Social Media Why bother?
social media movement                                  77% of the nation’s fastest growing companies                      ...
85%of financial services                        your audienceprofessionals under 50 are using social                      ...
Have a plan              Determine your objectives              Identify your audience              Select the right platf...
Key tools and networks    social networks vs. social media
Twitter          1382% growth rate          to interact with stakeholders          in real time          Bit.ly to measure...
YouTube          680,750 = average views per          corporate video          to facilitate imbedding and          sharin...
Slideshare             90 million page views per             month             to facilitate imbedding and             sha...
Facebook           403 million users worldwide           To bring together           stakeholder groups           Highligh...
LinkedIn           Google search results           connect and share info           Build profile of talent           Join...
Corporate Blog                 to develop a more personal                 voice for the company or a                 parti...
Waggle         TSX backed online         community         Directly connect with retail         investors         FREE to ...
Monitor and Measure• Subscribe to industry groups• Monitor what your competitors are doing• Sign up for daily keyword sear...
Thank you.                               Sarah Zupnik             Business Development + Marketing                        ...
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Social Media: Why Bother?

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Social media is revolutionizing the way we communicate. More and more, investors are going online for their information. Companies need to adapt and be where these audiences are.

Check out this presentation to discover social media strategies and tactics that will help your Company connect with current and potential retail investors.

Published in: Technology, Business
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Transcript of "Social Media: Why Bother?"

  1. 1. Social Media Why bother?
  2. 2. social media movement 77% of the nation’s fastest growing companies are now incorporating social media 50% of investors with $1M+ in assets are on social media Facebook added 200M users in less than a year 3.5 million tweets will be sent across Twitter in the next hour 8 out of 10 companies are talked about on Twitter 40m tweets on average per day 80% of companies use social there are over 200,000,000 blogs media for recruitment
  3. 3. 85%of financial services your audienceprofessionals under 50 are using social is online media
  4. 4. Have a plan Determine your objectives Identify your audience Select the right platform Measure/Evaluate
  5. 5. Key tools and networks social networks vs. social media
  6. 6. Twitter 1382% growth rate to interact with stakeholders in real time Bit.ly to measure #Hashtags to organize Push content and follow
  7. 7. YouTube 680,750 = average views per corporate video to facilitate imbedding and sharing of content Easily embed on blogs, wikis and websites Amplification effect
  8. 8. Slideshare 90 million page views per month to facilitate imbedding and sharing of content Tag presentations to show up in search results Create slidecasts
  9. 9. Facebook 403 million users worldwide To bring together stakeholder groups Highlight community involvement Create discussion threads to answer FAQs
  10. 10. LinkedIn Google search results connect and share info Build profile of talent Join industry groups Include twitter, stock ticker and blog + news feeds
  11. 11. Corporate Blog to develop a more personal voice for the company or a particular executive provide additional colour Multimedia capabilities SEO and keyword integration RSS feed
  12. 12. Waggle TSX backed online community Directly connect with retail investors FREE to use Links to TMXmoney
  13. 13. Monitor and Measure• Subscribe to industry groups• Monitor what your competitors are doing• Sign up for daily keyword searches – Social Mention, Nutshell Daily, Google alerts• Google Analytics to monitor increases in traffic
  14. 14. Thank you. Sarah Zupnik Business Development + Marketing TMX Equicom szupnik@equicomgroup.com 416-815-0700 ext. 263
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