• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Mobile ux & growth:  challenges & opportunities dec 2013
 

Mobile ux & growth: challenges & opportunities dec 2013

on

  • 295 views

by Chris Grant, Product Manager, Tuenti Barcelona

by Chris Grant, Product Manager, Tuenti Barcelona

Statistics

Views

Total Views
295
Views on SlideShare
295
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Mobile ux & growth:  challenges & opportunities dec 2013 Mobile ux & growth: challenges & opportunities dec 2013 Presentation Transcript

    • Mobile UX & Growth Barcelona // Smash Tech // Dec 5, Tuenti13
    • Christopher Grant User Experience Designer digitalaltruist.com | @digitalaltruist #SmashTech Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • Mobile matters. Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
    • Mobile matters. Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
    • Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
    • US Media Consumer Consumption Share Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
    • Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • Smartphone Market Share Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • Tuenti Sign-Ups Mobile UX & Growth: Challenges & Opportunities v No t Oc p Se g Au l Ju n Ju y Ma r Ap Ma r Android Web digitalaltruist.com / @digitalaltruist
    • Cómo se conectan los usuarios de Tuenti Web Móvil Ambas 1 día 34% 39% 26% 2 días 35% 31% 34% 7 días 35% 18% 47%
    • What should we do?
    • Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • Mobile first. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • Opportunities & Challenges Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
    • Mobile means new opportunities for growth. Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
    • Mobile means new challenges for user experience design. Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
    • Shorter funnels. Full eco-system. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • Shorter funnels. Full eco-system. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • Shorter funnels. Full eco-system. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • Shorter funnels. Full eco-system. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • Accounts Photos Contacts History Location Calls Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • Too much info is scary. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • 2x improvement in downloads Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • Always there. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
    • Fuera Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
    • Fuera Mobile UX & Growth: Challenges & Opportunities Dentro © 2013 Business Insider digitalaltruist.com / @digitalaltruist
    • Breaking Bad Habits Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • Breaking Bad Habits Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • Infinite uses cases. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • New, untested patterns. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • Data ≠ Conventional Wisdom Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • Always on. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • Push notifications. Location-based notifications. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • ∞ Vibrating spam. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • iOS Android Blackberry Windows Phone Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
    • Too many devices. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • iOS Android Blackberry Windows Phone Mobile UX & Growth: Challenges & Opportunities Cash Open Low-end Eager © 2013 Business Insider digitalaltruist.com / @digitalaltruist
    • Stored credit cards High-performance Low market share Quick to update 2 screens sizes Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • Huge market share Conversion tracking Many devices Legacy OS Open Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • The OS gives. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • The OS takes. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • ☒ Unlimited permissions Mobile UX & Growth: Challenges & Opportunities ☑ Auto-updates digitalaltruist.com / @digitalaltruist
    • Native dev is powerful. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • Native dev is slow. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • Test before. A+B Test after. Be humble. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • Design Mobile UX & Growth: Challenges & Opportunities Dev digitalaltruist.com / @digitalaltruist
    • Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
    • Minimum viable Mobile UX & Growth: Challenges & Opportunities Minimum delightful © 2013 Business Insider digitalaltruist.com / @digitalaltruist
    • Non-native transcends. Mobile web. Responsive. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • Less OS access. Performance issues. Interaction challenges. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • Millions of apps. Billions of downloads. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • Easy to get lost. Hard to differentiate. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • Challenges are opportunities. Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
    • We evolve by overcoming challenges. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • Disruption and evolution go together. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
    • ¡Muchas gracias! @digitalaltruist Mobile UX & Growth: Challenges & Opportunities christopher@tuenti.com digitalaltruist.com / @digitalaltruist
    • Reference BFacebook’s Desktop Ad Revenues Fell $26M In Q3 As Its Mobile Ad Revenue Surged $226M http://techcrunch.com/2013/10/30/facebooks-desktop-ad-revenues-fell-26m-in-q3-as-its-mobile-ad-revenue-surged-226m/ THE FUTURE OF DIGITAL: 2013 http://www.businessinsider.com/the-future-of-digital-2013-2013-11 Black Friday sales up 7%, mobile up 36% — and iPhone driving 450% more sales than Android http://venturebeat.com/2013/11/29/black-friday-sales-up-7-mobile-up-36-and-iphone-driving-450-more-sales-than-android/ How Facebook secretly redesigned its iPhone app with your help http://www.theverge.com/2013/9/18/4744904/how-facebook-secretly-redesigned-its-iphone-app-with-your-help Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist