Lees - Product Stewardship at Tetra Pak

Product Stewardship at Tetra Pak A global packaging producer’s strategies and tools © Tetra Pak Internal TS/MMYYOctober 25, 2011 ©John Lees / infraharmonic LLC 1

Tetra Pak A global producer…October 25, 2011 ©John Lees / infraharmonic LLC 2

Tetra Pak A global producer… … of carton packaging for food and beverage.October 25, 2011 ©John Lees / infraharmonic LLC 3

Markets, and Products Packed Global, and Eurocentric Dairy-dominatedOctober 25, 2011 ©John Lees / infraharmonic LLC 4

Vision “A package should save more than it costs.” “We make food safe and available everywhere.” Mission “…We believe in responsible industry leadership, creating profitable growth in harmony with environmental sustainability and good corporate citizenship.”October 25, 2011 ©John Lees / infraharmonic LLC 5

Product Strategy Value proposition: The ability to sell almost-fresh milk anywhere High technology materials and machines Minimal packaging – maximum efficiency Absolute lowest system cost Environmentally preferred over plastic bottlesOctober 25, 2011 ©John Lees / infraharmonic LLC 6

Environmental Strategy Target: 100% renewable materials Eco-efficiency goes hand-in-hand with basic product strategy Engage: with EPR and voluntary stewardshipOctober 25, 2011 ©John Lees / infraharmonic LLC 7

LCA – A Critical Stewardship Tool Life Cycle Assessment – Estimation of the cumulative environmental impact of all activities associated with a product over its lifecycle Critical for identifying the main causes of impacts, and prioritizing stewardship effortsOctober 25, 2011 ©John Lees / infraharmonic LLC 8

Using LCA to put phases in perspectiveOctober 25, 2011 ©John Lees / infraharmonic LLC 9

Using LCA to put lifecycle phases in perspective Where are the hot spots? Improvement opportunities?October 25, 2011 ©John Lees / infraharmonic LLC 10

Using LCA to put lifecycle phases in perspectiveOctober 25, 2011 ©John Lees / infraharmonic LLC 11

Raw Material Sourcing Engaging with suppliers – Sustainable forestry guidelines – Source certification: FSC Engaging with NGOs – Accountability and credibility: Long-term strategy: renewable biopolymer substitutes for polyethylene and aluminum foilOctober 25, 2011 ©John Lees / infraharmonic LLC 12

End of Life Complexity – Multiple materials – Multiple technologies No two cities – Multiple players the same. – Multiple regulations – Consumer behavior Ouch! Diversity – Geography – Infrastructure – Policy – EconomyOctober 25, 2011 ©John Lees / infraharmonic LLC 13

End of Life: It’s Hard To set targets To prioritize and budget actions To know what partnerships to seek … what technologies to back … which policies to advocate Need good strategies and tools!October 25, 2011 ©John Lees / infraharmonic LLC 14

End of Life Stewardship Management Strategy Local autonomy and accountability: Market Companies – Engage local authorities and waste-management industry – Responsible for action plans and results – Self-funded Central coordination: Global Environment team – Cascade goals, aggregate results – Share best practices, coordinate messaging – Provide technical support: LCA, recycling technology evaluationOctober 25, 2011 ©John Lees / infraharmonic LLC 15

Recycling StrategyOctober 25, 2011 ©John Lees / infraharmonic LLC 16

Stewardship models Legislated EPR Voluntary stewardship Tetra Pak lives with both. What can we learn from comparing them? How would we compare them?October 25, 2011 ©John Lees / infraharmonic LLC 17

Spain: Legislated EPR 46M people 5B cartons, 140k tonnes Legal target: 62% (recycling + waste-to-energy) Industry-operated stewardship NPO – Invests in infrastructure – Contracts with WMOs for collection and sorting – Owns collected material and sells to recyclers “Yellow Bin” stream: beverage cartons, plastic bottles and aluminum cans Producers pay material-specific feeOctober 25, 2011 ©John Lees / infraharmonic LLC 18

Beverage Carton End of Life: Spain Profitable recycler EPR fees to WMOs “Secondary collection” Cheaper than yellow-bin stream Industry Network Economic-Environmental AnalysisOctober 25, 2011 ©John Lees / infraharmonic LLC 19

Beverage Carton End of Life: Spain Industry Network Economic-Environmental AnalysisOctober 25, 2011 ©John Lees / infraharmonic LLC 20

Brazil: Voluntary Stewardship São Paolo Area: 30M population 84k tonnes No legal recycling requirement Tetra Pak’s voluntary stewardship activities: – Recruiting paper mills and other recyclers – Giving technical assistance – Recycled-product development Single-stream recyclables collectionOctober 25, 2011 ©John Lees / infraharmonic LLC 21

Beverage Carton End of Life: Brazil Private brokers control most material Profitable, non- competing paper mills PolyAl recyclers profit as alternative to landfillOctober 25, 2011 ©John Lees / infraharmonic LLC 22

Comparing Spain and Brazil Spain Brazil Recycling+W2E rate 50% 31% Recycling rate 34% 31% Recycled products/consumption 18% 29% CO2 footprint 0.99 0.88 Recycled-product tonnage / €M infrastructure 475 744 Net economic value added -€25.5M €4.8M (Value of recycled products – all costs)October 25, 2011 ©John Lees / infraharmonic LLC 24

Here in the US Tetra Pak joins with competitors in the Carton Council To communicate the value of beverage carton recycling to – Municipalities – MRFs – Recycling paper mills – Consumers To motivate and support infrastructure investment And grow recycling access and ratesOctober 25, 2011 ©John Lees / infraharmonic LLC 25

Strategy Success Factors Anchor stewardship strategy in company strategy Collaborate locally, continentally, and globally – With suppliers, customers and competitors – With the public sector and waste-management industry – With credible, independent NGOs and certification organizations Take the lead and earn freedomOctober 25, 2011 ©John Lees / infraharmonic LLC 26

Tool Reflections LCA is a critical starting point Some key decisions are difficult without considering how economics affect environmental impacts Visualizing and quantifying system relationships helps make collaboration effectiveOctober 25, 2011 ©John Lees / infraharmonic LLC 27

infraharmoni cThank you!

Lees - Product Stewardship at Tetra Pak

by Environmental Initiative on Oct 26, 2011

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Lees - Product Stewardship at Tetra Pak — Presentation Transcript