Investor Presentation
October 2009

Forward-Looking Statements
Certain statements in this presentation are forward-looking and are
subject to important risks, uncertainties and assumptions concerning
future conditions that may ultimately prove to be inaccurate and may
differ materially from actual future events or results.
Forward-looking statements are based on estimates made by
management of West 49 Inc. based on current information. These are
not formal forecasts or projections of future results and have not been
derived from any pro forma financial statements now have been
audited or reviewed by any third party. You are reminded not t place
undue reliance on these forward-looking statements, which speak only
as of the date hereof. West 49 Inc. shall undertake no obligation to
release publicly any revisions to these forward-looking statements to
reflect events or circumstance that occur after the date hereof or to
the occurrence of unanticipated events.
2

FY 2009 in Review
• Volatile Canadian $
• Cross-border shopping
• Minimum wage increases
• Troubling economy
3

FY 2009 in Review
• Best brands on Earth,
lowest prices ever
• Platinum Club sales
incentive program
• Ontario no-tax event
4

FY 2009 in Review
5

FY 2009 in Review
• Shut down Duke’s Northshore
• Centralized all functions for the
Off The Wall banner into our
Burlington head office
6

Financial Review
FY 2010
Year-to-Date*
* Year-to-Date (YTD) refers to the 26 weeks ended August 1,
2009 compared to the 26 weeks ended July 26, 2008.

Sales
Net Sales
YTD 2010 = $84.4M
+ 0.6%
YTD 2009 = $83.9M
Comparable Store Sales
Consolidated = -1.2%
West 49 banner = +3.5%
8

Gross Margin
INCREASED $2.5M
YTD 2010 = $16.9M
YTD 2009 = $14.4M
INCREASED 280 BPS
as a % of net sales
YTD 2010 = 20.0%
YTD 2009 = 17.2%
9

Managing Costs
REDUCED SG&A
expenses as a % of
net sales in the last
6 CONSECUTIVE
QUARTERS
10

Improved Bottom Line
EBITDA (Loss)
YTD 2010 = ($1.9M)
YTD 2009 = ($4.8M)
Net Income (Loss)
YTD 2010 = ($3.6M)
YTD 2009 = ($5.9M)
Basic Income (Loss) Per Share
YTD 2010 = ($0.06)
YTD 2009 = ($0.09)
11

Back-to-Scho ol*
Net Sales
FY 2010 = $39.9M
- 3.2%
FY 2009 = $41.2M
Comparable Store Sales
Consolidated = -5.6%
West 49 banner on par with last year
* For the 7 weeks ended September 19, 2009

Back-to-School
Many schools started earlier than last year
Consumer spending still depressed
Unseasonably warm weather in some parts of
the country
Continued challenges in girls apparel

Outlook
Business Strategy

Our Outlook
• Recession / recovery???
• Our efforts are just
beginning to pay off
Better positioned for
HOLIDAY selling season
15

We will be THE retail destination
of choice for Canadian
tweens & teens
seeking to fulfill their action
sports lifestyle needs

Attractive Target Market
• Spend $4.9 billion / year
½ on clothing, footwear
& accessories
• Account for 76% of action
sports participants
17

Top Brands for Canadian Youth
Clothing Shoes
1. American Eagle 1. Nike
2. Hollister 2. DC
3. West 49 3. Converse
4. DC 4. Adidas
5. Stitches 5. Vans
6. Bluenotes 6. Puma
7. Aeropostale 7. Airwalk
8. Garage 8. C1Rca
9. Billabong 9. Etnies
10. Nike 10. Ugg
18 Source: Global Habbo Youth Survey – Brand Update 2009

Unique Promotions
19

OPEN NEW STORES
in new & existing markets
MAXIMIZE RETURNS
from existing stores

Investor Presentation
October 2009
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