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Slide Deck from 'Pros present their Pitches' at EntrepreneurTrek Mar 21 at Stanford GSB

Slide Deck from 'Pros present their Pitches' at EntrepreneurTrek Mar 21 at Stanford GSB

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Steen Andersson 2 Steen Andersson 2 Presentation Transcript

  • 1. What We Do Innovation Who we What do work with @ we do? 2. Mobility Planning 5th Finger 3. Innovation @ 5th 4. Example: Mobile Elements hquot;p://www.flickr.com/photos/11266609@N00/2872069583/
 Presenter: Steen Andersson Co-Founder & Vice President 5thfinger (steen.andersson@5thfinger.com)
  • THE GLOBAL AUTHORITY ON MOBILE MARKETING 5thfinger
  • This is a mobile phone. 5thfinger View slide
  • This is mobility. 5thfinger View slide
  • mobility is a range of BEHAVIORS. 5thfinger
  • Our job is helping brands engage consumers living on the go. 5thfinger
  • By tapping into context. 5thfinger
  • Exploiting functionality. 5thfinger
  • Creating utility. 5thfinger
  • Experience Matters 5thfinger
  • 5thfinger
  • 5thfinger
  • 5thfinger
  • Are you good enough to be a US Marine? 5thfinger
  • INNOVATION @ 5TH FINGER 5thfinger
  • INVESTMENT CUSTOMERS PROTOTYPE INNOVATE
 CONCEPT HEAVY TRIAL ALWAYS. Build a culture of innovation through recognition, reward and overcoming fear of failure. 5thfinger
  • EXAMPLE: MOBILE ELEMENTS 5thfinger
  • 5thfinger
  • 5thfinger
  • Value Execution Ideas
 Inventive Leadership and thinking. accountability. 5thfinger
  • thanks Steen Andersson Co-Founder steen.andersson@5thfinger.com 415-294-5194 New York Office San Francisco Office Sydney Office 5thfinger +1 646 578 8202 +1 415 294 2040 +61 2 8307 7888