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IPO Communications
IPO Communications
IPO Communications
IPO Communications
IPO Communications
IPO Communications
IPO Communications
IPO Communications
IPO Communications
IPO Communications
IPO Communications
IPO Communications
IPO Communications
IPO Communications
IPO Communications
IPO Communications
IPO Communications
IPO Communications
IPO Communications
IPO Communications
IPO Communications
IPO Communications
IPO Communications
IPO Communications
IPO Communications
IPO Communications
IPO Communications
IPO Communications
IPO Communications
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IPO Communications

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So you’re ready to enter the Canadian markets? …

So you’re ready to enter the Canadian markets?

Check out this TMX Equicom webinar and learn how to prepare for a successful start as a newly public company well in advance of when your first shares begin trading.

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Transcript

  • 1. IPO Communications<br />Preparing for Your Close-up<br />
  • 2. It’s a <br />Journey<br />not a destination<br />2<br />
  • 3. The journey... <br />PRE-IPO<br />IPO<br />POST-IPO<br />3<br />
  • 4. Let’s look at it this way...<br />4<br />
  • 5. Positioning: getting ready to sell<br />5<br />
  • 6. the jargon<br />consistent<br />a market message<br />Establish a messaging framework<br />Cut out <br />Be<br /><ul><li>How do you compete?
  • 7. Need expressed
  • 8. Need addressed</li></ul>Develop<br />6<br />
  • 9. Generate one consistent message<br />Internal Communications<br />Website<br />Social Media<br />Presentations<br />Boilerplate<br />Promotional Material<br />Marketing Communications<br />7<br />
  • 10. The website.<br />Where is the first place potential investors go?<br />95%<br />of financial journalists go to a company’s website first<br />75%<br />of institutional investors visit weekly<br />8<br />
  • 11. Best practice examples<br />9<br />
  • 12. Resources<br />Q4 Web Systems white paper<br />http://www.q4blog.com/2011/01/12/ir-website-best-practices-free-q4-whitepaper/ <br />CICA website<br />10<br />
  • 13. PR & Media: Building Visibility<br />11<br />
  • 14. The IPO: Selling the Offering<br />12<br />
  • 15. Presentation<br />13<br />
  • 16. it’s about distilled nuggets<br />mission<br />product description<br />table of contents<br />board<br />values<br />vision<br />growth strategy<br />last year’s results<br />awards<br />somethingbig coming<br />features<br />capabilities<br />benefits<br />head shots<br />intellectualproperty<br />corporategovernance<br />media coverage<br />valueproposition<br />14<br />
  • 17. Moving up the value chain<br />15<br />Services<br />Mission<br />Spacecraft<br />Payload<br />Subsystems<br />Components<br />Traditional strength<br />Current opportunity<br />15<br />
  • 18. Domestic sales<br />International sales<br />Liuyang Fireworks Current<br />95%<br />5%<br />Liuyang Fireworks Target <br />50%<br />Growth Strategy<br />50%<br />16<br />
  • 19. Beyond the presentation – Corporate video<br />17<br />
  • 20. Prospectus and gatefold<br />18<br />
  • 21. The delivery <br />19<br />
  • 22. Presentation coaching: how it works <br />20<br />
  • 23. We prepare you to meet them<br />21<br />
  • 24. Who you will meet<br />22<br />
  • 25. Congratulations you’re public!<br />23<br />
  • 26. New opportunities and new responsibilities<br />Conference<br />Calls<br />Conferences<br />Regulatory<br />Requirements<br />Retail Shareholders<br />Annual Meetings<br />Quarterly<br />Reporting<br />Board<br />Meetings<br />Investor<br />Days<br />Press<br />Releases<br />Media Scrutiny<br />Roadshows<br />24<br />
  • 27. The solution: Solid IR infrastructure<br />25<br />
  • 28. PRE-IPO<br />IPO<br />POST-IPO<br />Path to public markets success<br /><ul><li>Strong positioning
  • 29. Core messages in place
  • 30. Solid presentation & support materials
  • 31. Prepared management
  • 32. IR infrastructure in place
  • 33. Follow best practices</li></ul>26<br />
  • 34. 27<br />
  • 35. Questions?<br />
  • 36. Thank you!<br />

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