Communicating the
Value of the Library
by Joe Matthews

A Free Webinar from
AGENDA:
• Intros (2 min)

• Communicating the
Value of the Library (30 min)
by Joe Matthews
• How EOS.Web can help you
com...
Jackie Prentice
Account Executive
Joe Matthews
Library Consultant, Author
Communicating the
Value of the Library
by Joe Matthews

A Free Webinar from
Contents:
• Alignment
• What Will Resonate?
• Frameworks
• Communication
• Communication Options

• How to Structure the M...
Alignment
Communicate the
Value of the Library
by Joe Matthews
A Free Webinar from
Alignment
• Do you have a clear picture of the
mission of your organization?
• Has your organization established
any goals...
Aligning your services with your
organization‟s mission, goals &
objectives should be your

NUMBER ONE JOB.
What Will Resonate?

Communicate the
Value of the Library
by Joe Matthews
A Free Webinar from
What Will
Resonate?
• Get to know your
stakeholders
• What are their concerns?
• How do they evaluate
other services in th...
What Will
Resonate?
• Do they have a financial
orientation?
• Can they articulate how
libraries add value to the
organizat...
Frameworks
Communicate the
Value of the Library
by Joe Matthews
A Free Webinar from
• Balanced Scorecard
• The 3Rs

• Malcolm Baldrige Award

Frameworks
Balanced Scorecard

Frameworks
3Rs

Reach

Results
What do we want?
Why?

Who?
Where?

Resources
How?

Frameworks
Malcolm Baldrige Award

Frameworks
Communication
Communicate the
Value of the Library
by Joe Matthews
A Free Webinar from
Match the message and the
medium
Be prepared! Rehearse and know
a number of messages.
Don‟t over-sell your services—
Ov...
Educate but don‟t bore.
Always maintain your credibility.
Use the jargon of the decision makers.
Put information into ...
Value Proposition
 States the measurable value or customer
benefits that a service will provide
 What differentiates the...
Focus on Benefits





Better decisions
Better work
Improved productivity
Saves time

 Recognized achievement
 Savin...
“The field is not well seen
from within the field.”
—Ralph Waldo Emerson
Communication
Options
Communicate the
Value of the Library
by Joe Matthews
A Free Webinar from
Communication Options
Rich channels

Lean channels

Face-to-face communication
Hallway/coffee pot communications
Small gro...
“A profession that sees itself as „doing good‟
is less concerned with assessing its
outcomes and impacts since it sees its...
How to Structure
the Message
Communicate the
Value of the Library
by Joe Matthews
A Free Webinar from
“Never impose your language
on people you wish to reach.”
—Abbie Hoffman
How to Structure the Message
• Types of learners
– Auditory
– Visual
– Readers

• Internal communication
– What kind of co...
How to Structure the Message

LINE CHARTS
Good for showing
trends over time
How to Structure the Message

HORIZTONAL
BAR CHARTS
Good when comparing a fairly
large number of options
or labels are lon...
How to Structure the Message

COLUMN CHARTS
Good for showing
comparison among items
How to Structure the Message

PIE CHARTS
Good for showing relative
sizes of the components to
one another
“The difference between the right
word and the almost right word is the
difference between lightning and a

lightning bug....
Language

DON’Ts
Acquisitions
Collection development
Information analysis
Reference
Taxonomy & metadata
Online searching

...
MESSAGES
• Improve your
presentation skills

• Focus on the “big”
picture

• Practice (and practice
some more)

• Be enthu...
“The medium is
the message.”
—Marshall McLuhan
How to Structure the Message
STORYTELLING
• Use slides to reinforce the message

• Use slides to keep the presentation on ...
“It usually takes me more than
three weeks to prepare a good
impromptu speech.”
—Mark Twain
THE BOTTOM LINE

The library contributes to the
achievement of organizational
goals!

Or, it should!
Available now:

The Bottom Line—
Determining and
Communicating the Value of
the Special Library
By Joseph R. Matthews
Available on EOSIntl.com

The Digital
Library

Survival
Guide
By Joseph R. Matthews

Download Today!
PREVIOUS WEBINAR:

Determining the
Value of the Library
by Joe Matthews
• Models for Calculating Value
• Outcomes of Calcu...
Joe Matthews
Joe@JoeMatthews.Org

Jackie Prentice
JPrentice@EOSIntl.com
Communicating the Value of Your Special Library
Communicating the Value of Your Special Library
Communicating the Value of Your Special Library
Communicating the Value of Your Special Library
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Communicating the Value of Your Special Library

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When your library feels pressure to succeed, what do you do? Are you looking for ways to communicate your library’s value? Would you like to find new ways to convey to your effectiveness to management?

Communicating the value of your library is crucial in today’s climate. Budget pressures, management oversight, under appreciation by patrons—many complex issues face the library and librarians today.

Building on the value discovered via the previous webinar, “Determining the Value of Your Library”, Joe Matthews continues to explore the value of your library by effectively convey it in “Communicating the Value of Your Library.” Though the previous webinar will be referenced, it is not a prerequisite for attending.

Here’s what you can expect to hear about:

What Will Resonate?
How to Structure the Message
Communication Options
Messages That Soar!

Published in: Education, Business
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  • PAPE
  • Communicating the Value of Your Special Library

    1. 1. Communicating the Value of the Library by Joe Matthews A Free Webinar from
    2. 2. AGENDA: • Intros (2 min) • Communicating the Value of the Library (30 min) by Joe Matthews • How EOS.Web can help you communicate the value of your library (5 min) • Q&A
    3. 3. Jackie Prentice Account Executive
    4. 4. Joe Matthews Library Consultant, Author
    5. 5. Communicating the Value of the Library by Joe Matthews A Free Webinar from
    6. 6. Contents: • Alignment • What Will Resonate? • Frameworks • Communication • Communication Options • How to Structure the Message • Messages That Soar!
    7. 7. Alignment Communicate the Value of the Library by Joe Matthews A Free Webinar from
    8. 8. Alignment • Do you have a clear picture of the mission of your organization? • Has your organization established any goals & objectives? • Do your library services help people be more productive so that they can reach their goals?
    9. 9. Aligning your services with your organization‟s mission, goals & objectives should be your NUMBER ONE JOB.
    10. 10. What Will Resonate? Communicate the Value of the Library by Joe Matthews A Free Webinar from
    11. 11. What Will Resonate? • Get to know your stakeholders • What are their concerns? • How do they evaluate other services in the organization? • Ask them to critique the library & its services
    12. 12. What Will Resonate? • Do they have a financial orientation? • Can they articulate how libraries add value to the organization? • What keeps them awake at night?
    13. 13. Frameworks Communicate the Value of the Library by Joe Matthews A Free Webinar from
    14. 14. • Balanced Scorecard • The 3Rs • Malcolm Baldrige Award Frameworks
    15. 15. Balanced Scorecard Frameworks
    16. 16. 3Rs Reach Results What do we want? Why? Who? Where? Resources How? Frameworks
    17. 17. Malcolm Baldrige Award Frameworks
    18. 18. Communication Communicate the Value of the Library by Joe Matthews A Free Webinar from
    19. 19. Match the message and the medium Be prepared! Rehearse and know a number of messages. Don‟t over-sell your services— Over-deliver! Communication
    20. 20. Educate but don‟t bore. Always maintain your credibility. Use the jargon of the decision makers. Put information into context. Communication
    21. 21. Value Proposition  States the measurable value or customer benefits that a service will provide  What differentiates the library from its competitors? Communication
    22. 22. Focus on Benefits     Better decisions Better work Improved productivity Saves time  Recognized achievement  Saving money  Generating new revenue Communication
    23. 23. “The field is not well seen from within the field.” —Ralph Waldo Emerson
    24. 24. Communication Options Communicate the Value of the Library by Joe Matthews A Free Webinar from
    25. 25. Communication Options Rich channels Lean channels Face-to-face communication Hallway/coffee pot communications Small group meetings Telephone conversations Voice mail Email Large group meetings Handwritten personal notes Copies of meeting agendas Faxes Memos Formal speeches Letters News reports Reports
    26. 26. “A profession that sees itself as „doing good‟ is less concerned with assessing its outcomes and impacts since it sees its own activities as inherently positive.” —Amos Lakos
    27. 27. How to Structure the Message Communicate the Value of the Library by Joe Matthews A Free Webinar from
    28. 28. “Never impose your language on people you wish to reach.” —Abbie Hoffman
    29. 29. How to Structure the Message • Types of learners – Auditory – Visual – Readers • Internal communication – What kind of communication? – How frequently? – How to format it? • How to stage it
    30. 30. How to Structure the Message LINE CHARTS Good for showing trends over time
    31. 31. How to Structure the Message HORIZTONAL BAR CHARTS Good when comparing a fairly large number of options or labels are long showing trends over time
    32. 32. How to Structure the Message COLUMN CHARTS Good for showing comparison among items
    33. 33. How to Structure the Message PIE CHARTS Good for showing relative sizes of the components to one another
    34. 34. “The difference between the right word and the almost right word is the difference between lightning and a lightning bug.” —Mark Twain
    35. 35. Language DON’Ts Acquisitions Collection development Information analysis Reference Taxonomy & metadata Online searching DO’s Gain competitive advantage Insights & trends Knowledge sharing Value-added intelligence Innovation Professional Insight Collaboration
    36. 36. MESSAGES • Improve your presentation skills • Focus on the “big” picture • Practice (and practice some more) • Be enthusiastic! • Tailor your presentation to your audience Make it Soar!
    37. 37. “The medium is the message.” —Marshall McLuhan
    38. 38. How to Structure the Message STORYTELLING • Use slides to reinforce the message • Use slides to keep the presentation on track • Use slides to create movement • Use body movements to reinforce the message • Every slide should have a purpose • Make sure the slide adds to the story
    39. 39. “It usually takes me more than three weeks to prepare a good impromptu speech.” —Mark Twain
    40. 40. THE BOTTOM LINE The library contributes to the achievement of organizational goals! Or, it should!
    41. 41. Available now: The Bottom Line— Determining and Communicating the Value of the Special Library By Joseph R. Matthews
    42. 42. Available on EOSIntl.com The Digital Library Survival Guide By Joseph R. Matthews Download Today!
    43. 43. PREVIOUS WEBINAR: Determining the Value of the Library by Joe Matthews • Models for Calculating Value • Outcomes of Calculations • Evaluation of Results To Watch the Presentation or Download the Slides: http://www.eosintl.com/determining-the-value-of-your-library/
    44. 44. Joe Matthews Joe@JoeMatthews.Org Jackie Prentice JPrentice@EOSIntl.com
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