Online Film Distribution, Production, and Marketing


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A presentation about online film distribution, production, and marketing. We learn about how to make engaging videos for your audience, how to promote your videos to your target audience via social media, and how to measure your influence on the web. We give examples from online film distribution platform, Film Annex's vision and business model, successful independent filmmakers who use social media to promote their videos, and Film Annex's Creative Director, Eren Gulfidan's own work. The presentation was shown at the Online Video: Strategy, Development, Distribution and Marketing class at NYU - SCPS taught by John Ovrutsky, where I was a guest lecturer.

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Online Film Distribution, Production, and Marketing

  1. 1. Online Film Distribution,Production, and Marketingby ErenGulfidan
  2. 2. What we’ll discuss!How to make engaging videos for youraudienceHow to promote your videos to your targetaudienceHow to measure your influence on youraudienceExamples from Film Annex videos,independent filmmakers, and my own work.
  3. 3. Basic Video ProductionAre you making the video for a client or to promoteyour own work?Working for yourself  More creative controlWorking for a client  Teamwork and discussionsIn both cases, you want the final product to speak tothe audience and grab their interest. You want themto get hooked!Be happy with what you create first! According to theclient’s needs, you can always tweak it.
  4. 4. Who? Film Annex’s clientWhat? They create educational &entertainingdigital apps for children.Target audience? Parents (Especially mothers)
  5. 5. Interview with Susan Miller –Cupcake Digital’s Co-founder andExecutive Producer aboutCupcake Digital and its Philosophy
  6. 6. What do we see in this video?It’s a medium-length video (about 5 minutes) – Traditional interviewwith white background. Our model for these videos was Apple videosand ads.Susan Miller talks about her background and the philosophy behindCupcake Digital.Susan talks about the importance of entertainment and differentteaching methods. We immediately understand that Cupcake is aneducational and entertaining platform.We impress the viewers by adding Susan’s bio in the video’sdescription: Miller is the Executive Producer and co-owner of the hitEmmy Award-winning animated television series, Wow! Wow!Wubbzy! and prime time television movies starring superstarBeyoncé Knowles, Extreme Home Makeover television star TyPennington, and World Champion figure skater Michelle Kwan. Sheis co-producer of the Miramax feature film, Ella Enchanted starringAnne Hathaway.
  7. 7. Interview with Brad Powers –Cupcake Digital’s Co-Founder andChairman about Cupcake DigitalsNew Games
  8. 8. What do we see in this video?It’s a short video (less than 2 minutes)Brad introduces two arcade style games and talksabout the educational components of the game. Hewants to stress that they care as much abouteducation as they do on entertainment and engagingvisuals  Ed-techWe interject the interview with photos and graphicsfrom the games to create a stronger and moreengaging video.Brad finishes the update telling the audience wherethe game apps are available: Amazon, Google Play,iTunes, etc.
  9. 9. The Creative Process @Cupcake Digital byCreative Director,Christine Norrie
  10. 10. What do we see in this video?It’s a very short video (a bit more than 1 minute)We go behind the scenes with Cupcake Digital’s Creative Director, ChristineNorrie and discover how the apps are conceived.We use the time lapse video style to go through the visuals quickly.Everyone is curious about how things get made whether these are movies orapps. So we spill some of Cupcake’s secrets.To impress the audience, we talk about Christine’s background in the videodescription. Christine E Norrie is the Creative Director of Cupcake Digital, andfor over 15 years, Christine has been the creative force behind comics, graphicnovels, editorial illustration, films and books for major companies andindependent publishers, including DC Comics, Scholastic Books, Abrams, andThe Girl Scouts of America. Christine illustrated the internationally syndicatedcomic series that accompanied the first three films in Robert Rodriguez’s SpyKids franchise for Disney Adventures. She also created a comic series forDisney’s Freaky Friday film and has done illustration work for Miramax.
  11. 11. Cupcake Digital – Kids atPlay
  12. 12. What do we see in this video?It’s a medium length video (about 5 minutes)Two adorable kids who are being adorable and goofyKids who are actual Cupcake Digital app usersWe show the kids playing, having a good time, andlearningThe kids interview each other. This adds humor to thevideo as you don’t often get to see kids interviewing oneanother. They act like adults, and the outcome is sweet andhumorous.We end the video on a funny note due Lucas’ expressionand gestures, but we also find out what his favorite app is.
  13. 13. Production notesCamera: CANON 5D Mark IISound: Zoom H4N + 2 lavalier microphonesEditing software: Final Cut Pro, Adobe PremierPro
  14. 14. The OutcomeBasic interview style in front of white background– Purely informative and educationalBehind the scenes video using time lapsemethod with voiceoverA lighter-toned and humorous video featuringkids being goofy while staying educational
  15. 15. With these different types of videos, we charm:Prospective investors and competitors who wantto find out more about Cupcake DigitalThe consumer/buyer
  16. 16. How to promote your videos to your target audience Ken Turner Jeff Chiba Stearns
  17. 17. Ken TurnerAnimatorFilmmakerArtistSuggested video – The Birth ofSnowboy
  18. 18. Self-promotion!
  19. 19. Jeff ChibaStearnsAnimatorArtistDocumentary filmmakerSuggested video – Yellow StickyNotes
  20. 20. Self-promotion!
  21. 21. What we noticed!Hard core promotion on social media platforms like Facebook Twitter Film AnnexPortfolioBlogsArt storeLinks to crowd sourcing campaignsBRANDING
  22. 22. My workWriter, director, editor
  23. 23. Hee Young – Album Promo
  24. 24. Production notesClient: Pastel Music, KoreaAssignment: Create a short promo video forsinger/songwriter Hee Young’s upcoming album,4 Luv.Include release date, pastel music logo, andthe musician’s website.Equipment used: Canon 5D Mark II, Final CutPro, Adobe After EffectsNatural light keeps the costs down!
  25. 25. Hee Young – Official MusicVideo
  26. 26. Production notesClient: Pastel Music, KoreaAssignment: Create a music video forsinger/songwriter Hee Young’s song, “I’ll Buy Myself aGoodbye”Collaboration with the musician for the storyLots of editing and re-editingEquipment used: Canon 5D Mark II, Adobe PremierePro, Adobe After EffectsNatural light keeps the costs down!