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Npd Future Of Foodservice Slideshare

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The Future of Foodservice forecasts restaurant performance over the next 10 years.

The Future of Foodservice forecasts restaurant performance over the next 10 years.


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  • 1. AUTOMOTIVE BEAUTY COMMERCIAL TECHNOLOGY CONSUMER TECHNOLOGY ENTERTAINMENT FASHION FOOD & BEVERAGE FOODSERVICE HOME OFFICE SUPPLIES SOFTWARE SPORTS TOYS WIRELESS A Look Into The Future Of Foodservice
  • 2.
    • “ A Look Into the Future of Foodservice”
    • provides a unique perspective on how
    • consumers’ restaurant visit behavior
    • will evolve over the next decade
    • This report is based on consumer-driven forecasts of restaurant segments, categories, visit situations and certain food and beverage product groupings
    Proprietary & Confidential
  • 3. Key Learnings from the Future of Foodservice Report
    • Which restaurant categories, foods, beverages and visit situations are expected to grow so that your company can better allocate resources to areas of highest growth potential
    • Identify anticipated changes in key target buyer groups
    • End Result: Better align your business for future success
  • 4. What Are Forecasts And Why Use Them? Long-term forecasts are used to predict what the future will look like, based on past consumer behavior Forecasts, are something to be worked against, but are not cast in stone They are used to assess potential opportunities and risks; they should be used for long-term strategic planning and resource allocation.
  • 5. Forecasting Methodology Components
    • 1) Population Effect
    • Influence of population trend, change in composition
    • Aging Effect
    • The impact of changes in behavior that occur with aging; assessed by individual year of age
    • Trend Momentum
    • The inherent momentum of behavior based on the past nine years of trend. Includes such factors as new products, promotions, unit openings/closings
    10 Year Forecast Identify opportunities & risks associated with changing consumer behavior before they occur
  • 6. Breakfast Sandwiches Report Deliverables: Example Output
  • 7. Breakfast Sandwiches: Cohort Aging Analysis – Forecast Consumers 15-40 and those 55+ are forecasted to provide the greatest support to incremental growth of Breakfast Sandwiches. Source: The NPD Group/The Future of Foodservice
  • 8. Breakfast Sandwiches: Cohort Aging Analysis – Forecast Over the next decade, Breakfast Sandwiches are forecast to grow at a little over 1% a year. Source: The NPD Group/The Future of Foodservice
  • 9. Breakfast Sandwiches: Cohort Aging Analysis – Forecast In 2019, consumers 25-64 will hold the greatest share of Breakfast Sandwich servings. Source: The NPD Group/The Future of Foodservice
  • 10.
    • Over the next decade, Breakfast Sandwiches are expected to grow at a higher rate than overall population growth
      • The change in the buying rate as consumers age will have some negative impact on Breakfast Sandwich growth as usage begins to decelerate at around age 50
      • While the Trend Momentum will provide less support than in prior years, it will more than offset the impact of aging
      • Population growth will provide the greatest support to growth
    Summary: Breakfast Sandwich Growth Over the Next 10 Years
  • 11. Future of Foodservice: Table of Contents
    • Introduction……………………………………………………………………………………………………………..
    • Sources of Information, Study Parameters, Topics Examined…...............................................................
    • How To Use This Report……………………………………………………………………………………………...
    • Industry Forecast and Market Structure………………………………………………………………………......
    • The Situation, Executive Summary…………………………………………………………………………………
    • What Are Forecasts and Why Use Them…………………………………………………………………………..
    • Trends To Watch ……………………………………………………………………………………………………….
    • Size of the Population & Defining America’s Generation………………………………………………………
    • The Future of Foodservice Summary of Findings……………………………………………………………….
      • Segments and Categories…………………………………………………………………………………………………
      • Visit Situations………………………………………………………………………………………………………………
      • Food and Beverage Groups………………………………………………………………………………………………
      • Rating the Impact of the Aging Effect, Trend Momentum and Population………………………………………
      • Targeting Generational Groups………………………………………………………………………………………….
    • Reference Section……………………………………………………………………………………………………..
      • Detailed Table of Contents……………………………………………………………………………………………….
      • Summary Charts & Forecast Results …………………………………………………………………………….
    • Appendix………………………………………………………………………………………………………………...
      • Detailed Forecasting Methodology: Aging Effect and Trend Momentum Forecast: the Logarithmic Trendline …………………………………………………………………………………………………………….
    • Data Tables - a separate attachment
    “ What, So What, Now What”
  • 12. Questions? Please contact Charles Camaroto at: 866.444.1411 or [email_address]