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The Changing Expectations of the IR Web Audience

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The web has gone mobile and your investors are on the move. How can your investor website keep up? …

The web has gone mobile and your investors are on the move. How can your investor website keep up?

Takeaways of this presentation include:
-How to stay current;
-Learn about accessibility and evolving web standards; and
-Ensure your technology is keeping pace with your shareholders.

Published in: Business, Technology

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Transcript

  • 1. The Changing Expectations ofthe IR Website Audience
  • 2. Agenda1. How the web is changing2. How user expectations are changing3. What to do about it4. Examples of effective execution
  • 3. Today’s presenters • Hugh Carter Studio Manager, TMX Equicom • Catherine Crofton Vice President, Sales and Marketing Q4 Web Systems
  • 4. What’s changing?People increasingly want a customizableexperience: Let me have it my way
  • 5. What’s changing?Everybody is using a different device
  • 6. What’s changing?User requirements are context dependent
  • 7. The web is going mobile, but what is mobile?The web is going mobile, but what ismobile?
  • 8. The web is going mobile, but what is mobile?
  • 9. User experienceis important
  • 10. What do we do about this?
  • 11. What do we do about this? 1 Stay current 2 Think of the user 3 Give them a choice 4 Simplify 5 Pay attention
  • 12. 1 stay current
  • 13. 1 stay current
  • 14. 1 stay current
  • 15. 1 stay current
  • 16. 1 stay current
  • 17. 2 think of the user
  • 18. 2 think of the userDivide users into groups> Investors > Customers Institutional > Partners Retail Prospective vs existing > Mobile
  • 19. 2 think of the userWhat is their main goal when coming toyour site?Institutional Retail MobileHigh-level Company overview Corporate AddressInstant access Recent share history IR contact informationManagement Bios RSS/Twitter Feeds Ticker Symbol
  • 20. 2 think of the userWhat can we do to make that connection as fast as possible?
  • 21. 2 think of the user
  • 22. 2 think of the user
  • 23. 2 think of the user
  • 24. 3 give them a choice
  • 25. 3 give them a choice
  • 26. 4 simplify
  • 27. 4 simplifyContent management system
  • 28. 4 simplifyPress release feeds and e-mail list automationInstant distribution from the wire to your subscribers
  • 29. 5 pay attention
  • 30. 5 pay attention
  • 31. The Changing Expectations ofthe IR Website Audience
  • 32. Questions?