Mike Polonsky<br />The Equicom GroupNovember 9, 2010<br />
communications are important<br />
really<br />communications are  important<br />presentations<br />^<br />
every meeting<br />
Al Gore<br />
John Douglas<br />
Most presentations are really bad<br />
why?<br />
6<br />The<br />deadly sinsof presentations<br />
	1. the leave behind<br />
	2. curse of knowledge<br />
	3. more is better<br />
	4. words work<br />
	5. no goal<br />
	6. complacency<br />
3<br />step program topurify ourselvesof our past sins<br />
?<br />what is a presentation<br />
1. the right information<br />2. rapidly transferred<br />3. high recall<br />
1.<br />what is the right information? <br />
Tellthem what you’re going totellthem<br />Tellthem<br />Remind them what you toldthem<br />
Tell them howyou’re going toborethem<br />Borethem<br />Remind them they’re bored<br />
	it’s about distilled nuggets<br />mission<br />product description<br />table of contents<br />board<br />values<br />vis...
	typically, our big three nuggets<br />need expressed<br />	opportunity<br />	strategic, core differentiator<br />	(what d...
	leave an impression<br />
how do you encourage someone to give you $10M in 45 minutes?<br />On June 4 1940, Winston Churchill delivered a 45 minute ...
don’t drown in detail<br />keep to the big idea<br />keep it high level<br />keep it clean<br />
2.<br />what is rapid transfer?<br />
2.<br />what is rapid transfer?<br />
marathon<br />100 metres<br />
huh<br />aha<br />NOW!<br />(rapid transfer)<br />
points<br />Not all<br />are created equal<br />
All points are equal<br /><ul><li>Interesting point but not really relevant
Uninteresting point but relevant
Major, earth-shattering, earth-quaking point
Interesting corollary perspective
Necessary background point
Interesting-but-dude-is-now-sleeping point
Because-I-love-the-sound-of-my-voice point</li></li></ul><li>The point<br />additional support<br />Big big big support<br...
The point<br />Big big big support<br />additional support<br />additional support<br />additional support<br />Underlying...
The point<br />A<br />B<br />C<br />Underlying takeaway message<br />
The point<br />A<br />B<br />C<br />1.<br />2.<br />3.<br />Underlying takeaway message<br />
grid it to great<br />think about emphasis<br />think about scale<br />think about priorities<br />
maps<br />pictures<br />diagrams<br />illustrations<br />not words<br />
“There is no such thing as words”<br />Page<br />234<br />
3.<br />what is high recall?<br />
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Will PowerPoint for Food

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Check out this TMX Equicom webinar and learn how to:

• RAPIDLY TRANSFER;
• the RIGHT INFORMATION;
• in a way they will REMEMBER.

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Will PowerPoint for Food

  1. 1. Mike Polonsky<br />The Equicom GroupNovember 9, 2010<br />
  2. 2. communications are important<br />
  3. 3. really<br />communications are important<br />presentations<br />^<br />
  4. 4. every meeting<br />
  5. 5.
  6. 6. Al Gore<br />
  7. 7. John Douglas<br />
  8. 8. Most presentations are really bad<br />
  9. 9.
  10. 10.
  11. 11. why?<br />
  12. 12. 6<br />The<br />deadly sinsof presentations<br />
  13. 13. 1. the leave behind<br />
  14. 14. 2. curse of knowledge<br />
  15. 15. 3. more is better<br />
  16. 16. 4. words work<br />
  17. 17. 5. no goal<br />
  18. 18. 6. complacency<br />
  19. 19. 3<br />step program topurify ourselvesof our past sins<br />
  20. 20. ?<br />what is a presentation<br />
  21. 21. 1. the right information<br />2. rapidly transferred<br />3. high recall<br />
  22. 22. 1.<br />what is the right information? <br />
  23. 23. Tellthem what you’re going totellthem<br />Tellthem<br />Remind them what you toldthem<br />
  24. 24. Tell them howyou’re going toborethem<br />Borethem<br />Remind them they’re bored<br />
  25. 25.
  26. 26. it’s about distilled nuggets<br />mission<br />product description<br />table of contents<br />board<br />values<br />vision<br />growth strategy<br />last year’s results<br />awards<br />somethingbig coming<br />features<br />capabilities<br />benefits<br />head shots<br />intellectualproperty<br />corporategovernance<br />media coverage<br />valueproposition<br />
  27. 27. typically, our big three nuggets<br />need expressed<br /> opportunity<br /> strategic, core differentiator<br /> (what defines you, guides all you do)<br />need addressed<br />growth strategy<br /> how you are going to stay on top<br />
  28. 28. leave an impression<br />
  29. 29. how do you encourage someone to give you $10M in 45 minutes?<br />On June 4 1940, Winston Churchill delivered a 45 minute speech, commonly known as “We shall fight on the beaches”, to the House of Commons of the British Parliament. It was a great inspiration to an embattled United Kingdom as it entered what was probably the most vulnerable phase of the entire war. Public opinion for the war effort was waning in the face of devastating losses and a formidable enemy.<br />Churchill encouraged a country to keep fighting in 45 minutes.<br />
  30. 30. don’t drown in detail<br />keep to the big idea<br />keep it high level<br />keep it clean<br />
  31. 31. 2.<br />what is rapid transfer?<br />
  32. 32.
  33. 33. 2.<br />what is rapid transfer?<br />
  34. 34. marathon<br />100 metres<br />
  35. 35. huh<br />aha<br />NOW!<br />(rapid transfer)<br />
  36. 36. points<br />Not all<br />are created equal<br />
  37. 37. All points are equal<br /><ul><li>Interesting point but not really relevant
  38. 38. Uninteresting point but relevant
  39. 39. Major, earth-shattering, earth-quaking point
  40. 40. Interesting corollary perspective
  41. 41. Necessary background point
  42. 42. Interesting-but-dude-is-now-sleeping point
  43. 43. Because-I-love-the-sound-of-my-voice point</li></li></ul><li>The point<br />additional support<br />Big big big support<br />additional support<br />additional support<br />
  44. 44. The point<br />Big big big support<br />additional support<br />additional support<br />additional support<br />Underlying takeaway message<br />
  45. 45. The point<br />A<br />B<br />C<br />Underlying takeaway message<br />
  46. 46. The point<br />A<br />B<br />C<br />1.<br />2.<br />3.<br />Underlying takeaway message<br />
  47. 47. grid it to great<br />think about emphasis<br />think about scale<br />think about priorities<br />
  48. 48.
  49. 49. maps<br />pictures<br />diagrams<br />illustrations<br />not words<br />
  50. 50. “There is no such thing as words”<br />Page<br />234<br />
  51. 51. 3.<br />what is high recall?<br />
  52. 52. <ul><li>afj;psldk
  53. 53. aslkdflfk
  54. 54. asljkfhf
  55. 55. afj;psldk
  56. 56. aslkdflfk
  57. 57. asljkfhf
  58. 58. afj;psldk
  59. 59. aslkdflfk
  60. 60. asljkfhf
  61. 61. afj;psldk
  62. 62. aslkdflfk
  63. 63. asljkfhf
  64. 64. afj;psldk
  65. 65. aslkdflfk
  66. 66. asljkfhf
  67. 67. afj;psldk
  68. 68. aslkdflfk
  69. 69. asljkfhf
  70. 70. afj;psldk
  71. 71. aslkdflfk
  72. 72. asljkfhf
  73. 73. afj;psldk
  74. 74. aslkdflfk
  75. 75. asljkfhf
  76. 76. afj;psldk
  77. 77. aslkdflfk
  78. 78. asljkfhf
  79. 79. afj;psldk
  80. 80. aslkdflfk
  81. 81. asljkfhf
  82. 82. afj;psldk
  83. 83. aslkdflfk
  84. 84. asljkfhf
  85. 85. afj;psldk
  86. 86. aslkdflfk
  87. 87. asljkfhf
  88. 88. afj;psldk
  89. 89. aslkdflfk
  90. 90. asljkfhf
  91. 91. afj;psldk
  92. 92. aslkdflfk
  93. 93. asljkfhf
  94. 94. afj;psldk
  95. 95. aslkdflfk
  96. 96. asljkfhf
  97. 97. afj;psldk
  98. 98. aslkdflfk
  99. 99. asljkfhf
  100. 100. afj;psldk
  101. 101. aslkdflfk
  102. 102. asljkfhf
  103. 103. afj;psldk
  104. 104. aslkdflfk
  105. 105. asljkfhf
  106. 106. afj;psldk
  107. 107. aslkdflfk
  108. 108. asljkfhf
  109. 109. afj;psldk
  110. 110. aslkdflfk
  111. 111. asljkfhf
  112. 112. afj;psldk
  113. 113. aslkdflfk
  114. 114. asljkfhf
  115. 115. afj;psldk
  116. 116. aslkdflfk
  117. 117. asljkfhf
  118. 118. afj;psldk
  119. 119. aslkdflfk
  120. 120. asljkfhf
  121. 121. afj;psldk
  122. 122. aslkdflfk
  123. 123. asljkfhf
  124. 124. afj;psldk
  125. 125. aslkdflfk
  126. 126. asljkfhf
  127. 127. afj;psldk
  128. 128. aslkdflfk
  129. 129. asljkfhf
  130. 130. afj;psldk
  131. 131. aslkdflfk
  132. 132. asljkfhf
  133. 133. afj;psldk
  134. 134. aslkdflfk
  135. 135. asljkfhf
  136. 136. afj;psldk
  137. 137. aslkdflfk
  138. 138. asljkfhf
  139. 139. afj;psldk
  140. 140. aslkdflfk
  141. 141. asljkfhf</li></ul>20-30 slides<br />
  142. 142. The great onesare more than a series of slides<br />
  143. 143. power of a narrative<br />
  144. 144. ?<br />what is a presentation<br />
  145. 145. 1<br />story<br />
  146. 146. high recall<br />
  147. 147. not blind faith<br />brevity<br />patterns<br />stories<br />emotion<br />
  148. 148. the right information<br />not everything<br />think churchill<br />rapidly transferred<br />not words<br />think billboard<br />with high recall<br />not blind faith<br />think 3 little pigs<br />
  149. 149. Why are presentations really important?<br />
  150. 150. seeing<br />
  151. 151. Am I glad to see you! as I see it. begin to see the light. Believe nothing of what you hear, and only half of what you see. can't see the wood for the trees. see you again. Monkey see, monkey do. nice to see you. not able to see the forest for the trees. Not if I see you sooner, and Not if I see you first. see eye to eye. see fit. see if I care! see in a new light. see the color of money. see the error of ways. see the writing on the wall. see which way the wind is blowing. See you around. see you in a little while. see you later, alligator. see you next year. see you soon. wait-and-see attitude. What you see is what you get. <br />
  152. 152.
  153. 153. reading<br />stop thinking<br />seeing<br />start thinking<br />
  154. 154. great presentations are not about being creative<br />
  155. 155. great presentations are about being logical<br />
  156. 156. speak,so that I maysee you.<br />
  157. 157. thank you.<br />

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