Building a Great Workplace


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In 2010, the firm earned the #1 spot on the 75 Best Workplaces in Canada list published by the Great Place to Work Institute and The Globe and Mail. In this same ranking in 2009, the firm was awarded the #1 Best Workplace for Women. Management’s dedication to a quality work environment and exceptional service has contributed to unprecedented staff and client retention.

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Building a Great Workplace

  1. 1. Building a Great Workplace: Steps to Success Bruce MacLellan President and CEO
  2. 2. Environics by the Numbers <ul><li>Founded in 1994 </li></ul><ul><li>2009 revenue: $12 million </li></ul><ul><li>85 team members </li></ul><ul><li>Average age: 34 </li></ul><ul><li>90% Female </li></ul>
  3. 3. Our Philosophy <ul><li>Great companies recognize that success is not just measured by profit but also by their impact on the community, the environment and the well-being of employees. </li></ul>
  4. 4. The Golden Rule <ul><li>A simple but powerful workplace rule </li></ul><ul><li>The concept is found in Islam, Hinduism, Buddhism, Judaism, Sikhism and other religions </li></ul>&quot;Do unto others as you would have them do unto you.&quot;
  5. 5. Culture: It’s Everybody's Job <ul><li>Top down </li></ul>It takes a village to raise a culture. Success + Bottom up =
  6. 6. <ul><li>Twelve Ways We </li></ul><ul><li>Build Trust and Have Fun </li></ul>
  7. 7. <ul><li>Know What You Value and Set Expectations: </li></ul><ul><li>The company’s business goals </li></ul><ul><li>Standards of integrity </li></ul><ul><li>Standards of excellence: people like to work for a winner </li></ul><ul><li>Work-life balance </li></ul><ul><li>Etc. </li></ul>Leaders Set the Direction Be clear and walk the talk! 1.
  8. 8. <ul><li>People want to know where their organization is going </li></ul><ul><li>Provide frequent updates and prevent rumours </li></ul><ul><li>Be honest about both successes and challenges to show others they can do the same </li></ul><ul><li>Let people know how they fit in to the plan. Ask for their feedback </li></ul>Be Clear and Transparent 2.
  9. 9. Hire Right <ul><li>Hiring people without consideration for fit with your culture is asking for trouble </li></ul><ul><li>Hiring for culture does not narrow your diversity, creativity or inclusiveness </li></ul><ul><li>In our case, our culture nurtures diversity, creativity and inclusiveness </li></ul>3.
  10. 10. Care for Your Team <ul><li>Benefit plans that reflect the needs </li></ul><ul><li>Expand as needed: e.g. daycare place guarantee </li></ul><ul><li>Pandemic preparedness: Tamiflu doses </li></ul><ul><li>Flexible work hours </li></ul>4.
  11. 11. Show Character in Adversity 5. Company: Keep your values in times of challenge Individuals: Help people when they’re down
  12. 12. Invest in People <ul><li>Everyone wants to grow and advance </li></ul><ul><li>We make it mandatory with annual individual reports </li></ul><ul><li>We support: </li></ul><ul><ul><li>Business Skills (sales, managing people, languages, writing, etc.) </li></ul></ul><ul><ul><li>Personal Interests (pottery, cooking, decorating, etc.) </li></ul></ul>6.
  13. 13. Stand for More than Money <ul><li>In 2008, we became the first carbon neutral marketing company in Canada </li></ul><ul><li>More than once, we have resigned a client that was unprofessional or rude to people </li></ul><ul><li>Decisions that put people or community ahead of profit are popular and remembered </li></ul><ul><li>Support the community </li></ul>7.
  14. 14. Show Appreciation <ul><li>Say thank you </li></ul><ul><li>Talk about people’s successes </li></ul><ul><li>Ask people to present case studies </li></ul><ul><li>Give them small gifts of appreciation </li></ul><ul><li>Surprise extra holidays such as a 4-day Canada Day weekend </li></ul>8. Show people they are appreciated
  15. 15. Share the Rewards <ul><li>Show people they are valued and rewarded </li></ul>9. <ul><li>Pay fairly for what they do </li></ul><ul><li>Give them profit sharing </li></ul><ul><li>Give them trips </li></ul>
  16. 16. Be Flexible <ul><li>My favourite rule is to have few rules </li></ul><ul><li>A balance must be struck between standards and innovation </li></ul><ul><li>Few human situations are the same, so why not customize solutions </li></ul>10.
  17. 17. Listen <ul><li>People are invited (and expected) to step up and speak up </li></ul><ul><li>Staff drive green efforts, charitable events, supplier terms, etc. </li></ul><ul><li>Shared company blog </li></ul><ul><li>Surveys and meetings (GPTW survey) </li></ul>11.
  18. 18. Have Fun 12.
  19. 19. The Best Measure of Success
  20. 20. Think About This Question <ul><li>Is your Organization in touch with its Humanity? </li></ul>