Bill Reichert, Managing Director, Garage Technology Ventures

The Art of the Pitch Bill Reichert Managing Director Garage Technology Ventures

The Common Wisdom . . .

Come up with a disruptive technology
Write a compelling business plan
Develop a stirring investor pitch . . .

Raise a pile of money
Build a world-class team
Ship your beta version . . .

Raise another pile of money
Ship Version 1.0
Hire a “real” CEO . . .

Raise another pile of money
Give lots of it to investment bankers
Cash out!

The Reality . . .

Top Ten Rules for Pitching Investors

1. Focus on creating value

2. Understand what you’re getting into

3. Show traction

4. Clean up your act

5. Get an introduction

6. Appeal to their human side

7. Be consistent

8. Follow the 10/20/30 rule

Ten Slides: 1. Core value proposition 2. Market opportunity/problem addressed 3. Unique, compelling solution and benefits/value created 4. Secret sauce: Sustainable technological advantage 5. Sustainable competitive advantage

Ten Slides . . . 6. Go to market plan 7. Business model 8. Team 9. Financial projections 10. Milestones and financing requirements

20 minutes

30 point font
This is 20 points This is 14 points This is 12 points and what you’re using now

9. Make an impression

10. Tell new lies

Our projections are conservative
We have a world class team
Our target market is $56 billion
We have no direct competition
Our average sales cycle is 60 days

We have the first mover advantage
We’ll be cash flow positive in one year
All we need is 2 pct of the market
We expect a deal with Vodaphone any day now
I’ll be happy to turn over the reins to a new CEO!

The Art of the Pitch Resources: “ Critical Factors for Obtaining Funding” “ Writing a Compelling Executive Summary” “ Perfecting Your Pitch” http://www.garage.com/resources/index.shtml Questions, Comments: [email_address]

Bill Reichert, Managing Director, Garage Technology Ventures

by EntrepreneurTrek on Mar 23, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 1

Statistics

Bill Reichert, Managing Director, Garage Technology Ventures — Presentation Transcript