Social Media: Why Bother?

Social Media Why bother?

social media movement 77% of the nation’s fastest growing companies are now incorporating social media 50% of investors with $1M+ in assets are on social media Facebook added 200M users in less than a year 3.5 million tweets will be sent across Twitter in the next hour 8 out of 10 companies are talked about on Twitter 40m tweets on average per day 80% of companies use social there are over 200,000,000 blogs media for recruitment

85%of financial services your audienceprofessionals under 50 are using social is online media

Have a plan Determine your objectives Identify your audience Select the right platform Measure/Evaluate

Key tools and networks social networks vs. social media

Twitter 1382% growth rate to interact with stakeholders in real time Bit.ly to measure #Hashtags to organize Push content and follow

YouTube 680,750 = average views per corporate video to facilitate imbedding and sharing of content Easily embed on blogs, wikis and websites Amplification effect

Slideshare 90 million page views per month to facilitate imbedding and sharing of content Tag presentations to show up in search results Create slidecasts

Facebook 403 million users worldwide To bring together stakeholder groups Highlight community involvement Create discussion threads to answer FAQs

LinkedIn Google search results connect and share info Build profile of talent Join industry groups Include twitter, stock ticker and blog + news feeds

Corporate Blog to develop a more personal voice for the company or a particular executive provide additional colour Multimedia capabilities SEO and keyword integration RSS feed

Waggle TSX backed online community Directly connect with retail investors FREE to use Links to TMXmoney

Monitor and Measure• Subscribe to industry groups• Monitor what your competitors are doing• Sign up for daily keyword searches – Social Mention, Nutshell Daily, Google alerts• Google Analytics to monitor increases in traffic

Thank you. Sarah Zupnik Business Development + Marketing TMX Equicom szupnik@equicomgroup.com 416-815-0700 ext. 263

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Social Media: Why Bother?

by TMX Equicom

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