The Changing Expectations of the IR Web Audience
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The Changing Expectations of the IR Web Audience

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The web has gone mobile and your investors are on the move. How can your investor website keep up? ...

The web has gone mobile and your investors are on the move. How can your investor website keep up?

Takeaways of this presentation include:
-How to stay current;
-Learn about accessibility and evolving web standards; and
-Ensure your technology is keeping pace with your shareholders.

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The Changing Expectations of the IR Web Audience The Changing Expectations of the IR Web Audience Presentation Transcript

  • The Changing Expectations ofthe IR Website Audience
  • Agenda1. How the web is changing2. How user expectations are changing3. What to do about it4. Examples of effective execution
  • Today’s presenters • Hugh Carter Studio Manager, TMX Equicom • Catherine Crofton Vice President, Sales and Marketing Q4 Web Systems
  • What’s changing?People increasingly want a customizableexperience: Let me have it my way
  • What’s changing?Everybody is using a different device
  • What’s changing?User requirements are context dependent
  • The web is going mobile, but what is mobile?The web is going mobile, but what ismobile?
  • The web is going mobile, but what is mobile?
  • User experienceis important
  • What do we do about this?
  • What do we do about this? 1 Stay current 2 Think of the user 3 Give them a choice 4 Simplify 5 Pay attention
  • 1 stay current
  • 1 stay current
  • 1 stay current
  • 1 stay current
  • 1 stay current
  • 2 think of the user
  • 2 think of the userDivide users into groups> Investors > Customers Institutional > Partners Retail Prospective vs existing > Mobile
  • 2 think of the userWhat is their main goal when coming toyour site?Institutional Retail MobileHigh-level Company overview Corporate AddressInstant access Recent share history IR contact informationManagement Bios RSS/Twitter Feeds Ticker Symbol
  • 2 think of the userWhat can we do to make that connection as fast as possible?
  • 2 think of the user
  • 2 think of the user
  • 2 think of the user
  • 3 give them a choice
  • 3 give them a choice
  • 4 simplify
  • 4 simplifyContent management system
  • 4 simplifyPress release feeds and e-mail list automationInstant distribution from the wire to your subscribers
  • 5 pay attention
  • 5 pay attention
  • The Changing Expectations ofthe IR Website Audience
  • Questions?