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Social Media Rock Star-2- Presentation
 

Social Media Rock Star-2- Presentation

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    Social Media Rock Star-2- Presentation Social Media Rock Star-2- Presentation Presentation Transcript

    • Intersection of Mobile Web & Social Media Presented by Envano June 2, 2011© Envano
    • © Envano Page 2
    • Why Mobile? Source: http://www.flickr.com/photos/annnna/2228189828/© Envano Page 3
    • Source: Morgan Stanley - Internet Trends June 7, 2010© Envano Page 4
    • Source: Morgan Stanley - Internet Trends June 7, 2010© Envano Page 5
    • It happened in first quarter 2011!© Envano Page 6
    • © Envano Page 7
    • What is Mobile? What is Mobile? Source: http://www.flickr.com/photos/valeriebb/3006348550/© Envano Page 8
    • © Envano Page 9
    • © Envano Page 10
    • Source: http://www.flickr.com/photos/mykalburns/2492199172/© Envano Page 11
    • 5.3 billion mobile devices 6.8 billion inhabitants.Source: U.N. Telecommunications Agency. http://www.itu.int Source: http://www.flickr.com/photos/donkeyhotey/5679642883/© Envano Page 12
    • Source: http://www.flickr.com/photos/dlytle/3839416191/© Envano Page 13
    • Source: http://www.flickr.com/photos/yourdon/4064143718/© Envano Page 14
    • Source: http://www.flickr.com/photos/mythoto/1193636560© Envano Page 15
    • What is Mobile Context?© Envano Page 16
    • © Envano Page 17
    • © Envano Page 18
    • © Envano Page 19
    • Source: http://advertising.yahoo.com/industry-knowledge/mobile-shopping-insight.html© Envano Page 20
    • What about social? Source: http://www.flickr. com/photos/worldworldworld/3041326892/© Envano Page 21
    • 48% of shoppers used acombination of search and socialmedia during the purchasingprocess.Source: http://www.informationweek.com/news/internet/social_network/229219363 Image: http://www.flickr.com/photos/i5design/5474312093/© Envano Page 22
    • 90% of consumers online trust recommendations from people they know. (source-econsultancy July 2009)© Envano Page 23
    • 81% of respondents said they received advice from friends and followers relating to a product purchase. (Source-ClickZ Jan. 2010)© Envano Page 24
    • 91% of Mobile Internet Access is to Socialize. Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/© Envano Page 25
    • 76% of consumers who are starting with either search or social media are signifying intent to explore and potentially buy without commitment to a brand at the outsetSource:http://www.scribd.com/doc/49442666/The-Virtuous-Circle-The-Role-of-Search-and-Social-Media-in-the-Purchase-Pathway-Research-from-GroupM-Search#archive© Envano Page 26
    • What is Social? Rating, Review, Comment ,Tweet, Post, Status, Texting, Video, Pics, Share, Like, Fan...................© Envano Page 28
    • What is NOT Social?© Envano Page 29
    • Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/© Envano Page 30
    • What did we miss?© Envano Page 31