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Transcript

  • 1. Teddy (media)
    QUESTION 1
    In what ways does your media product use, develop or challenge forms or conventions of real media products
    BY TEDDY BOATENG
  • 2. My Music video’s evaluation question 1
    How my music video challenges forms and conventions of real products.
    Our video is not a sterotypical video of...
    Women eye candy male gaze
    Bunch of rapper surrounded by women
    No big cars
    No big ego about money and wealth
  • 3. Llyod banks- beamer benz or bentley
    The title of this track suggest it about cars money and big brands
    Lloyd banks surrounded by women our video doesn't have this. Lloyd banks still wants to be centre of attention ( in red) women appear to be sexually provocative in their costumes. Women jus appear as eye candy and sexual objects nothing more. Other representations of this music video are also very sterotypical.
  • 4. Llyod banks- beamer benz or bentley
    Base ball cap
    Earring
    Glasses
    Chains
    Watches
    Jewellery
    Tattoos
    Women acting provocatively stroking his shoulder trying to get intimate
    Men in control
    All very stereotypical
  • 5. Llyod banks- beamer benz or bentley
    • Expensive car connotates money
    • 6. Women jus appearing not doing much.
  • Llyod banks- beamer benz or bentley
    Gucci colours show wealth this is complemented by expensive cars ‘beamers benz or bentely ma jeans are neva empty’. These lyrics show how he has a choice of what car he would like to drive has alot of money. None of the lyrics mention women at all. That goes to show how powerful a convention of hip hop video women are.
  • 7. 50 cent candy shop
    Show his own brand of clothing ‘ G-unit footwear subliminally showing off his clothing with mentioning it in his lyrics.
  • 8. 50 cent candy shop
    Alot of women just on display although this time it is related to lyricss unlike the llyod banks video.
  • 9. 50 cent candy shop
    Car ,location, rapper connotates wealth
  • 10. 50 cent candy shop
    Again women dressed provocatively rappers are wearing conventional hip hop colthing
  • 11. Snoppdogg ft pharell beautiful
    Main focus snoppdogg women doing hair in provocative clothing wearing a bikini
  • 12. Snoppdogg ft pharell beautiful
    Objectification of women. Men like what they see on the outside. There clothing show this.
  • 13. Snoppdogg ft pharell beautiful
    Cars guys watching girls going passed just gazing at them
  • 14. Snoppdogg ft pharell beautiful
    Dancing with girls big party and venue
  • 15. Conclusion challenge
    These videos are relative to hip hop as all these artist are well known. Their video adhere to typical attitudes expected from hip hop. Our video challenge these forms as this video doesn’t show this stereotypical view of hip hop. This is mainly how our video challenges normal expected conventions. In comparisons to our video. Andrew good win talked about music videos as a form which is very significant as the media institutions can play a big role in what is expected from their artist in videos. In effect artist can build an image of themselves e.gjayz symbols. These video do have a strong relationship with lyrics and visuals. Although this is not present with llyod banks so much as he doesn’t mention women in any sence within the track but they are there in the video. Feminism can be linked here as society in the hip hop industry is patriarchal. Men dominate this industry and are in very much control. Women are seen to be inferior in these videos not much power at all the man is always in charge. Women must act promiscuous. Jus sex objects which is heavily related to the male gaze by lauramavley. There is a voyeuristic treatment of women in these video dancers are used to help male ego llyod banks video shows this. Our video didn't act this simplistic minded view of hip hop video. This is how our video challenged these forms and conventions. The only aspect that may develop these forms is that 50cent and snoppdogg video do have a slight narrative and does have performance based element. We also used location shot jus as these videos did e.g the mansion in 50 cent video and the location shots in the snoppdogg video of brazil these are slight developments we used.