Storytelling With Social Media

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Use social media for storytelling- via content, pictures and video

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Storytelling With Social Media

  1. 1. JewishFederations.org- Jan. 15, 2013 fundraisinisfun.com
  2. 2. Links & SlidesLinks: http://www.fundraisinisfun.com/JFNA- prezi/Slides: http://www.slideshare.net/EphraimGopin fundraisinisfun.com
  3. 3. Storytelling with Social Media fundraisinisfun.com
  4. 4. Storytelling with Social Media Twitter: @fundraisinisfun Blog: www.fundraisinisfun.com Pinterest: Pinterest.com/EphraimGopin LinkedIn: Ephraim Gopin Contact Me: http://www.fundraisinisfun.com/co ntact-the-fundraiser/Social Media Strategist & CEO- Chief Engagement Officer fundraisinisfun.com
  5. 5. The Truth “I tell classes that we no longer just go out to dinner with friends, we take our whole network with us.” - William Humphrey Jr., Texas Tech 10/28/12, USA Today fundraisinisfun.com
  6. 6. Let me tell you a story:I went out to dinner with my wife… fundraisinisfun.com
  7. 7. Recommendations fundraisinisfun.com
  8. 8. Instagram- Before We Step Out fundraisinisfun.com
  9. 9. Check-in fundraisinisfun.com
  10. 10. Pin What We Ate fundraisinisfun.com
  11. 11. Tweet an Update fundraisinisfun.com
  12. 12. Yelp Review fundraisinisfun.com
  13. 13. Storytelling with Social Media• Social Media- it’s NOT for fundraising• Quick look at strategy• Stories via content• Stories via pictures• Stories via video fundraisinisfun.com
  14. 14. Great FR Idea- Impact fundraisinisfun.com
  15. 15. 2012 NPO Social Networking Report • 98% on FB, 74% Twitter, 64% YouTube, 48% LI • 55%- social networking = FR (OY!) • 46% of US millionaires- on FB • 70% of Tweeps- outside US 3% raised over $100,000 on FB BUT 30% between $0-1000 fundraisinisfun.com
  16. 16. Where Are You- The Bad… (no SM icons above fold) fundraisinisfun.com
  17. 17. Where Are You- The Bad… (SM icons at the bottom) fundraisinisfun.com
  18. 18. Social Media Strategy fundraisinisfun.com
  19. 19. Social Media Strategy- The W Questions • Who • When • Where • What • Why • Engage ► trust ► action fundraisinisfun.com
  20. 20. If You Want to Tell A Story… Know Your Audience! fundraisinisfun.com
  21. 21. Know Your Followers fundraisinisfun.com
  22. 22. Answer Followers fundraisinisfun.com
  23. 23. Do NOT Criticize Followers(courtesy of PixelPoint Press) fundraisinisfun.com
  24. 24. Hashtag It fundraisinisfun.com
  25. 25. Check Before You Post fundraisinisfun.com
  26. 26. fundraisinisfun.com
  27. 27. Content- RSS • Curate • Vary • Read & Learn • Alerts fundraisinisfun.com
  28. 28. Content- Blog• Guest post• Make it timely- e.g. Sandy• Partners abroad!• Different contributors• Calendar fundraisinisfun.com
  29. 29. Too Wordy fundraisinisfun.com
  30. 30. Mercy Corps Blog fundraisinisfun.com
  31. 31. Stay on Top of the News fundraisinisfun.com
  32. 32. Content- Facebook• NOT FOR FR• Pat your shoulder• Create convos• Say thank you!!! fundraisinisfun.com
  33. 33. Facebookwhat CAN you do with it? fundraisinisfun.com
  34. 34. FB- Ask A Question fundraisinisfun.com
  35. 35. FB- Create a Picture fundraisinisfun.com
  36. 36. FB- Intro Your Staff fundraisinisfun.com
  37. 37. FB- Use Images to Explain Cause (Access Israel) fundraisinisfun.com
  38. 38. FB- Thank Volunteers fundraisinisfun.com
  39. 39. FB- History fundraisinisfun.com
  40. 40. FB- Photo Captions fundraisinisfun.com
  41. 41. FB- Exclusive Offers fundraisinisfun.com
  42. 42. FB- Local Event fundraisinisfun.com
  43. 43. Organic Only(Lufthansa may have bought Likes) fundraisinisfun.com
  44. 44. Content- Twitter• Follow local NPOs, media, influencers• Become the expert• 60-30-10• Push out content• Don’t broadcast fundraisinisfun.com
  45. 45. Twitter- Listen(Specific keywords) fundraisinisfun.com
  46. 46. Twitter- Engage! fundraisinisfun.com
  47. 47. Twitter- Engage! (Dan Hotel) fundraisinisfun.com
  48. 48. Read. Think. Post.fundraisinisfun.com
  49. 49. Monitor- You Never Know… fundraisinisfun.com
  50. 50. Content- Interactive fundraisinisfun.com
  51. 51. It’s All About The Image fundraisinisfun.com
  52. 52. Pictures- Instagram fundraisinisfun.com
  53. 53. An Instagram Moment Image courtesy of Meg Hoffman (@NonProfit_Meg) from Boston’s Bay Cove Human Services fundraisinisfun.com
  54. 54. Pictures- Instagram • Latest news • Sneak peek • Who you are • Supplies & products • Carmen Sandiego fundraisinisfun.com
  55. 55. Pictures Make The Story The Boston Globe fundraisinisfun.com
  56. 56. Instagram & Big Biz(Dunkin Donuts Halloween Contest) fundraisinisfun.com
  57. 57. Instagram & Big Biz (Patriots behind the scenes) fundraisinisfun.com
  58. 58. Instagram & Big Biz (British Airways & Movember) fundraisinisfun.com
  59. 59. Where’s the Pic?! fundraisinisfun.com
  60. 60. Pictures- Pinterest fundraisinisfun.com
  61. 61. Pictures- Pinterest fundraisinisfun.com
  62. 62. Pictures- Pinterest • Contest • Constituents • Be unique! • Holidays fundraisinisfun.com
  63. 63. Pinterest- Helpful Boards Thanks Leslie White Clay (@LWClay)- hopecottage.org/ fundraisinisfun.com
  64. 64. Pinterest- Good Use! fundraisinisfun.com
  65. 65. Pinterest- Cause Awareness fundraisinisfun.com
  66. 66. Pinterest- Behind the Scenes fundraisinisfun.com
  67. 67. Videofundraisinisfun.com
  68. 68. Video- YouTube, Viewbix • Tell a story • Forget Spielberg • Donors/Advocacy • Shares • Traffic fundraisinisfun.com
  69. 69. Video- Tout, Viddy• 15 seconds• ENGAGE!!!• Mobile• Social fundraisinisfun.com
  70. 70. Storytelling with Social Media Twitter: @fundraisinisfun Blog: www.fundraisinisfun.com Pinterest: Pinterest.com/EphraimGopin LinkedIn: Ephraim Gopin Contact Me: http://www.fundraisinisfun.com/co ntact-the-fundraiser/Social Media Strategist & CEO- Chief Engagement Officer fundraisinisfun.com
  71. 71. Links & SlidesLinks: http://www.fundraisinisfun.com/JFNA- prezi/Slides: http://www.slideshare.net/EphraimGopin fundraisinisfun.com

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