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LTE World, Erik Schulink – June 2013
An App-driven MVNO
1. What is Tuenti?
2. How do we build apps?
3. Integrating apps with our MVNO
Social network + Telco
The simplest way to share and communicate with
the people who matter right now
2006: founded Tuenti, 4 employees
2007
#1 social network in Spain by traffic
reached 300k users by end of year
first press...
Integrated Social Communications
VoIP Calling Messaging Social Sharing Account Management
Cross-platform
Numbers
150.000Móvil subscribers
75%
prepay
90%
SIM Only
6M
Active Mobile Users
500M
Chat Messages / week
46M
Photos Share...
Net ports vs Spanish MVNOs
Cross-functional Product teams
• own a feature set across all clients
• include engineers (iOS, android, php, web), produc...
Core Platform teams
• own shared bits of their client
• are the “experts”: review code from product teams, define architec...
Tools
• automated tests, continuous integration
• iterative, 4-6 week release cycles
• code review
• service-oriented arch...
Integrated Telco Experience in the Apps
• voicemail inbox
• account management
• social billing history
• Tuenti App usage (VoIP, Messaging, Social) bundled into tariffs
• on pre-pay, includes 30 days after zero balance
Integr...
Zero Limits
CONTRATO O
PREPAGO
IVA no incluido
App usage (VoIP, Messaging, Social) part of tariffs
Erik Schultink (CTO) en LTE World (Ámsterdam)
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Erik Schultink (CTO) en LTE World (Ámsterdam)

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An App-driven MVNO

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Transcript of "Erik Schultink (CTO) en LTE World (Ámsterdam)"

  1. 1. LTE World, Erik Schulink – June 2013 An App-driven MVNO
  2. 2. 1. What is Tuenti? 2. How do we build apps? 3. Integrating apps with our MVNO
  3. 3. Social network + Telco
  4. 4. The simplest way to share and communicate with the people who matter right now
  5. 5. 2006: founded Tuenti, 4 employees 2007 #1 social network in Spain by traffic reached 300k users by end of year first press mention 2009 launched mobile platform 100 employees 2010 start development of MVNO platform (end of year) Telefonica investment launched multi-platform mobile apps 2012 commercial launch of MVNO re-focus Tuenti as integrated social comms platform internationalization of mobile apps 2013 15 million social network users 150k MVNO customers Building out unique value proposition of integrated social comms 150,000 MVNO Subscribers History
  6. 6. Integrated Social Communications VoIP Calling Messaging Social Sharing Account Management
  7. 7. Cross-platform
  8. 8. Numbers 150.000Móvil subscribers 75% prepay 90% SIM Only 6M Active Mobile Users 500M Chat Messages / week 46M Photos Shared / month
  9. 9. Net ports vs Spanish MVNOs
  10. 10. Cross-functional Product teams • own a feature set across all clients • include engineers (iOS, android, php, web), product managers, designers • empowered to iterate
  11. 11. Core Platform teams • own shared bits of their client • are the “experts”: review code from product teams, define architecture • implement release process
  12. 12. Tools • automated tests, continuous integration • iterative, 4-6 week release cycles • code review • service-oriented architecture (SOA)
  13. 13. Integrated Telco Experience in the Apps • voicemail inbox • account management • social billing history
  14. 14. • Tuenti App usage (VoIP, Messaging, Social) bundled into tariffs • on pre-pay, includes 30 days after zero balance Integrated Apps into Telco Proposition
  15. 15. Zero Limits CONTRATO O PREPAGO IVA no incluido App usage (VoIP, Messaging, Social) part of tariffs

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