PRODUCT
INTRO

INTRODUCTION
» Web Engagement is about serving the relevant content and
interacting with the Web user. By showing relevant content
and information to the visitor, you will improve the level of
engagement of visitors and increase conversion rates.
» EPiServer B2B ADAPT allows you to serve targeted Web
content to each visitor, based on his or her industry,
geography or location.

FACTS
» Adapt Web content and pages
based on user IP
» Rules based on Dun & Bradstreet company information
such as Country, Market segment or Company size
» Hosted service sold as a yearly subscription
» Integrated in EPiServer CMS, editors/marketers will have
full control of profiling and content

TARGET GROUPS
» The Online business manager as well as Sales Managers
can make sure both prospects and returning customers are
presented with the right look and/or content
» The web editor can continuously add or remove targeting
campaigns, depending on other marketing activities within
the organization

BUYING SITUATIONS
» Partner offer (Before launch)
» Anytime in the web lifecycle (After launch)
» When upgrading to EPiServer CMS 5/6
» When moving to EPiServer hosting
» As part of package
» And more!

MAIN BENEFITS
» Give several target groups a higher level of attention
simultaneously
» Use and deploy easily. With a few settings it runs
automatically in the background
» Strengthen specific offers or campaigns
» Choose a level of personalization suitable to your
organization
» Combine easily with other online business tools from
EPiServer

PRODUCT
FEATURES

CAPAIGN SET-UP
» Name your campaign or edit a present one
» Select and/or combine a set of rules based on D&B data
» Select or create content/functions to map the rules
“Show all Swedish companies with more
than 1000 employees the
“Go Zlatan!” banner …”

ACTIVATE CAMPAIGN
» On your EPiServer page, chose a campaign
» Or – use the Dynamic Content function to insert campaign
» Save your page to activate!

PREVIEW
» Use the Preview tab to see how the effect of each rule in the campaign
» Switch between rules to see the difference

EVALUATE
» Monitor the effect of you campaigns

EPISERVER VERSIONS SUPPORTED
» EPiServer CMS 5 R1 SP3
» EPiServer CMS 5 R2
» EPiServer CMS 5 R2 SP1
» EPiServer CMS 5 R2 SP2
» And later

NEAREST
FUTURE

SEO Gadgets
for Sitecenter in
EPiServer CMS 6!

PRODUCT
CONTACT

PRODUCT MANAGER
» Martin Stenke
» +46 708 949001
» martin.stenke@episerver.com