Steen Andersson 2

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Slide Deck from 'Pros present their Pitches' at EntrepreneurTrek Mar 21 at Stanford GSB

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Steen Andersson 2

  1. 1. 1. What We Do Innovation Who we What do work with @ we do? 2. Mobility Planning 5th Finger 3. Innovation @ 5th 4. Example: Mobile Elements hquot;p://www.flickr.com/photos/11266609@N00/2872069583/
 Presenter: Steen Andersson Co-Founder & Vice President 5thfinger (steen.andersson@5thfinger.com)
  2. 2. THE GLOBAL AUTHORITY ON MOBILE MARKETING 5thfinger
  3. 3. This is a mobile phone. 5thfinger
  4. 4. This is mobility. 5thfinger
  5. 5. mobility is a range of BEHAVIORS. 5thfinger
  6. 6. Our job is helping brands engage consumers living on the go. 5thfinger
  7. 7. By tapping into context. 5thfinger
  8. 8. Exploiting functionality. 5thfinger
  9. 9. Creating utility. 5thfinger
  10. 10. Experience Matters 5thfinger
  11. 11. 5thfinger
  12. 12. 5thfinger
  13. 13. 5thfinger
  14. 14. Are you good enough to be a US Marine? 5thfinger
  15. 15. INNOVATION @ 5TH FINGER 5thfinger
  16. 16. INVESTMENT CUSTOMERS PROTOTYPE INNOVATE
 CONCEPT HEAVY TRIAL ALWAYS. Build a culture of innovation through recognition, reward and overcoming fear of failure. 5thfinger
  17. 17. EXAMPLE: MOBILE ELEMENTS 5thfinger
  18. 18. 5thfinger
  19. 19. 5thfinger
  20. 20. Value Execution Ideas
 Inventive Leadership and thinking. accountability. 5thfinger
  21. 21. thanks Steen Andersson Co-Founder steen.andersson@5thfinger.com 415-294-5194 New York Office San Francisco Office Sydney Office 5thfinger +1 646 578 8202 +1 415 294 2040 +61 2 8307 7888

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