JustStand Summit 2013 - Afternoon Panel


Published on

Dr. Cedric X. Bryant, ACE; Kristi Lane & Kelly Hartshorne, Rodale, Inc; Traci Kubisiak, David Martin Benefit Consulting Group; Amy Tomczyk, Blue Zones

Published in: Health & Medicine, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • So, I’d like to share with you the Blue Zones community health experiment that not only includes movement, but all aspects of health and well-being. Let me start from the beginning.   The Danish Twin Studies established that 80% of how long you live is lifestyle and environment, the other 20% is divided between mostly between genes and preventative medicine.  If lifestyle and habits account for so much, we at Blue Zones wanted to find out where there were pockets of people who were doing it right. Through funding with National Geographic, we found the five demographically confirmed geographic locations where entire populations of people live exceptionally long, healthy lives well into their 90s and 100s.They were named Blue Zones areas by National Geographic explorer and author Dan Buettner. In these longevity “hotspots,” people are three times more likely to live to be one hundred than the rest of us. On average, people living in Blue Zones areas live twelve more good years than U.S. citizens. And these are lives sitting in nursing homes.. These people live amazingly vibrant, active lives with next to no chronic health conditions like obesity, diabetes, heart disease, cancer or dementia or cognitive decline.
  • The research from these five Blue Zones areas became a best selling book and top selling article for National Geographic by Dan Buettner.
  • Remarkably, we see the same characteristics among the world's longest lived people no matter where you go.  We call those characteristics the Power 9 The Power 9 are lifestyle principles are small, easy steps that everyone can take in their daily lives to feel better, live longer, and be happier. These simple behaviors are patterned after the lifestyles of people who live in Blue Zones areas and include… [briefly overview each]Move naturally. People in Blue Zones areas don’t work out at a gym…they move more throughout their day by walking and gardening and doing housework. Many don’t own TV remote controls, cars, or pay someone else to mow or shovel.They wake up with a sense of purpose. People with a reason to wake up in the morning live longer than those without.Downshift. Each day they take 20 minutes to unplug. It can be meditating like in Okanawa or napping in Ikaria, Greece. They relax.They eat wisely: First, they eat a bit fewer calories than Americans do and have a practice to support that. They stop eating when they are about 80% full.They eat a plant slant of mostly veggies and fruit and next to no processed food. They are not pure vegetarian cultures, but like Thomas Jefferson said, we should eat meat as a condiment. Typically about 2-3 times a MONTHA popular lesson, for adults who have a healthy relationship to alcohol, a glass a day is a healthy choice….but no saving them all up for Friday. Our friends matter. The Framingham research proved that happiness, depression, obesity, and other health conditions are contagious through our social circles….just like a cold. Our friends matter. Pick good friends who enjoy being active and support you when you need it.Show up. Researches at two little know universities called Harvard and Duke found that people who attend a religious service more than four times per month, live 4-14 years longer than those who don’t show up. We don’t advocate any specific faith. Just point out that research shows it helps.Last but definitely not least…family matters. Taking care of family and loved ones and especially being connected across generations contributes to longevity.Those are the Power 9. Those behaviors from the Blue Zones areas aren’t adopted during a short-term wellness program from January through March. They’re adhered to for decades – an entire lifetime. And that’s why they work to add 12 extra good years of quality longevity. So, how do we make that work for ourselves?
  • Inner Self – also referred to as PurposeProvide the community an opportunity to explore their gifts, talents, passions and beliefs. Determine how they can better contribute those gifts to the community.There is no silver bullet for improving well-being, but there may be silver buckshot — through acoordinated strategy that reaches across age groups, interests, income levels, and industry sectors.An environmental approach seeks to create permanent policy changes that make healthy choices, easier.
  • In 2009, with a grant from AARP and the United Health Foundation, Blue Zones completed a state wide search and selected Albert Lea, Minnesota, a statistically average American city, to complete a one year community health experiment. Using the model I described, we created a “perfect storm” of health that transformed their typically obese American city of 18,000. They reversed the trend and also got happier. They adopted evidence based ways to change their environment to live longer and better and got healthier without thinking about it.
  • What is striking is after just 2 years and the successes just described, the Gallup-Healthways Well-Being Index found Beach Cities overall well-being climbed 3 points since 2012. This is significant because the WBI is designed to be a very stable index. A 3 points jump in 2 years is considerable movement.Beach Cities was already pretty healthy, so upward movement is extremely exciting. This life far exceeded our expectations.The health cares savings already projected at $9.32 million.
  • Looking at some specifics: Obesity — even comparatively low obesity — costs the Beach Cities a LOT of money in incremental healthcare costs and lost productivity annually. In 2012, 14% fewer Beach Cities residents are obese than in 2010. 1,645 fewer adults are obese$2.35 million savings in healthcare related costsRises to $8.03 million savings if include employee sick days, lost productivity, etc. 30% reduction in smoking: Over 3,000 fewer adults smoke$6.97 million savings in healthcare-related costs10% increase in exercise9% increase in healthy eatingIn summary – it’s been a remarkable first two years.
  • You can summarize the value of well-being this way. As you improve well-being you reduce total medical costs while increasing performance. That adds up to increased economic value for every aspect of society.
  • A traditional approach to workplace wellness might include health assessments, biometric screenings and incentives for healthier behaviors.Often times these wellness opportunities are only offered during a limited wellness program – not even throughout the year.This approach is limited in scope, lacks sustainability, can’t be successful at any real change to employee’s beliefs or commitment to their jobs. At best, they only change behavior for the length of the program. Real changes to well being changes the workplace culture. They focus on leadership development, Individual and organizational assessments of purpose, ideal physical environment, optimized social connections, quality policies and benevits, solutions for well-being improvement such as coaching and programming.
  • JustStand Summit 2013 - Afternoon Panel

    1. 1. DR. CEDRIC X. BRYANT, FACSM Chief Science Officer—American Council on Exercise (ACE) Dr. Bryant is an international lecturer, writer and expert in fields of fitness, nutrition and exercise. He has written more than 200 articles or columns for trade magazines, and sports medicine and exercise science journals, and has authored, co-authored or edited over 30 books. He has produced editorial contributions for publications including USA Today, The New York Times, Wall Street Journal, Time, Newsweek, Reader’s Digest, Consumer Reports, Fox News, and CNN Headline News. Dr. Bryant is an advisory board member for numerous organizations including: Center for the Study of Sport, Seattle University, Women’s Health, Good Housekeeping, ClubLife and Oxygen magazines. Creating a Workplace Culture of Wellness Regular physical activity can improve your productivity, enhance your overall health and fitness profile, and help mitigate work-related stress. Whether you’re a small business owner, a corporate human resources manager, or a front-line supervisor, promoting physical activity on the job makes sense. For many organizations, identifying easy-to-implement ways to foster an active workplace culture is a challenge. I will share simple ways to do this.
    2. 2. Creating a Workplace Culture of Wellness Cedric Bryant, Ph.D., FACSM Chief Science Officer American Council of Exercise
    3. 3.  Largest nonprofit fitness certification and education organization in the world  Network of more than 55,000 health and fitness professionals  Unbiased evaluator of fitness products, programs, and trends  Builder of collaborative relationships across the health and fitness industry lines  Organization that helps people live their most fit lives
    4. 4. A Country Plagued by Chronic Disease
    5. 5. Benefits of Workplace Wellness Tangible  Health  Productivity  Worker‟s Compensation  Absenteeism  Employee Retention Intangible  Company Morale  Employee Awareness  Engagement & Loyalty
    6. 6. ACE Wellness Committee  Initiate a Wellness committee  involve multiple departments  SMART Goals – what does „success‟ look like?  EX: e.g.: participation, sick time, engagement survey  What does wellness mean within your culture  (visit the wellness wheel and your company core values)  Plan quarterly campaigns in monthly meetings, delegate responsibilities  representation from multiple departments helps with participation
    7. 7. ACE Wellness Committee  Campaigns range from 6-10wks in length and are measurable  Spring Clean your Wellness 7wks: 7 dimensions of wellness  Maintain Campaign 10wks: maintain weight over holidays  Health Fair  Training for America‟s Finest city ½ marathon and 5k
    8. 8.  Recess 2x/wk  Monthly fitness classes, on-site gym  Sit-Stand or Standing desks, walking meetings, meet outdoors  Anonymous „suggestion box‟ movement ACE WW Culture
    9. 9.  12 months of giving: one month of volunteering, one month of donations.  Serving meals at St. Vincent de Paul Village and Volunteer Beach clean up  Youth Advocates – Bottoms-up drive (donating diapers for families in need)  Fun Activity Teams – each department is responsible for a month  Casual dress, „dress-up‟ days – conducive to movement ACE WW Culture
    10. 10. ACEFIT.COM 57,000 27,000 7,600  Fit Facts  Research studies and reviews  „Ask the Expert‟ blogs  Workout-inspired videos  Recipes and cooking videos
    11. 11. Thank you DR. CEDRIC X. BRYANT, FACSM Chief Science Officer—American Council on Exercise (ACE)
    12. 12. Standing More and Sitting Less at Rodale The first standing workstation was introduced at Rodale over 10 years ago. We will discuss how that was introduced to employees, its evolution over the years, and what makes Rodale a thought-leader in healthy workplace options because we know our business depends on it. KELLY HARTSHORNE , RN, BSN, COHN-S Health & Safety Services—Rodale,Inc. Kelly has worked in the Occupational Health Nursing Field for over 18 years in industrial and corporate settings, and has provided her expertise to Rodale for the last 10 years. She is responsible for Rodale’s Employee Wellness & Safety programs, which includes ergonomic evaluations, making recommendations and adjustments, and coordinating the implementation of workspace changes with the Facilities Management team. Kelly is excited about the “JustStand” movement at Rodale. KRISTI LANE Facilities & Space Planning Coordinator—Rodale,Inc. Kristi is responsible for designing, managing, and maintaining Rodale’s master space plan, which includes strategic and tactical space planning solutions and ensuring that the options meet the established goals. One of Kristi’s responsibilities is to work with individual employee s to customize their personal work space. This includes promoting the “Just Stand” movement, as featured in our very own Men’s Health magazine.
    13. 13. A Little Bit About Us….
    14. 14. The Standing Desk - Round 1 Real Rodale Office Area Employee Image distorted to Protect Identity
    15. 15. But, one size does not fit all…. Employee Images distorted to Protect Identity
    16. 16. The In-Between Solution…..
    17. 17. The Better Solution…… Real Rodale Office Area Employee Images distorted to Protect Identity
    18. 18. Testimonials “Just a note of thanks for helping me get a standing desk. I love it. Being able to stand most of the day and sit when I need too has really made a difference to my piriformis and hams, and I can feel the difference in less tightness and pain.” Jeff C. Executive Editor Special Projects “I love new workstation. It helps me feel more energetic throughout the entire workday.” Jason P. Staff Accountant Real Rodale Office Areas Images distorted to Protect Employee Identities
    19. 19. “I LOVE the Ergotron……my back is not as stiff and my chiropractor has noticed a difference. Also with the Ergotron, my wrists feel better. When you stand, you change hand position on the keyboard. Since using the Ergotron, I feel more energetic! I can work longer and I am more productive. I actually pace a little when I stand and this keeps the blood flowing and me awake!” Ann K Manager Of General AccountingReal Rodale Office Area Image distorted to Protect Employee Identity
    20. 20. Other “Healthy” Options Rodale Offers Employees…. Ping Pong Conference Room Making it Easy to Bike To Work Recycling Centers Treadmill Work Areas
    21. 21. And Much More….. Energy Center Garden Club Game Room Walking/Jogging Trails
    22. 22. Thank you KELLY HARTSHORNE , RN, BSN, COHN-S Health & Safety Services—Rodale,Inc. KRISTI LANE Facilities & Space Planning Coordinator—Rodale,Inc.
    23. 23. TRACI KUBISIAK, MS, CWP Worksite Wellness Consultant—David Martin Benefit Consulting Group In her role as Worksite Wellness Consultant, Traci offers clients of the David Martin Agency best practice wellness strategies, helping them identify ways to maximize health improvement resources and assisting with program implementation. She has lent her expertise authoring and providing editorial content for publications such as Minnesota Business, Enterprise Minnesota, and Self Funding Magazine. Traci has an MS degree in Wellness Management, is certified through the National Wellness Institute, and is a member of WELCOA (Wellness Councils of America) and also the Benefit Advisors Network. David Martin: Taking a Stand for Health Meet David Martin Benefit Consulting Group. This organization may seem small at just over 30 employees, but they are taking a big stand—for the benefit of their clients, their work and for their health! Hear how they have infused wellness into their organization as well as advanced well-being for their clients of all sizes and industries. This organization has received multiple awards for being a Healthy Workplace and one of the Best Places to Work.
    24. 24. AMY TOMCZYK Director of Outreach and Education– Blue Zones Amy has worked with Blue Zones since 2006 and her role currently includes being the Blue Zones Speaking Agent. She leads national level marketing, communications and public relations strategies to promote Blue Zones and increase engagement in the community and workplace health programs called “Blue Zones Projects.” She oversees the public speaking business and maintains key relationships with sponsors, clients, vendors, and the public. Amy received her Masters in Education from Loyola College of Maryland and her BA from University of Minnesota, School of Journalism. Blue Zones—Creating Environments of Health Amy will share the Blue Zones model of longevity and well-being improvement and how it is applied in communities, as well as workplaces, to create environments of health. Amy will provide specific examples of how shifting the focus from individuals to evidence-based ways to optimize one's "life radius", will create healthier places in which to live.
    25. 25. 30 Ikaria, Greece Blue Zones® Longevity Hot Spots
    26. 26. What are “Blue Zones”?
    27. 27. Blue Zones Power 9® Power 9® is a registered trademark of Blue Zones, LLC. All rights reserved. Move Naturally 1. Make daily physical activity an unavoidable part of your environment Right Outlook 2. Know your purpose 3. Downshift: Work less, slow down, take vacations Eat Wisely 4. Eat until 80% full 5. More veggies, less meat & processed food 6. Drink a glass of red wine each day Belong 7. Create a healthy social network 8. Connect/reconnect with religion 9. Prioritize family
    28. 28. The Prototype: Albert Lea, Minnesota
    29. 29.  27% community participation  Added 1.7 miles of connected walkways near and around the lake  City adopted Complete Streets and supportive policies  Established “Walking School Buses”  Schools adopted 7 new policies such as no snacking Walking School Bus Results from Albert Lea, Minnesota: First 10 Months
    30. 30. Results from Albert Lea, Minnesota: First 10 Months  Changed restaurant menus for healthier options  Participants lost a collective 12,000 lbs.  Added 2.9 years of longevity per participant  City reported reduced medical costs  Lead employer reported absenteeism down by 18%
    31. 31.  Established tobacco free multi-unit housing  Added a Blue Zones® Checkout Lane that only offers healthy “grab and go” options at the local Hy-Vee  Improved nutrition in schools with Farm to School efforts, school gardens and more improved vending policies  First bike lane installed  Completed 5-mile walking, jogging and biking route around Fountain Lake that now goes all the way around the lake and is part of an additional 3.1 miles of newly connected sidewalks Results from Albert Lea, Minnesota: Following Years
    32. 32.  Drove community volunteerism  Held additional Purpose Workshops  More worksites implemented wellness programs  Went from 14% to 23% of employees in tobacco free worksites  Community-wide events engaged people in block parties, biking, walking  Volunteer led committee organizes this ongoing effort Results from Albert Lea, Minnesota: Following Years
    33. 33. Beach Cities KEY SELECTION FACTORS  Readiness, Motivation and Leadership  Strong partner for innovation with the Beach Cities Health District (BCHD)  A diverse and aging population (Silver Tsunami)  Opportunities to improve walkability, bikeability, emotional health  Redondo Beach  Manhattan Beach  Hermosa Beach (Los Angeles) – The Pilot National Project
    34. 34. Two Year Beach Cities Key AccompLishments Well-Being Index Score: Improved from 73.3 to 76.4 Improvement in number of fruits and veggies consumed, work environment, and life evaluation over rest of state of CA Community Awareness Community/Policy Worksites Individuals Restaurants 200 million media impressions, 15,000 individual program encounters Outdoor smoking bans in 2 cities; livability and bicycling plans adopted; $1.4 million in new grants received, 11 Walking School buses; schools engaged in MindUp and other programs 153 employers engaged 145 Walking Moai teams with 1450 participants; over 200 volunteers; 1000 attended purpose workshop; 1000 attended community rally 42 Blue Zones designated restaurants
    35. 35. Beach Cities Well-Being Climb!
    36. 36. Well-Being Jump by the Numbers! What it means? • $2.35M h.care savings • $8.03M savings in work loss productivity What it means? • $6.97M h.care savings
    37. 37. 454545 The Value Proposition of Improved Well-Being Improve Well-Being Adopt or maintain healthy behaviors Reduce health-related risks Optimize care for health conditions and disease Increase Performance Productivity Engagement Absence Work Impairment Reduce Total Medical Cost Hospitalizations Event Rates Disease Rates Lifestyle Risks Increase Total Economic Value • States • Communities • Sponsors • Individuals Prevent or delay disease or condition Prevent or reduce impact of and need for health care Enhance one’s ability to actively manage their own well-being Economic Drivers Confidential and Proprietary
    38. 38. Develop Well- Being Leaders Optimize Habitat / Physical Environment Optimize Engagement & Social Networks Optimize HR Policies and Benefits Optimize Solutions for Well-Being Physical Well-Being Emotional Well-Being Social Well-Being Improved Well-Being Drives Improved Performance Core Investments to Improve Well-Being: Define Purpose Worksite Pledge Framework
    39. 39. Thank you AMY TOMCZYK Director of Outreach and Education– Blue Zones
    40. 40. Thank YOU, Panelists! Questions, audience?
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.