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"Moving End User Computing to the Cloud to Accelerate Cloud-based Revenues: Enabling Windows Desktops and Apps as a Cloud Service
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"Moving End User Computing to the Cloud to Accelerate Cloud-based Revenues: Enabling Windows Desktops and Apps as a Cloud Service

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This session spotlights an emerging opportunity for network service providers: Desktop-as-a-Service (DaaS), the delivery of virtual desktops from the public cloud via service providers. IDC predicts …

This session spotlights an emerging opportunity for network service providers: Desktop-as-a-Service (DaaS), the delivery of virtual desktops from the public cloud via service providers. IDC predicts that the hosted virtual desktop market will have an 85% CAGR over the next five years. Cloud workloads at multi-tenant data centers (MTDC) are growing at 3X the rate of traditional data centers, while telecommunications services consumed by cloud companies grew 41% in the last two years.

By following the migration to MTDCs and aligning with the right partners to build a differentiated solution, can network service providers grow revenue by expanding their highest-margin services faster than before. Panelists represent best-in-class vendors for storage, desktop-as-a-service, compute, ecosystem interconnection and a global delivery platform. Learn how NetApp, Desktone, Cisco, and Equinix have partnered to create a DaaS “infrastructure in a box” that helps service providers launch innovative services that can deliver new revenue streams, greater customer value and loyalty.

Topics covered:
• The service bundle: simplified solution stack packaging, infrastructure through application, "revenues in a box"

• Key benefits: low latency, security, time to market and location flexibility (e.g. the ability to offer the service when and where customer base needs it, versus where the NSP has physical data center capacity)

• Third-party validation

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  • Secular trend that is occurring globally: cloud data center traffic is growing exponentially but concentrated in a fewer number of locations (MTDCs).
  • This is the first slide of some analyst data that points to performance as a barrier – do they agree?
  • At its most fundamental level, the implication boils down to a margins problem and a performance problem. This slide speaks to margin. The next two slides speak to performance. Slides 4 & 5 might fit better behind the first trend slide. Slide Legend: the icon buildings in the bottom corners are Enterprise offices. Imagine the cloud in the center is Verizon’s network. The picture of the building in top right could be an IBX or any MTDC for that matter. The trend is in compute workloads moving into MTDCs. The place for the Network Service Provide (NSP) to be is the MTDC where all the cloud traffic is aggregating and where they can sell their higher-margin Private IP services which offer the most in terms of secure, integrated, high-performance application delivery to end-users at a reasonable cost.This is a opportunity rather than a network architectural challenge. You could move to where the cloud is convening and meet all the cloud service providers and supply chain partners there. The cloud is a proxy to Enterprise customers. {this not in the picture but we should think about how we can illustrate it} Additionally, all the managed services and stuff that hangs off cloud compute like storage will increasingly be moving into the MTDC. So pull through effect. Additionally,
  • Right circle: the average rate of CC growth in our top 5 cloud markets over the past 2 years:  DC, SV, AM, SY and NY.Bottom Circle: discuss what global enterprise is spending to reach the Cloud.  We indexed CC spending to: 1 Region: 12 Region: 7x3 Region: 35x
  • The Equinix value proposition should be positioned as Platform Equinix™ – and what it can do for customers.  Platform Equinix™ Key message: Equinix is the best platform to help customers grow. Neutral Data CentersEquinix helps you improve performance with reliable, well-connected data centers.Neutrality means you choose from hundreds of network service providers to create your own “custom blend” of price and performanceRedundant network paths from the many networks enhance reliability and resiliency“Never go dark” capacity expansion philosophy means ample space and power for growthGlobalA single global partner speeds time to market, simplifies your global expansion plans and offers a consistent experience across strategic markets Ecosystems Tapping into your business ecosystem via the suppliers in our sites is the answer to the challenges of the digital supply chain, and makes it easy to reach more partners, suppliers and customers  Platform Equinixconsolidates these key ingredients for growth into a network of sites distributed across the world’s most important markets.
  • SOLUTION: SHOWS all the advantages in EQX – ecosystesm of customers plus ethernet exchange plus proximitySound bytes can be pulled from the recent Network-Cloud webinar with Jim Poole, GoGrid, & Light Reading. This is the URL to the recording:http://info.equinix.com/Networks-to-Cloud-Webinar-View.html
  • Just as Cloud is a proxy to Enterprise customers, it’s similarly a proxy for IT apps. The type of end-user with deployments in multi-region would be serving a multi-national type enterprise with significant demands for space and power, and the deal sizes are much larger. The NSP is not going to outgrow it’s initial investment with us as we have the most capacity of anyone. A better slide title might be “Not all MTDC space is created equal” or “Choose Wisely” or “Invested in Your Services Expansion”
  • Sidebar = customer counts by region.
  • So now that you’ve figured out your latency targets, what’s the best way to achieve them while still hitting costs targets? Traditional delivery of applications across the globe can be wildly unpredictableMost networks are very good in-region – cross-region is the challenge. Choice in the location of a data center allows you to use the appropriate networks to optimize your applications.Latency traps include network hops, switch hops, router hops, distance, public internet98 percent of latency is a function of fiber miles – so distance is the most important considerationNetworks are optimized for AS hops; however, performance is still subject to congestion, distance and failure points Key message: The more direct you make the network path, the better performance you achieve.Dan’s Script: Now let’s bring it all together.You saw our “platform” earlier in the presentation.You saw some examples of customer use cases.We discussed why applications matter and introduced the concept of multi-tiered architecture.This is how we see you deploying within Platform Equinix. We don’t want you to have one large regional deployment. Instead, we want you to take full advantage of our global platform and get within 10ms of 90% of the North American and European population, as well as targeting the leading Asia Pacific markets. The more direct you make the network path, the better performance you achieve and the more competitive you will become globally. Supporting message – Defend critical revenue streamsEquinix customers can achieve a 15% latency advantage by leveraging multiple network providers in an IBX.  Supporting message – Optimize reliability and redundancyLocating inside an Equinix IBX enables you to cross connect to the Internet backbone, which:Eliminates expense and extended provisioning time of local loopsImproves reliabilityReduces the possibility of congested popsImproves overall user experience by reducing TCP re-transmission, which impacts serving content (web pages) Supporting message – Improve end-user experienceOur data centers are less than 10ms latency from 90% of the population of Europe and North America. Also located in leading markets in Asia Pacific. 
  • Transcript

    • 1. www.equinix.com“Connect to the Cloud”Equinix - Desktone PartnershipPresented to Network Service Providers: 01.22.13
    • 2. www.equinix.com 2MTDCs are the Epicenter of the Cloud• IDC said it expects the total number of data centers tofall from 2.94 million in 2012 to 2.89 million in 2016. Thedrop will be due to internal server rooms and closets anda decline in mid-sized data centers. Total data centerspace will grow from 611.4 million square feet in 2012 tomore than 700 million square feet in 2016.IDC: U.S. Datacenter 2012–2016 Forecast• Over 25% of Hardware spend will be placed in .2% ofData Centers; ~1,100 Large SP facilities larger than 20ksf.Gartner, ―Market Trends: New Revenue Opportunities for TelecomCarriers in 2015‖ Sept 14, 2011Total Data Center Traffic GrowthCloud Data Center Traffic GrowthCisco Global Cloud Index: Forecast and Methodology, 2011–2016
    • 3. www.equinix.com 3Performance and Security• 52% of enterprises perceive insufficientresponsiveness over network as actual orpotential barriers to acquiring public cloudservices• ―By 2014, more than 80% of all successful cloudservice providers to large enterprises willintegrate network optimization into their coreoffering to improve the user experience andreduce their bandwidth costs.‖• ―Network consulting and integration servicesrelated to cloud will grow the fastest, in terms of% of services budget, over next two years(17.4% growth).‖• ―The cloud market of the future belongs toproviders that can offer secure, integrated, high-performance application delivery to end-users ata reasonable cost.‖Top Network ChallengesMajority ofRespondents cited acloud-ready networkas the biggestinfrastructure elementrequired for furthercloud deploymentsCisco Global Cloud Networking Survey - 2012InfrastructureRequirements
    • 4. www.equinix.com 4The number of workloadsper installed cloud serverwill increase from 4.2 in2011 to 8.5 by 2016The number ofworkloads per installedtraditional server willincrease from 1.5 in2011 to 2.0 by 2016Is Your Network Positioned to Capitalize?Source: Cisco Global Cloud Index: Forecast and Methodology, 2011-2016PEPEPESecurity, caching,app accelerationPublic IP –low marginPEPEPrivate IP –high marginWorkload
    • 5. www.equinix.com 5Connect to the CloudIdentify High-GrowthLocationsCloud customers increasedfrom 500 to 900 in 2years, connectivity spendingincreased 54%Go GlobalCloud networking spend formulti-regional deployments is35X single regiondeploymentsParticipate Widely in theMarketOur top 5 Cloud marketsgenerate 500+ networksales per market, and grew41% over 2 yearsEquinix Cross Connect analysis: January 2010-Q3 2012
    • 6. www.equinix.com 6The Platform Equinix AdvantageGlobal Data CentersScalability• 31 markets, 5 continentsInterconnectionConnectivity Portfolio• Peering, transit, directconnect and exchangeBusiness EcosystemsMarketplace Customers &Supply Chain Partners• Cloud• Content & Digital Media• Financial• Enterprise• MobilityGlobalData Centers90+ Data Centers6.5M+ Square Feet99.999% Uptime RecordInterconnection900+ Networks100,004+ Cross ConnectsDirect to 90% of Internet RoutesBusinessEcosystemsEquinix Marketplace™4,000+ BusinessesRevenue Opportunities
    • 7. www.equinix.com 7Deploy More Cloud Connection OptionsIncrease sales of high margin, cloud-friendly services• Direct Connect– Reduce costs for high-throughput, secureconnections.– Speed time to market for integrations• Ethernet Exchange– Reduce time to market by quickly reaching the mostlit buildings– Meet customer security and availability requirements• Optimized Internet Access– Improve end-user experience with betterperformance and reduced latency– Increase efficiency with direct connections tobroadband and mobile networks• Value Added Services– Security– Application acceleration– Compression & caching– Application monitoring– Network monitoring• Indirect Partner Path to Market– Equinix Technology Partners, e.g. DesktoneDirect ConnectEthernetExchangeOptimizedInternet Access―If Amazon were to go out and partner with Equinix andcustomers could go solo in the same Equinix data center asAmazon and cross-connect directly into Amazon? Score.‖Lydia Leong, Gartner
    • 8. www.equinix.com 8Where is the Cloud Today/Tomorrow?• “Internet of Things”  “Internet of Everything”– In 2011: 15+ billion things on the web, with 50 billion+ intermittent connections.– By 2020: 30+ billion connected things, with over 200 billion with intermittent connections.– By 2015: in more than 70% of enterprises, a single exec will oversee all Internet connected things.Source: Telegeography: Colocation Database Executive Summary, 10/12ICD: U.S. Datacenter 2012-16 Forecast
    • 9. www.equinix.com 9Our Global Ecosystem FootprintOver 4,000 customers with 100,004+ interconnections growing at ~15% per yearNA TotalAP TotalEU TotalCloud and IT ServicesContent and Digital MediaEnterprisesNetworkFinancial Services25%9%19%15%32%28%10%25%19%18%22%16%18%21%23%
    • 10. www.equinix.com10Proximity to Power Your PerformanceMarket ChallengeCritical/Real-timeapplications drivedistributed architectureImpact• Defend critical revenuestreams• Optimize reliability andredundancy• Improve end-userexperienceREAL-TIME <50MSPRIORITY <100MSBEST EFFORT >100MS
    • 11. www.equinix.com 11Desktone & Equinix PartnershipRevolutionizing Desktop as a Service
    • 12. www.equinix.comDesktop as a Service is Growing RapidlyOver the next 2 years, resellerson average expect 21-25% ofcorporate PCs in developedmarkets will be virtualizedVirtualization software roseon average by 25% in 2011Cowan & Company - June 2012More than half of US enterprisesare migrating to virtual desktopsor considering a migrationin the next 12 monthsThe value of the globalcloud-based VDI market will reach$11.2 billion in 2012Visiongain Report - 2012Cisco Global Cloud Networking Survey - 2012When askedabout their plansto deployVirtual desktops:>50% USEnterprisesare migrating79%25%35%20%Current or future PlansAlready using VDIPlanning VDI in next yearPlanning VDI in 1 – 3 years
    • 13. www.equinix.comWhy Service Providers Offer DaaS…Huge Market Potential – Customer Demand, Mobility Initiatives (BYOD)Huge Margin Product OfferingAdditional Infrastructure and Services Drag• Desktop Management Services, Back-Up, Anti-virus, Application Hosting, MigrationServices, Storage ServicesIncrease ―Sticky‖ Monthly RevenueDifferentiate yourself from the competitionLow Risk• Pilot environments can be quickly established• Easy try and buy options for customers
    • 14. www.equinix.com14Why Equinix?• Follow the Workloads– EQIX is home to over 900+ Cloud, IT & SI service companies– Workloads at MTDC are growing at 3X rate of traditional data centers– Telecoms services consumed by Cloud companies grew 41% in the last 2 years to 11K+ services• Deliver Optimal User Experience– DaaS requires less than 20ms latency for good user experience– Closer to end user = lower latency– Network choice & fewer hops– Optimal User Experience = Greater user adoption• Leverage Existing Network Investments– Expansion in existing markets• Improve Time to Market Options– Pilot– Partner Ecosystem• Network Choice & Density– End users will be on multiple networks– Deliver lowest latency routes“We need a data center platform capable of supporting explosivegrowth, and deployed into three markets on three continents injust three months.”— Raj Dutt, CEO, Voxel“The interest in cloud-hosted desktops is at an all-time high as service providers such asDell, Navisite, Fujitsu, Quest Systems and others areturning to Desktone for flexible, affordable virtualdesktops that can be delivered as a cloud service.By partnering with Equinix we’re able to providecoverage, performance and flexibility for serviceproviders that don’t have their own datacentercapabilities, eliminating latency issues anddramatically improving desktop performance.”— Peter McKay, CEO Desktone
    • 15. www.equinix.comManagement, devices, apps, OS• Desktop management• Access devices (end-point) – PC, laptop, tablet, etc.• Applications – Word, Excel, LOB apps, antivirus, etc.• Image creation, deployment and maintenance• Operating system licenses – Windows clients/serverSoftware• Desktone DaaS software• Server/data store• SW patching & administration• Support and maintenanceHardware• Servers• Storage (RAID protected)• Networking infrastructure• Hardware Administration• Support and maintenanceSERVICESPROVIDEDFacilities• Data center• Racks• Power and cooling• SecuritySupport•7x24 L2+ and Enterprise ITIL supportfor infrastructure & desktop admin•DaaS platform — certified support personnel•Integrated incident, service request &escalation management systemDaaS ComponentsDIY or Leverage Equinix Partners to HelpCOMPONENTSPROVIDED
    • 16. www.equinix.comWho is Desktone?
    • 17. www.equinix.comDesktone’s Service Provider BenefitsFor your Business…Virtual DesktopsBLUEprintOpenSource vs. MicrosoftSelf-service vs. manual setup5+ Year track recordCost EffectiveEasy to Try & BuyExperienceDesktone Patents Cloud-Hosted Desktop Provisioned Virtual Computing Multi-tenant Data Center Design Virtual Computing Services Network Others: VPN-less remote access to hosted desktop, connection broker ―bestfit‖…with our TechnologyMulti-tenancyScalabilitySecurity1000’s of ―tenants‖ (customers)on one shared platformThem: separate silo per customerTested to 500k desktops; virtuallyunlimitedThem: max 10k desktopsFirewall between service providersand virtual desktop usersThem: no segregation
    • 18. www.equinix.com 18For More InformationRequest a meeting at ITW, Chicago, May 13-15http://info.equinix.com/ITW11Meetings_LandingPage.htmlEquinix & Desktone Partner to Offer Service ProvidersDesktop-as-a-Cloud Servicehttp://www.equinix.com/company/news-and-events/press-releases/equinix-and-desktone-partner-to-offer-service-providers-desktop-as-a-cloud-service/