0
• Moments not platforms
• Remarkable stories
• Fiction vs reality
“Life is not measured by the
number of breaths we take,
but by the number of moments
that take our breath away”
Phase 2: ARG (Becky’s website )

Graphic Novel
clues

reward
Email invitation to attend with event details

Code found in ...
Live event

minutes

5 mins to 1 day

minutes

Flyer

minutes

lunchtime the day after

Text a character

minutes

Main We...
Collaborative
Authoring
Environment
YOU

Content
Management
System

Metrics &
Reporting
Audience
Management

Publishing
Sy...
Individual

Group 1 Group 2 Group 3

Team 1

Everyone

Team 2
Experience Layer
Narrative Layer

OMG! I can’t believe that!!

JOHN is very ANGRY

Presentation Layer

SEND a TEXT message...
Original price: $1.
Final price: $88.

http://significantobjects.com
We sold

for
$128.74
Investment

$3612.51
Return

$128.74 worth of thrift-store junk

$3,612.51
NFC tagging app
The AirPi is an automatic air quality & weather monitoring device powered by a Raspberry Pi 
temperature, humidity, air p...
CO affects
• character’s mood
• tone of tweets & blog posts
• game difficulty?
Taking the consumer on an

emotional journey goes from
moment to moment
EraTransmedia MeetUp 05/12/2013 - The future of transmedia play storytelling (Robert Pratten)
EraTransmedia MeetUp 05/12/2013 - The future of transmedia play storytelling (Robert Pratten)
EraTransmedia MeetUp 05/12/2013 - The future of transmedia play storytelling (Robert Pratten)
EraTransmedia MeetUp 05/12/2013 - The future of transmedia play storytelling (Robert Pratten)
EraTransmedia MeetUp 05/12/2013 - The future of transmedia play storytelling (Robert Pratten)
EraTransmedia MeetUp 05/12/2013 - The future of transmedia play storytelling (Robert Pratten)
EraTransmedia MeetUp 05/12/2013 - The future of transmedia play storytelling (Robert Pratten)
EraTransmedia MeetUp 05/12/2013 - The future of transmedia play storytelling (Robert Pratten)
EraTransmedia MeetUp 05/12/2013 - The future of transmedia play storytelling (Robert Pratten)
EraTransmedia MeetUp 05/12/2013 - The future of transmedia play storytelling (Robert Pratten)
EraTransmedia MeetUp 05/12/2013 - The future of transmedia play storytelling (Robert Pratten)
EraTransmedia MeetUp 05/12/2013 - The future of transmedia play storytelling (Robert Pratten)
EraTransmedia MeetUp 05/12/2013 - The future of transmedia play storytelling (Robert Pratten)
EraTransmedia MeetUp 05/12/2013 - The future of transmedia play storytelling (Robert Pratten)
EraTransmedia MeetUp 05/12/2013 - The future of transmedia play storytelling (Robert Pratten)
EraTransmedia MeetUp 05/12/2013 - The future of transmedia play storytelling (Robert Pratten)
EraTransmedia MeetUp 05/12/2013 - The future of transmedia play storytelling (Robert Pratten)
EraTransmedia MeetUp 05/12/2013 - The future of transmedia play storytelling (Robert Pratten)
EraTransmedia MeetUp 05/12/2013 - The future of transmedia play storytelling (Robert Pratten)
EraTransmedia MeetUp 05/12/2013 - The future of transmedia play storytelling (Robert Pratten)
EraTransmedia MeetUp 05/12/2013 - The future of transmedia play storytelling (Robert Pratten)
EraTransmedia MeetUp 05/12/2013 - The future of transmedia play storytelling (Robert Pratten)
EraTransmedia MeetUp 05/12/2013 - The future of transmedia play storytelling (Robert Pratten)
EraTransmedia MeetUp 05/12/2013 - The future of transmedia play storytelling (Robert Pratten)
EraTransmedia MeetUp 05/12/2013 - The future of transmedia play storytelling (Robert Pratten)
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EraTransmedia MeetUp 05/12/2013 - The future of transmedia play storytelling (Robert Pratten)

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O MeetUp "The future of transmedia play storytelling (Robert Pratten)" foi realizado no dia 05/12/2013 no SENAC (unidade Consolação) em São Paulo / Brasil.

Organizado pelo grupo EraTransmidia e a galera do forum transmidia - transmedia play, veja como foi o evento em https://www.facebook.com/events/216049168567441/

É com muita honra que o grupo #EraTransmidia apresenta um evento exclusivo e único no Brasil: The future of transmedia play storytelling, com o contador de histórias Robert Pratten (www.tstoryteller.com), Yuri e membros do grupo #EraTransmidia.

Pela primeira vez teremos presencialmente o Robert Pratten (de Londres para a cidade de São Paulo) (http://www.linkedin.com/in/robertpratten) em um inédito debate sobre técnicas em contar histórias multiplataformas para cinema, tv, publicidade, marcas e internet.

Venha entender por que as novas histórias estão misturando tudo que existe de melhor em narrativas multiplataformas para engajar as pessoas!

Nesse encontro com o especialista em transmídia e contador de histórias multiplataforma, Robert Pratten irá apresentar conceitos e práticas inovadoras, além de conhecermos as experiências em grande projetos transmídia e a visão dele para o futuro nas narrativas transmidiaticas.

Dentro do evento o grupo Eratransmídia fará um anúncio com EXCLUSIVIDADE e os participantes receberão um cupom de desconto para a participação na próxima edição do Fórum Transmídia, que terá como tema: Transmedia Play. Entre na jornada com o Yuri em https://www.facebook.com/ForumTransmidia
ou www.forumtransmidia.com

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Transcript of "EraTransmedia MeetUp 05/12/2013 - The future of transmedia play storytelling (Robert Pratten)"

  1. 1. • Moments not platforms • Remarkable stories • Fiction vs reality
  2. 2. “Life is not measured by the number of breaths we take, but by the number of moments that take our breath away”
  3. 3. Phase 2: ARG (Becky’s website ) Graphic Novel clues reward Email invitation to attend with event details Code found in clues Unlocked URLs screening Code found in clues instruction URL Live streaming GPS of secret location Our Video instruction Reward! Phase 1: ARG sites & Puzzle Reward! Website (“History of Colour”) Reward! UG Video uploaded Online Rabbit hole Cinema screening URL to main site filmed Business Cards Bar codes (newspapers etc) Conclusion on same night Phase One: Two Months Phase Two: Two Months Real World Live performance
  4. 4. Live event minutes 5 mins to 1 day minutes Flyer minutes lunchtime the day after Text a character minutes Main Website Registration Graphic novel (PDF) lunchtime the day after Graphic novel (PDF)
  5. 5. Collaborative Authoring Environment YOU Content Management System Metrics & Reporting Audience Management Publishing System Event Monitoring Gaming and Interactive Story Engine invisible to audience visible to audience Facebook YouTube Twitter SMS Mobile Apps Web Apps Devices (e.g. RFID) Email AUDIENCE SaaS
  6. 6. Individual Group 1 Group 2 Group 3 Team 1 Everyone Team 2
  7. 7. Experience Layer Narrative Layer OMG! I can’t believe that!! JOHN is very ANGRY Presentation Layer SEND a TEXT message Interactive Layer IF this happens THEN… @robpratten
  8. 8. Original price: $1. Final price: $88. http://significantobjects.com
  9. 9. We sold for $128.74 Investment $3612.51 Return $128.74 worth of thrift-store junk $3,612.51
  10. 10. NFC tagging app
  11. 11. The AirPi is an automatic air quality & weather monitoring device powered by a Raspberry Pi  temperature, humidity, air pressure, light levels, UV levels, carbon monoxide, nitrogen dioxide and smoke level http://airpi.es/
  12. 12. CO affects • character’s mood • tone of tweets & blog posts • game difficulty?
  13. 13. Taking the consumer on an emotional journey goes from moment to moment
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