691 n CTEF ......................................................66 (864) 222-2131 n Custom Building Products........................7 (800) 272-8786 Fiandre USA ...........................................11 (800) 323-9906 n Florida Tile ...............................................2 (800) 352-8453 n HCP Industries .......................................36 (800) 982-1550 n ClAssIfIed Signature Sponsors: Bostik • Ceramics of Italy • Coverings • Crossville • CTDA Custom Building Products • Daltile • Florida Tile • Florim, USA • James Hardie Laticrete • MAPEI • NTCA • Schluter-Systems • StonePeak • TCNA • TEC • Tile of Spain Platinum Sponsors: American Olean • CertainTeed • Marazzi USA • ProSpec • USG High Expectations? Hire ONLY CTEF Certified Tile Installers The ONLY Tile Installer Certification recognized by the tile industry / 864.222.2131 TILE and STONE To learn more, visit the University of Ceramic Tile and Stone WWW.UOFCTS.ORG BUILD an effective salesforce IMPROVE installer productivity AVOID costly delays and problems ONLINE TRAINING UofCTS_2.25x2.75 ad_layout 1 1/22/13 8:41 PM P Homelux Tile Accessories, Div of QEP....46 (561) 994-5550 n LATICRETE .............................................23 (800) 243-4788 n Loxcreen ................................................20 (803) 822-8200 n MAPEI Corp..............................................3 (954) 246-8888 n MS International.......................................5 (714) 685-7500 n NAC Products.........................................36 (800) 633-4622 n Original Mission Tile...............................34 (52) (444) 817-3929 Parex USA, Inc........................................68 (866)516-0061 n Pearl Abrasive........................................10 (800) 969-5561 n Progress Profiles....................................13 0423/950398 n Prospec (Div. of Bonsal American).....29,31 (800) 334-0784 n Schluter Systems .....................................8 (800) 472-4588 n SGM .......................................................21 (800) 641-9247 n TCNA......................................................49 (864) 646-8453 n TISE 2014 ..............................................67 (800) 547-3477 n Tile of Spain ...........................................47 (305) 446-4387 n Turkish Ceramic Promotion Committee ..17 +90 212 266 52 54 n Wagner Meters ..................................22,33 (800) 634-9961 n Editor’s Note: The Advertiser’s Index is provided as a service to our readers. No liability is created nor accepted for any inadvertent errors or omissions.
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