IPO Communications
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IPO Communications

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So you’re ready to enter the Canadian markets? ...

So you’re ready to enter the Canadian markets?

Check out this TMX Equicom webinar and learn how to prepare for a successful start as a newly public company well in advance of when your first shares begin trading.

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    IPO Communications IPO Communications Presentation Transcript

    • IPO Communications
      Preparing for Your Close-up
    • It’s a
      Journey
      not a destination
      2
    • The journey...
      PRE-IPO
      IPO
      POST-IPO
      3
    • Let’s look at it this way...
      4
    • Positioning: getting ready to sell
      5
    • the jargon
      consistent
      a market message
      Establish a messaging framework
      Cut out
      Be
      • How do you compete?
      • Need expressed
      • Need addressed
      Develop
      6
    • Generate one consistent message
      Internal Communications
      Website
      Social Media
      Presentations
      Boilerplate
      Promotional Material
      Marketing Communications
      7
    • The website.
      Where is the first place potential investors go?
      95%
      of financial journalists go to a company’s website first
      75%
      of institutional investors visit weekly
      8
    • Best practice examples
      9
    • Resources
      Q4 Web Systems white paper
      http://www.q4blog.com/2011/01/12/ir-website-best-practices-free-q4-whitepaper/
      CICA website
      10
    • PR & Media: Building Visibility
      11
    • The IPO: Selling the Offering
      12
    • Presentation
      13
    • it’s about distilled nuggets
      mission
      product description
      table of contents
      board
      values
      vision
      growth strategy
      last year’s results
      awards
      somethingbig coming
      features
      capabilities
      benefits
      head shots
      intellectualproperty
      corporategovernance
      media coverage
      valueproposition
      14
    • Moving up the value chain
      15
      Services
      Mission
      Spacecraft
      Payload
      Subsystems
      Components
      Traditional strength
      Current opportunity
      15
    • Domestic sales
      International sales
      Liuyang Fireworks Current
      95%
      5%
      Liuyang Fireworks Target
      50%
      Growth Strategy
      50%
      16
    • Beyond the presentation – Corporate video
      17
    • Prospectus and gatefold
      18
    • The delivery
      19
    • Presentation coaching: how it works
      20
    • We prepare you to meet them
      21
    • Who you will meet
      22
    • Congratulations you’re public!
      23
    • New opportunities and new responsibilities
      Conference
      Calls
      Conferences
      Regulatory
      Requirements
      Retail Shareholders
      Annual Meetings
      Quarterly
      Reporting
      Board
      Meetings
      Investor
      Days
      Press
      Releases
      Media Scrutiny
      Roadshows
      24
    • The solution: Solid IR infrastructure
      25
    • PRE-IPO
      IPO
      POST-IPO
      Path to public markets success
      • Strong positioning
      • Core messages in place
      • Solid presentation & support materials
      • Prepared management
      • IR infrastructure in place
      • Follow best practices
      26
    • 27
    • Questions?
    • Thank you!